Mike
Mike
INDEX : 403170
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DECLARATION
I declare that this is my own work and has never been submitted to any Examination
body in material or copy for an award or any certificate whatsoever.
NAME : …………………………………………
SIGN :…………………………………………
DATE :……………………………………………
SUPERVISOR :…………………………………………….
SIGN :…………………………………………....
DATE :……………………………………………..
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PREFACE
This project plan has been prepared keenly as required by the Kenya national examination
council for award in Diploma certificate in Electrical and Electronics Engineering
The project gives a picture of how to establish and start a business, giving out the physical
location and the things required to make it a success. The business plan is a major reference
for a person who wants to apply for a loan from a bank or any other institution. It shows how
money can be raised and spent for maximum profit which reflects the success of the business,
thus avoiding losses and business failure.
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ACKNOWLEDGEMENT
I want to sincerely thank our heavenly father for giving me life and strength to come up with
such a piece. Special thanks to My Lectures and my fellow classmates who accorded me their
help both physically and mentally in ensuring am at a different standard, may God guide you
always to bring change in people's lives and nature them to be great men and women in this
world.
MAY GOD BLESS YOU ALL
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DEDICATION
I have the pleasure to dedicate this project to my parents, who have stood by me through ups
and downs. Ensuring I grow to be a great and determined man.
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TABLE OF CONTENTS
PREFACE.....................................................................................iii
ACKNOWLEDGEMENT............................................................iv
DEDICATION..............................................................................v
TABLE OF CONTENTS..............................................................vi
CHAPTER ONE
1.1 BUSINESS PRESCRIPTION.................................................9
1.2 BUSINESS NAME ................................................................9
1.3 BUSINESS LOCATION AND ADDRESS............................9
1.4 FORM OF OWNERSHIP ......................................................9
1.5 TYPE OF BUSINESS.............................................................10
1.6 PRODUCTS/SERVICES........................................................10
1.7 JUSTIFICATION OF OPPORTUNITY.................................10
1.8 INDUSTRY ............................................................................11
1.9 BUSINESS GOALS................................................................11
CHAPTER TWO
2.1 MARKETING PLAN.............................................................13
2.2 POTENTIAL CUSTOMERS..................................................13
2.3 MARKET SHARE..................................................................14
2.4 COMPETITION...................................................... ...............14
2.5 TRADE PROMOTION...........................................................16
2.6 ADVERTISEMENT ...............................................................17
2.7 PRICING STRATEGY............................................................17
2.8 SALES TACTICS....................................................................17
2.9 DISTRIBUTION STRATEGY................................................19
CHAPTER THREE
3.1 ORGANIZATION PLAN .......................................................20
3.2 KEY MANAGEMENT PERSONNEL....................................20
3.3 OTHER PERSONNEL, DUTIES AND NUMBER.................21
3.4 RECRUITMENT, TRAINING, AND PROMOTION.............23
3.5 REMUNERATION AND INCENTIVES................................24
3.6 LICENSES, PERMITS AND BY-LAWS................................25
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3.7 SUPPORT SERVICE...............................................................26
CHAPTER FOUR
4.1 PRODUCTION/OPERATIVE PLAN………………….……....27
4.2 PRODUCTION FACILITIES AND CAPACITIES…...............27
4.3 ENTERPRISE LAYOUT............................................................27
4.4 REPAIR AND MAINTENANCE...............................................27
4.5 PRODUCTION, DESIGN AND DEVELOPMENT…..............28
4.6 MONTHLY MATERIAL REQUIREMENT..............................28
4.7 MONTHLY LABOUR REQUIREMENT..................................28
4.8 MONTHLY PRODUCTION COST ..........................................29
4.9 PRODUCTION PROCESS.........................................................30
REGULATION AFFECTING OPERATIONS
CHAPTER FIVE
5.1FINANCIAL PLAN....................................................................32
5.2 PRE-OPERATING COST..........................................................33
5.3 STARTING CASH.....................................................................34
5.4 ESTIMATION OF WORKING CAPITAL................................35
5.5 CASH FLOW PROJECTION FOR YEAR ONE………………36
5.6 PROFORMA INCOME STATEMENT.....................................37
5.7 PROFORMA BALANCE SHEET ............................................38
5.8 BREAK EVEN ANALYSIS.......................................................39
5.9 PROFITABILITY RATIO..........................................................42
DESIRED FINANCE........................................................................43
PROPOSED CAPITALIZATION
APPENDIX
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EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
MIKI ELECTRICAL SERVICES will be offering high quality products and services to
customers and ELIZABETH KAMENE MBILA will be the sole owner of the business
The Business will be a sole proprietorship type and will be located in Narok town in Narok
County; it will be registered under the Narok county government.
MARKETING PLAN
The business will target on utilizing the market within the locality most of the customers will
be targeted to come from the neighboring growing institutions and government organizations.
This targeted market share will be hoped to have an estimate population of 4000.the
business will target on a 60% market share within the first year of operation the business also
will have the strategies of coping up with the growing competition from the existing
businesses.
It will embark on advertisements and promotions to a greater deal
FINANCIAL PLAN
The business will need an estimated capital of 900,000/= with which 400,000/= started as
owners’ equity. The business will require a loan from bank of 500,000/=.
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CHAPTER ONE
The proposed business MIKI ELECTRICAL SERVICES will specifically deal with the sale
of electrical materials, tools and equipment offering different services like repair of electrical
equipment, installation and repair of industrial machines tools and gadgets, winding of motors
both A.C and D.C. and both industrial and domestic electrical installations.
MIKI ELECTRICAL SERVICES is the preferable name for the proposed business. MIKI
is a term artistically twisted from real name of the Entrepreneur ELIZABETH KAMENE
The business will be located in Total area 1 kilometer from Narok town, Narok-North
constituency in Narok County. The place is favorable since the town is being expanded thus
the county government and the people within the vicinity engage in construction of buildings
and companies, hence creating a better platform for the business to strive, also in account is
This business will be a sole proprietorship kind of business as it will be run by one person.
(c) He will enjoy all the profits as he will be the chief controller of the business.
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The business will engage mostly in the following:
Selling of electrical materials like cables, switches, motors, lighting systems etc,
electrical tools like testers, iron boxes and any other electrical related tools or
equipment.
Motor rewinding,
The products produced will be of high quality, convenient and cheap for customers to afford.
Also, the services will be affordable to people of different background. All these will be
The assurance that the success of this business will be profound because of the following,
Availability of knowledge and skills required to run any business which was got
through two years in college, also from the experience got during attachment and lastly
The business will be situated in an area reachable by many people enhancing the
business to grow. Also, transportation of materials and workers will be easy as the
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1.6 INDUSTRY
This business will be both a commercial and service industry as it will base on purchasing
materials, tools equipment etc. to sell them to customers as well as doing services like
repairing of electrical machines, rewinding of motors etc. This industry is suitable because
transportation of these materials will be easy due to the access of road, there is market as the
business will be located in an area where there is less competition, availability of skilled
personnel and tools / equipment required hence quality products and services offered
In this changing world, the business will be very resourceful to many people as it will have the
following goals.
(a) The business will create job opportunity to self and to others
(b) To establish a successful business this can win customers interest within a very short
(d) To employ qualified personnel to assist in running the business thus efficient production of
work.
(b) To expand into a bigger business dealing with large quantity of stock hence increasing the
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(c) To open other branches elsewhere so as to reach as many people as possible so as to
maximize profit.
(e) To ensure all the personnel involved in the business get more knowledge and skills
The business will employ many tactics and ways of penetrating into the market e.g.
(c) Through advertisement through posters, radio, TVs, Road shows etc.
For the business to grow, some measures must be placed be put in place such as:
(b) Creating more space for expansion of the business e.g. buying land.
(c) Buying a vehicle to ease transportation of products and materials to and from the premise
(d) Training the untrained staff so as to improve their production hence effective work
(e) Steady carrying out of advertisement and promotions
(f) Buying electronics devices like computer or laptop to help in storing information and other
necessary work.
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(g) Motivation of workers to increase the efficiency of the business.
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CHAPTER TWO
2.0 MARKETING PLAN
MIKI ELECTRICAL SERVICES has many strategic plans to achieve its objectives and to
reach the market demands. These are like expanding its operation and space and also
employing skillful personnel to help in management. The business will be located in a central
place which can be reached by many customers. The business will do through advertisement
of its services and products, offer promotions, and discounts to win the interest of people. The
pricing of items and services will be relatively cheaper as compared to other competitors.
The business targets to win both domestic and commercial customers. The domestic customers
will be general public especially people around Narok town who will buy as well bring their
items for service. The commercial customers will be the middlemen and hawkers who will buy
Through research done thoroughly on the market in Narok town, the business is expected to
reach and serve 2,800(Two thousand eight hundred) potential customers.
(%) CUSTOMERS
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MAA Electrical shop 23 650
Others 11 300
2.3 COMPETITION
MIKI ELECTRICAL SERVICES will face stiff competition from other business like MAA,
NENKAI, SIDAI and others which were established 4 years ago. The business will base on
the competitor’s weakness to conquer the business ground. Despite these competitions, the
enterprise will have measures to cope and stay at the top of the game i.e.
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SIDAI ELECTRONICS • Readily available No promotion offered
personnel
•
Quicker and better
services
services
•
Technical expertise
•
Promotion
• Famous in the market
OTHERS Famous in the market Few workers
MAA 2 3 2 4 5 2 18
ELECTRICAL
SHOP
SIDAI 3 2 1 3 2 1 12
ELECTRONICS
NENKAI 2 2 1 3 4 3 15
DISTRIBUTOR
S
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MIKI 4 5 4 5 3 3 24
ELECTRICAL
SERVICES
Others 1 1 2 3 3 2 12
Total 6 6 6 6 6 6 36
2.4.1 PROMOTION
(b) Employing good character and well-behaved employees who can attend to all customers
(c) Purchasing enough stock of materials or items required to make sure that customers don’t
miss anything
(d) Offering free samples on goods bought hence attracting more people
(e) Marketing the services and products through business exhibitions and shows.
(f) 2.4.2 ADVERTISEMENT
(a) Through posters where all the activities and location of the business will be written on
(b) Through local F.M radio e.g. Nosim FM, which can pass information in local language
to many people.
(c) Use of sign post to show direction to MIKI ELECTRICAL SERVICES premise
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(d) Through local newspaper which are locally written and do reach many people who
(e) Through direct email to the middlemen who can be potential customers e.g.
(a) Competitive pricing where competitors prices will be analyzed and compared then come
up with a suitable price which is relatively cheap for the products and services.
(b) Prices will be determined through the materials used, quality and the transportation cost.
(c) Psychological pricing where goods and services are blended to capture the customers’
psychology.
There are many sale tactics that business is going to use e.g.
(a) Opening its doors for long hours to ensure that customers get what they want at any time.
(b) Having enough stock and offering the best quality products and services
(c) Adopting an attractive way of pricing where goods or services won’t be priced so high
(d) Advertise about the products and services offered through the radio, posters, newspaper
etc.
(e) Employing humble, friendly, net and educated workers who will attend to the customers in
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2.7 DISTRIBUTION STRATEGY
The enterprise will employ both direct and indirect channels of distributing its goods and
services to customers. Goods and services will be sold to customers directly from the shop or
sending technicians to service or repair their items if need arises. Also goods may reach the
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CHAPTER THREE
(A) MANAGER
QUALIFICATIONS
Administration.
• Carrying out short term and long term planning of the business
(B)SUPERVISOR
QUALIFICATION
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• Should have a diploma or crafty 2 in Electrical Engineering
(B) SECRETARY
Qualification
• Should be at least a stage II module and above with basic knowledge on book keeping and
office practices
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MANAGER
SUPERVISOR
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(C) TECHNICIAN (2)
QUALIFICATION
(D) ARTISANS
Qualifications
• They should have skills at least in determining any faults, and have sound knowledge on
Qualification
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• Should have a 5 years’ experience in security forces Duties and Responsibilities
3.3.1 RECRUITMENT
• The business will make advertisement of its job opportunities through local newspaper,
• There will be interviews for the recruits done by the manager, and questions asked
concerning the job. Individuals’ dignity will be considered so as reach to the satisfaction of
the customers.
• Employees will have at least a week to adopt and be familiarized with the business.
3.3.2 TRAINING
• The new employees will be trained according to their qualifications to improve their
• They will be taught safety measures and their roles in the business etc. in the business
3.3.3 PROMOTION
• The employees will be promoted according to their performance and ability working as
follows.
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• Loyalty to the enterprise
• Trust worthiness
• Diligence
• Creativity
Remuneration will be done so that salaries set for employees can be realistic according to their
3.3.5 INCENTIVES
Employees will be paid money according to their productivity and hours worked for. Also they
There will be safety at work place, free tea, and safety clothing.
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Manager 1 20,000 4,000 2,000 26,000
Total 100,000
The business will require legal procedures for it to start its operations
These will include clearances, permissions, and licenses from the government ministries and
the business
(iv) Public health license which deals with sanitation drainage, ventilation, hygiene.
I. Banking services where the business will open a business account with Family Bank
II. Auditing books of account; auditors will be hired and be paid daily upon delivering an
auditing report
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IV. Water will be provided by the pipe water from Ewuaso ng'iro water project.
VI. Power will be supplied by Kenya power, with the help of a 3-Phase Diesel
generator.
PO BOX 54-03600
KAPENGURIA
CHAPTER FOUR.
MIKI ELECTRICAL SERVICES will require a premise to operate from. This premise will be
situated at Total area in Narok town. The firm will require offices for a manager, supervisor
and a secretary. There are other facilities that will be required as listed in the table below.
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Computer system 3 16,000 48,000
The following maintenance measures will be taken in maintaining the tools and equipments
used.
(a) Regular maintenance where tools and equipments will be checked for maintenance to
(b) Corrective maintenance where by tools shall be attended to when need arises
(c) Preventive maintenance where tools and equipments are kept clean
(d) This maintenance will be done because of the following reasons.
5.2 PRODUCTION
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MATERIAL ITEMS COST
Superglue 200
Pens 100
Totals 7,300
PERSONNEL AMOUNT
Manager 26,000
Supervisor 17,0009
Technicians 24,000
Secretary 8,300
Artisans 19,800
Total 100,000
ITEMS AMOUNT
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Rent 12,000
Transport 6,000
Telephone 1,000
Labor 100,000
Insurance 2,000
Materials 7,300
Stationary 500
Water 400
Electricity 1,200
Entertainment 1,000
Advertisement 3,000
Miscellaneous 1,000
Total 136,700
MIKI ELECTRICAL SERVICES is a business that will deal with offering services like repair
of electrical accessories or gadgets, motor rewinding etc and also selling of electrical
equipment, materials, tools etc. therefore the following steps will be used in the production
process.
STEP ONE
Purchasing of the stock i.e. materials, tools and equipment to be sold and used in the business.
STEP TWO
STEP THREE
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Unloading of the goods from the tracks and storing them in the store. Should
STEP FOUR
Customers will be welcomed warmly into the premises so as to make their choice on purchase
STEP FIVE
Transactions (legal) will be made if the customer wants to buy an item by use of a receipt
which consist of
I. Name of enterprise
When offering the services of repairs then the following steps will be taken for
production
To fault diagnose the gadget or equipment brought for service then advice accordingly.
The customer to collect his / her item in good and working condition.
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MIKI ELECTRICAL SERVICES to run well as it is dealing with already made goods, it will
MIKI ELECTRICAL SERVICES will participate fully in cleaning and conserving the
environment. The premises and all its surrounding will be kept tidy the enterprise will make
(B) VENTILATION
The workshop and all offices will be well ventilated to allow free and fresh movement of air,
this is to create both comfortable working conditions for the workers and give better storage
(C). SANITATION
MIKI ELECTRICAL SERVICES will provide sanitations like toilets and bathroom of good
The enterprise will purchase protection clothes for every worker in the premises. This includes
overalls or dust coats, helmets, boots gloves etc. these garments will protect the workers from
harm when working within the premises and also create uniformity among the workers.
There will be a first aid kit in every room to help when there is an injury case or any other
problem. This kit will contain pain killers, bandages, disinfectants cottons wool etc.
(G)FIRE EXTINGUISHER
There will be fire extinguishers in each room to help in overcoming the menace of fire
outbreak. Every worker will be taught how to handle the situation and use the extinguishers.
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(H)SAFETY PROTECTION
The enterprise will ensure that all workers are protected from oppressions and other harm.
For legal operations of the business to take, the enterprise will obtain a trade license both from
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CHAPTER FIVE
FINANCIAL PLAN
Financial plan will be carried out keenly as it is an important part of the business. All business
The pre –operations cost are the sum of money required to cater for the materials and the
equipment before business operates. The pre -operational cost for MIKI ELECTRICAL
SERVICES will be tabulated as follows.
registration 3,000
Stationary 8,000
Transport 10,000
Advertisement 5,000
Stock 50,000
Miscellaneous 4,000
Banking 10,000
Insurance 3,000
Total 360,000
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5.2. STARTING CASH
To start the business 900,000 /= will be required by MIKI ELECTRICAL SERVICES from
personal savings, family and Friends contribution and bank loan i.e. Equity Bank. This will be
as follows.
Sources Kshs
Total 900,000
– 360,000 = 540,000 /=
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CURRENT LIABILITIES KSHS KSHS KSHS
= 512,000 /=
= 2,789,000 /=
= 3,360,000 /=
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5.3 CASH FLOW PROJECTION
DESCRIPTION JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Cash inflow
Cash sales 100,000 125,000 120,000 115,000 150,000 140,000 170,000 125,000 195,000 200,000 140,000 120,000 1,700,000
Debtors 70,000 20,000 15,000 18,000 12,000 20,000 18,000 22,000 15,000 12,000 20,000 18,000 260,000
Total inflow 1,270,000 145,000 135,000 133,300 162,000 160,000 188,000 147,000 210,000 212,000 160,000 138,000 2860,000
Cash out
flow
Rent 1,200 1,200 1,200 12,00 1,200 1,200 1,200 12,00 1,200 1,200 1,200 12,00 14,400
Salaries 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1200,000
Water 300 300 300 300 300 300 300 300 300 300 300 300 3,600
Electricity 2,000 2,500 2,450 2,200 2,000 2,500 2,000 2,200 7,500 2,400 2,500 2,000 27200
Interest Loan 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12000
Creditors 4,000 4,000 5,000 3,00 1,000 1,200 1,800 2,000 2,000 1,500 1,000 1,200 27,700
Advertisement 15,000 10,000 8,000 - 2,000 - 6,000 - 10,000 8,000 5,000 8,000 72,000
Telephone 1,000 1,000 800 600 500 900 500 1,000 500 800 900 1,000 9,600
Loan payment 10,000 10,000 8,000 6,000 10,000 5,000 15,000 10,000 12,000 8,000 9,000 10,000 113 ,000
Miscellaneous 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12 ,000
Total out flow 181,500 131,000 127,700 115,300 119,000 113,100 138,800 118,700 130,600 124,200 121,900 125,700 1,547,500
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Surplus 888,500 14,000 7,300 17,700 43,000 46,900 49,200 28,300 79,400 87,800 38,100 12,300 1,312,500
Accumulated 888,500 902,500 909,800 927,500 970,500 1,017,400 1,066,600 1,094,900 1,174,300 1,262,100 1,300,200 1,312,500
Less expenses
Electricity 27,200 30,000 40,000
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Less provision of tax 89,600 195,360 286,800
@ 30%
Fixed assets
Production 40,000 50,000 70,000
Furniture - - 200,0000
Computer
Less depreciation
5% production 2,000 2,500 3,500
5 % furniture - - 20,000
10 % vehicle
10 % computers
Current assets
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Cash at hand 300,000 400,000 500,000
Current liabilities
Creditors 300,000 400,000 480,000
Long term
liabilities 300,000 400,000 480,000
Owners’ equity
DESCRIPTION KSHS
Sales 1,700,000
Variable cost
Purchases 230,000
Telephone 9,600
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Advertisement 72,000
Water 3,600
= 1,700,000 – 340,000
= 1,360,000
Sales
= 1,360,000 x 100
1,700,000
= 80 %
Salaries 1,200,000
Licenses 8,000
Insurance 8,000
Rent 14,400
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Total fixed cost 1,355,400
Contribution margin
= 1,355,400 x 100
80
= 1,694,250
Sales
1,700,000
= 113.94 %
1,700,000
= 152.94 %
1,700,000
= 189.41 %
Equity contribution
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Year 1 = 470,400 x 100
89,250
= 527.06 %
150,000
= 683.76 %
= 632.91 %
889,250
889,250
= 52.9 %
1,136,000
= 90.29 %
1,667,900
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= 90.28 %
DESCRIPTION KSHS
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