Power Gummies Hair Supplement - Marketing & Strategy Pitch Deck

Slide 1: Cover Slide

 Title: Power Gummies: Delicious Hair Care
 Subtitle: Strategic Marketing Plan for Growth & Brand Love
 Presented by: [Your Name / Team Name]

Slide 2: Brand Overview

 Product: Hair & Nails Gummies with Biotin & Vitamins
 Target Users: Women (18–35), Wellness-Driven Men, Professionals
 Why It Works: Tasty format + real results = habit-forming beauty

Slide 3: Market Opportunity

 India’s Nutricosmetic Market: $5B+ and growing
 Consumer Trend: Shift from pills to edible skincare
 Hair Issues: 7/10 adults report hairfall or dullness

Slide 4: Brand Positioning

 Tagline: Delicious Gummies. Gorgeous Hair.
 USP: Edible beauty with real science & visible transformation
 Emotional Hook: Confidence. Glow. Self-love in every bite.

Slide 5: Digital Marketing Strategy (Budget Allocation: ₹2.5 Cr)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
———————————-|—————-|————————————-|
———————————| | Paid Ads (Google, Meta) | 1.2 Cr | 200M impressions,
150K site visits | 30K conversions @ ₹400 CAC | | Social Media Content +
Mgmt | 60 Lakh | 120 Reels/Posts, 10M reach | 3M engagement actions | |
Email Automation & Retargeting | 40 Lakh | 200K reach, 8% CTR | 20K
returning users | | UGC Contests & Sampling | 30 Lakh | 50K samples
distributed | 10K new customers onboarded |
Monthly Spend & ROAS Estimate: | Month | Spend (₹) | Revenue Goal (₹)
| ROAS (x) | |——-|———–|——————|———-| | Jan | 42 Lakh | 1.2 Cr | 2.86 | |
Feb | 58 Lakh | 1.8 Cr | 3.10 | | Mar | 50 Lakh | 1.5 Cr | 3.00 |
Slide 6: Influencer & UGC Strategy (Revised Budget Allocation: ₹2
Cr)
Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
——————————–|—————-|————————————–|
——————————–| | Celebrity Influencer Campaigns | 1 Cr | 10M+ reach
per campaign | 100K new followers | | Micro-Influencer Collaborations| 60
Lakh | 100 creators × avg 30K views | 10K conversions @ ₹400 CAC | |
Expert (Doctor) Endorsements | 40 Lakh | 3 expert videos + PR reach | 3.5M
trust-based impressions |
Monthly Spend & ROAS Estimate: | Month | Spend (₹) | Revenue Goal (₹)
| ROAS (x) | |——-|———–|——————|———-| | Jan | 30 Lakh | 90 Lakh | 3.00
| | Feb | 40 Lakh | 1.1 Cr | 2.75 | | Mar | 50 Lakh | 1.3 Cr | 2.60 |

Slide 7: Retail & Offline Strategy (Budget Allocation: ₹1.1 Cr)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
——————————–|—————-|————————————–|
——————————–| | Shelf Placement & Merchandising| 60 Lakh | 150
stores in Tier 1/2 cities | ₹50L in offline sales/month | | Pop-up Sampling &
Events | 30 Lakh | 20 events, 100K trials | 15K new buyers | | Salon Co-
branded Kits | 20 Lakh | 10K kits deployed | 5K conversions from referrals |
Monthly Revenue Target: | Month | Expected Offline Sales (₹) | |——-|
—————————–| | Jan | 30 Lakh | | Feb | 45 Lakh | | Mar | 55 Lakh |

Slide 8: Content & SEO (Budget Allocation: ₹40 Lakh)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
————————|—————-|————————————–|——————————–| |
SEO Blogs & Website | 15 Lakh | 50 keyword-rich blogs | Top 3 SERP rankings
for 15+ KW | | Video Content (YouTube)| 15 Lakh | 12 expert videos + 12
testimonials | 2M views, 100K watch hours | | Pinterest/Instagram | 10 Lakh |
60 graphics, 10 boards | 1M organic reach |

Slide 9: Community & Loyalty (Budget Allocation: ₹30 Lakh)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
—————————-|—————-|————————————|——————————–|
| Power Hair Tribe Program | 10 Lakh | 10K members in 3 months | 30%
repeat rate | | Gamified Loyalty Program | 10 Lakh | Points system for
referrals | 5K referral conversions | | Monthly UGC Challenges | 10 Lakh | 6
campaigns | 3K UGC entries/month |

Slide 10: PR & Partnerships (Budget Allocation: ₹50 Lakh)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
—————————–|—————-|———————————-|——————————–| |
Media Outreach (Top Mags) | 25 Lakh | Coverage in 6 major publications|
Reach 10M via media | | Beauty Box Collaborations | 15 Lakh | 50K trial units
distributed | 7K new customers | | Influencer PR Previews | 10 Lakh | 100
nano & micro creators | 1M earned impressions |

Slide 11: Analytics & KPIs (Budget Allocation: ₹20 Lakh)

Breakdown: | Activity | Allocation (₹) | Projections | Achievement Target | |
—————————–|—————-|———————————-|——————————–| |
Tool Subscriptions | 10 Lakh | GA4, Meta, Klaviyo, Shopify | Automated
reporting dashboards | | Data Team & Analysis | 10 Lakh | Monthly
performance review | Actionable optimizations/month |
Data Team & Analysis Breakdown: | Sub-Activity | Estimated Cost (₹) |
Purpose | |————————————-|——————–|
——————————————————–| | Data Analyst (1 Full-time) | ₹5,00,000
| Monitor campaign KPIs, build dashboards | | Marketing Insights Consultant |
₹2,00,000 | Strategic performance reviews, channel recommendations| |
Reporting Tools Setup & Maintenance| ₹1,50,000 | Dashboard automation,
error detection | | Ad-hoc Reporting & Freelancers | ₹1,50,000 | Deep dives,
testing attribution models, A/B analysis |
Tool Subscription Split: | Tool | Purpose | Estimated Cost (₹) | |————|
———————————————–|——————–| | GA4 | Advanced web and
funnel analytics | ₹1,00,000 | | Meta Suite| Ad performance tracking &
remarketing tools | ₹2,00,000 | | Klaviyo | Email automation, segmentation &
drip flows | ₹4,00,000 | | Shopify | Storefront, analytics & plug-ins | ₹3,00,000
|

Slide 12: Roadmap (Estimated Budget: ₹5–7 Cr Total)

Quarterly Goals: - Q1: DTC Growth + Influencer Buzz - Q2: Retail
Partnerships + Loyalty Expansion - Q3: Regional Expansion + New Product
Trials - Q4: Seasonal Campaigns + PR Dominance
Slide 13: Visual Budget Distribution (Bar & Pie Charts)
Pie Chart – Budget Allocation - Digital Marketing: 35% - Influencer/UGC:
17% - Retail/Offline: 15% - Content/SEO: 6% - Community/Loyalty: 4% -
PR/Partnerships: 7% - Analytics & Tools: 3% - Buffer & Misc.: 13%
Bar Chart – Monthly Spend vs ROI Estimate - X-Axis: Jan, Feb, Mar - Y-
Axis: Spend (₹ in Lakh) vs Revenue (₹ in Lakh) - Bars for each category show
Spend + Estimated Revenue Overlay

Slide 14: Final Slide

 Thank You!
 Ready to make hair care fun, tasty & effective.
 [Website / Contact Details / QR Code Link to Brand Demo]