VISVESVARAYA TECHNOLOGICAL UNIVERSITY

Jnana Sangama, Belagavi – 590018

AICTE Activities report on

“AICTE ACTIVITY POINTS”

Submitted in partial fulfilment of the requirement for the award of degree in

Bachelor of Engineering
in
Electrical & Electronics Engineering
by

AKASHA A
4HG22EE400

Under the guidance of

Dr. RUDRAPPA K. M
Associate Professor & HOD

Department of Electrical & Electronics Engineering Government

Engineering College, Mosalehosahalli - 573212
2025
 Department of Collegiate and Technical Education

Government Engineering College Mosalehosahalli – 573212,

Hassan Taluk and District

Department of Electrical and Electronics Engineering

CERTIFICATE

This is to certify that the AICTE Activities report on “AICTE ACTIVITY POINTS” is

Submitted by ROHITH S. L (4HG21EE026) in the partial fulfillment for the award of

Bachelor of Engineering in Electrical and Electronics Engineering of Visvesvaraya

Technological University, Belagavi during the year 2021-2025. It is certified that all

corrections/suggestions indicated for internal assessment have been incorporated in the

report. The AICTE Activities report has been approved as it satisfies the academic

requirements in respect of AICTE Activity works prescribed for the said degree.

Signature of Guide Signature of HOD

(Dr. Rudrappa K. M) (Dr. Rudrappa K. M)
 ACKNOWLEDGEMENT
I feel great pleasure in submitting this report “AICTE ACTIVITY POINTS”. The
successful completion of any task would be incomplete without the mention of people who
made it possible and whose support had been a constant of encouragement which crowned
my efforts with success.

I indebted to my AICTE Coordinator, Dr. Rudrappa K. M Associate Professor,

Department of Electrical and Electronics Engineering, for providing constant inputs and
giving feedbacks without which would not have been possible to complete this AICTE
Activity-1 successful.

I would like to sincerely thank to Mr. Yathish Y. S Committee Manager, Sri Jenukallu
Siddeshwara Temple, Arsikere Taluk and Hassan District, for providing the necessary
resources and guidelines required tocomplete this AICTE Activity-2 successfully.

I would like to sincerely thank to Mr. Girish Ex-President and Member of Nyamanahalli,
Angarahalli, Panchayath, Hassan Taluk and District, for providing the necessary
permissions, resources and guidelines required to complete this AICTE Activity
successfully.

I indebted to Market Advisors and Chiefs of APMC Market Mosalehosahalli, Hassan Taluk
and District, for providing constant inputs and giving feedbacks without which would not
have been possible to complete this AICTE Activity-4 successfully.

I would like to sincerely thank to Mr. Shivakumar. S Head master Government High
School, Paduvalippe, Holenarsipura for Providing the necessary permissions, resources and
guidelines required to complete this AICTE Activity-5 successfully.

I would like sincerely thank to guide Dr. Rudrappa K. M Associate Professor and AICTE
Coordinator, Department of Electrical and Electronics Engineering, for providing the
necessary resources and guidelines required to complete this AICTE Activity.

I would like sincerely thank to AICTE Activity coordinator Dr. Rudrappa K. M Associate
Professor and HOD, Department of Electrical and Electronics Engineering, for providing

iii
the necessary resources and guidelines required to complete this AICTE Activity.

I am extremely grateful to Dr. Rudrappa K. M Associate Professor and HOD, Department

of Electrical and Electronics Engineering, for the valuable and timely support throughout
the AICTE Activity.

I express my respect and gratitude to our honorable Principal Dr. T. Rangaswamy

Government Engineering College, Mosalehosahalli for his motivation and moral support in
my academic endeavors.

I also thank my department faculty, staff members and my Parents for their
encouragement and support for this AICTE Activity.

AKASHA A
(4HG22EE400)

iv
 CONTENTS

Activity No. Description Page No.

Acknowledgment iii

About AICTE activity point Programme vi

AICTE Activity schedule vii

1. Swachh Bharath Abhiyan 1

2. Tourism Promotion Innovative Approaches 15

3. Facilitating 100% Digitized money transactions 38

4. Preparing an Actionable Business Proposal for

Enhancing Village Income 59

5. Helping Local Schools to Achieve Good Results 77

and Enhancing the Communication Skills

REFERENCES 93

Note: The contents of overall AICTE activities are mentioned above.

v
 ABOUT AICTE ACTIVITY POINTS PROGRAMME
The Objectives of AICTE student activity are to expose students to real – time life challenges,
to provide the opportunity to gather data, analyses data, propose solutions and implement
solutions. Also, it paves the way for personal development and creative engineers who are
proud volunteers with a sense of achievement and ready to take up projects having a social
impact and creating digital awareness. Besides, it helps the students to strengthen their soft
skills, leadership qualities and team spirit. Moreover, these activities inculcate entrepreneurial
mindset and societal commitment. Following are the various activities conducted by the
institution to enable a AICTE activity points.

vi
 AICTE ACTIVITY SCHEDULE
The Schedule of overall AICTE activities is mentioned below.
Sl. Activity Activity
Activity name Place
No. Starting Date End Date
Government
Engineering College
1 Mosalehosahalli, 05/11/2022 25/02/2023
Swachh Bharath Abhiyan
Hassan Taluk and

District.
Jenukallu
2 Tourism Promotion 19/08/2023 01/10/2023
Siddeshwara Temple
Innovative Approaches
Yadapura, Arasikere
Taluk, Hassan
District.
Facilitating 100%Digitized Mosale Grama
3 23/12/2023 23/03/2024
money Panchayath, Hassan
transactions Taluk and District.
APMC Market
Preparing an Actionable
Mosalehosahalli,
4 Business Proposal for 29/03/2024 06/08/2024
Hassan Taluk and
Enhancing Village Income
District.
Government High
Helping Local School to
School, Paduvahippe,
5 Achieve Good Result and 07/12/2024 18/01/2025
Holenarsipura Taluk
Enhancing the
and District.
Communication Skills

vii
ACTIVITY - 1 SWACHH BHARATH ABHIYAN
 CONTENTS

Sl. No. Description Page No.

Batch List 3

1.1 About Swachh Bharat Abhiyan 4

1.2 What is the importance of Swachh Bharath 4

1.3 Need for Swachh Bharat Mission 8

1.4 About GECM 9

1.5 Conclusion 14

2
 BATCH LIST
AICTE Activity-1 Swachh Bharath Abhiyaan. Date (05/2/2023 to 25/2/2024) duration of 80 hour

07/01/2023
21/01/2023
28/01/2023
4/2/020023

18/02/2023
25/02/2023
19/12/2022

03/12/2022
10/12/2022
17/12/2022
31/12/2022
05/11/2023
12/11/2023

11/02/2023
26/11/2022
SL.
Name USN
no

1 AKASHA A 4HG22EE400 P P P P P P P P P P P P P P P
2 ANANDA P 4HG22EE401 P P P P P P P P P P P P P P P
3 GIRISH A. K 4HG22EE403 P P P P P P P P P P P P P P P
4 JAYANTAKUM 4HG22EE405 P P P P P P P P P P P P P P P
AR U
5 ROHITH S. L 4HG22EE410 P P P P P P P P P P P P P P P
6 S. RAKSHITHA 4HG22EE411 P P P P P P P P P P P P P P P
7 SANJAY B. M 4HG22EE412 P P P P P P P P P P P P P P P

3
Swachh Bharat Abhiyan
1.1 ABOUT SWACHH BHARATH ABHIYAN
Swachh Bharat Mission (SBM)[1], Swachh Bharat Abhiyan, or Clean India Mission is a
country- wide campaign initiated by the Government of India in 2014 to eliminate open
defecation and improve solid waste management. It is a restructured version of the Nirmal
Bharat Abhiyan launched in 2009 that failed to achieve its intended targets.
Phase 1: Of the Swachh Bharat Mission lasted till October 2019.

Phase 2: Is being implemented between 2020–21 and 2024–25 to help cement the work of
Phase.
As part of the campaign, volunteers, known as Satyagrahis, or "Ambassadors of
cleanliness", promoted the construction of toilets using a popular method called
Community-Led Total Sanitation at the village level. Other activities included national real-
time monitoring and updates from non-governmental organizations such as The Ugly
Indian, Waste Warriors, and SWACH Pune (Solid Waste Collection and Handling).
The government provided subsidy for construction of nearly 90 million toilets between
2014 and 2019, Although some Indians especially in rural areas choose to not use them.
The campaign was criticized for using coercive approaches to force people to use toilets.
Some people were stopped from defecating in open and threatened with withdrawal from
government benefits.
The campaign was financed by the Government of India[2] and state governments. The
formerreleased $5.8 billion (Rs 40,700 crore) funds for toilet construction 700,000 villages.
The total budget for the rural and urban components was estimated at $28 billion, 93 per
cent for construction and the rest for behavior change campaigns and administration.

1.2 WHAT IS THE IMPORTANCE OF SWACH BHARATH?

Figure 1.1 shows the logo of Swachh Bharat Abhiyan and it is launched by the Government
of India to solve the problems of sanitation and waste management in India by ensuring
hygiene across the country.

The main aim of the project is to create sanitation facilities for all and provide every rural
family with a toilet by 2019. The slogan of Swachh Bharat Abhiyan is:

One step towards to cleanliness and it was launched by, P M Narendra Modi and on the
memory of Mahatma Gandhiji on 2nd October of every year.

The campaign was criticized for using coercive approaches to force people to use toilets.
Some people were stopped from defecating in open and threatened with withdrawal from
government.

Department of EEE Page | 4

Swachh Bharat Abhiyan

Figure 1.1: Logo of Swachh Bharat Abhiyan [1]

Mahatma Gandhi Swachh Bharat Abhiyan With the launch of 'Swachh Bharat Abhiyan'
(Clean India Mission) on October 2, 2014, on the 145th birth anniversary of Mahatma
Gandhi, by Prime Minister Narendra Modi, India began its journey towards making
cleanliness a part of daily life.
For Gandhi, the drive for cleanliness in society was an integral part of the process in
bringing about a casteless and free society.
“Everyone is his own scavenger,” said Gandhi, reiterating the fact that the need for making
cleanliness a personal responsibility was key to removing untouchability.
What did Mahatma Gandhi do for cleanliness?
He had said that no one should spit on the streets as it is harmful. AIR correspondent reports
that Gandhiji strongly emphasized observing cleanliness in lavatories. Gandhi Ji has said
that Sanitation is more important than independence. Figure 1.2 shows the Narendra Modi
made cleanliness [2] and sanitation an integral part of the Gandhian way of living. The
head of Swachh Bharat Abhiyan? Shri Parameswaran B., I.A.S. cleanness city, it was every
citizens responsibility for make clean on city in case theydo not doing the cleanness and
sanitation the country will suffer the disease.

Department of EEE Page | 5

Swachh Bharat Abhiyan

Figure 1.2: Prime minister of India “Narendra Modi” cleaning waste with Municipality workers[1]

Figure 1.3 shows the Swachh Bharat Abhiyan by respected Municipality employee working
on streets has become a ‘Jan Andolan’ receiving tremendous support from the people.
Citizens too have turned out in large numbers and pledged for a neat and cleaner India.
Taking the During Swachh Bharat scheme on launched by Narendra Modi [3] entire India
country was make a broom to sweep the streets, cleaning up the garbage, focusing on
sanitation and maintaining a hygienic environment have become a practice after the launch
of the Swachh Bharat Abhiyan. People have started to take part and are helping spread the
message of ‘Cleanliness is next to Godliness.’

Figure 1.3: Respected Municipality employee working on Streets[1]

The Swachh Bharat Abhiyan is the most significant cleanliness campaign by the
Government of India. Shri Narendra Modi led a cleanliness pledge at India Gate, which
about thirty lakh government employees across the country joined.

Department of EEE Page | 6

Swachh Bharat Abhiyan
He also flagged off a walkathon at Rajpath and surprised people by joining in not just for
atoken few steps, but marching with the participants for a long way. While leading the mass
movement for cleanliness, the Prime Minister exhorted people to fulfil Mahatma Gandhi’s
dream of a clean and hygienic India.
Figure 1.4 shows the awareness symbol of cleaning to aware public, which is carried out
by Shri Narendra Modi himself initiated the cleanliness driveat Mandir Marg Police Station.
Picking up the broom to clean the dirt, making Swachh Bharat Abhiyan a mass movement
across the nation, the Prime Minister said people should neither litter, nor let others litter.
He gave the mantra of ‘Na gandagi karenge, Na karne denge [3].’ Shri Narendra Modi also
invited nine people tojoin the cleanliness drive and requested each of them to draw ninemore
into the initiative.

Figure 1.4: Awareness symbols of cleaning[1]

Prime Minister himself has praised the efforts by people and various departments and
organizations for taking part in the Swachh Bharat Mission and contributing toward a
cleaner India as shown in figure 1.5.
Shri Narendra Modi has always openly lauded the participation of people via social media.
The ‘#My Clean India’ was also launched simultaneously as a part of the Swachh Bharat
drive to highlight the cleanliness work carried out by citizens across the nation.

Department of EEE Page | 7

Swachh Bharat Abhiyan

Figure 1.5: Initiation of Swachh Bharat Abhiyan[1]

In India, there was a group marked as untouchables and cleaning was their duty. Gandjii
did not follow any orthodoxy, he was an iconoclast [3] for the society and this caused
him many troubles but he never backed down. He believed that cleaning is an
individual’s duty and stated:
“So long as you do not take the broom and the bucket in your hands, you cannot make
your towns and cities clean.”
He always encouraged everyone to get some healthy cleaning habits and taught them the
importance of cleanliness. He advised students:
"If you become your own scavengers, you will make your surroundings clean. It needs no
less courage to become an expert scavenger than to win a Victoria Cross”.

1.3 NEED FOR SWACHH BHARAT MISSION

Despite the widely accepted fact related to the critical importance of sanitation and personal
hygiene, the sanitation coverage of India was as low as 39 per cent till 2014. Around 55
Core people in rural areas were without a toilet facility before 2014.

This was severely Impacting the health, and also the dignity of people in rural areas,
especially of women and children. Open defecation was regarded as a matter of national
shame, but it was an often-ignored subject which was not raised in public discussion.
To accelerate the efforts to achieve universal sanitation coverage and to put the focus on
sanitation, the Prime Minister of India had launched the Swachh Bharat Mission on 2nd
October 2014.

Department of EEE Page | 8

Swachh Bharat Abhiyan

Under the mission, all villages, Gram Panchayats, Districts, States and Union Territories in
India declared themselves "open-defecation free" (ODF) by 2 October 2019, the 150th birth
anniversary of Mahatma Gandhi, by constructing over 100 million toilets in rural India.
To ensure that the open defecation free behaviors are sustained, no one is left behind, and
that solid and liquid waste management facilities are accessible, the Mission is moving
towards the next Phase II of SBMG i.e., ODF-Plus.
ODF Plus activities under Phase II of Swachh Bharat Mission (Grameen) will reinforce
ODF behaviors and focus on providing interventions for the safe management of solid [3]
waste management in public tourism places.

1.4 ABOUT GECM

Government Engineering College, Mosalehosahalli (GECM) is spread over a sprawling
campus with calm surroundings, creating a fitting atmosphere for study. GECM provides a
clean and pleasant environment conducive for higher education.
Government Engineering College, Mosalehosahalli is one of the educational institutions
developed by Government of Karnataka.
Objective for conducting Swacch Bharat Abhiyan in our college

Figure 1.6 shows the Government Engineering College Mosalehosahalli and the main
objective of the activity was to clean the surrounding area of campus and to sensitize the
students about “Swacch Bharat Abhiyan” and maintaining cleanliness in their
surroundings. Dr. Rudrappa K.M, Associate Proff. Dept of EEE, supervised the students.

Figure 1.6: Government Engineering College, Mosalehosahalli

Department of EEE Page | 9

Swachh Bharat Abhiyan
Day 1: Discussing and finalizing the Activities to be done
Firstly, we the students of Batch-02, EEE, GECMH, made a group discussion about the
activities that need to be done and we finally made a choice to do an activity on Contribution
of Any National Level Initiative of Government of India, that is, “NSS” [National Service
Scheme]. And collected required tools from NSS coordinator for the purpose of cleaning as
shown in figure 1.7.

Figure 1.7: Tools used to clean the site

Day 2: Site Visit

Figure 1.8 shows the cleaning area selection which needs to be cleaned, and the below
picture is how the site was before cleaning.

Figure 1.8: Cleaning area selection with NSS coordinator

Department of EEE Page | 10

Swachh Bharat Abhiyan
Day 3: Cleaning our college campus
Figure 1.9 shows Our Team started cleaning the college campus with the guidance of Dr.
Rudrappa K. M Chief program officer of the unit and also the co-ordinator Dr. Rudrappa
K. M, Associate Professor, Dept. of EEE.

Figure 1.9: Cleaning of selected area

Day 04: Cleaning process at front of our college

Figure 1.10 shows the cleaning process in front of our college

Figure 1.10: Cleaning Process

Department of EEE Page | 11

Swachh Bharat Abhiyan
Day 05: Plantation of plants around workshop of our campus
Figure 1.11 shows the Plantation of plants around of our college campus.

Figure 1.11: Plantation of plants

Day 06: Completion stage of Activity

At the completion stage, Dr. Rudrappa K. M, Head of the Department visited the site and
reviewed the site as shown in figure 1.12.

Figure 1.12: Participated student’s photos in activity

Department of EEE Page | 12

Swachh Bharat Abhiyan
Spreading the endemic or dieses of surrounding Hospital, School etc., it will be cost or
pay for the villagers in this pandemic so it’s necessary to do the Swachh Bharat Abhiyan
for every citizen and its responsibility. As several commentators have pointed out, a key
drawback of the Swachh Bharat rankings is that they rely too heavily on precipitation.
Day 07: Activity completion at front of our college
Taking the broom to sweep the streets, cleaning up the garbage, focusing on sanitation and
maintaining a hygienic environment have become a practice after the launch of the Swachh
Bharat Abhiyan. People have started to take part and are helping spread the message of
Cleanliness is next to Godliness.

SBM was shared financially between the central and state governments, which built local
ownership over the results, and was supported by key development partners. And finally,
the whole task was completed and our best was doing very well for keep the society clean
purpose and people’s safety also Swachh Bharat Abhiyan has become a ‘Jan Andolan’
receiving tremendous support from the people.
Day 08: Last day of Activity
The activity was successfully completed under the supervision of Veerabhadra Swamy K.
M, chief program officer, Dr. Rudrappa K. M, Associate Prof. and HOD of Dept of EEE
and Dr T. Rangaswamy, Principal GEC Mosalehosahalli. All the students had actively
participated in the cleanliness program.

Our teammates successfully completed to make the clean the Government Engineering
College on surrounding places "Swacch Bharat Abhiyan activities may include cleaning of
college campus, residential hostel and college places including cleaning of workshops,
sports ground, waste collection drives, and awareness campaigns," the Ministry of
Personnel said in the directive issued to secretaries of all central government departments.

Department of EEE Page | 13

Swachh Bharat Abhiyan
1.5 CONCLUSION
The Clean India Mission, also known as Swachh Bharat Abhiyan, was launched by the
Indian government in 2014 to create awareness and promote cleanliness and hygiene across
the country. The mission has been successful in bringing about a significant change in the
attitude of people towards cleanliness and hygiene. It has also led to the construction of
toilets, the provision of clean drinking water, and the implementation of waste management
programs in various parts of the country.

A clean and healthy environment is crucial for our well-being and that of future generations.
It is our responsibility to keep our surroundings clean and maintain good hygiene practices.
We should take inspiration from the Clean India Mission and work towards creating a
cleaner, healthier, and more sustainable future.

Department of EEE Page | 14

 ACTIVITY - 2
TOURISM PROMOTION INNOVATIVE
APPROACHES

15
 CONTENTS

Sl. No. Description Page No.

Batch List 17

Letter of Communication 18

Letter of Appreciation 19

2.1 Introduction 20

2.2 Location 22

2.3 History 23

2.4 Architecture 25

2.5 How to Reach 32

2.6 Gallery 33

2.7 Conclusion 37

16
 BATCH LIST

AICTE Activity-2 Tourism Promotion Innovative Approaches. Date (19/08/2023 to 01/10/2023) duration
of 80 hours.

19/08/2023
20/08/2023
26/08/2023
27/08/2023
02/09/2023
03/09/2023
09/09/2023
10/09/2023
16/09/2023
17/09/2023
23/09/2023
24/09/2023

01/10/2023
30/09/2023
SL.
Name USN
no

1 ROHITH S. L 4HG21EE026 P P P P P P P P P P P P P P
2 SPANDANA K. M 4HG21EE035 P P P P P P P P P P P P P P
3 SWATI S. K 4HG21EE039 P P P P P P P P P P P P P P
4 AKASH A 4HG22EE400 P P P P P P P P P P P P P P
5 D. N NAVEEN 4HG22EE402 P P P P P P P P P P P P P P
KUMAR
6 JAMBHUNATHA 4HG22EE404 P P P P P P P P P P P P P P
V
7 KRUPA H. M 4HG22EE408 P P P P P P P P P P P P P P

17
LETTER OF COMMUNICATION

18
LETTER OF APPRECIATION

19
Tourism Promotion Innovative Approaches
2.1 INTRODUCTION
Shree Jenukallu Siddeshwara Temple

Hassan is a famous tourist place about 187 KM from Bangalore in the South Indian state of
Karnataka. Hassan is an authentic treasure house of Hoysala Architecture. Every nook and
corner of Hassan district tells us the tales of the super craftsmanship and the high values of
life embedded in stone. Hassan has tourist attractions like lush green area where the
Western Ghats sleeps with its magnificent beauty to dry lands of East made of large Rocky
Mountains and shrub forests. Visit the top places in Hassan like Belur, Halebidu, and
Shravanabelagola.
Shree Jenukallu Siddeshwara Temple is shown in figure 2.1 is located in Yadapura[4],
Arsikere Taluk, Hassan District in the Indian state of Karnataka. The temple is very
famous and every year the followers to this temple increase. The god Jenukallu
Siddeshwara is very famous with the names Ajjaya, Siddeshawara, etc. The god blesses
us with immense power if we trust him and follow him with huge belief.
Every month Poornima or Amavasya, the temple will be too crowded and all our wishes
will come true if we visit and get his darshan on this auspicious day. We can see Jenukal
Siddeshwara Pada by climbing the hill which has 1101 steps. The hill or Mountain as few
hundreds step. Steps are made up of well formatted react stones, and in between this we
can have a good facility of water available for bhaktha's Refreshments. On the top of this
hill, you can see a Gopura which looks very good in this you can see the foot prints of
siddeshwara swamy(moolasthana). The God is very strict on cleanness and maintenance
over here, there are certain processes which can take place daily.

Early Morning Rudra-Abhisheka after that the whole day you can see a lot of Bhakthru and
pooja's. On the top of the hill, you can see the nature of the surrounded area which is full
of coconut trees and chained mountains and hills. This hill contains many caves which is
having their own history and you can see a honey nests on the big rocks. These bees[5] are
indicating the God's sign they monitor the each and every moment which takes place over
here, anything wrong in any of the process of publicity or privately in this area, you will be
face the sign of punishment in a fraction of moment.

Department of EEE Page | 20

Tourism Promotion Innovative Approaches

Figure 2.1: Shree Jenukallu Siddeshwara Temple[4]

Here we have celebration of big festival in the months of April every year we call it as
Jathra, which takes place a week, whole week for each day we have special pooja and other
moments also. In the month of "May", we have Jangalaru Jathra[5]. In a year you can see
the other special pooja's and festivals. Figure 2.2 shows our group photo in front of temple.

Figure 2.2: Group photo in front of Shree Jenukallu siddeshwara Temple

Department of EEE Page | 21

Tourism Promotion Innovative Approaches

Quick Facts of Shri Jenukallu Siddeshwara temple:

• Opening Hours: Monday to Sunday: 09:00 AM to 06:00 PM

• Deities: Lord Siddeshwara Swamy
• Daily Pooja timing: 8:00 AM to 6:00 PM
• Special Pooja Timing: 7:00 AM to 6:00 PM
• Festival Pooja Timings: 6:00 AM to 9:00 PM

2.2 LOCATION:
Figure 2.3 shows the location from Government Engineering College to Jenukallu.
Jenukallu is one of the most powerful places of “Lord Shiva”. It is a small hill station
blessed with nature’s wealth in the form of the lush greenery of the forests.

Figure 2.3: Location from GECM to Yadapura[6]

Department of EEE Page | 22

Tourism Promotion Innovative Approaches
2.3 HISTORY
In the past, this region was first a forest and it is popularly known as Yadapuravai[4], the
place where the Siddhas did penance for many years. Figure 2.4 shows the Jenukallu
Siddeshwara Swami Temple, according to a legend, once a monk was passing through this
village and saw a woman mourning the loss of her child. When she learns the cause of her
child's death, she learns about the health problems the villagers are facing. To get rid of it,
the monk can do penance on Siddheshwar and be able to please Siddheshwar (Shiva) with
honey. He asks for a boon to get rid of the health problems in that town. Thus, people
suffering from various diseases get cured if they come to this place.

Figure 2.4: Shree Jenukallu Siddeshwara Swami Temple

Shree Jenukallu Siddeshwar Swami appeared on the hill in the form of Muddu Nandi lying
in the center of Yadapura town below with only his two words. At the top of this hill, you
Department of EEE Page | 23
Tourism Promotion Innovative Approaches
can see a Gopuram.
If you climb the 1101 steps and climb the hill, here you can see the footprints of Siddeshwar
Swami. Next to it is the Gangamma Pond.

Devotees can pray in Gangamma Pond. There is a temple of Basavanna under the hill. The
specialty of this Gudi is that if you want to do any work, you will be asked in this Gudi
whether you can do it or not. Snails seem to answer through flowers. If the work is done,
an even numbered flower is given, and if the work is not done, the answer is given by an
odd numbered flower. The God here is very powerful and seems to answer all the questions
of the devotees. It is common for devotees from different parts of the state to worship Sri
Jenukallu Siddeshwar Swami, who is the deity of the people, by offering Ganga Puja[8] on
the hill, hundred and one places service and camphor service.

The history of the Jenukallu Siddeshwara Temple in Arsikere dates back several centuries,
with exact dates often being unclear due to the passage of time and limited historical
records. However, it is believed to have been built during the rule of the Hoysala dynasty,
which flourished in the region between the 10th and 14th centuries. The temple's
architecture and the use of black stone reflect the Hoysala style, known for its intricate
carvings and craftsmanship. Over the centuries, the temple has likely undergone
renovations and additions, but it remains a significant cultural and religious landmark in
the area, attracting devotees and historians interested in its rich heritage.

Delving deep into the history of the Jenukallu Siddeshwara Temple in Arsikere reveals a
narrative intertwined with the cultural, religious, and architectural evolution of the region.
The temple's origins are shrouded in the mists of time, likely dating back to the heyday of
the Hoysala dynasty, which ruled large parts of present-day Karnataka between the 10th
and 14th centuries.

Figure 2.5 shows a Footsteps of Siddeshwara Swami. This area is known as Jenukallu
Siddeshwar Swami's area because a beehive has always been built next to Sri's Sannidhana
on a high hill. Devas are looking at everyone in the form of bees. It is believed that if the
devotees who come to this area come impure, the bees will arise and cause trouble. The
god Jenukallu Siddeshwar is known by names like Ajjaya, Siddeshwar.

It is the belief of the people that if people put their faith in this God with immense devotion,
he will surely bless the devotees. The Hoysalas were known for their patronage of art and
architecture, leaving behind a legacy of magnificent temples adorned with intricate
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sculptures and carvings.

The Jenukallu Siddeshwara Temple stands as a testament to their architectural prowess,

with its exquisite black stone construction and ornate detailing. As a center of worship
dedicated to Lord Siddeshwara, a form of Lord Shiva, the temple would have played a vital
role in the religious and social life of the local community. Over the centuries, it likely
witnessed periods of prosperity and decline, reflecting the ebb and flow of regional politics
and patronage.
According to a legend, once a monk was passing through this village and a woman was
mourning the loss of her child. When she learns the cause of her child's death, she learns
about the health problems the villagers are facing. To get rid of it, the monk can do penance
on Siddheshwar and be able to please Siddheshwar (Shiva) with honey. He asks for a
boon[5] to get rid of the health problems in that town. Thus, people suffering from various
diseases get cured if they come to this place.

Figure 2.5: Footsteps of lord Siddeshwara Swami

2.4 ARCHITECTURE
The hill or Mountain as few hundreds step. step is made up of well formatted recut stones,
and in between this we can have a good facility of water available for bhaktha's
Refreshments. On the top of this hill, you can see a Gopura which looks very good in this

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you can see the foot prints of siddeshwar swamy(mullasthana). The God is very strict on
cleaness and maintainance over here. there are certain processes which can take place daily.
Early Morning Rudra-Abhisheka. after that the whole day you can see a lot of Bhakthru
and Pooja’s. On the top of the hill, you can see the nature of the surrounded area which is
full of coconut trees and chained mountains and hills.

Figure 2.6 shows a Lord Siddeshwara Swami. This hill contains many caves which is
having their own history and you can see a honey nests on the big rocks. These bees are
indicating the God's sign they monitor[10] the each and every moment which takes place
over here, anything wrong in any of the process of publicity or privately in this area, you
will be face the sign of punishment in a fraction of moment. Here you can see a full day
pooja, no moon day special pooja (Amavasya), Full moon day special pooja with lot of
devotes and bhaktha's, we call this day as pournami. It’s like big devotional day in every
month.

Figure 2.6: Lord Siddeshwara Swami[9]

It is said that if you visit this Ajjaya temple on Amavasya, full moon, your wish will be
fulfilled. Participating in the festivals here will get rid of all your sins. A large number of
devotees arrive in this temple every month on full moon and new moon. Figure 2.7 shows
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the inside the temple if you get darshan of Siddeshwar on this special day, all your wishes
will be fulfilled.
If you climb the 1101 steps and climb the hill here, you can get a glimpse of Siddheshwar's
two feet. If you come to this area on the full moon and pray, your wishes will be fulfilled.
Thus, a large number of devotees gather here for the fair of Guru's glory held every full
moon and Chaitra masa.
The Jenukallu Siddeshwara Temple continues to stand as a living testament to the enduring
legacy of the Hoysala dynasty and the rich cultural heritage of Karnataka. Its timeless
beauty and spiritual resonance continue to inspire awe and reverence in all who visit,
ensuring that its deep history remains an integral part of the region's identity for
generations to come.

Figure 2.7: Inside the Temple

Every year the famous Sri Jenukallu Siddeshwar Utsav is held in the month of April/June.
See the Rathotsava, Aarti Puja and Kenda Tulimas that take place during the festival
participate in the festival and get blessings, so that all our sins are removed.
They have put sheets on the steps and made shade so that the devotees going up the hill

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should not have any trouble. Drinking water and toilets have also been arranged. Anna
prasada is offered to the devotees who visit Ajjaya every day and the beautiful message of
not wasting food is preached. Many services are offered to God here. You can inquire about
these services from the priests and perform worship and services.
Lord Jenukallu Siddeshwar is known by names like Ajjayya, Siddeshwar. Figure 2.8 shows
an icon of Siddeshwara Swami and it is the belief of people that if people put their faith in
this God with immense devotion, he will surely shower them with devotees. Shree
Jenukallu Siddeshwara Swami Utsavmurthy is worshiped every year by Haranahalli
villagers in the presence of Kodi Math Sri during Prathamashastra Maharudra Abhisheka.

Figure 2.8: Icon of Shree Siddeshwara Swami[9]

If you visit this Ajjaya temple on Amavasya, full moon, your wish will be fulfilled.
Participating in the festivals here will get rid of all your sins. We are going to talk about
one such special temple of Ajjaya.
Jenukallu Siddeshwar Temple is located in Arasikere Taluk, Yadapura, Hassan District,
Karnataka State, India. This temple is very famous. The number of followers of this temple
is increasing every year.

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Every month on the full moon and new moon days, a large number of devotees visit this
temple. If you get darshan of Siddeshwar on this special day, all your wishes will be
fulfilled. If you climb the 1101 steps and climb the hill here, you can get a glimpse of
Siddheshwar's two feet.
According to a legend, once a monk was passing through this village and a woman was
mourning the loss of her child. When she learns the cause of her child's death, she learns
about the health problems the villagers are facing.
To get rid of it, the monk can do penance on Siddheshwar and be able to please
Siddheshwar (Shiva) with honey. He asks for a boon to get rid of the health problems in
that town. Thus, people suffering from various diseases get cured if they come to this place.
This area is known as Jenukal Siddeshwar Swami's area because a beehive has always been
built next to Sri's Sannidhana on a high hill is as shown in figure 2.9. Devas are looking at
everyone in the form of bees. People believe that if the devotees who come to this area
come impure, beehives will arise and cause trouble.
Yadapura is 6 km from Arasikere. You can reach here by government buses or autos. On
the occasion of full moon or new moon, special government buses are arranged for devotees
to come here. If they come to this area on the full moon and make arrangements, their
wishes will be fulfilled. Thus, a large number of devotees gather here for the fair of Guru's
glory held every full moon and Chaitra masa.
In addition to its religious significance, the temple may have also served as a hub of
intellectual and artistic activity, attracting scholars, artisans, and performers who
contributed to its cultural vibrancy. Inscriptions, if any, found within the temple complex
could provide valuable insights into its history, shedding light on the identities of its
builders, patrons, and benefactors.
As the centuries passed, the temple would have undergone numerous renovations,
modifications, and restorations, adapting to changing tastes, beliefs, and needs. Each phase
of construction would have left its mark on the structure, adding layers to its architectural
and historical significance.

The history of the Jenukallu Siddeshwara Temple in Arsikere dates back several centuries,
with exact dates often being unclear due to the passage of time and limited historical
records. However, it is believed to have been built during the rule of the Hoysala dynasty,
which flourished in the region between the 10th and 14th centuries. The temple's
architecture and the use of black stone reflect the Hoysala style, known for its intricate
carvings and craftsmanship.
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Figure 2.9: Outside Temple

Every year the famous Sri Jenukallu Siddeshwara festival is held in the month of April /
June. See the Rathotsava, Aarti Puja and Kenda Tulimas[10] that take place during the
festival, participate in the festival and get blessings, so that all our sins are removed.
The devotees who come for Ajjaya's darshan are given Anna Prasad every day. And a
beautiful message of not wasting food is preached. Many services are offered to God here.
You can inquire about these services from the priests and perform worship and services.

Figure 2.10 shows the outside of the temple. At the top of this hill, you can see a Gopuram.
If you climb the 1101 steps and climb the hill, here you can see the footprints of Siddeshwar
Swami. Next to it is the Gangamma Pond. Devotees can pray in Gangamma Pond. Many
services are offered to God here. You can inquire about these services from the priests and
perform worship and services.

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Figure 2.10: Surrounding of the Temple

The devotees who come for Ajjaya's darshan are given Anna Prasad every day is shown in
figure 2.11. And a beautiful message of not wasting food is preached. Also, there are lot of
sevas being offered to god, please ask the purohits and do the archana sevas. On the top
of this hill you can see a Gopura which looks very good in this you can see the foot prints
of Siddeshwara Swamy (moolasthana). There is also Gangama Kolave where one can
visit and pray to god Gangama.

Figure 2.11: Anna prasada every day[8]

There is a Basavanna Temple in down of the hill where we can ask Appane (Any
Queries), where with Flowers odd or even count, whether the work will be done or not is
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indicated. The god is very powerful in letting our queries answer.
This hill contains many caves which have their own history and you can see a honey nest
on the big rocks. These bees are thought to indicate God's sign that they monitor each and
every moment which takes place here. Anything wrong in any of the process of publicly
or privately in this area, you will face the sign of punishment in a fraction of a moment.

2.5 HOW TO REACH

This temple can be visited anytime. Mysore Airport is the nearest airport. Arsikere Junction
is the nearest railway station. You can also reach here by public transport and numerous autos
are available to reach temple from every below mentioned public transport stations.

Nearest Railway stations:

Arsikere – 4 km Nearest Bus Stand
Hassan – 43 km
Arsikere – 4 km
Route from Arsikere Junction to Jenukallu Siddeshwara Betta:
Via Yadapura road- 7 kms

Jenukallu Stay Facilities

Free hall available.

Festivals

• Kartika Pournami

• Every Pournami and Amavasya Special Poojas

• Jathra Mahostava (April, May)

• Rathothsava

• Maha Shivaratri

Darshana’s & special sevas

• Archana

• Abhisheka

• Pushpa abhisheka

• Bilvarchana

• Panchamrutabhishekam

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Tourism Promotion Innovative Approaches
• Special pooja on Amavasya
and Unnime Sankalpa Sev
How we go:
We started our journey from Mosalehosahalli morning 6:30 am through governmemt bus
we reached Hassan bus stand, from Hassan we took another bus and we reached Arsikere
about 9.00 am we did our breakfast in Arsikere hotel, then we moved to local tempo stand
near Tulasi garments beside veerabhadreshwara swamy temple Arsikere we reached Sri
Jenukallu Siddeshwara swamy temple by 10.00 am by tempo and we started our hiking to
the top of the hill.

What we did:
After a long and beautiful trekking, we reached temple by 11.00 am, then we approached
one local guide explain about the place, we also asked the people present there we took
photos of temple and surrounding places and also helped to clean the surroundings of the
temple.
2.6 Gallery
We have taken Photos in and around the Shree Jenukallu Siddeshwara Swamy Temple, and
are as shown in figure 2.12(a) – (g).

Figure 2.12(a)

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Figure 2.12(b)

Figure 2.12(c)

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Figure 2.12(d)

Figure 2.12(e)

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Figure 2.12(f)[9]

Figure 2.12(g)[9]

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Tourism Promotion Innovative Approaches
2.7 CONCLUSION
In conclusion, we can say that the Shree Jenukallu siddeshwara swamy betta, is one of the
historical places, by doing this activity, we learnt so much information regarding the place,
timings of pooja etc. It is a place which refresh our mind, and tourism is a very productive
activity, both for the tourist and the government. As they support each other
simultaneously. Also, the government should consider improving the conditions of the
tourist places of the country, so that a greater number of tourists visit of our country. The
activity involved learning about the history of the temple and gathering information about
the sculpture and architecture of the temple from local people. This allowed for a deeper
understanding of the cultural significance of the temple and its importance in the
community.

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 ACTIVITY - 3
FACILITATING 100% DIGITIZED MONEY
TRANSACTIONS

38
 CONTENTS

Sl. No. Description Page No.

Batch list 40

Letter of Communication 41

Letter of Appreciation 42

3.1 Introduction 43

3.2 About Digital Money 43

3.3 Digitalization V/S Digitization 45

3.4 History 45

3.5 Different Modes of Digital Payment 46

3.6 Advantages and Disadvantages 54

3.7 Gallery 55

3.8 Conclusion 58

39
 BATCH LIST
AICTE Activity-3 Facilitating 100% Digitized Money Transactions. Date (23/12/2023 to 23/03/2024)
duration of 80 hours.

13/01/2024
20/01/2024
27/01/2024

10/02/2024
17/02/2024
24/02/2024
23/12/2023
30/12/2023

09/03/2024
15/03/2024
16/03/2024
22/03/2024
23/03/2024
6/01/2024

3/02/2024

2/03/2024
Sl.
Name USN
No.

1 AKASHA A 4HG22EE400 P P P P P P P P P P P P P P P P
2 NAVEENA K. R 4HG21EE048 P P P P P P P P P P P P P P P P
3 VINAY A. B 4HG21EE045 P P P P P P P P P P P P P P P P
4 VIVEK G. M 4HG21EE046 P P P P P P P P P P P P P P P P
5 TILAK D. R 4HG21EE043 P P P P P P P P P P P P P P P P

40
LETTER OF COMMUNICATION

41
LETTER OF APPRECIATION

42
Facilitating 100% Digitized Money Transaction

3.1 INTRODUCTION
A digital transaction is a seamless system involving one or more participants, where
transactions are affected without the need for cash. The digital transaction involves a
constantly evolving way of doing things where financial technology (fintech) companies
collaborate with various sectors of the economy for the purpose of meeting the increasingly
sophisticated demands of the growing tech-savvy users. As the needs of investors and
financial service users become more complex, there is a demand for effective tools to
simplify the processes and transactions carried out by end-users. It is inevitable that
financial institutions would have to increase the number of digitized [11] services and
offerings, given a rise in the use of automated services.
Implementing technology in the financial industry is a necessity for the survival of
businesses as customers seek lower-cost alternatives to traditional financial services.
Fintech companies have led the revolution in transforming the financial sector by
digitalizing the end-client’s transactional eco-system. The example of a digital transaction
above was made to show how the benefits of technology adaptation outweigh the costs for
businesses, financial institutions, and end-users. Still, there are digital initiatives that come
up to disrupt the previous digital transaction setups. Just as credit cards are disrupting the
use of cash, processes like online transactions and crypto currencies are disrupting the
regimen where physical presence and credit cards, respectively, are required for
transactions.
The e-commerce portal has provided a means by which buyers and sellers can engage in
digital transactions; cloud service platforms have provided a digital process for storing data;
crowd funding gateways have provided a means by which individuals and startups can have
access to funds; peer-to-peer lending forums have provided a way for individuals to lend
to and borrow from each other without the hassles of the traditional banking regulation; rob
advising tools have provided a way for individuals to plan their retirement phase; etc. These
all constitute digital transactions that may eventually get disrupted by new inventions over
the years.

3.2 ABOUT DIGITAL MONEY

Digital currency[11] is a form of currency that is available only in digital or electronic form.
It is also called digital money, electronic money, electronic currency, or cybercast. Digital
currencies do not have physical attributes and are available only in digital form.
Transactions involving digital currencies are made using computers or electronic wallets
connected to the internet or designated networks. In contrast, physical currencies, such as
banknotes and minted coins, are tangible, meaning they have definite physical attributes

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and characteristics. Transactions involving such currencies are made possible only when
their holders have physical possession of these currencies.
Digital currencies have utility similar to physical currencies. They can be used to purchase
goods and pay for services. They can also find restricted use among certain online
communities, such as gaming sites, gambling portals, or social networks.
Digital currencies also enable instant transactions[12] that can be seamlessly executed
across borders. For instance, it is possible for a person located in the United States to make
payments in digital currency to a counterparty residing in Singapore, provided they are both
connected to the same network.
• Characteristics of Digital Currencies
As mentioned earlier, digital currencies only exist in digital form. They do not have a
physical equivalent. Digital currencies can be centralized or decentralized. Fiat currency,
which exists in physical form, is a centralized system of production and distribution by a
central bank and government agencies. Prominent crypto currencies, such as Bit coin and
Ethereal, are examples of decentralized digital currency systems.
• Types of Digital Currencies
Digital currency is an overarching term that can be used to describe different types of
currencies that exist in the electronic realm. Broadly, there are three different types of
currencies.
• Crypto currencies:
Crypto currencies[12] are digital currencies that use cryptography to secure and verify
transactions in a network. Cryptography is also used to manage and control the creation of
such currencies. Bit coin and Ethereal are examples of crypto currencies. Depending on the
jurisdiction, crypto currencies may or may not be regulated.
• Virtual Currencies
Virtual currencies are unregulated digital currencies controlled by developers or a founding
organization consisting of various stakeholders involved in the process. Virtual
currencies[12] can also be algorithmically controlled by a defined network protocol. An
example of a virtual currency is a gaming network token whose economics is defined and
controlled by developers.
• Central Bank Digital Currencies
Central Bank Digital Currencies (CBDC’s) are regulated digital currencies issued by the
central bank of a country. A CBDC can be a supplement or a replacement to traditional fiat
currency. Unlike fiat currency, which exists in both physical and digital form, a CBDC

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exists purely in digital form. England, Sweden, and Uruguay are a few of the nations that
are considering plans to launch a digital version of their native fiat currencies.

3.3 DIGITIZATION V/S DIGITALIZATION

• What is digitization:
Digitization is Said another way, digitization takes an analog process and changes it to a
digital form without any different-in-kind changes to the process itself. Digitization[7] is
the process of converting analog information into a digital format. In this format,
information is organized into discrete units of data called bits that can be separately
addressed, usually in multiple-bit groups called bytes. This is the binary data that computers
and many devices with computing capacity, such as digital cameras and digital hearing
aids, can process.
• What is digitalization:
Digitalization is and includes the use of technologies such as the internet, mobile devices,
artificial intelligence, and cloud computing. With digitalization, information, data, services,
and products are processed, stored and shared digitally. Digitalization is the process of
leveraging digital technologies to transform a business model, creating new revenue
streams and value-producing opportunities. This involves integrating digital [7] tools and
systems into various aspects of a business’s operations, from management and
communication to production and customer service. In today’s competitive landscape,
digitalization has become essential for businesses to stay relevant and thrive. It enables
organizations to adapt to rapidly changing market conditions, meet customer expectations,
and optimize their processes for greater efficiency and productivity.
Using digitized information, digitalization is the process of making workflows and
processes easier and more efficient. Especially in today’s tech-driven world, it is crucial to
adopt a digital culture in order to survive and succeed. According to the results of a survey
conducted among commercial real estate C-suite executives worldwide, it appeared that a
large percentage of commercial real estate firms worldwide still have a long way to go with
digitalization. Approximately one in three respondents surveyed in 2020 shared that their
company does not have the resources and skills required to operate a digitally transformed
business. Nevertheless, approximately 43 percent of respondents said that digital
experience is a core competency of their organization.

3.4 HISTORY OF DIGITIZATION

The world is in a series of revolutions backed by increased innovation and discovery in the
technology world. Information can be quickly passed from one person to the other despite

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their geographical position on earth. Digitization has entirely changed how people work,
bank, shop, and carry out business. SMEs, corporations, and government agencies have
embraced technology and digitization in their activities that create efficiency and
significantly reduce operational costs. However, digitization is a continuous process
because experts worldwide continue to invent digital features that continue to aid in faster,
easier and efficient passage of information. Digitization[7] has undergone several
milestones, each with its equal share of lessons and achievements that have helped shape
the current and future digital technology. In 1847, Boolean algebra was introduced by
George Boole. This unique algebra was used in the mathematical analysis of logic to realize
the universal spread and adoption of computation. The Boolean algebra[18] theory played
a massive role in discovering mathematical logic used in digitization today.

3.5 DIFFERENT MODES OF DIGITAL PAYMENT

• Banking cards
• UPI
• Mobile Wallet
• Internet banking
• Micro ATMs
• Mobile Banking
• Banks pre-paid cards.

• Banking cards:
A bank card is and could include an ATM card, debit card, A bank card can be used for
various purposes, including making purchases online or in person, withdrawing cash, and
performing other transactions. The further details related to banking cards are explained to
people as shown in figure 3.1.

Figure 3.1: Explaining about Banking cards

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Facilitating 100% Digitized Money Transaction
Any withdrawals or payments made through the bank cards will result in an immediate
change in the balance of the account. This is in contrast to the function of credit card, which
issues statements in the name of the cardholder on a monthly basis with certain dues, which
must be paid by the due date. Although payments using the bank card are debited from
deposit accounts, purchases can be made as "credit" anywhere that accepts Visa or
MasterCard.

• UPI:

Unified Payments Interface (UPI). This is a real-time payment[20] system where funds are
credited instantly on a real-time basis. Unified Payments Interface is a system that powers
multiple bank accounts into a single mobile application (of any participating bank),
merging several banking features, seamless fund routing & merchant payments into one
hood. However, the limit is Rs.5 lakh for payments to educational institutions and
healthcare. The maximum UPI daily transfer limit can change from bank to bank between
25000 to 1 lakh. Taxpayers are required to submit all the information related to UPI and
digital wallet transactions while filing their ITR. Any funds received through e-wallet and
UPI are also subject to tax as per the provisions of the Income Tax Act 1961. All the
information related to UPI is explaining to people as shown in figure 3.2.

Figure 3.2: Explaining about UPI

How to get it?

• Bank a/c
• Mobile number should be linked with bank a/c
• Smart Phone with internet facility
• Debit Card for re-setting MPIN.
Service Activation:

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Facilitating 100% Digitized Money Transaction
• Download the App for UPI
• Do registration online on the App with a/c details
• Create a virtual ID
• Set MPIN
• 5-7 minutes
What is required for Transaction?
• Smartphone with internet facility
• Registered device only
• Use registered MPIN
• Self Service Mode
Transaction Cost:
• NIL to customer by most Banks
• Customer pays for data charges.
Types of UPI method:
• Google Pay
• PhonePe
• Paytm
• BHIM
• BharathPe

• Google Pay:
Google Pay is a payment solution application which facilitates Google Pay Service.
Through Google Pay, you may send payments to service providers, Users, Merchants,
Billers or third parties using any Payment [19] Instruments accepted through Google Pay.
Google Pay uses tokenization, which means that a customer's debit or credit card
information isn't shared with a business only an assigned token number is. This prevents
data theft as well as fraudulent transactions. Each transaction also has a unique code,
making it easy to track and manage. The below figure 3.3 represents the logo of Gpay.

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Facilitating 100% Digitized Money Transaction
Figure 3.3: Google pay Logo[13]

• Phone pay:
PhonePe is a payments app that allows you to use BHIM UPI, your credit card and debit
card or wallet to recharge your mobile phone, pay all your utility bills and to make instant
payments at your favourite offline and online stores. PhonePe is a payments app shown in
figure 3.4.

Figure 3.4: PhonePe logo[14]

• Paytm:
Paytm stands for Pay through Mobile. It is an e-commerce shopping website based in
Noida, Uttar Pradesh, India. It started with mobile recharge and utility bill payments and
today it has become a full marketplace and has around 100 million registered users. The
logo of Paytm app is shown in figure 3.5.

Figure 3.5: Paytm logo[15]

• BHIM:
Bharat Interface for Money (BHIM) is a payment app shown in figure 3.6 that lets you
make simple, easy and quick transactions using Unified Payments Interface (UPI) [5].

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Facilitating 100% Digitized Money Transaction
Figure 3.6: BHIM logo[16]

BharathPe:
BharatPe is an Indian Multinational fintech company that sells digital payment
and financial services to small merchants and Grocery stores. Which is a payment
application in the year 2018. Initially these three were the shareholders of the company but
later on, Sequoia became the lead investor and Bhavik Koladiya [16] was removed from
the list of investors. The BharatPe app logo is as shown in figure 3.7.

Figure 3.7: BharathPe logo[17]

HOW TO USE BHIM APP:

• Step 1: Download and Install BHIM app from Google Play store/Apple App Store.
• Step 2: Select your preferred language.
• Step 3: Select SIM card which has the mobile number registered with your respective
bank.
• Step 4: Set the application passcode required to enter the app.
• Step 5: Link your bank accounts using bank account option.
• Step 6: Set your UPI PIN by providing last 6 digits of debit card and expiry date of debit
card.
• Step 7: Click on send and enter UPI ID. You can also Scan & Pay the QR of the person
to whom you want to send money.
• Step 8: Enter the UPI Pin you set earlier to authenticate the transaction.
• Step 9: Check ‘Transaction’ to see the status of the transaction.

• Mobile Wallet:

A mobile wallet[18] is a digital way to store credit, debit, ID, and gift cards so that
purchases can be made using a mobile smart device rather than a physical card. A mobile
wallet is a type of virtual wallet that stores credit card numbers, debit card numbers, and

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loyalty card numbers. It is accessible through an app installed on a mobile device, such as
a smartphone or tablet.

Customers use mobile wallets to make in-store payments, and it is a convenient payment
method compared to paying with cash or carrying physical credit cards. Mobile wallets are
accepted as a method of payment in stores that are listed with mobile service providers.
The most popular mobile wallets include Google Pay, Apple Pay, and Samsung Pay. The
wallets are integrated into mobile devices, or users can download the application from app
stores. These information are shared with village peoples as shown in figure 3.8.

Figure 3.8: Explaining about mobile wallet

• Internet Banking:
Internet banking, also known as online banking or e-banking or Net Banking is a facility
offered by banks and financial institutions that allow customers to use banking services
over the internet. Customers need not visit their bank’s branch office to avail each and
every small service. Not all account holders get access to internet banking [18]. If you
would like to use internet banking services, you must register for the facility while opening
the account or later. You have to use the registered customer ID and password to log into
your internet banking account, further more we explained to people as shown in figure 3.9.

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Facilitating 100% Digitized Money Transaction

Figure
3.9 ( a)

Figure 3.10 (b)

Figure 3.9: Explaining about internet banking

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Facilitating 100% Digitized money transaction
• Micro ATMs:
Micro ATMs are like modified point of sales terminals this terminal can connect to
banking[20] network via GPRS to perform banking transactions. This machine contains
card swipe facility. A Micro ATM provides a plethora of services like cash deposit, cash
withdrawal, account opening, and fund transfer. According to data from the Reserve Bank
of India (RBI), there exists 14.19 Lakh micro-ATMs across the country as of December
2022.

• Mobile Banking:
Mobile banking is the act of making financial transactions on a mobile device (cell phone,
tablet, etc.). This activity can be as simple as a bank sending fraud or usage activity to a
client’s cell phone or as complex as a client paying bills or sending money abroad.
Advantages to mobile banking include the ability to bank anywhere and at any time.
Disadvantages include security concerns and a limited range of capabilities when compared
to banking in person or on a computer.

Mobile banking[19] is very convenient in today’s digital age with many banks offering
impressive apps. The ability to deposit a check, to pay for merchandise, to transfer money
to a friend or to find an ATM instantly are reasons why people choose to use mobile
banking. However, establishing a secure connection before logging into a mobile banking
app is important or else a client might risk personal information being compromised.

• NEFT:
National Electronic Funds Transfer (NEFT) is an electronic funds transfer system
maintained by the Reserve Bank of India (RBI). Started in November 2005, the setup was
established and maintained by Institute for Development and Research in Banking
Technology. NEFT enables bank customers in India to transfer funds between any two
NEFT-enabled bank accounts on a one-to-one basis. It is done via electronic messages.
Unlike real-time gross settlement, fund transfers[18] through the NEFT system do not
occur in real-time basis. Previously, NEFT system settled fund transfers in hourly batches
with 23 settlements occurring between 00:30 hrs. to 00:00 hrs. From 16 December 2019,
there would be 48 half-hourly batches occurring between 00.30.
Steps:
1. Select “Transfer to other bank” from Funds Transfer section in Net Banking.
2. Select account, beneficiary and enter the relevant details.

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Facilitating 100% Digitized money transaction
3. Review the details, and, if all is correct, confirm to complete the process.

• RTGS
Real-Time Gross Settlement (RTGS) systems are specialist funds transfer systems where
the transfer of money or securities takes place from one bank to any other bank on a "real-
time" and on a "gross" basis to avoid settlement risk. Settlement in "real time" means a
payment transaction is not subjected to any waiting period, with transactions being settled
as soon as they are processed. "Gross settlement" means the transaction is settled[18] on a
one-to-one basis, without bundling or netting with any other transaction. "Settlement"
means that once processed, payments are final and irrevocable. RTGS systems are usually
operated by a country's central bank as it is seen as critical infrastructure [17] for a country's
economy. Economists believe that an efficient national payment system reduces the cost of
exchanging goods and services, and is indispensable to the functioning of the interbank,
money, and capital markets. A weak payment system may severely drag on the stability
and developmental capacity of a national economy; its failures can result in inefficient use
of financial resources, inequitable risk-sharing among agents, actual losses for participants,
and loss of confidence in the financial system and in the very use of money.

What are the Benefits of using RTGS

• It is a safe and secure method to transfer money.

• The RBI does not impose an amount cap on RTGS transactions or transfers.

• The system is accessible round-the-clock, 365 days a year. The funds are transferred to
the beneficiary account in real time.

• The remitter does not need a demand draft or a physical check.

• The beneficiary need not visit a bank branch to deposit the paper instruments.

• The beneficiary need not be concerned about the possibility of fraudulent encashment or
the loss or theft of physical instruments.

• Transactions can be done online.

• The regulator has imposed a cap on fees to carry out the transactions.

• IMPS:
Immediate Payment Service (IMPS) is an instant payment inter-bank electronic funds
transfer system in India. IMPS offers an inter-bank electronic fund transfer service through
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Facilitating 100% Digitized money transaction
mobile phones. The service is available 24x7 throughout the year including bank holidays.
NEFT was also made available 24x7 from December 2019. RTGS was also made available
24x7 from 14 December 2020. Unified Payments Interface is built on top of IMPS, with
the key architectural work done by the Mobile Payments Forum of India, IIT Madras and
IDRBT.

It is managed by the National Payments Corporation of India (NPCI) and is built upon the
existing National Financial Switch network. In 2010, the NPCI initially carried out a pilot
for the mobile payment system with 4 member banks (State Bank of India, Bank of India,
Union Bank of India and ICICI Bank), and expanded it to include Yes Bank, Axis Bank
and HDFC Bank later that year. IMPS was publicly launched on 22 November 2010. As of
April 2023, there are 722 member banks[7] which signed up for the IMPS service. Around
200 million IMPS transactions amounting to roughly US$20 billion of transaction amount
happen every month in India.

3.6 ADVANTAGES AND DISADVANTAGES

• Advantages:
Convenience: Online transactions can be made from anywhere, at any time, with an
internet connection. This is especially convenient for people who live in remote areas or
who have busy schedules.

Speed: Online transactions are typically processed very quickly. This is because there is
no need to manually handle cash or checks.

Security: Online transactions are generally very secure. Reputable merchants use a variety
of security measures to protect customer data, such as encryption and fraud detection
systems.

Cost savings: Online transactions can save both merchants and consumers money.
Merchants can save on the costs of processing cash and checks, and consumers can save
on the costs of postage and transaction fees.

Global reach: Online transactions allow businesses to reach a global audience. This can
help businesses to increase their sales and grow their customer base.

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Facilitating 100% Digitized money transaction

• Disadvantages:
Security risks: While online transactions are generally very secure, there are always risks
involved. For example, hackers may be able to steal customer data or commit fraud.

Technical issues: Online transactions can be disrupted by technical issues, such as internet
outages or website downtime. This can be frustrating for both merchants and consumers.

Limited consumer protection: Consumers may have limited protection if they are the
victim of fraud or if they are not satisfied with their purchase. This is because it can be
difficult to track down and resolve issues with online merchants.

3.7 GALLERY
Through this activity, we have enhanced our ability to communicate with the villagers and
have made 100% of financial transactions digital. Figure 3.10(a) – (f) shows the
communication processing photographs.

Figure4.1 (a)

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Facilitating 100% Digitized money transaction

Figure 4.2 (b)

Figure 4.3 (c)

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Facilitating 100% Digitized money transaction

Figure 4.4 (d)

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Facilitating 100% Digitized money transaction

3.8 CONCLUSION
India is among the fast emerging as one of the largest and strong economies. For sustained
development and growth with robust economic development, certain integral factors like
improved transparency, corporate governance and restricting the parallel cash-based
economy. Such developments could be feasible only with rural India too embracing the
digital payments and digital transactions. Considering the quantum[7] of opportunities that
are unfolding for market dynamics of digital payments, if the challenges that are discussed
are addressed and improved solutions in terms of UPIs, mobile wallets, and digital
transactions with more secured features, ease of transactions and reduced cost of managing
the digital payments could lead to more potential developments and supporting in improved
conditions of digital payments processing in rural sectors. In terms of capitalizing on the
opportunities, it is very essential that the solutions have to be more robust and following
are certain key policies that has to be in force for effectively implementing the digital
payment solutions across the rural sectors.

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 ACTIVITY - 4
PREPARING AN ACTIONABLE BUSINESS PROPOSAL
FOR ENHANCING VILLAGE INCOME

60
 CONTENTS

Sl. No. Description Page No.

Batch List 61

Letter of Communication 62

Letter of Appreciation 63

4.1 Introduction 65

4.2 Past Trend in Farmers' Income 66

4.3 Sources of Growth in Farmers Income 67

4.4 Strategy for Improving Farmers' Income 69

4.5 Gallery 74

4.6 Conclusion 76

61
 BATCH LIST

AICTE Activity-4 Preparing an Actionable Business Proposal for Enhancing Village Income. Date
(29/03/2024 to 06/08/2024) duration of 80 hours.

31/05/2024
03/05/2024
10/05/2024
17/05/2024
24/05/2024

07/06/2024
14/06/2024
21/06/2024
28/06/2024
12/07/2024
19/07/2024
29/03/2024

03/08/2024
05/08/2024
06/08/2024
Sl.
Name USN
No.

1 AKASHA A 4HG22EE400 P P P P P P P P P P P P P P P
2 NAVEENA K. R 4HG21EE048 P P P P P P P P P P P P P P P
3 VIVEK G. M 4HG21EE046 P P P P P P P P P P P P P P P
4 VINAY A. B 4HG21EE045 P P P P P P P P P P P P P P P
5 VIJAYALAKSHMI S 4HG21EE044 P P P P P P P P P P P P P P P
6 TILAK D. R 4HG21EE043 P P P P P P P P P P P P P P P

62
LETTER OF COMMUNICATION

63
LETTER OF APPRECIATIONS

64
65
Preparing an Actionable Business Proposal for Enhancing Village Income
4.1 INTRODUCTION
Past strategy for development of the agriculture sector in India has focused primarily
on raising agricultural output and improving food security. This strategy involved (a)
an increase in productivity through better technology and varieties, and increased use
of quality seed, fertilizer, irrigation and Agrochemicals; (b) incentive structure in the
form of remunerative prices for some crops and subsidies on farm inputs; (c) public
investments in and for agriculture; and (d) facility at in gin situations. The strategy paid
dividends as the country was able to address severe food shortage that emerged during
mid-1960s.
During the last half a Century (1965 to 2015), since the adoption of green revolution,
India's food production multiplied 3.7 times while the population [21] multiplied by
2.55 times. The net result has been a 45 per cent increase in per person food
production, which has made India not only food self-sufficient at aggregate level, but
also a net food exporting country.
Farmers who play a vital role in the Indian economy are mostly not aware of this Central
Government strategy of doubling farmer’s income by every financial year. In this guide,
we will explain to you what is increasing Farmers Income, why it is important, how can we
increase the income of farmers, and much more beneficial information for our farmers.
Why Increasing Farmers Income is important?
• If the income earned[7] by the farmer is doubled then he/she will use better farm
machinery, better and advanced technologies for farming to increase productivity, better
quality of seeds, etc.
• Therefore, increasing farmer’s income means increasing agricultural productivity.
• Doubling Farmers Income will not only increase agriculture production by using better
farming techniques but also improve the quality of crops.
• Both the quantity and quality of food can be achieved by Doubling Farmers Income.
• It will lead to the growth of the Indian economy.
• Incident of farmer’s suicide will come to an end if farmers are financially satisfied.
How can we increase the income of farmers?
• Strong measures are required to fulfill the aim of doubling the income of farmers.
• The following measure can be taken within the agriculture sector to double
farmer’s income:
• Improvement in productivity

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Preparing an Actionable Business Proposal for Enhancing Village Income
• Saving in cost of production
• Cropping intensity must be increased
• There must be diversification towards high-value crops
• Action plan to double farmers income outside the agriculture sector include
• Plan to shift cultivators from farm to non-farm occupations
• There must be an improvement in terms of trade for farmers or real prices received
by farmers
• What is the Strategy for Improving Farmers Income.
Farmers must adopt these strategies to improve their income
• Development initiatives like infrastructure
• Better Technology
• Awareness and implementation of Policies
• Institutional mechanism
• Roadmap and Action Plan
The Action Plan for doubling farmer’s income
• Increase in productivity of crop
• Increase in crop intensity must be adopted
• Increase in production of livestock must be done
• There should be an improvement in the efficiency of input use
• Diversification towards high-value crops
• Improved price realization by farmers
4.2 PAST TREND IN FARMERS' INCOME
It is ironic that estimates of farmers' income are not published by CSO, though time series
and up to date estimates of sectoral income for agriculture are available in National
Accounts Statistics. However, NSSO has generated estimates [22] and sources of income
of farmers based on its nationwide surveys titled 'Situation Assessment ofFarmers 2003'
and Situation Assessment of Agricultural Households 2013'. The two surveys adopted
different definitions of farmer or farmer households and therefore the estimates of income
reported in the two surveys are not comparable. 2003 (59th Round) and Situation
Assessment Survey of Agricultural Households (SAS) in 2013 (70th Round) provide
estimates of farmers' income from various sources including agriculture. According to SAS
for the year 2012-13, the average annual income of a farm household from farm as well as
non-farm sources was Rs. 77,112. Sixty per cent of total income of an agricultural

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Preparing an Actionable Business Proposal for Enhancing Village Income
household was derived from farm activities (cultivation and farming of animals) and 40 per
cent was derived from non-farm sources (wages, salary, non-farm business etc.). In
absolute terms, cultivation generated annual income of Rs. 36,938 and livestock provided
Rs. 9,176, per agricultural household. According to this estimate, the share of livestock
activity in total farm income of agricultural household was close to 19.89 per cent. This
is much lower than the CSO estimates of share of livestock in net value added in agriculture
sector for the same year, which was 28.6 per cent shown in table 4.1. This indicates that
farm income reported in SAS differs significantly [22] fromCSO measures of farm income,
presumably due to the specific definition of farmer used inthe SAS 2013.

Table 4.1: Trend in farmers' income in India, 1993-94 to 2015-16

Sources of Growth in Farmers ‘Income Doubling real income of farmers till 2022-23 over
The base year of 2015-16, requires annual growth of 10.41 per cent in farmers' income. This
implies that the on-going and previously achieved rate of growth in farm income has to be
sharply accelerated. Therefore, strong measures will be needed to harness all possible
sources of growth in farmers' income within as well as outside agriculture sector. The major
sources of growth operating within agriculture sector are:
• Improvement in productivity
• Resource use efficiency or saving in cost of production
• Increase in cropping intensity
4.3 SOURCES OF INCOME GROWTH WITHINAGRICULTURE
SECTOR
Increase in agricultural productivity
There are two sources to increase in agricultural output viz. area and productivity. Due to

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Preparing an Actionable Business Proposal for Enhancing Village Income
rising demand for land for non-agricultural uses and already high share of arable land in
total geographical area of the country, further expansion in area under cultivation [23] is
not feasible. Rather there is a decline of about 10 lakh hectares, as agricultural land has
been diverted to non-agricultural uses since the year 2004-05. Therefore, agricultural
output has to be increased through improvement in productivity per unit of land.
Livestock constitutes 30 per cent of the total income from agriculture sector. This sector
has experienced growth rate of 4.5 per cent during 2000-01 to 2013-14. Maintaining the
same growth in livestock sector in the coming years will raise total farm income by 10.8
per cent in seven years and 16.6 per cent in ten years period.
Improvement in total factor productivity
The improvement in Total factor productivity (TFP) is an important source of output
growth which directly contributes to cost saving and thus increase in income. TFP is the
portion of output not explained by the number of inputs used in the production. TFP
accounts for effects in total output growth relative to the growth in total inputs used in
production. TFP growth represents effect of technological change, skill, infrastructure, etc,
which are not counted in the set of production inputs. It also includes increase in efficiency
with which inputs are utilized in the production.
Total factor productivity (TFP) is an important source of output growth which directly
contributes to cost saving and thus increase in income. TFP is the portion of output not
explained by the number of inputs used in the production. TFP accounts for effects in total
output growth relative to the growth in total inputs used in production. TFP growth
represents effect of technological change, skill, infrastructure, etc, which are not counted
in the set of production inputs. It also includes increase in efficiency with which inputs are
utilized in the production.
Shifting cultivators to non-farm and subsidiary activities
In rural areas, agriculture sector engages 64 per cent of the total workforce and contributes
39 percent of total rural net domestic product as shown in table 4.2. This shows over-
dependence of workforce on agriculture with significant underemployment. This also
reveals large difference in per worker productivity between agriculture and non- agriculture
sectors. The estimated worker productivity in agriculture sector was only Rs 62,235 as
compared Income of farmers can be improved substantially [22] by shifting workforce
away from agriculture.

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Preparing an Actionable Business Proposal for Enhancing Village Income
Table 4.2: Worker productivity in farm and non-farm sectors in rural areas during 2011-12

In fact, some farmers have started moving away from the agriculture sector and many are
looking for suitable opportunities to leave farming.8 According to NSSO, workforce in
agriculture sector in rural areas declined by about 34 million between 2004-05 and 2011-
12, showing an annual decline at the rate of 2.04 per cent. If the same trend continues, then
workforce share in agriculture [21] will fall to 55 per cent of total rural workforce by 2022-
23. The decline in workforce in agriculture is on account of both the decline in the number
of agricultural labor as well as decline in the number of cultivators.
4.4 STRATEGY FOR IMPROVING FARMERS' INCOME
The sources of increase in farmers income by drawing mainly from the past experience and
trends.
The sources of growth in output and income can be put in four categories
• Development initiatives including infrastructure
• Technology
• Policies and
• Institutional mechanisms.
Roadmap and Action Plan
Frame work for doubling farmers’ income which has identified seven sources of growth.
These are:
• Increase in productivity of crops
• Increase in production of livestock
• Improvement in efficiency of input use (cost saving)
• Increase in crop intensity
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Preparing an Actionable Business Proposal for Enhancing Village Income
• Diversification towards high value crops
• Improved price realization by farmers
• Shift of cultivators to non-farm jobs and
Crop productivity is required to increase by 4.1 per cent and livestock value added by 6.0
per cent per year to double farmers' income by 2022. TFP growth, which is mainly
contributed by agricultural R&D, extension services, new knowledge, efficient practices
like precision farming, is required to follow annual increase of 3.0 per cent. Indian farmers
should raise area under two crops to 53 per cent from the present 40 per cent recorded in
recent years. Area under high value crops is required to follow an increase of 4.4 per cent
each year. Market [24] reforms are required to enable farmers to get 17 per cent higher.
How to develop Vegetable business?
Developing a vegetable business without involving middle persons can be challenging, but
itis possible. Here are some steps you can take to develop your vegetable business:
Establish direct relationships with farmers: One of the best ways to eliminate middle
persons is to establish direct relationships with vegetable farmers. This way, you can
negotiate directly with the farmers and get better prices for your vegetables.
Invest in transportation: If you want to avoid middle persons, you need to have your own
transportation system. Invest in trucks or other vehicles to transport your vegetablesdirectly
from the farm to your customers.
Build a network of customers: Start building a network of customers who will buy your
vegetables. This can include supermarkets, restaurants, and wholesalers. Focus on building
strong relationships with these customers and delivering quality vegetables at competitive
prices as shown in figure 4.1.

Figure 4.1: Merchant marketing with seller

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Preparing an Actionable Business Proposal for Enhancing Village Income
Build your own storage and packaging facilities: If you have your own storage and
packaging facilities, you can store your vegetables and package them according to the
requirements of your customers. This will give you more control over the quality of your
vegetables and allow you to sell them at a higher price.
Market your vegetables: Once you have established your vegetable business, you need
to market your vegetables to attract more customers. Use social media, online
marketplaces, and other marketing channels to promote your vegetables and reach new
customers.
Diversify your product offerings: To increase your customer base and profits, consider
diversifying your product offerings. This can include adding new types of vegetables or
offering value-added products such as pre-cut vegetables [21] or vegetable-based snacks.
By following these steps, you can develop your vegetable business without involving
middle persons and increase your profits.
How to Develop Provision store Business?
Developing a provision store business can be challenging, but here are some steps you can
take to develop your business:
Choose a strategic location: The location of your provision store can significantly impact
the success of your business. Choose a location that is easily accessible to your target
customers and has high foot traffic.
Identify your target customers: Knowing your target customers will help you tailor your
product offerings to meet their needs. Consider the demographics and buying habits of your
target customers when selecting your products is as shown in figure 4.2.

Figure 4.2: Seller sharing business experience with our team

Offer a wide variety of products: A provision store should offer a wide variety of
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Preparing an Actionable Business Proposal for Enhancing Village Income
products to meet the diverse needs of customers. Offer products such as groceries, snacks,
household essentials, personal care items, and more.
Keep your store clean and organized: A clean and organized store can attract more
customers and make them feel more comfortable shopping at your store. Keep your store
clean, organized, and well-lit.
Focus on customer service: Providing excellent customer service is essential to the
success of any retail business. Train your staff to provide friendly and helpful service to
customers, and be responsive to their needs and concerns.
Use technology to your advantage: Embrace technology to streamline your operations
and reach more customers. Use a point-of-sale system to manage inventory and sales, and
consider launching an online store to expand your reach.
Offer promotions and loyalty programs: To attract and retain customers, offer
promotions such as discounts, freebies, or loyalty programs. This will encourage customers
to return to your store and recommend it to others. By following these steps, you can
develop your provision store business and increase your profits. However, it will require
hard work investment, and patience to succeed.
How to develop Fruit Business?
Developing a fruit business can be challenging, but here are some steps you can take to
develop your business:
Establish direct relationships with farmers: One of the best ways to obtain fresh and
high-quality fruits is to establish direct relationships with fruit [22] farmers. This way, you
can negotiate directly with the farmers and get better prices for your fruits.
Offer a wide variety of fruits: A successful fruit business should offer a wide variety of
fruits to meet the diverse needs of customers. Offer seasonal fruits, exotic fruits, and
popular fruits to attract different types of customers.
Choose a strategic location: The location of your fruit business can significantly impact
the success of your business. Choose a location that is easily accessible to your target
customers and has high foot traffic.
Invest in transportation and storage: We providing suggestions to maintain the quality
of your fruits, it is essential to invest in proper transportation and storage. Invest in trucks
or other vehicles to transport your fruits, and build a storage facility [22] to keep your fruits
fresh for longer. Offer value-added products: To increase your profits and attract more
customers, consider offering value-added products such as fruit salads, smoothies, and
juices. This will not only increase the variety of your offeringsbut also provide customers

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Preparing an Actionable Business Proposal for Enhancing Village Income
with convenient and healthy options.
Market your fruits: Once you have established your fruit business, you need to market
your fruits to attract more customers. Use social media, online marketplaces, and other
marketing channels to promote your fruits and reach new customers.
Focus on customer service: Providing excellent customer service is essential to the
success of any retail business. Train your staff to provide friendly and helpful service to
customers, and be responsive to their needs and concerns. By following these steps,you
can develop our fruit business and increase your profits. However, it will require hard work,
investment, and patience to succeed.
How to develop Fish marketing business?
Developing a fish marketing business can be challenging, but here are some steps you can
take to develop your business:
Identify your target customers: Knowing your target customers will help you tailor your
product offerings to meet their needs. Consider the demographics and buying habits of
your target customers when selecting your products.
Offer a wide variety of fish: Figure 4.3 shows the successful fish marketing business
should offer a wide variety of fish to meet the diverse needs of customers. Offer seasonal
fish, freshwater fish, and saltwater fish to attract different types of customers.

Figure 4.3: Seller satisfied with our suggestions

Choose a strategic location: The location of your fish marketing business can significantly

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Preparing an Actionable Business Proposal for Enhancing Village Income
impact the success of your business. Choose a location that is easily accessible to your
target customers and has high foot traffic. Invest in transportation and storage: To maintain
the quality of your fish, it is essential [24] to invest in proper transportation and storage.
Invest in trucks or other vehicles to transport your fish, and build a storage facility to keep
your fish fresh for longer.
Establish direct relationships with fishermen: One of the best ways to obtain fresh and
high-quality fish is to establish direct relationships with fishermen. This way, you can
negotiate directly with the fishermen and get better prices for your fish.

4.5 GALLERY
We visited a number of marketers in the APMC market in Mosalehosahalli, Hassan Taluk
and District, in order to prepare a workable business proposal for boosting village revenue
activity. We spoke with the marketers and offered them suggestions; these images are as
shown in figure 4.4(a) – (d).

Figure 4.4 (a)

Figure 4.4 (b)

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Preparing an Actionable Business Proposal for Enhancing Village Income

Figure 4.4 (c)

Figure 4.4 (d)

Figure 4.4 (e)

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Preparing an Actionable Business Proposal for Enhancing Village Income
4.6 CONCLUSION
To create a successful proposal, it's important to conduct thorough research on the village's
current economic situation, the resources available, and the needs and desires of the
community. This research can help identify potential business opportunities and the most
effective strategies for increasing income. Once the research is done, the proposal should
include a clear and concise description of the proposed business venture, including its
products or services, target market, marketing plan, and financial projections.
The proposal should also address any potential challenges or risks and outline a plan for
mitigating them. It's important to ensure that the proposal is actionable, meaning that it
includes specific steps and timelines for implementation, as well as a plan for measuring
success and adjusting strategies as needed. Overall, preparing an actionable business
proposal for enhancing village income requires a combination of creativity, strategic
thinking, and attention to detail. If done well, it has the potential to bring about positive
economic and social change for the village and its residents.

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 ACTIVITY - 5
HELPING LOCAL SCHOOLS TO ACHIEVE GOOD
RESULT AND ENHANCING THE COMMUNICATION
SKILLS
 CONTENTS
Sl. No. Description Page No.

Batch list 79

Letter of Communication 80

Letter of Appreciation 81

5.1 Abstract 82

5.2 Introduction 82

5.3 Objectives 83

5.4 Details of the Activity 84

5.5 Gallery 89

5.6 Conclusion 92

79
 BATCH LIST
AICTE Activity-5 Helping Local Schools to Achieve Good Result and Enhancing the Communication
Skills. Date (07/12/2024 to 18/01/2025) duration of 80 hours.

11/01/2025
07/12/2024
13/12/2024
14/12/2024
20/12/2024
21/12/2024
27/12/2024
28/12/2024
30/12/2024
31/12/2024
01/01/2025
02/01/2025
03/01/2025
04/01/2025

18/01/2025
SL.
Name USN
no

1 SANJANA B. Y 4HG21EE029 P P P P P P P P P P P P P P P
2 SONA H. P 4HG21EE034 P P P P P P P P P P P P P P P
3 SWAPNA G 4HG21EE038 P P P P P P P P P P P P P P P
4 AKASH A 4HG22EE400 P P P P P P P P P P P P P P P
5 ANANDA P 4HG22EE401 P P P P P P P P P P P P P P P
6 MARUTHI S 4HG22EE412 P P P P P P P P P P P P P P P
7 PRIYADHARSHA 4HG22EE414 P P P P P P P P P P P P P P P
N D. C

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LETTER OF COMMUNICATAION

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LETTER OF APPRECIATION

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Helping Local School to Achieve Good Result
5.1 ABSTRACT
Orientation programs are generally held to exchange ideas and have a better interaction.
Prior to the beginning of their college life, it is necessary for the students to have an
overview of the complete realm of university life, from academics to social activities.
Students should have an exposure to the choices offered to them in their colleges. Priory,
they must also know that in order to get into prominent institutions they must have a good
score in their high school boards [7]. A part from the academics, students also need to
improve their communication skills. Good communication skills are essential to allow
others and yourself to understand information more accurately and quickly. The aim of this
activity is to orient the students to achieve good results with some easy methods so that
each and every student can score good results and master their communication skills.
5.2 INTRODUCTION
Education is an important tool which is very useful in everybody’s life. Education is what
differentiates us from other living beings on earth. It makes man the smartest creature on
earth. It empowers humans and gets them ready to face challenges of life efficiently. With
that being said, education still remains a luxury and not a necessity in our country.
Educational [7] awareness needs to be spread through the country to make education
accessible. But this remains incomplete without first analyzing the importance of
education. Only when the people realize what significance it holds, can they consider it a
necessity for a good life. For this purpose, it was necessary to give an orientation on
education to the local schools to achieve good results Education is the most significant too
line eliminating poverty and unemployment. Moreover, it enhances the commercial
scenario and benefits the country overall. So, the higher the level of education in a country,
the better the chances of development are in addition, this education also benefits an
individual in various ways. It helps a per son take a better and informed decision with the
use of their knowledge. This increases the success rate of a person in life. Subsequently
education is also responsible for providing an enhanced lifestyle. It gives you career
opportunities that can increase your quality of life.
These kind of orientation programs will help the students to score good results and also is
will motivate the students to work towards achievement of goals. This program will also
help the students to understand the current scenario of educational system and how they
should take efforts to fulfil their dreams. The students will get to know the importance of
good results for future studies. Because of this orientation program the students will get a
direction to study and improve their skills.

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Helping Local School to Achieve Good Result
This orientation program not only focuses on achieving good results but also helps to
enhance their communication skills. At present, communication skills play an important
role along with good marks. Having strong communication skills aids in all aspects of life
from professional life to personal life and everything that falls in between. From a business
standpoint, all trans- actions result from communication [7]. Good communication skills
are essential to allow others and yourself to understand information more accurately and
quickly.
In contrast, poor communication skills lead to frequent misunderstandings and frustration.
This orientation program aims at enhancing the communication skills in the students. Well-
developed communication skills are vital to a student’s academic success. At all levels of
education, student must be able to communicate effectively.
Students will get an idea on how to improve their communication skills with the help of
this program. They will also get to know the importance of questioning skills. It can also
be helpful to pay particular attention to differences, attitudes and abilities when conveying
the message. Improving the communication skills will almost certainly ease and improves
the interpersonal relationships both at home and at work.
5.3 OBJECTIVES
The objectives of our activity are as given below:
Helping local schools to achieve good results
As we know “Investment in knowledge pays best interest”. Hence putting efforts in one’s
academics will give a fruitful outcome. Having good results will increase the chances of
being employed along with receiving a higher salary grade than those who possess
mediocre achievements. Employers inevitably strive to hire the best when it comes to
employees. With the help of this orientation program, we have convinced the students to
focus more on their academics and score good results.
Helping students to enhance their communication skills
With the help of this orientation program students will get to know the importance of
communication skills along with good marks. Many students complain that they have a
problem with communication skills. We tried to interact with the students and help themto
get a better exposure to a better vocabulary through our talks.
Motivating students towards the achieving their goals
Students have their own goals. Through this program we also helped the students with
certain strategies to achieve goals. By giving real time examples of the great personalities,
we told them that success can be owned only with hard work and perseverance. Also, to

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Helping Local School to Achieve Good Result
achieve their goals, students must firstly focus on scoring well in their academics and
improving their communication skills.
5.4 DETAILS OF THE ACTIVITY
Figure 5.1 shows the Team introducing by Government High School Principal. There we
started with first step in conducting an activity is research, that is collecting all kind of
information required for the program. The information we collected was regarding the
school we wanted to conduct the orientation program. We enquired the school Principal
regarding availability of the students and also took permission from our college, Principal
Sir agreed and grant us permission to conduct the activity from DEC 2024.
We carried out this activity in a Government High School, Channapatana, Hassan, Taluk
and District. Activity starting from 07/12/2024 to 18/01/2025. The program began with the
introduction given by the headmaster and he informed students about our objective behind
visiting the school. We began the session by introducing ourselves to thestudents and gave
them a basic idea about how to choose their careers based on their interests and told them
about the necessity of in our professional life along with certain tipson choosing their stream
and competitive exams in the future.

Figure 5.1: Team introducing by Principal

Figure 5.2 shows what we told the students about our intentions behind the orientation
programme, and they are watching our presentation. We began the session by asking their
names and their choices about career, so that they could feel free to interact with us. We
also gave them an idea about different streams such as commerce, science, arts, diploma,
etc. We told them that they must excel at the basics of Mathematics, Physics, Biology in

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Helping Local School to Achieve Good Result
order to choose any science relating streams.

Figure 5.2: Students watching Scenes

science, arts, diploma, etc. We told them that they must excel at the basics of Mathematics,
Physics, Biology in order to choose any science relating streams.
There we got one student of 10th standard. She told us that she wants to be a doctor and
asked us how she could achieve it. We explained to her that in order to be a doctor, she
should first choose Science stream in her higher secondary education. After her 12th
standard she will have to attend a national level entrance exam NEET. She was satisfied with
the guidance and thanked us for it.

Figure 5.3 shows a photo of the classroom where the orientation programme was held,
along with the students and the class teacher.

Figure 5.3: Teammates explaining about the AICTE activity program

Our team comprising of five members visited the Karnataka public school, Mosalehosalli
Hassan Taluk and District. Our primary objective was to interact with the students who
recently completed their SSLC and guide them about the various career options and
competitive exams available and figure 5.4 shows It’s me explaining about future planning.

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Helping Local School to Achieve Good Result

Figure 5.4: Me explaining future Planning

Figure 5.5 shows our teammate explaining the various career paths available for students
after SSLC, such as engineering, medicine, management, law, and other professional
courses. We emphasized the importance of choosing a career that aligns with their interests,
skills, and personality traits.

Figure 5.5: Teammate explaining After SSLC What Next

Next, we talked about the various competitive exams available for students to pursue higher
education and secure a better future. We provided them with a basic understanding of

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Helping Local School to Achieve Good Result
exams such as figure 5.6 shows the explained about JEE, NEET, AIMS, JEE, CLAT, CAT,
and other state-level exams.

Figure 5.6: Teammate explaining about JEE, NEET, AIMS, and KCET exams

We then distributed handouts and notes to the students, which contained detailed
information about various career options and competitive exams. We also encouraged them
to discuss their career aspirations with their parents and teachers and seek guidance from
them.
Last part of the program
The last part of this activity program was a feedback session in which students and all the
teachers present for the program. The feedback from the students was collected in the form
of rating. The school provided a feedback letter which shows how impactful the activity
was. The activity ended with thanksgiving to all the students and staff of the school. And
even we explained about the mathematics basic concepts like Pythagoras theorem and
about pie diagram and about English grammar and in science we explained about the
planets and the students are involve in all the discussion and interact with us positively.
Impact Analysis
Figure 5.7 shows that we can observe that the majority of the students found the session
helpful (75%). Additionally, 50% of the students said that they plan to appear for
competitive exams, which is an encouraging sign.

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Helping Local School to Achieve Good Result

Feedback chart

Q1 Q2 Q3 Q4
Excellent Good Satisfactory

Figure 5.7: Impact analysis

However, some students found the concepts difficult to understand (25%) and a few
students did not find the session helpful (10%). Bar graphs are the pictorial representation
of data (generally grouped), in the form of vertical or horizontal rectangular bars, here the
blue bar indicates Excellent feedback of the people about the activity questions I have
asked. In the same way red bar indicates good, green bar indicates Satisfactory and Purple
bar indicates not satisfactory and the questions are mentioned below in the table 2.1.
Table 2.1: Description of the question

Question Description of the question

1) Has the activity helped you?

2) How was the presentation?

3) Opinion about this activity?

4) Opinion about the overall work done.

5.5 GALLERY

We have completed numerous activities aimed at assisting local schools in achieving

positive outcomes and improving communication skills in Government High School
Chennapatna Hassan, as shown in figure 5.8(a) – (e).

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Helping Local School to Achieve Good Result

Figure 5.8 (a)

Figure 5.8 (b)

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Helping Local School to Achieve Good Result

Figure 5.8(c)

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Helping Local School to Achieve Good Result
5.6 CONCLUSION
Promoting the results of local schools is important in showcasing the academic excellence
of students and the efforts of teachers and staff. It can also inspire other students to strive
for academic success. After SSLC (Secondary School Leaving Certificate) exams, students
have several options, such as pursuing higher education, vocational training, or joining the
workforce. Encouraging and supporting students to choose the best option for theirinterests
and abilities is crucial. As for social responsibility activities at Government High School
Channapatna, Hassan. There are several avenues that can be explored. For example,
students can participate in community serviceprojects, such as volunteering at local non-
profits or participating in environmental clean- up efforts. They can also organize
awareness campaigns on social issues such as gender equality, diversity and inclusion, and
sustainability. In conclusion, promoting the results of local schools can have a positive
impact on the community and inspire students to aim foracademic excellence. Encouraging
and supporting students to choose the best path after SSLC is crucial. Finally, social
responsibility activities at schools can help students develop a sense of empathy,
compassion, and responsibility towards their community andthe world around them.

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