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Exploring The Effectiveness of Salesmanship Skills

The study investigates the salesmanship skills of marketing students engaged in entrepreneurial ventures at Tangub City Global College, focusing on their communication, persuasion, and customer engagement abilities. It aims to assess their skill levels, identify challenges faced, and evaluate the impact of these skills on business success, ultimately providing recommendations for enhancing sales training. The research employs a mixed-methods approach, utilizing surveys and interviews to gather data from students involved in various entrepreneurial activities.

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28 views2 pages

Exploring The Effectiveness of Salesmanship Skills

The study investigates the salesmanship skills of marketing students engaged in entrepreneurial ventures at Tangub City Global College, focusing on their communication, persuasion, and customer engagement abilities. It aims to assess their skill levels, identify challenges faced, and evaluate the impact of these skills on business success, ultimately providing recommendations for enhancing sales training. The research employs a mixed-methods approach, utilizing surveys and interviews to gather data from students involved in various entrepreneurial activities.

Uploaded by

christiancaralos30
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Research Title: Exploring the Effectiveness of Salesmanship Skills Among Marketing Students in Entrepreneurial

Ventures: A Study of Student-Run Businesses at Tangub City Global College

Research Problem:

Many students who engage in entrepreneurial activities, such as running small businesses or participating in school fairs,
lack formal salesmanship training. This often results in suboptimal sales performance and difficulty in engaging
customers effectively.

The challenge lies in understanding whether students possess the necessary sales skills, such as communication,
persuasion, and customer engagement, and how these skills impact the success of their ventures.

Why This Works for Students/Residents:

1. Relevant Context: Many students participate in entrepreneurial activities as part of academic programs or
personal initiatives, making them an ideal population for studying salesmanship.

2. Actionable Insights: The study can provide insights into how schools or communities can better support students
in developing effective sales skills for future careers.

3. Real-World Applications: Results can contribute to improving entrepreneurship education and practical sales
training programs.

Research Objectives

1. To assess the level of salesmanship skills (e.g., communication, persuasion, customer handling) among students
involved in entrepreneurial activities.

2. To determine the challenges students face in applying salesmanship skills in their ventures.

3. To evaluate the impact of salesmanship skills on the performance and success of student-run businesses.

4. To provide recommendations for improving salesmanship training within student entrepreneurial programs.

Methodology

1. Research Design

 Descriptive Study: To describe and analyze the current salesmanship skills of students.

 Quantitative and Qualitative: Use a mixed-methods approach to capture numerical data (e.g., survey results)
and detailed experiences (e.g., interviews).

2. Respondents

 Students actively involved in entrepreneurial ventures such as:

o School fairs or bazaars.

o Online selling platforms (e.g., social media marketplaces).

o Small business startups within the community.

 Sampling Method:

o Purposive Sampling: Target students who are actively selling products or services.

3. Data Collection Methods

 Surveys/Questionnaires:

o Assess their confidence in sales-related skills (e.g., communication, negotiation, customer engagement).

o Gather feedback on challenges they encounter in sales situations.

 Interviews/Focus Groups:

o Understand in-depth challenges and strategies used by students.


Initial Interview:

Sample Questions

 Survey:

1. How confident are you in communicating with customers? (Likert Scale: 1 = Not Confident, 5 = Very
Confident)

2. How often do you use persuasion techniques to encourage a sale?

3. What challenges do you face when selling your products or services?

 Interview:

1. Can you describe a sales situation where you felt successful? What contributed to it?

2. How do you handle customer objections or questions?

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