STI COLLEGE OF MALOLOS

MacArthur Highway, Bario Dakila, City of Malolos, Bulacan

Tourism Development Plan for Puning Cave, Dona Remedios Trinidad (Phase 2)

TOURISM POLICY PLANNING AND DEVELOPMENT

BSTM 2D

Leader: Cervantes, Hannah Yuri M. Members: Clemente,

Christiana

Acuna, Marcela Mae Alcanices, Yanina

Alexandriah

Baliton, Maricar S. Cervantes, Rostan John

M.

Dela Cruz, Alexa Yvon Hernandez, Allyana

Lasco, Jhon Lloyd Garcia, John Manuel

Salvador, Hazel O. Salvador, Danielle

Joshua
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan

Nestled in the lush mountainous landscape of Dona Remedios Trinidad, Bulacan, Puning

Cave is a hidden natural wonder that offers a tranquil escape from the noise of urban

life. Surrounded by dense forests, rugged terrain, and fresh mountain air, the cave is a

haven for eco-tourists, adventurers, and nature lovers seeking authentic experiences in

an unspoiled environment.

Our on-site visit to Puning Cave allowed us to assess its current conditions and explore

ways to develop it as a responsible and community-inclusive tourist destination.

Through careful analysis and planning, including a SWOT assessment, this natural gem

can be positioned as a key eco-tourism site in Central Luzon.

STRATEGIES USED FOR TOURISM DEVELOPMENT

During our on-site visit to Puning Cave in Doña Remedios Trinidad, Bulacan, we

observed several strategies being used for tourism development. Here are the key

strategies:

Eco-tourism — which focuses on promoting the natural beauty of the area while

ensuring that environmental sustainability is prioritized. This approach is ideal for

Puning Cave because of its rich biodiversity, clean rivers, and scenic landscapes that

attract nature lovers and adventure seekers.

Community-based tourism — where residents are actively involved in managing and

promoting the site. Locals serve as tour guides, maintain trails, and provide services
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
such as food and transportation. This not only empowers the community but also

ensures that the economic benefits of tourism stay within the area.

SWOT Analysis

STRENGTHS WEAKNESSES

Natural Beauty: Puning Cave offers scenic rock Accessibility: Road conditions and lack of

formations, lush greenery, and a serene signage can make it difficult for visitors to

environment—ideal for nature lovers and eco- reach the site. Limited Infrastructure: There

tourists. Untouched and Unspoiled: The area may be a lack of visitor facilities such as

remains relatively undeveloped, giving it an restrooms, accommodations, and food

authentic and peaceful charm. Adventure establishments. Low Promotion: The

Potential: Ideal for hiking, spelunking, and eco- destination may not be widely known or

tours, attracting thrill-seekers. Cultural Value: marketed to tourists. Safety Concerns: Lack of

The area is embedded in the local culture, trained guides or emergency response

which adds a unique dimension to the visitor systems can be a barrier.

experience.
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
OPPORTUNITIES THREATHS

Eco-Tourism Trend: Growing demand for Environmental Degradation: Without proper

sustainable and nature-based tourism can be management, an increase in visitors can

tapped. Partnerships with LGUs and NGOs: damage the natural ecosystem. Natural

Potential to collaborate on infrastructure, Disasters: Being a natural site, it may be

training, and conservation efforts. Community vulnerable to weather-related risks such as

Involvement: Engaging locals in tourism landslides or flooding. Competition: Nearby

activities can generate income and preserve provinces may offer better-developed nature

cultural heritage. Digital Marketing: Social tourism spots. Over-commercialization: Risk

media and tourism platforms can help promote of losing authenticity if mass tourism is not

the destination more broadly. controlled.

TOURISM PROJECT PRIORITIZATION

Prioritization General Criteria

Category
Road access Critical for accessibility, tourism flow, and safety; feasible

improvement
through LGU-DPWH partnership.
(Urgent)

Eco-guided tour High community benefit, sustainable, and improve visitor

development experience.

(Urgent)

Installation of Directly affects safety and visitor experience; low-cost and fast

safety signage and to implement.

trail markers
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
(Urgent)

Visitor center/ Enhances experience and education but requires budget and

information hub planning.

(Essential)

Restroom and Improves visibility but depends on content creation and internet

sanitation facilities infrastructure.

(Essential)

Souvenir or local Has economic benefit, but best developed after increasing

products shop tourist flow.

(Necessary)

Zipline or High investment and environmental impact; not urgent and

adventure park needs thorough planning.

(Deferrable)

Socio-economic Alignment with local, provincial, or national tourism goals and

impact development plans.

(Deferrable)

RANKING TOURISM PROJECTS

TOURISM (TOURISM PROJECT RATING X GOAL WEIGHT) TOTAL RANK

Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Goal 6
PROJECT
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
Road access

improvement 2x(0.2) 1x(0.2) 3x(0.2) 0x(0.1) 1x(0.1) -2x(0.1) 95% 1

(Urgent)

Eco-guided

tour 1x(0.2) 3x(0.2) 2x(0.2) 0x(0.2) 3x(0.1) -1x(0.1) 60% 7

development

(Urgent)

Installation

of safety 2x(0.2) 3x(0.2) 2x(0.2) 1x(0.2) 1x(0.1) -2x(0.1) 90% 2

signage and

trail markers

(Urgent)

Visitor

center/ 2x(0.2) 0x(0.2) 1x(0.2) 2x(0.2) 3x(0.2) 2x(0.1) 0x(0.1) 3

information

hub

(Essential)

Restroom

and 1x(0.2) -1x(0.2) 2x(0.2) 3x(0.2) 2x(0.1) 0x(0.1) 55% 8

sanitation

facilities

(Essential)
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
Souvenir or

local 1x(0.2) 0x(0.2) 0x(0.2) 3x(0.2) 1x(0.1) 3x(0.1) 80% 4

products

shop

(Necessary)

Zipline or

adventure 2x(0.2) -1x(0.2) 0x(0.2) 3x(0.2) 2x(0.1) 1x(0.1) 70% 5

park

(Deferrable)

Socio-

economic 1x(0.2) 0x(0.2) 0x(0.2) 2x(0.2) 3x(0.1) -3x(0.1) 65 6

impact 5

(Deferrable)

Tourism Project Rank

Road access improvement (Urgent) 1

Installation of safety signage and trail 2

markers (Urgent)

Visitor center/ information hub 3

(Essential)

Souvenir or local products shop 4

(Necessary)
 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
Zipline or adventure park (Deferrable) 5

Socio-economic impact (Deferrable) 6

Eco-guided tour development (Urgent) 7

Restroom and sanitation facilities 8

(Essential)

ACTION PLAN

ACTIVITY DEFINITIO VERIFICATI NEEDED EVALUATIO OFFICE/

N AND ON MEANS RESOURCE N ORGANIZATIO

TIMEFRA S METHODS N IN CHARGE

ME OF

ACTIVITY

Access Improve Completion Heavy Physical LGU of DRT,

Road
existing equipment, inspection,
Improveme report, site DPWH,
nt & road and constructio travel time
Signage inspection, Barangay
install n crew, assessmen

directional photos signage t. Council

signage materials

from key funding

junctions

(3-6

months)

Constructi Build eco- Constructio Constructio User LGU Tourism

on of Basic friendly n n materials, satisfaction Office,

 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
Visitor restrooms, completion labor, survey, Engineering

Facilities waiting report, user design plan, facility Department

sheds, and feedback budget maintenanc

seating e checks

near the

cave area.

(4-6

months)

Communit Train List of Trainers, Post- DOT Region III,

y Guide locals as trained training training LGU, TESDA,

Training certified guides, materials, evaluation, NGO partners

Program eco-tour certificates, venue, feedback

guides attendance meals and from

with basic records transportati tourists

safety and on

first aid. (2

months)

Eco-Trail Create Trail map, Tools, labor, Site visit DENR, LGU

Developme marked, physical trail eco-trail evaluation, Tourism, Local

nt low- markers, design plan, environmen Environment

impact walkthrough interpretive tal Office

trails with inspection signage sustainabilit

informativ y check

e signage

about

flora/faun

a. (2 – 5

months)

Digital Develop Develop and Web Online LGU Tourism

 STI COLLEGE OF MALOLOS
MacArthur Highway, Bario Dakila, City of Malolos, Bulacan
Promotion and launch launch a developer, engagemen Office,

& a website website and content t metrics

Provincial
Marketing and social social media creators, (reach,
Tourism Office,
media pages to promotional views,

pages to promote budget inquiries) Freelancer/Age

promote Puning Cave

ncy
Puning

Cave. (1-2

months)

DOCUMENTATION