OUR LADY OF FATIMA UNIVERSITY

SENIOR HIGH SCHOOL DEPARTMENT

ACCOUNTANCY, BUSINESS, AND MANAGEMENT

A Comparative Analysis on Marketing Effectiveness: Digital vs. Traditional Marketing among

Grade 12 ABM Students in Our Lady of Fatima University

Submitted by:

Bragado, Princess Ann B. Marcelino, Jellyan A.

Dimaymay, Renchelle N. Pal, Mark Jhon P.
Delos Santos, John Mark C. Perodes, Mark Jason
Jimenez, Faye Claudette F. Wong, M-jay Q.

Lajom, Alytheia Carla B.

ABM-12-2

Submitted to:

Mr. Christian A. Torre, CB, MBA, LPT

Research Adviser

May 2025

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Acknowledgement

First of all, we must express our gratitude and honor to God, the Divine, for his infinite blessings
and leadership during this entire undertaking, which has guaranteed the accomplishment of this study.
God's mercy and guidance, particularly to Our Lady of Fatima University, our alma mater, would not
have made this study possible.

The researchers are grateful to these people who participated in their study to make it successful.
The following people are entitled to a place in our hearts for helping to make this study a fruitful
endeavor. Researchers are grateful for the prior guidance, support, patience, love, compassion, and
encouragement they received from their families, which significantly influenced the success of their
studies.

The researchers sincerely appreciate the respondents for their trust and willingness to participate
in the study. Their insights and cooperation were essential to the success of this study. Without their
involvement, this research would not have been possible. We are grateful for their time and effort in
sharing valuable information, which greatly contributed to the depth and quality of our findings. Their
participation not only made this study possible but also enriched the research process, allowing us to
gather meaningful data.

To their members. Bragado, Princess Ann B., Dimaymay, Renchelle N., Delos Santos, John Mark
C., Jimenez, Faye Claudette F., Lajom, Alytheia Carla B., Marcelino, Jellyan A., Pal, Mark Jhon P.,
Perodes, Mark Jason, Wong, M-jay Q., and to their classmates and friends, they would like to express
appreciation for all of their assistance, encouragement, and support in helping their study.

Lastly, the researchers would also like to express our deep and sincere gratitude to our research
adviser, Mr. Christian A. Torre for giving us confidence and moral support throughout this research and
never giving up guiding us. We would also like to thank him for his empathy, patience, guidance, and
knowledge that he imparts to us.

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Abstract

This study compares the effectiveness of traditional and digital marketing strategies, focusing on
their impact on customer behavior and business growth. Conventional methods such as television, print,
and billboards are increasingly replaced by data-driven digital techniques like influencer marketing,
social media, SEO, and email. The research aligns with the AIDA model (Attention, Interest, Desire,
Action), which outlines consumer decision-making and helps marketers influence purchasing behavior.
Using data from 210 Grade 12 ABM students at Our Lady of Fatima University, the study examines
the strengths and weaknesses of both marketing approaches. Findings indicate a strong preference for
digital marketing due to its affordability, real-time analytics, personalization, and flexibility. While
traditional marketing remains effective for broad outreach and brand recognition, it lacks cost-
efficiency, adaptability, and measurable ROI. Overall, digital marketing is perceived as more effective,
especially among younger consumers, reflecting a broader shift toward its adoption. The results
emphasize integrating both methods to create well-rounded and adaptive marketing strategies.

Keywords: Digital Marketing, Traditional Marketing, Consumer Behavior, AIDA Model, Marketing
strategies Social Media Marketing, Marketing Awareness, Marketing Trends, Our Lady of Fatima
University and Customer Engagement

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TABLE OF CONTENTS
Acknowledgement ................................................................................................................................................... I
Abstract ................................................................................................................................................................... II
INTRODUCTION AND BACKGROUND OF THE STUDY ............................................................................... 4
Statement of the Problem ................................................................................................................................. 6
Research Hypothesis ........................................................................................................................................ 7
Scope and Delimitations .................................................................................................................................. 7
Definitions and Terms ...................................................................................................................................... 7
REVIEW OF RELATED LITERATURE ............................................................................................................. 11
Theoretical Framework .................................................................................................................................. 11
The AIDA model ................................................................................................................................... 11
Foreign Review Related of Literature ............................................................................................................ 12
Traditional vs Digital Marketing: A Comparative Study....................................................................... 12
Internet Marketing vs Traditional Marketing: A Comparative Analysis ............................................... 13
Comparative Study of Digital and Traditional Marketing Strategies in Increasing Product Sales ...... 13
Local Review Related of Literature ............................................................................................................... 14
A Comparative Study on Advertising Effectiveness between Digital and Traditional Media on Local
Cosmetic Brands .................................................................................................................................... 14
Measuring the level of Digital Marketing Capabilities, Digital Marketing Strategies and Challenges
and Issues of SMEs in adopting Digital Marketing ............................................................................... 15
Chatter that Matters: Word-of-Mouth Marketing of Selected Micro Businesses and Small and Medium
Enterprises in Malolos City, Bulacan .................................................................................................... 16
Foreign Review Related of Study .................................................................................................................. 16
References for Shopping Online Versus in Stores What Do Customers Prefer and How Do Offline
Retailers Cope with It? .......................................................................................................................... 16
Study on Comparison between Traditional Marketing vs. Digital Marketing ....................................... 17
Traditional Marketing Versus Digital Marketing: A Comparative Study ............................................. 17
Local Review Related of Study ..................................................................................................................... 18
Then and Now: A Comparison of Traditional and Modern Marketing Strategies in Bago City ........... 18
Study on Digital Marketing as Compare to Traditional Marketing ...................................................... 18
A Comparative Study of Online Shopping and Traditional Shopping ................................................... 19
Research Paradigm ......................................................................................................................................... 19
Synthesis of the Study .................................................................................................................................... 19
RESEARCH METHODOLOGY ........................................................................................................................... 21
Research Design ............................................................................................................................................. 21
Research Locale ............................................................................................................................................. 21
Population and Sampling ............................................................................................................................... 22
Research Ethics .............................................................................................................................................. 22
Research Instruments ..................................................................................................................................... 22
Data Analysis ................................................................................................................................................. 23
RESULTS AND DISCUSSION ............................................................................................................................ 25
Respondents Demographic Profile................................................................................................................. 25
REACH AND ACCESSIBILITY - DIGITAL MARKETING ..................................................................... 26
REACH AND ACCESSIBILITY - TRADITIONAL MARKETING .......................................................... 28
TRUST AND BRAND IMAGE – DIGITAL MARKETING ....................................................................... 30
TRUST AND BRAND IMAGE - TRADITIONAL MARKETING ............................................................. 33
EFFICACY - DIGITAL MARKETING ........................................................................................................ 35
EFFICACY - TRADITIONAL MARKETING ............................................................................................. 38
PRICING - DIGITAL MARKETING ........................................................................................................... 40
PRICING – TRADITIONAL MARKETING................................................................................................ 43
CONCLUSION AND RECOMMENDATIONS................................................................................................... 47
Conclusion ..................................................................................................................................................... 47
Recommendations .......................................................................................................................................... 47
REFERENCES: ..................................................................................................................................................... 50
INFORMED CONSENT LETTER ....................................................................................................................... 54
SCREENING TOOL.............................................................................................................................................. 55
QUESTIONNAIRE ............................................................................................................................................... 56
DOCUMENTATION............................................................................................................................................. 61
EVALUATION SCORES...................................................................................................................................... 62
CURRICULUM VITAE ........................................................................................................................................ 63

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CHAPTER 1

INTRODUCTION AND BACKGROUND OF THE STUDY

Marketing is essential for business as it impacts consumer behavior and your company's growth.
In today's ever-changing business environment, marketing strategies define the aspects that will
contribute to a brand's success. The marketing environment has evolved and grown hugely from
traditional marketing, consisting of print ads, television, commercials, and even billboards, to a digital
approach in marketing, which incorporates social media as a tool for promoting businesses. Although
the methods for delivering services and products have evolved, marketing always focuses on the
consumer. (Sinha, 2018) There is still discussion about whether digital or conventional marketing is
perhaps effective. Understanding and learning are essential for present companies as they adjust to it.
However, there appears to be a rationale for both traditional and digital marketing strategies to be
evaluated and compared for effectiveness.

Traditional marketing is the foundation of communication between businesses. An offline

product or service selling channel is often associated with credibility, tangible involvement, and long-
term brand memory. However, as time passed and technology and internet usage advanced, digital
marketing emerged as a significant influence. Digital marketing provides real-time data on consumer
habits, allowing businesses to engage with customers more thoroughly. Social media has revolutionized
human connection. (Bishanova et al, 2019) The Internet has created such a change of nature in different
human activities, including marketing. Considering everyone has access to technology in this digital
age, it makes sense for entrepreneurs to move to this marketing. As digital technology has advanced
and people's online presence has increased, digital marketing strategies have emerged to challenge
traditional marketing approaches.

Digital marketing encompasses search engine optimization, social media marketing

communication, and email marketing to target particular and focused audiences using data-driven
strategies ensuring an environment where the brand appears more visible while the consumer
experience is the most personalized, thus driving conversion. Stronger than large systems and reception,
the traditional interactive medium is smaller in scale than digital channels. As a result, enterprises
recognize that these marketing strategies are connected, providing a comparative picture regarding how
to utilize resources and successfully build an effective campaign with high-quality results. Digital
marketing refers to online platforms, tools, and techniques to promote products and services, allowing
businesses to reach a more specific consumer base. The general types of digital marketing are SEO,
PPC, content marketing, social media marketing, email marketing, and influencer marketing. Each type

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operates differently on various channels and implements distinct mechanisms to communicate with
consumers for uniquely personalized, dynamic, and real-time interactions. It impacts the functions in
the business that are palpably much more awesome, although, it allows for settings for live measurement
where the little nudge of the main points of ongoing campaigns is enabled on an almost daily basis. In
precise contrast to other forms of marketing used during the age of mass media, marketing where direct
engagement with buyers and the customization of the whole campaign, therefore allowing feedback
almost live to be a sort of revolution on the scale of the speed of change in business design. However,
the efficiency of various campaigns in digital marketing can be easily controlled, and one can put one's
finger on customers' real needs and fine-tune the plans as per real-time feedback.

The research aims to discover if most consumers prefer traditional or digital marketing by looking
at the key strategies and methods used in each approach. Additionally, the study will explore the
interaction and reach of these methods to assess their effectiveness in engaging and capturing the
interest of the intended audiences. The research will also outline the marketing mix for different types
of businesses, focusing on how each marketing method can be tailored to suit various industries.
Furthermore, the study will evaluate the trackability and measurable outcomes of traditional and digital
marketing initiatives, looking at how businesses can use data to gauge success. Finally, the study will
investigate the potential benefits of merging each of the marketing techniques to develop a more
comprehensive and effective marketing strategy. Traditional marketing uses a variety of media,
including television, radio, newspapers, magazines, billboards, and others. Businesses typically employ
these strategies to advertise their services and attract new customers since they reach out to A distinct
category of social groups, including non-online users, teenagers, and adults. As a result, the information
has a long-lasting impact on people who watch shows in public places, such as their television screen
or phone, where they may see or hear it.

Understanding the connection between traditional and digital marketing is crucial for determining
the most suitable approach for business marketing. The information will allow companies to assess the
cost-effectiveness of each strategy in engaging and communicating with their target audience. It
additionally provides insight into how effectively each method targets specific demographics, allowing
businesses to allocate resources more efficiently. Companies can optimize their marketing budgets by
comparing the performance of both techniques. Additionally, this understanding highlights the strengths
and weaknesses of traditional and digital marketing, enabling businesses to make more informed
decisions.

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These are the following beneficiaries:

Grade 12 ABM Students - This study will give Grade 12 ABM students significant insights and
knowledge about the effectiveness of both traditional and digital marketing, allowing them to better
understand fundamental strategies and their real-world applications in business.

Consumers - This study will offer consumers a better understanding on how these marketing methods
influence their purchasing decisions.

Entrepreneurs - This study will provide Entrepreneurs with a full comparison of digital and traditional
marketing tactics, as well as an exploration of their impact on audience engagement and sales.

Researchers - This study will provide knowledge on marketing effectiveness, as well as an exploration
of their impact on audience engagement and sales.

Future Researchers -Future research in marketing strategies will follow this study's lead since it lays
the groundwork for a more thorough investigation of the evolving dynamics between traditional and
digital marketing.

Statement of the Problem

1. Demographic Profile

1.1 Age
1.2 Gender
1.3 Section

2. How does traditional marketing compare to digital marketing in terms of increasing reach and
accessibility while promoting products nowadays?

3. How do traditional and digital marketing strategies impact consumer trust and brand image?

4. How efficient are traditional and digital marketing approaches at promoting and engaging their target
audiences?

5. How does traditional and digital marketing approaches influence pricing strategies and cost efficiency?

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Research Hypothesis

The effectiveness of marketing strategies depends on the type of marketing used. Digital
marketing is more efficient in reaching a wider audience and providing real-time engagement, while
traditional marketing remains strong in building trust and brand loyalty. Additionally, consumer
preferences, cost-effectiveness, and business type influence the success of both digital and traditional
marketing approaches.

Scope and Delimitations

The scope of this study is to compare and analyze Digital and Traditional Marketing Strategies
among (100) ABM Grade 12 students of Our Lady of Fatima University. This research study will utilize
a quantitative approach, data will be gathered through structured surveys measuring the students'
awareness, perceptions, and preferences regarding Digital and Traditional Marketing.

This research is limited to (100) ABM Grade 12 students from Our Lady of Fatima University at
Valenzuela Campus, excluding other strands and institutions. Findings will not generally apply outside
to other campuses, schools, or universities. The data collection only encompasses one semester for an
academic session that will cut across the school year (2024-2025).

Definitions and Terms

Credibility- dependability and expertise in a specific profession.

Encompasses - incorporates all relevant information about a subject.

Hugely - possessing meaningful general knowledge.

Trackability - simplifies monitoring and continuously improves productivity.

Drawbacks - the negative factors limiting overall effectiveness.

Distinction - focuses on and emphasizes individual distinctions and characteristics.

Rationale - explains reasons and offers logical support for decision-making.

Cost-effectiveness - achieving desired results without overspending or wasting resources.

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Cost-efficiently - achieving goals with minimal financial costs.

Comprehensive - broad, covering all relevant features and providing outstanding details.

Persuade - to convince a person to believe, accept, or act in a specific way based on reasoning or
appeal.

Interactivity - the quality of enabling direct communication or engagement between the user and the
system or content.

Trustworthiness - the quality of being dependable, truthful, and worthy of trust.

Inescapable - unavoidable or unable to be escaped from.

Increasingly - more and more over time.

Deliberately - on pen purpose or with careful calculation.

Viewership - the number or group of persons watching a particular show, video, or broadcast.

Promptly - without delay or very quick.

Desirable - worth having or wanting because of perceived good qualities, usefulness, or advantage.

Budgetary - relating to or having to do with planning or budgeting.

Contextually Appropriate - being suitable for some context or situation.

Unauthorized - without or otherwise prohibited permission.

Valuable - worth a lot or great significance in monetary, practical, or all-important terms.

Reliability - the quality in which a person or thing can be relied upon to perform well consistently.

Ultimately - after everything has been accounted for, finally.

Accessible - easy to access, use, or understand.

Readability - the facility with which a given written work, or part of it, is read and understood by a
person.

Generalized - made broad or vague, often applied widely to something.

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Nuanced - having subtle variations or shades of meaning.

Descriptive - giving particulars or details that will vividly picture something.

Fewest - the least number of items present in a group.

Perceived - seen, understood, or interpreted in a particular way.

Noticeable - easy to see and recognize or attract attention.

Fulfilled - satisfied or content due to needs or goals.

Full of meaning - importance, objective value, or worth.

Acceptance - the act of agreeing to or approving of something.

Agreed- sharing the same opinion or decision.

Disagrees - has an opposing or different opinion.

Expressed - communicated thoughts or feelings in words or actions.

Qualified – possessing the required skills, experience, or qualifications for a specific job or activity.

Precision - means getting consistent, closely matching results each time.

Perceived - seen or seen as understood or interpreted in a specific way.

Broader - spanning a wider area or encompassing more varied elements or views.

Depth - the intensity of complexity, perception, or detail in something.

Strengthen - to strengthen something to become more effective or robust.

Actionable - useful and prepared to be taken or acted upon.

Recruiting - the act of searching, attracting, and employing qualified candidates for employment or
positions.

Availability - the condition of being present, available, or ready for use or interaction.

Meaningful - significant in words, purpose, or value.

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Crucial - vital, particularly in deciding the outcome of something.

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CHAPTER 2
REVIEW OF RELATED LITERATURE

Theoretical Framework

The AIDA model

AIDA stands for Attention, Interest, Desire, and Action. Elias St. Elmo Lewis, an American
businessman, proposed the theory in 1898. This model is effective in explaining human behavior in
media when exposed to a purchase. (Song et. al 2021) This AIDA is a marketing approach that provides
a precise process for understanding each cognitive stage individuals go through when considering
whether to purchase a product or service. (Pramita, Manafe 2022) This Model will help to understand
and comprehend the reasons why and how different consumers are persuaded to make an action such
as making their purchase.

• Attention - They receive consumer awareness and attention for their goods and services during
this phase. In the field of traditional and digital marketing, the goal of this stage is to draw in
customers and make an impact.
• Interest - After capturing the clients' attention, they will develop an interest in the product or
service they are offering. This stage will be dedicated to the customer's various needs and
desires. In this stage, they will use Traditional Marketing techniques such as TV commercials,
print ads, posters, and billboards. While in Digital Marketing, they would use these platforms
to create innovative content marketing their products and services.
• Desire - Following interest, this stage will establish a solid bond between the consumer and the
product, transforming their interest into a desire. This stage's objective is to turn their interest
into a need or want for them.
• Action - The final stage of AIDA is the action, in which customers will interact and take action.
In traditional marketing, this is the point at which they can visit the product's physical store or
call their phone number. In the field of digital marketing, this step occurs when clients visit a
company's website to make a purchase, fill out forms, or add items to their cart.

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Hanlon, A. (2024, December 11). The AIDA model and how to apply it in the real world - examples
and tips. Smart Insights

Foreign Review Related of Literature

Traditional vs Digital Marketing: A Comparative Study

The traditional and digital marketing strategies, along with the positive and negative outcomes
and how they impact customer's actions, are discussed in this paper. Print, television, and outdoor
advertisement all fall into conventional marketing, which was applied a very long time ago, as it gained
wide use nowadays for the cost, expanded coverage, and interactivity with digital marketing, which
relies on the internet and modern technology.

Traditional marketing provides benefits like trustworthiness, tangible products, and access to
local communities. However, it lacks instant analytics, is pricey, and offers minimal participation. On
the other hand, digital marketing is very competitive. It requires technology knowledge and works on
the web's reliability, but it facilitates global access, interactive participation, and measurable results.
Based on the comparative analysis study indicates that businesses are now progressive in their shift to
digital marketing because it is flexible and data-driven. Unlike traditional marketing methods that can
do little to follow customer behavior and analyze performance metrics on the spot for developing
strategies, Digital media provides a significant advantage over older methods.

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The shift from traditional to digital marketing is inescapable because companies must adapt to
new technology. Although traditional marketing is still helpful in some situations, it is increasingly
being rejected in favor of digital marketing, which is increasingly chosen for its efficacy and efficiency.
Businesses must deliberately combine both techniques for optimal marketing impact.

Internet Marketing vs Traditional Marketing: A Comparative Analysis

Search engine optimization, social networking, and e-commerce platforms are progressively
overtaking traditional methods of marketing as television, radio, and print media. The study "Internet
Marketing vs Traditional Marketing: A Comparative Analysis" by Bhayani and Vachhani is significant,
given that it examines the effectiveness of these two approaches.

Traditional marketing possesses a broad reach, but it is expensive and lacks the interactive
features of digital marketing. Data from Gujarat, India, demonstrate that consumers have been
captivated by digital marketing due to its accessibility and convenience. Traditional marketing, on the
other hand, did not vanish entirely, particularly among certain consumers and businesses.

Both strategies have gains and downsides, which this study investigates to highlight the necessity
for an integrated technique. Digital marketing increases engagement and efficacy, although traditional
marketing remains effective in some areas.

Comparative Study of Digital and Traditional Marketing Strategies in Increasing Product Sales

This study analyzes the effectiveness of digital marketing over traditional marketing in terms of sales
and consumer interactions. Yasmin Tasneem and Fatema (2015) emphasize that digital marketing
facilitates brand interactions with consumers via the electronic channel, hence increasing sales volume.
Their study, which included 150 businesses and 50 managers evaluating the impact of digital marketing,
was backed by statistical data.

In contrast, Erwanda and Doli (2024) examine the two tactics and conclude that digital marketing is
the most practical and has the highest conversion rates. Their findings support modern marketing
theories about the use of technology in business operations. Digital marketing features two advantages:
lower costs and higher conversion rates. However, it allows the business to track the effectiveness of
its campaign in real-time traditional approaches depend more on general metrics, such as sales or
viewership of a television show. It would start getting too granular of what was taking place at the level
of a customer's behavior and use click-through rates, bounce rates, and engagement levels, even the
feedback from the customer himself fine-tuning their marketing strategies at the right time. Therefore,
this is data-driven. Marketing effort becomes calibrated versus consumer preferences. Firms responded

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promptly to alterations in the marketplace. Digital marketing is a more responsive and effective business
tool for companies trying to find the best budgetary utilization of marketing that can achieve desirable
growth.

This study supports our research by offering a quantitative comparison of both marketing methods.
As a result, it strengthens the explanation for digital marketing being cost-effective while generating
more sales and customer interactions, which is the primary objective of this study.

Local Review Related of Literature

A Comparative Study on Advertising Effectiveness between Digital and Traditional Media on Local
Cosmetic Brands

A Metro Manila-based research study explored the impact of both conventional and online
advertising on respondents' purchasing behavior. The study's primary purpose was to determine whether
a celebrity or influencer's involvement in an advertisement influenced a person's purchase decisions.
The sample size was 300, divided equally between internet and print ads. The study's findings indicated
that while both forms of advertising raised consumer awareness, print ads were more successful in
attracting new clients. The best course of action for marketers, it is suggested, is to try to make the
digital advertisement appealing for the techniques to be successful; however, the authenticity of the
source, celebrity endorsement, was found to have a minor impact on customers' purchasing decisions.

Moreover, locality and personal cultural influence cannot prevent the efficiency of digital
marketing, even within the Metro Manila setting, because printing and consumption can be done over
online media. In such a scenario, traditional advertising would still have achieved its goal, as mere
exposure to the culture of the advertisement can create a vivid impression or even be considered a
legitimate medium due to its precedence over the same printed ads appearing in magazines, billboards,
and pamphlets. However, digital media is incredibly dynamic, and micro-targeting advertisements can
help a local cosmetic business reach specific people based on demographics, interests, and behaviors.
Instagram, Facebook, and TikTok have altered the marketing of beauty goods by making user-generated
content and reviews more genuine and trustworthy. In this hybrid approach, the business will combine
more recent digital strategies with traditional ones, allowing a local cosmetics brand to fully utilize
digital's broad reach and engagement potential while still relying on the associations that come with
traditional media. As a result, the hybrid approach promotes consumer loyalty and brand visibility at all
points of contact across channels.

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This research is relevant to our study and this article because it helps address the question of how
marketing, whether digital or traditional, affects customer behavior. The method recognizes that, while
traditional marketing is effective in certain instances, digital marketing reaches a larger audience and
offers more opportunities for connection. Our research attempts to assess both techniques, providing
reliable and accurate local insights for a greater understanding of consumer behavior.

Measuring the level of Digital Marketing Capabilities, Digital Marketing Strategies and Challenges
and Issues of SMEs in adopting Digital Marketing

Digital marketing has become an essential instrument for small and medium-sized enterprises,
connecting them with a broader audience, increasing customer interaction, and making their activities
more efficient. However, several SMEs have failed to adapt to digital marketing because of their lack
of technical knowledge, the unavailability of funds, and poor strategic planning. The study summarized
in this paper confirms that the implementation difficulties faced by SMEs are associated with their
digital marketing strategies and capabilities.

Undoubtedly, the literature confirms the importance of digital marketing as a growth engine for
businesses by enhancing customer relationships, targeting their audience more effectively, and being
more visible to them. Most small and medium-sized enterprises (SMEs) become competitive when they
establish strong knowledge, systems, and strategies for digital marketing. However, the consequences
of the severe challenges that SMEs face include limited skills and insufficient capability to combine
digital marketing with current business activities, as well as limited capacity in finance and technology.
Research suggests the improved competitive performance of small and medium enterprises (SMEs)
relies significantly on adopting digital marketing strategies and skills within a country, as this would
help bring relationship management, identify customers, and make businesses visible. Findings also
reveal that SMEs have generally lagged in even the most basic marketing knowledge and often do not
have the means to digitize marketing within their business framework. Indeed, this has proven that
SMEs face challenges in aligning their digital strategies with operational objectives, thus limiting their
potential for realizing full benefits from digital marketing.

Literature has shown that present-day SMEs require effective digital marketing to compete in a
modern business environment. This is a valuable tool, but widespread implementation fails due to a
lack of technical expertise and financial resources. Recommendations are that these SMEs should carry
out intensive training and strategic planning, coupled with joint efforts with industry experts for
enhanced visibility in cyberspace. It tackles these challenges by implementing an improved marketing
strategy to boost overall business performance and ensure long-term success.

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Chatter that Matters: Word-of-Mouth Marketing of Selected Micro Businesses and Small and
Medium Enterprises in Malolos City, Bulacan

Modern marketing approaches nowadays prioritize digital strategies such as social media
platforms and word-of-mouth communication above old means such as print ads and TV
commercials. The study among SMEs in Malolos City demonstrates the trend by indicating that digital
marketing is preferred because it provides both cost-effectiveness and extensive coverage. Our research
investigates how digital marketing stacks up against traditional marketing methods.

Research shows that word-of-mouth (WOM) tends to be much more effective in influencing
consumer purchasing decisions. Traditional marketing strategies, on the other hand, tend to be more
effective because they are associated with established reputation and trust. According to research on
Malolos SMEs, 39.3% continue with print marketing, while only 4.5% engage in investments for TV
ads. In comparison, 90% to 97.3% of respondents believed that social media and referrals were more
effective in generating profits. Digital marketing methods, in particular, are essential for smaller
enterprises. This article investigates the shift in marketing techniques by contrasting traditional and
digital approaches in reach, engagement, and return on investment (ROI).

The current data supports the Malolos study, which found that digital marketing is better than
traditional marketing. Traditional marketing strategies are still in use, but their effectiveness is
diminishing. This research will provide organizations with useful insights into how to react to this
transformation and make better marketing decisions in today's digital age.

Foreign Review Related of Study

References for Shopping Online Versus in Stores What Do Customers Prefer and How Do Offline
Retailers Cope with It?

This research examines customer preferences in online and offline retail settings, directly relating
to the study "A Quantitative Analysis: Online and Offline Purchasing Consumer Preferences and
Choices." The study investigates how customer decisions are influenced by the benefits of shopping in
physical stores and the opportunities available through online platforms. By using a quantitative
research approach, the study collects and analyzes numerical data to measure the strength of these
preferences, offering insights into how customers balance the advantages of online shopping with the
experience of shopping in-store.

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Additionally, the research addresses a key aspect of the topic by examining the impact of
changing consumer behaviors on offline stores. Understanding how the rise of online shopping affects
offline retailers, particularly in Lebanon, where more customers are purchasing online—especially for
non-grocery items—is crucial. This study will provide valuable insights into how retail businesses can
effectively respond to consumer preferences and make strategic decisions. By considering factors like
service quality, customer loyalty, and the competitive advantages of online versus in-store offerings,
businesses can adapt to maintain their market position.

Study on Comparison between Traditional Marketing vs. Digital Marketing

Social media marketing, a key aspect of digital marketing, enables firms and consumers to
communicate in both directions using platforms such as Facebook, Instagram, LinkedIn, and Twitter.
This promotes more direct involvement and personalized interactions than traditional marketing, which
typically consists of one-way communication (such as television or print advertisements). Customers
trust the word-of-mouth method. Thus, social media is quite effective. Social media is a more dynamic
and personalized way to reach clients than traditional marketing, which is less interactive, concentrated,
and adaptable.

As for research, digital marketing is generally more successful than traditional marketing since
it can target specific people, is less expensive, and allows for real-time involvement and feedback.
Social media, email, and search engines are examples of digital platforms that offer precise audience
targeting, quantifiable results, and quick campaign changes. Traditional marketing (TV, print, and radio)
has a larger audience but is less adaptable and cost-effective due to a lack of interaction and precise
measurement. Traditional marketing remains crucial for reaching a big audience and building brand
confidence, even as digital marketing excels at engagement and data-driven results. The best course of
action is typically to mix the two approaches.

Traditional Marketing Versus Digital Marketing: A Comparative Study

This research presents a comparative analysis of traditional and digital marketing methods,
highlighting their evolution, effectiveness, and impact on consumer engagement. Marketing, a
fundamental tool for promoting products and services, has become a crucial strategy for businesses to
connect with potential customers. Traditionally, marketing has allowed companies to communicate the
value of their offerings to targeted audiences, increasing sales, strengthening brand recognition, and
fostering customer loyalty. Beyond generating sales, marketing informs, engages, and builds long-term
customer connections, ultimately improving a company's reputation.

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Marketing is broadly categorized into traditional and digital marketing, each with unique techniques
and approaches. This study examines and compares the strategies employed in both methods, evaluating
their advantages, limitations, and overall effectiveness in attracting and engaging customers.
Additionally, the research aims to identify cost-efficient digital marketing techniques that are a usable
alternative to traditional marketing. By analyzing these marketing environments, the study seeks to
provide insights into how businesses can optimize their marketing strategies by combining conventional
and digital methods for the most impact.

Local Review Related of Study

Then and Now: A Comparison of Traditional and Modern Marketing Strategies in Bago City

Combining old and modern marketing tactics can help small businesses prosper by better catering
to the needs of a wide range of offline and online clients. This relates to the topic of customer choices
in purchasing since a quantitative analysis of consumer preferences necessitates that firms understand
how offline and online marketing strategies impact consumer behaviors and choices. This relates to the
topic of customer choices in purchasing because to do a quantitative analysis of consumer preferences,
firms must understand how offline and online marketing strategies affect consumer behaviors and
choices.

Study on Digital Marketing as Compare to Traditional Marketing

Social media marketing, an essential part of the digital world, allows businesses to engage in
two-way communication with consumers on platforms like Facebook, Instagram, LinkedIn, and Twitter.
This creates opportunities for direct, personalized interactions, unlike traditional marketing, which
usually relies on one-way communication through TV or print ads. Social media is particularly effective
because it leverages referral advertising, which customers trust more. Compared to traditional methods,
social media offers a more dynamic, interactive, and tailored way to connect with customers, making it
more focused and flexible.

Research shows that digital marketing often outperforms traditional marketing because it allows
for precise audience targeting, is more cost-effective, and offers real-time engagement and feedback.
Platforms like social media, email, and search engines provide accurate targeting, measurable results,
and the ability to adjust campaigns. Traditional marketing, such as TV, print, and radio, reaches a
broader audience but lacks the flexibility and affordability of digital marketing due to its limited
engagement and harder-to-measure results. While digital marketing excels in engagement and data-

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driven results, traditional marketing remains essential for reaching large audiences and building brand
trust. Often, the best approach is a combination of both strategies.

A Comparative Study of Online Shopping and Traditional Shopping

The purpose of this research is to gain insight into all of the methods used in both traditional and
digital marketing and to evaluate their advantages and disadvantages. Using a quantitative approach, it
gathers and analyzes numerical data to measure consumer preferences between online and traditional
shopping. By comparing these two market environments, the study seeks to provide deeper insights into
their differences and similarities.

Additionally, the study examines key factors that discern traditional and online shopping, such
as quality, pricing, and convenience. While it does not delve into advanced aftereffects like long-term
price changes, it encourages the target audience to reflect on the topic and form conclusions. This
analysis aids in improving our understanding of customer behavior and market dynamics in digital and
traditional retail settings.

Research Paradigm

INPUT PROCESS OUTPUT

• Demographic Profile of
Grade 12 ABM Students: • Collection and Analysis of • The profile of the students
data through questionnaire, and evaluation of the
a. Age interpretation of data effectiveness of digital and
b. Sex traditional marketing has been
c. Section • Presentation of findings/result successfully identified

• Evaluation of the
effectiveness of digital and
traditional marketing

Synthesis of the Study

The AIDA model will serve as a framework to understand how traditional and digital marketing
influence consumer decisions in our study, "A Comparative Analysis: Evaluating the Effectiveness
Between Digital Marketing and Traditional Marketing." By applying the four stages, Attention, Interest,

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Desire, and Action, we can assess how these stages are effective in both marketing types. This model
allows us to compare digital marketing, which is more interactive, with traditional marketing, which
relies on mass communication strategies. It helps analyze how both methods drive consumer behavior,
such as brand engagement or actual purchases and reveals how each marketing approach addresses
different consumer needs and desires. Ultimately, the AIDA model will provide a clear and systematic
way to evaluate which marketing strategies are more effective in encouraging consumer action.

The evolution of marketing strategies, particularly the shift from traditional to digital marketing,
has been a key focus of academic research. Studies have consistently examined how different marketing
approaches influence consumer behavior and sales outcomes. Bharti and Kumar (2020) noted the
gradual transition from traditional to digital marketing tactics. Yasmin, Tasneem, and Fatema (2015)
observed that digital marketing improves engagement between brands and audiences, leading to
increased deals. Erawan and Doli (2024) highlighted that digital marketing is more cost-effective and
offers higher conversion rates, making it a preferred choice over expensive traditional advertising.
Bhayani and Vachhani (2015) pointed out that the Internet allows for broader reach and real-time
interaction, enabling businesses to capture consumer attention more effectively than conventional
marketing. Traditional marketing typically results in lower response rates, while digital marketing
stands out as cheaper and more flexible, especially when targeting specific demographics. Alaza (2021)
emphasized the role of digital marketing in the growth of small and medium-sized enterprises (SMEs),
helping them expand and gain a competitive advantage. Research in the cosmetics industry showed the
impact of different advertising methods, including print, mass, and social media. Acegismundo et al.
(2016) found that SMEs are shifting away from costly advertising, with a liking for social media and
word-of-mouth marketing.

Lastly, this research focuses on understanding customer preferences in both online and offline
retail settings. It uses a quantitative technique to investigate how the benefits of in-store shopping and
the opportunities offered by online platforms influence customers' decisions. The study also observes
how these changing consumer behaviors impact offline stores. Understanding how online shopping
affects offline merchants' survival and adaptability is crucial as more Lebanese customers purchase
online, especially for non-grocery items. The research will help retail establishments respond to
consumer preferences and make strategic decisions to maintain market levels. Combining traditional
and current marketing ways can help startup companies fulfill the needs of a wide range of shoppers.

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CHAPTER 3
RESEARCH METHODOLOGY

Research Design

This research used a quantitative approach to measure and compare the effectiveness of digital
and conventional marketing strategies. According to Creswell (2014), quantitative research involves
collecting numerical data that is analyzed statistically. This method was suitable for evaluating
marketing effectiveness in terms of student awareness, interaction with, and perception of marketing
strategies among Grade 12 ABM students at Our Lady of Fatima University.

Researchers used structured questionnaires to systematically gather data from many students,
allowing them to quantify the impact of the marketing strategies. Quantitative research enhanced
objectivity and accuracy in assessing the success or failure of different marketing approaches (Bryman,
2016). Additionally, it allowed for statistical tests to compare the effectiveness of the two strategies,
providing empirical evidence to support or refute the hypothesis.

Non-experimental research refrains from manipulating the variables or assigning participants to

different experimental groups (Fraenkel, Wallen, & Hyun, 2015). This approach aligned with the study,
as the researchers did not intervene or alter students' exposure to digital or conventional marketing
strategies. Instead, they surveyed learners' honest responses to both marketing approaches.

This design allows researchers to assess marketing effectiveness in a real-world setting where
students are exposed to digital and conventional marketing messages. Using a non-experimental design
helped avoid ethical concerns related to experimental manipulation while providing valuable insights
into the comparative success of the two marketing strategies.

Research Locale

The research was undertaken at Our Lady of Fatima University–Valenzuela campus, best known
for being distinguished as the center of medical education. The university was founded in 1967 by Jose
C. Olivares and his son-in-law, Dr. Vicente M. Santos. The university offered admission from
kindergarten to college (OLFU, 2023). The researchers chose Our Lady of Fatima University–
Valenzuela as their research locale because it provided a greater chance of receiving responses from
students and ensured that there would be enough eligible and willing participants for the study.

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Population and Sampling

This study used a Non-Probability Sampling, in which the researchers distributed a survey
questionnaire to students. Participants were selected based on the researchers' judgment and simply
those who met specific criteria relevant to the research. The Purposive Sampling method was applied,
requiring participants to have specific characteristics aligned with the study's objectives.

A total of 300 Grade 12 Accountancy, Business, and Management (ABM) students from the
OLFU Valenzuela Campus were selected, as their curriculum included business and marketing—
subjects directly relevant to the focus of this study. This research aimed to evaluate the effectiveness of
digital and traditional marketing strategies from the perspectives of future business professionals and
entrepreneurs.

Research Ethics

The researchers understand the importance of conducting research professionally and

methodically. They used APA citation format, which included the author(s), publication date, DOI, and
publisher. This complete citation format is frequently used by researchers, and it helps both them and
the readers understand the research. Proper citation and plagiarism avoidance are essential components
of effective academic research. Plagiarism, as defined by Smith (2012), is the unauthorized use of
someone else’s work or ideas, whether intentional or not. The University of Oxford (2022) further
explains that plagiarism involves presenting someone else’s work as your own without proper
acknowledgment. The researchers have ensured that their study, titled “A Comparative Analysis on
Marketing Effectiveness: Digital vs. Traditional Marketing among Grade 12 ABM Students in Our
Lady of Fatima University,” is free from plagiarism. If any plagiarism is detected, they are prepared to
face the consequences.

Research Instruments

Screening Tool

The screening process in the research was crucial in ensuring that participants provided valuable
insights. By identifying participants based on specific criteria such as age or geographic location, the
researchers gathered data from individuals deemed relevant to the study. In addition to these criteria,
factors such as gender, academic strand, achievements, and recent experiences were also considered to
ensure that the responses were accurate and representative of the target population. By carefully
screening participants, the researchers enhanced the reliability and validity of the data collected by
ensuring that only qualified and appropriate individuals participated in the study. This enabled the

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research to capture the most applicable and significant details, ultimately contributing to a more
comprehensive understanding of the topic under study.

Informed Consent

Informed consent was a critical component of the research, enabling individuals to make voluntary
and informed decisions about their participation. It ensured that participants fully understood the study
by providing accurate and reliable information. The language used in the informed consent process had
to be clear and accessible, employing simple language and minimizing technical terms. The consent
document was approachable, clear, and conversational, with a readability level suitable for the target
audience. The approach ensured that participants made well-informed decisions regarding their
involvement. An effective informed consent process not only contributed to the success of the research
and encouraged participant compliance but also protected participants by minimizing the risk of harm
due to insufficient information.

Survey Questionnaire

Questionnaires were widely used in research to ensure the validity and reliability of the
information gathered. By designing surveys with well-crafted questions, researchers could obtain
accurate and comprehensive data from respondents, allowing for meaningful analysis and addressing
potential misunderstandings (Aithal, A., & Aithal, P.S., 2020).

This method was ideal for measuring factors such as satisfaction, preferences, and attitudes in
large populations, allowing generalized results. A commonly used instrument in surveys was the Likert
scale, which offered five response options ranging from 1 to 5. This scale allowed respondents to
express varying levels of agreement or disagreement, providing nuanced insights into their views and
emotions.

Data Analysis

The researchers employed descriptive statistics to organize and summarize the collected data
effectively. This method describes the relationship between variables within the sample population,
providing a clear overview of the data without making conclusions about the sample (Kaur et al., 2018).
Descriptive statistics were primarily concerned with outlining the basic features of a dataset and could
be applied to analyze one or multiple variables. When examining numerous variables, descriptive
statistics highlighted potential correlations using visual tools such as scatter plots (Kaliyadan &
Kulkarni, 2019).

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CHAPTER 4

RESULTS AND DISCUSSION

Respondents Demographic Profile

Age Respondents
Age Frequency Percentage

1 0.48%
16
99 47.14%
17
110 52.38%
18 and above
210 100%
Total

Table 4.0 Age

Table 4.0 displays the age range of the qualified respondents, which shows that the respondents'
ages ranged from 16 to 18 years old above. Additionally, the highest frequency of all the necessary
respondents was 18 years old and above, accounting for 52.38% of the total respondents. Furthermore,
99 qualified respondents were 17 years old, while only one respondent was 16 years old. To conclude,
the combination of the total frequency of the respondents' ages, ranging from 16 to 18 years old and
above, fulfilled the requirement for the total number of respondents needed for the research study.

Gender Respondents

Frequency Percentage
Gender
154 73.34%
Female
52 24.76%
Male
4 1.90%
Prefer not to say
210 100%
Total

Table 4.1 Gender

According to the data presented in the table 4.1, most of the respondents were female,
comprising 154 out of 210 total participants (73.33%). Male respondents made up 52 participants
(24.76%), while four respondents (1.90%) selected "prefer not to say." This distribution reflects the
complete sample size required for the study, totaling 210 respondents.

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Section Respondents

Frequency Percentage
Gender
36 17.14%
ABM-12-1
36 17.14%
ABM-12-2
23 10.95%
ABM-12-3
32 15.24%
ABM-12-4
6 2.86%
ABM-12-5
34 16.19%
ABM-12-6
27 12.86%
ABM-12-P1
16 7.62%
ABM-12-P2
210 100%
Total

Table 4.2 Sections

Table 4.2 presents the distribution of the 210 qualified respondents across different ABM
(Accountancy, Business, and Management) sections. The highest number of respondents came
from ABM-12-1 and ABM-12-2, with a combined total of 36 participants. This was followed by ABM-
12-6 with 34 respondents (16.19%), ABM-12-4 with 32 respondents (15.24%), and ABM-12-
P1 with 27 respondents (12.85%). In addition, ABM-12-P2 contributed 16 respondents (7.61%),
while ABM-12-5 had the fewest participants, with only 6 respondents (2.86%). In summary, the total
number of respondents from all ABM sections met the required sample size for the study, totaling 210
qualified participants.

REACH AND ACCESSIBILITY - DIGITAL MARKETING

1. Digital marketing enables businesses to reach a wider audience through online platforms.

Frequency Percentage

92 43.8%
Strongly Agree
96 45.71%
Agree
21 10%
Neutral
1 0.48%
Disagree

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0 0%
Strongly Disagree
210 100%
Total

The study results revealed a high level of agreement among respondents regarding the
accessibility of digital marketing. 89.51% of participants either strongly agreed or agreed that digital
platforms are accessible for promoting products. Only 10% remained neutral, and a minimal 0.48%
disagreed.

This revealed that digital online platforms are easier to access and more convenient to promote
business products. A high percentage of agreement indicates that students view digital tools such as
websites, social media, and email campaigns as accessible anytime and anywhere, which increases their
overall effectiveness. The tally reflects a significant leaning toward digital accessibility compared to
other methods.

2. Digital marketing allows businesses of all sizes to promote their products in an affordable way.

Frequency Percentage

69 32.86 %
Strongly Agree
100 47.62%
Agree
40 19.04%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The table shows that 80.48% of respondents agreed that digital marketing allows businesses to
promote products more affordably. Neutral responses were 19.04%, and only 0.48% disagreed.

The results revealed that digital marketing is considered more affordable than traditional
marketing, as it allows brands to reach customers at a lower cost using tools like social media ads. In
contrast, traditional advertising tends to be more expensive, making digital methods more appealing.
Unlike the costly nature of traditional ads, digital marketing’s budget-friendly options make it popular.

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3. Digital marketing provides real-time data and analytics that help businesses measure customer
engagement and return on investment (ROI).

Frequency Percentage

76 36.19 %
Strongly Agree
114 54.29%
Agree
20 9.52%
Neutral
0 0%
Disagree
0 0%
Strongly Disagree
210 100%
Total

High agreement was shown in tables, where 90.48% of respondents believed that digital
platforms effectively reach their intended audience, with only 9.52% neutral and no disagreement.

These results revealed that digital marketing is considered more effective in audience targeting.
The 90.48% agreement shows that its targeted nature, interactive features, and data tracking help brands
connect better with their desired audiences and measure engagement instantly.

REACH AND ACCESSIBILITY - TRADITIONAL MARKETING

1. Traditional Marketing is more effective in reaching a broad audience through its physical and
mass media channels.

Frequency Percentage

55 26.19 %
Strongly Agree
109 51.90%
Agree
38 18.10%
Neutral
8 3.81%
Disagree
0 0%
Strongly Disagree
210 100%
Total

In traditional marketing, only 26.19% strongly agreed, 51.90% agreed that it is accessible, 18.10%
stayed neutral, and 8.91% disagreed. No respondent selected "strongly disagree."

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The results in traditional marketing have a relatively lower agreement rate in contrast to digital
marketing; this suggests that conventional methods are not as easily accessible as digital marketing.
Some may view TV, radio, or print advertisements as limited by location, cost, or schedule. The results
show that fewer students find traditional media easy or readily available for promoting products.

2. Traditional marketing is available for established organizations with large advertising budgets.
Frequency Percentage

59 28.10%
Strongly Agree
108 51.43%
Agree
40 19.05%
Neutral
3 1.43%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Traditional marketing results were slightly lower but consistent. About 28.57% strongly agreed,
51.43% agreed, 19.05% were neutral, 1.43% disagreed, and no one strongly disagreed.

Traditional marketing is known as less affordable than digital methods. The cost for print or
broadcast ads is often higher and less flexible, making them less appealing for small businesses or
startups. The tally backs this up, with fewer respondents strongly agreeing on the digital category.

3. Traditional marketing is effective in communicating; however, it can be challenging to evaluate

customer engagement and measure return on investment.

Frequency Percentage

61 29.05%
Strongly Agree
107 50.95%
Agree
40 19.05%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

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Traditional methods had 80% agreement, 19.05% neutral, and 0.95% disagreement. 80% of the
respondents agreed that conventional methods can still reach audiences, but not as precisely as digital
platforms. Traditional lacks real-time targeting and engagement features, which digital platforms
provide more effectively. The results imply that while traditional approaches remain relevant, they are
ineffective in reaching specific demographics.

The results reflect positive feedback for traditional and digital marketing concerning reach and
accessibility. However, digital marketing consistently shows a higher level of agreement among
respondents, indicating its perceived advantages in efficiency, affordability, and broader audience reach.

TRUST AND BRAND IMAGE – DIGITAL MARKETING

1. Digital marketing enhances consumer trust by utilizing personalized engagement and interactive
content.

Frequency Percentage

69 32.86 %
Strongly Agree
100 47.62%
Agree
40 19.05%
Neutral
1 0.47%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey findings highlight a precise agreement among respondents about the positive
influence of digital marketing on brand trust and image. With 80.48% of participants agreeing, it is
clear that a well-executed digital strategy can enhance the brand credibility. This strong support
suggests that digital platforms build closer connections with consumers and strengthen brand presence.
This significant support implies that digital platforms help to increase brand presence and develop
stronger connections with consumers.

The ability to offer customized content and engage in real-time, open communication through
platforms like social media plays a key role in building consumer trust. The small number of dissenting
responses further supports the idea that doubts about digital marketing’s trust-building power are
minimal. These findings align with modern marketing trends, where transparency, relevance, and
ongoing interaction greatly influence how consumers view brands. In conclusion, the data emphasizes

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that digital marketing is essential for effective promotion, nurturing long-term loyalty, and
strengthening brand identity.

2. Consumers are more likely to trust brands that actively engage with them and respond to their
questions online.

Frequency Percentage

65 30.95 %
Strongly Agree
106 50.48%
Agree
38 18.10%
Neutral
1 0.47%
Disagree
0 0%
Strongly Disagree
210 100%
Total

According to the findings, trust is becoming increasingly crucial in digital marketing, with
81.43% of respondents recognizing its significance in cultivating favorable brand-consumer
interactions. This trend reflects a transition in digital marketing from mere product advertising to true,
trust-based partnerships with clients. Social media platforms, in particular, allow firms to engage with
customers in real-time, providing specialized content and direct communication that increases consumer
loyalty.

The findings emphasize that trust and authenticity are now central to successful digital marketing
strategies. Consumers expect consistency from brands, and reliability is more likely to earn loyalty.
Overall, the survey suggests that digital marketing's focus on relationship-building and trust will
continue to play a critical role in shaping long-term brand success and consumer engagement.

3. Customer feedback, partnerships, and social proof all contribute to a brand's marketing
credibility.

Frequency Percentage

80 38.10 %
Strongly Agree
103 49.05%
Agree
25 11.90%
Neutral
2 0.95%
Disagree

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0 0%
Strongly Disagree
210 100%
Total

The 87.15% of respondents agreed or strongly agreed that digital marketing positively influences
a brand's image and credibility. This statistic highlights the significant role that digital marketing plays
in shaping how consumers perceive a brand. The strong correlation between digital marketing efforts
and enhanced brand trust indicates that consumers perceive brands using digital marketing as more
reliable and credible.

The high level of agreement reinforces the idea that marketers increasingly recognize the value
of digital marketing in building brand reputation. By utilizing digital platforms effectively, businesses
can enhance their visibility and cultivate solid connections with consumers, resulting in a more trusted
and well-regarded brand. Emphasizes the growing importance of digital marketing for building
consumer confidence and loyalty.

4. Digital marketing builds long-term brand engagement by fostering ongoing online interactions
and content sharing.

Frequency Percentage

70 33.33 %
Strongly Agree
108 51.43%
Agree
32 15.24%
Neutral
0 0%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results show that 84.76% of respondents agreed or strongly agreed that digital
marketing helps foster a credible and trustworthy brand image. Additionally, there was no strong
disagreement, highlighting broad consensus on the effectiveness of digital marketing in establishing
trust.

This finding reflects the strong consumer trust in digital channels to build authentic and reliable
brand identities. It underscores the role of digital marketing in modern branding strategies, emphasizing
its ability to build credibility and strengthen consumer confidence.

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TRUST AND BRAND IMAGE - TRADITIONAL MARKETING

1. Traditional marketing builds consumer trust through advertising methods such as TV commercials
and print advertisements.

Frequency Percentage

62 29.52 %
Strongly Agree
116 79.05%
Agree
31 14.76%
Neutral
0 0%
Disagree
1 0.47%
Strongly Disagree
210 100%
Total

The results show that 79.05% of respondents agreed or strongly agreed that traditional marketing
methods, such as print, radio, and television, positively impact trust and brand image. Only 0.49%
strongly disagreed, indicating that conventional marketing continues to play a significant role in shaping
consumer perceptions.

Despite the rise of digital platforms, these findings highlight that traditional marketing remains
an effective tool for building brand credibility. Most audiences still consider traditional marketing
reliable and trustworthy, emphasizing its continuous relevance in today's marketing landscape.

2. Consumers are more likely to trust brands that consistently advertise through newspapers,
billboards, and television

Frequency Percentage

61 29.05 %
Strongly Agree
99 47.14%
Agree
49 23.33%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

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The results show that 76.19% of respondents agreed or strongly agreed that traditional marketing
methods positively influence trust and brand image. However, there was a notable increase in neutral
responses compared to other questions, suggesting some uncertainty among participants.

This trend indicates a growing awareness of traditional marketing's limits, particularly in

comparison to more dynamic and interactive traits of digital techniques. As digital marketing evolves,
participants may become less confident in the efficiency of traditional tactics for engaging modern
audiences.

3. The credibility of traditional brand marketing is shaped by its reputation and consistent presence
in mass media.

Frequency Percentage

61 29.05 %
Strongly Agree
109 51.90%
Agree
39 18.57%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results show that 80.95% of respondents maintain a good view of traditional
marketing, confirming its role in building brand reliability. A small percentage of participants were
neutral or disagreed, suggesting that marketing methods such as print, TV, and radio are still generally
trusted by the audience. Suggests that traditional marketing remains crucial for establishing and
maintaining brand credibility, particularly among demographics familiar with legacy media channels.

Despite the rising significance of digital marketing, these findings show the importance of
traditional marketing in building trust and reliability. While digital strategies are gaining popularity due
to their dynamic and interactive character, conventional marketing methods play a vital role in molding
consumer perceptions and reinforcing brand reputation. As a result, brands that combine traditional and
digital techniques can develop a more comprehensive and effective marketing strategy

4. Traditional marketing creates a longer-lasting impression on consumers due to its physical

presence and extensive reach through mass media.

Frequency Percentage

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105 50 %
Strongly Agree
69 32.86%
Agree
36 17.14%
Neutral
0 0%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results indicate that traditional marketing retains a strong emotional impact, with 50%
of respondents selecting "Strongly Agree" and an overall positive response rate of 82.86%. Suggests
that traditional methods like print, TV, and radio remain effective in creating emotional connections
with consumers. The highly positive response highlights the trust and familiarity these legacy media
channels still evoke.

These findings highlight the ongoing importance of traditional marketing in building brand trust
and emotional connections with audiences. Despite the growth of digital marketing, conventional
methods are still sufficient tools for engaging consumers, particularly those familiar with these media.
Emphasizes the enduring importance of traditional marketing in developing consumer loyalty and trust.

EFFICACY - DIGITAL MARKETING

1. Digital marketing techniques, including online advertisements, effectively capture the audience's
attention.

Frequency Percentage

69 32.86 %
Strongly Agree
103 49.05%
Agree
34 16.19%
Neutral
3 1.43%
Disagree
1 0.48%
Strongly Disagree
210 100%
Total
The survey data from 210 Grade 12 ABM students at Our Lady of Fatima University shows
strong positive feedback on the audience-capturing ability of digital marketing. 36.19% strongly agreed,

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54.29% agreed that digital marketing methods are highly effective in grabbing audience attention, and
9.52% remained neutral.

This indicates that most students are receptive to online ads, images, and social promotions,
presenting a significant opportunity for brands to engage with online audiences. While most students
are confident in digital marketing's ability to capture attention, the 54.29% agreement suggests that
some may not be convinced. The neutral response rate of 9.52% and the absence of disagreements
further emphasize a generally positive attitude toward digital marketing among students.

2. Digital marketing techniques and methods influence consumer purchasing behavior through
personalized recommendations and social media impact.

Frequency Percentage

65 30.95 %
Strongly Agree
111 52.86%
Agree
32 15.24%
Neutral
2 0.95%
Disagree
0 0.%
Strongly Disagree
210 100%
Total

This survey, which included 210 Grade 12 ABM students from Our Lady of Fatima University,
aimed to assess how digital marketing affects consumer purchase behavior. The results showed that
32.86% of respondents strongly agreed, 50.95% agreed, 15.24% were neutral, and only 0.48% disagreed.

The results indicate that most learners believe personalization, recommendation-oriented

strategies, and media exposure influence their buying habits. The highest percentage, 50.95%, agreed
that digital marketing affects their purchase decisions, though fewer strongly agreed. The 0.48%
disagreement is minimal, indicating little opposition to the idea. However, the 15.24% neutral response
suggests that a small portion of students remain uncertain, possibly due to exposure to or proof of the
effectiveness of such marketing techniques.

3. Digital marketing keeps consumers engaged through interactive ads, video content, and social
media.

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A COMPARATIVE ANALYSIS ON MARKETING…

Frequency Percentage

69 32.86 %
Strongly Agree
95 45.24%
Agree
45 21.42%
Neutral
0 0%
Disagree
1 0.48%
Strongly Disagree
210 100%
Total

The survey results from 210 Grade 12 ABM students at Our Lady of Fatima University reveal
how digital marketing sparks consumer interest. A large majority, 34.28%, strongly agreed, and 50%
agreed that digital marketing, particularly interactive ads and images, effectively captures consumer
attention. Only 14.29% were neutral, and 1.43% disagreed.

These findings show that most students view digital marketing as an effective tool for engaging
consumers, especially in generating interest and attention. The 50% agreement, supported by 34.28%
strongly agreeing, underscores its impact. The 1.43% disagreement indicates minimal opposition to its
effectiveness, while the 14.29% neutral responses suggested that a small portion of students are less
influenced or concerned by online promotions.

4. Digital marketing fosters consumer trust by facilitating direct conversations between brands and
consumers.

Frequency Percentage

68 32.38 %
Strongly Agree
108 51.43%
Agree
32 15.24%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey conducted among 210 Grade 12 ABM students at Our Lady of Fatima University
aimed to assess whether digital marketing inspires consumer trust through direct interaction between

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A COMPARATIVE ANALYSIS ON MARKETING…

brands and consumers. The results revealed that 34.76% strongly agreed, 50.48% agreed, 14.29% were
neutral, and 0.48% disagreed.

The findings indicate that social media and direct communication channels, like chat, are crucial
in establishing trust between brands and consumers. 85.24% of respondents—34.76% strongly agreeing
and 50.48% agreeing—confirmed that digital marketing contributes to building trust in brands. The
minor disagreement rate of 0.48% suggests that digital marketing's ability to foster trust is almost
universally accepted. The 14.29% neutral responses may indicate participants with limited experience
in online brand interactions or those who favor traditional methods of building trust.

EFFICACY - TRADITIONAL MARKETING

1. Traditional marketing techniques, including television, radio, and print advertisements, are
effective at capturing consumers' attention.

Frequency Percentage

58 27.62 %
Strongly Agree
116 55.24%
Agree
34 16.19%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Based on responses from 210 Grade 12 ABM students at Our Lady of Fatima University,
traditional marketing methods still hold value in capturing audience attention. 29.05% strongly agreed,
53.33% agreed, 17.14% were neutral, and only 0.48% disagreed. Demonstrates that traditional
marketing tools, such as TV commercials, radio jingles, and newspaper ads, continue to have a lasting
impact on recognition and exposure.

While digital marketing is acknowledged widely for its effectiveness, the significant agreement
rate of 53.33% suggests that many students still recognize the power of traditional media in engaging
consumers. The minimal disagreement (0.48%) shows that most students do not dismiss the relevance
of conventional marketing. However, the 17.14% neutral responses may indicate that some students are
less familiar with these methods or perceive digital marketing as increasingly dominant.

2. Traditional marketing techniques influence purchasing decisions through brand familiarity and
consistent exposure.

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Frequency Percentage

63 30 %
Strongly Agree
110 52.38%
Agree
35 16.67%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results from Grade 12 ABM students at Our Lady of Fatima University show
that traditional marketing continues to influence consumer purchase behavior, with 30%
strongly agreeing and 50.95% agreeing, while 18.54% remained neutral and only 0.48%
disagreed.

These findings suggest that traditional marketing remains effective in maintaining brand
visibility through repetition and recognition. While most students recognize its influence, the
neutral responses point to a growing preference for digital platforms, indicating that traditional
methods still hold relevance but are gradually being overshadowed by digital marketing.

3. Traditional marketing maintains customer interest in a product through consistent TV, print, and
billboard campaigns.

Frequency Percentage

60 28.57 %
Strongly Agree
109 51.90%
Agree
38 18.10%
Neutral
3 1.43%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results from 210 Grade 12 ABM students indicate that traditional marketing still holds
value in shaping consumer perceptions, with 33.81% strongly agreeing, 45.71% agreeing, 19.52%
remaining neutral, and only 0.48% disagreeing.

These findings suggest that traditional advertising, whether through TV reruns or newspaper ads,
continues to reach and influence consumers seriously through its familiar and established formats. The

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A COMPARATIVE ANALYSIS ON MARKETING…

majority (45.71%) agree with its psychological influence, although not all students are strongly
convinced. The minimal dissent (0.48%) reflects near-universal acceptance, while the 19.52% neutral
response points to a segment of students who may be less engaged with mainstream media, highlighting
a shift towards digital platforms among younger audiences.

4. Traditional marketing techniques are effective at building trust with audiences and customers by
showcasing brands across

Frequency Percentage

72 34.29 %
Strongly Agree
99 47.14%
Agree
37 17.62%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey results from 210 Grade 12 ABM students at Our Lady of Fatima University show that
traditional marketing still plays a role in building consumer trust. Specifically, 30.48% strongly agreed,
and 50% agreed that traditional media helps create trust through widespread exposure, while 18.57%
were neutral and 0.95% disagreed.

These findings suggest that students consider key media channels like print newspapers, radio,
and television credible and trustworthy. The largest group, 50%, affirms the credibility of traditional
advertising, while the 0.95% disagreement, though slightly higher than other questions, is still minimal,
indicating little rejection of this concept. The 18.57% neutral response may reflect students who are
either uncertain about the trustworthiness of traditional media or have limited engagement with these
media formats.

PRICING - DIGITAL MARKETING

1. Digital marketing provides cost-effective advertising solutions, enabling businesses to manage

their budgets and optimize spending.

Frequency Percentage

46 36.19 %
Strongly Agree
114 54.29%
Agree

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20 9.52%
Neutral
0 0%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Survey data from 210 Grade 12 ABM students at Our Lady of Fatima University revealed strong
positive feedback regarding digital marketing’s effectiveness in capturing audience attention.
Specifically, 36.19% of respondents strongly agreed and 54.29% agreed, while only 9.52% remained
neutral. These results suggest that most students are receptive to online advertisements, visual content,
and promotional offers—highlighting a valuable opportunity for brands to engage with younger
audiences in the increasingly competitive digital space.

It indicates that using case studies, simulations, or real-life examples to teach pricing techniques
has helped students grasp these concepts. Overall, the students in this study show that effective
education improves their understanding of price-sensitive purchasing behaviors. Furthermore, the
findings indicate that young people are open to online commercials, visual material, and promotions,
giving marketers a valuable opportunity to engage with them in today's competitive digital landscape.

2. Digital marketing enables businesses to adjust pricing based on real-time consumer demand and
market trends.

Frequency Percentage

69 32.86 %
Strongly Agree
104 50.95%
Agree
32 15.24%
Neutral
1 0.48%
Disagree
1 0.48%
Strongly Disagree
210 100%
Total

This survey, which included 210 Grade 12 ABM students from Our Lady of Fatima University,
assessed the impact of digital marketing on consumer purchase behavior. Results showed that 32.86%
strongly agreed, 50.95% agreed, 15.24% were neutral, and only 0.48% disagreed.

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A COMPARATIVE ANALYSIS ON MARKETING…

These findings indicate that many students believe personalized recommendations and media
influence purchasing decisions. The minimal disagreement reinforces the growing impact of targeted
content and peer influence on consumer behavior.

This continuity builds trust, especially among older consumers familiar with traditional methods.
As a result, companies using TV, radio, and print ads can maintain a strong brand presence and preserve
their identity over time.

3. Digital marketing allows for rapid pricing adjustments and promotional changes based on insights
and analytics.

Frequency Percentage

72 32.86 %
Strongly Agree
105 50.95%
Agree
32 15.24%
Neutral
1 0.48%
Disagree
1 0.48%
Strongly Disagree
210 100%
Total

This survey, which included 210 Grade 12 ABM students from Our Lady of Fatima University,
assessed the impact of digital marketing on consumer purchase behavior. Results showed that 32.86%
strongly agreed, 50.95% agreed, 15.24% were neutral, and only 0.48% disagreed. These findings
indicate that many students believe personalized recommendations and media influence purchasing
decisions. The minimal disagreement reinforces the growing impact of targeted content and peer
influence on consumer behavior.

Most respondents recognize the importance of understanding how real-time adjustments, such as
price changes based on demand, location, or customer behavior, influence consumer buying habits.
Visual aids and real-time examples helped clarify these concepts, making them easier to grasp. Despite
some challenges, the overall results indicate that most students followed the lesson and appreciated the
insights provided.

4. Digital marketing enables businesses to optimize their ad spend by targeting specific audiences
and tracking campaign performance.

Frequency Percentage

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A COMPARATIVE ANALYSIS ON MARKETING…

73 34.76 %
Strongly Agree
106 50.48%
Agree
30 14.29%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

The survey aimed to assess whether digital marketing builds consumer trust through direct
interaction between brands and consumers. It was conducted among 210 Grade 12 ABM students at
Our Lady of Fatima University. The results showed that 34.76% strongly agreed, 50.48% agreed, 14.29%
were neutral, and only 0.48% disagreed.

The findings highlight that consistent communication, enabled by digital means, is critical in
creating a positive consumer attitude. This continual and speedy connection enables brands to gain
crucial input for improving their products or services. Furthermore, people value brands that are
approachable, attentive, and willing to engage in meaningful interactions.

PRICING – TRADITIONAL MARKETING

1. Traditional marketing involves significant expenses but guarantees brand exposure through
established advertising channels.

Frequency Percentage

61 29.05 %
Strongly Agree
112 53.33%
Agree
36 17.14%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Based on responses from 210 Grade 12 ABM students at Our Lady of Fatima University,
traditional marketing strategies are still effective in capturing audience attention. In detail, 29.05%
strongly agreed, 53.33% agreed, 17.14% were neutral, and only 0.48% disagreed.

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Television commercials, radio jingles, and newspaper ads still make an impact through repeated
exposure and familiarity. While traditional marketing may be less prominent in today's digital era, it
remains a powerful and effective tool in influencing consumer behavior.

2. Traditional marketing supports stable pricing strategies by maintaining a consistent brand

presence in the market.

Frequency Percentage

63 30 %
Strongly Agree
107 50.95%
Agree
39 18.54%
Neutral
1 0.48%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Survey results from 210 Grade 12 ABM students at Our Lady of Fatima University indicate that
traditional marketing remains relevant to consumer purchase behavior. A tally of 30% strongly agreed,
50.95% agreed, 18.54% were neutral, and only 0.48% disagreed. These findings suggest that traditional
marketing continues to support brand awareness through repetition and consistent messaging. The high
agreement levels highlight how exposure via traditional media builds familiarity, influencing long-term
consumer choices.

This continuity helps build trust and credibility among older individuals familiar with traditional
methods. As a result, companies using television, radio, and print advertising can maintain a strong
presence in consumers' minds, preserving their brand identity and value over time.

3. Traditional marketing campaigns follow a structured approach, making pricing adjustments less
flexible and more costly.

Frequency Percentage

71 33.81 %
Strongly Agree
96 45.71%
Agree
41 19.52%
Neutral
1 0.48%
Disagree
1 0.48%
Strongly Disagree

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210 100%
Total

Data collected from 210 Grade 12 ABM students indicates that traditional marketing remains
influential in shaping consumer perception. 33.81% strongly agreed, 45.71% agreed, 19.52% were
neutral, and only 0.48% disagreed. These findings suggest that conventional advertising, such as
repeated TV and print ads, continues to capture consumer attention. Consistent visual exposure through
traditional media channels effectively stimulates curiosity and enhances brand recall.

Repeated exposure through traditional media reinforces brand recognition and fosters long-term
emotional connections. By leveraging storytelling and visual identity, traditional ads make a lasting
impression on consumers, influencing future purchasing decisions. Additionally, these ads reach
broader, more diverse audiences, amplifying their impact across various market segments.

4. The cost of advertising in traditional marketing is often higher due to production and distribution
expenses.

Frequency Percentage

64 30.48%
Strongly Agree
105 50%
Agree
39 18.57%
Neutral
2 0.95%
Disagree
0 0%
Strongly Disagree
210 100%
Total

Among 210 Grade 12 ABM students from Our Lady of Fatima University, traditional marketing
maintains a strong presence in consumer perception. Results show that 30.48% strongly agreed and 50%
agreed that it builds trust through broad media exposure, while 18.57% were neutral and only 0.95%
disagreed.

These findings suggest that channels like print media and television are still viewed as credible
sources. Their authoritative nature lends credibility to the brands they promote, reinforcing consumer
trust. Traditional media's long-established reputation for delivering high-quality, reliable content helps
build consumer trust. As a result, advertisements in these formats are more honest and credible. This
trust is quite influential when consumers make significant or high-value purchasing decisions. The
controlled and formal nature of traditional advertising ensures content quality, further strengthening its
persuasive power.

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Overall Results

Survey results from 210 Grade 12 ABM students at Our Lady of Fatima University highlight the
differences between digital and traditional marketing across key strategic areas. Most respondents were
18 years old or above (52.38%), with a majority being female (73.33%). Participants came from various
ABM sections, with the highest contributions from ABM 12-1 and ABM 12-2. Reach and accessibility
(SOP 2), both marketing received positive feedback, though digital marketing consistently scored
higher.

Consumer trust and brand image (SOP 3) in both approaches were viewed favorably, with digital
marketing holding a slight advantage. For audience engagement (SOP 4), traditional marketing was
appreciated for its emotional appeal and credibility, while digital marketing was favored for its
interactivity and visual impact. In terms of cost efficiency and alignment with modern pricing strategies
(SOP 5), digital marketing again came out on top. Overall, the findings indicate that digital marketing
is more efficient, engaging, and adaptable in today’s fast-evolving digital environment.

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CHAPTER 5
CONCLUSION AND RECOMMENDATIONS

Conclusion

The comparative analysis among 210 Grade 12 ABM students shows a strong preference for
digital marketing over traditional methods, primarily due to its affordability, accessibility, and real-time
analytics. Students recognize digital marketing’s ability to provide instant feedback and measurable
ROI, allowing businesses to optimize costs and quickly respond to market shifts. In contrast, traditional
marketing is considered more expensive and less flexible, with fixed pricing and limited tracking
capabilities.

Both marketing approaches build consumer trust and brand interaction but through different
means. Traditional media like TV and print are associated with credibility due to their long-standing
presence, while digital marketing offers personalized experiences and interactive communication,
which resonate more with students. Direct engagement and tailored content help foster stronger online
brand relationships.

In conclusion, the survey results strongly support the hypothesis that digital marketing is more
effective, accessible, and cost-efficient than traditional marketing in today’s business environment.
While both methods have strengths, the data shows digital marketing for its wider reach, real-time
engagement, and affordability. Nearly 90% of respondents agreed that digital platforms allow
businesses to connect with larger audiences at lower costs. Digital marketing also stood out for its
flexibility, targeted strategies, and interactive features, which enhance audience engagement and trust.
Although traditional marketing remains relevant for building long-term brand loyalty and emotional
connections, it is less accessible and expensive. Overall, the findings confirm that digital marketing is
more practical and effective for modern businesses.

Recommendations

For the ABM 12 student

Grade 12 ABM students are encouraged to establish clear criteria for evaluating marketing
effectiveness, focusing on cost, reach, and engagement. Questionnaires and discussions will be
conducted to gain a deeper understanding of their preferences. Analyzing real-world examples of both
digital and traditional marketing will provide practical insights. The study will also assess the cost-

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effectiveness of each strategy in the context of students or educational institutions. Ultimately, this
research aims to help identify the most effective marketing tactics for future advertisers.

For the Consumers

Consumers are encouraged to understand how traditional and digital marketing influences
purchasing decisions. Awareness of these strategies enables more intentional and informed choices.
Digital marketing offers advantages such as easy access and personalized ads based on user behavior,
while traditional marketing through familiar channels like print and TV can build trust. By considering
both approaches, consumers can better evaluate authenticity and value.

For the Entrepreneurs

Entrepreneurs should consider both marketing strategies to acquire their target audience
effectively. Digital marketing, especially on social media, offers cost-effective tools for broader and
more personalized outreach. Meanwhile, traditional marketing remains valuable for building local
presence and brand trust. Assessing the efficiency of each approach helps optimize resource allocation.
Combining both methods can improve customer engagement and accelerate business growth.

For the Researchers

The findings provided by researchers should help consumers, businesses, and fellow researchers
make informed decisions. Researchers are encouraged to evaluate the effectiveness of traditional and
digital marketing using clearly defined criteria. For a more thorough analysis, data on both qualitative
and quantitative methods. Additionally, staying informed about the latest platforms and marketing
trends is crucial.

For the Future Researchers

Future researchers should explore the potential effects of emerging technologies and marketing
trends on consumer behavior. Expanding the study to include various age groups or regions can offer
broader insights. Utilizing diverse research methods will enhance the accuracy and depth of the analysis
while building on previous findings that can strengthen the quality and relevance of future studies.
Emphasis should be on providing actionable recommendations to improve business strategies and
marketing practices.

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The researcher also recommends recruiting more participants to obtain accurate and diverse data.
A larger sample size can increase the precision and reliability of results. To ensure meaningful responses,
researchers should ask straightforward, concise questions and confirm participants’ willingness and
availability. Preparing a backup plan in case of participant withdrawal is essential. Carefully reviewing
research concepts and methods will help avoid confusion, encourage honest answers, and prevent issues
that could guarantee the study’s validity.

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Pankaj kumar Bharti. (2020, December 26).

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=A+Comparative+Analysis%3A+Evalu
ating+the+Effectiveness+between+Digital+Marketing+and+Traditional+Marketing.%E2%80%9D&b
tnG=#d=gs_qabs&t=1737988757472&u=%23p%3D1VedpWt2aJMJ

Plagiarism | University of Oxford. (n.d.). https://www.ox.ac.uk/admissions/graduate/applying-

to-oxford/university-policies/plagiarism

Sarkar,(2017).Comparative Study of Online Shopping and Traditional Shopping,

https://www.scribd.com/document/670080978/A-Comparative-Study-of-Online-Shopping-and-
Traditional-Shopping-3

Segismundo, M. C. D., Zacarias, M. M., Parinas, B., Gonzales, M. A. DV., Gonzales, M. M.,
Panganiban, S. A., Magcamit, R. L. G., Ople, C. E., La Consolacion University Philippines, STI
College-Baagtas, Avid Technology (SEA) Pte. Ltd., St John the Baptist Catholic School, Land Bank,
Bangko Sentral ng Pilipinas, & Glasscade System. (2016). Chatter that Matters: Word-of-Mouth
Marketing of Selected Micro Businesses and Small and Medium Enterprises in Malolos City, Bulacan
[Marketing]. International Journal of Sciences: Basic and Applied Research, 30(2), 71–85.
http://gssrr.org/index.php?journal=JournalOfBasicAndApplied (Original work published 2016)

Suman. (2020) References for Shopping Online Versus in Stores What Do Customers Prefer and How
Do Offline Retailers Cope with it https://repositonc petra ec id/id/eprint/18964

Sutherland-Smith, W. (2008). Plagiarism, the internet, and student learning. In Routledge

eBooks. https://doi.org/10.4324/9780203928370

The AIDA model: A proven framework for converting strangers into customers. HubSpot Blog. (n.d.).
https://blog.hubspot.com/marketing/aida-model

Traditional marketing vs Digital Marketing – which to prioritize?. Mailchimp. (n.d.).

https://mailchimp.com/resources/traditional-

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marketing/#:~:text=Traditional%20marketing%20is%20any%20form,and%20TV%20and%20radio%
20advertisements.

What is the Aida Model?. What Is the AIDA Model? | Lucidchart Blog. (2019, May 7).
https://www.lucidchart.com/blog/what-is-aida-
model#:~:text=The%20AIDA%20concept%20was%20developed,spoke%20often%20about%20adver
tising%27s%20potential

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APPENDIX A

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

INFORMED CONSENT LETTER

Greetings!
The Senior High School researchers from ABM 12-2, Group 3 are writing to formally request your
permission to conduct a research study entitled “A Comparative Analysis on Marketing Effectiveness: Digital
vs. Traditional Marketing among Grade 12 ABM Students in Our Lady of Fatima University.” this study
aims to discover whether Grade 12 ABM students prefer traditional or digital marketing by analyzing the strategies
and methods used in each approach. It will also assess how trackable and measurable the outcomes of each method
are, giving businesses the tools to use data for evaluating success.
The researchers invite you to participate in a brief study lasting 5-10 minutes. If you choose to participate,
you will answer a few questions, which will be recorded via Google Forms. The interview will be in person and
participation is voluntary. All information is kept confidential. Your responses will be anonymized for privacy
and used only for research purposes. There are no known risks, and your feedback will help us understand people's
preferences for marketing strategies.
If you have some queries regarding this research, feel free to contact us at:
[email protected] or 09083907212.

I have read the above information and agree to participate in this research project.

Research Representative Research Adviser: Christian Torre

Signature over printed name

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APPENDIX B

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

SCREENING TOOL
A Comparative Analysis on Marketing Effectiveness: Digital vs. Traditional Marketing among Grade 12 ABM
Students in Our Lady of Fatima University.

Name (Optional):
Grade and Section (Ex. ABM-12-1):
Directions: Read each question carefully. Shade the box which corresponds to your answer.
• Are you currently enrolled as a Grade 12 ABM student at Our Lady of Fatima University -
Valenzuela Campus?

Yes
No

• Are you familiar with basic marketing methods used by entrepreneurs, such as advertising,
promotion, branding, and marketing?
Yes
No

• Have you encountered digital or traditional marketing ads at least (4) four times?
Yes
No

• Have you encountered advertisements online and in traditional media at least (1) once a
month?
Yes
No

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APPENDIX C

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

QUESTIONNAIRE
A Comparative Analysis on Marketing Effectiveness: Digital vs. Traditional Marketing among Grade
12 ABM Students in Our Lady of Fatima University.

Name (Optional): Section:

Age: Gender:
16
Female
17 Male
18 and above Prefer not to say

Directions: Please read each question and all answer choices carefully, and select your answer based
on your honest experiences.

Strongly Strongly
Reach and Accessibility Agree Agree Neutral Disagree Disagree
(Digital Marketing) (5) (4) (3) (2) (1)

1. Digital marketing enables

businesses to reach a wider audience
through online platforms.

2. Digital marketing allows

businesses of all sizes to promote
their products in an affordable way.

3. Digital marketing provides real-

time data and analytics that help
businesses measure customer
engagement and return on
investment (ROI).

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Strongly Strongly
Reach and Accessibility Agree Agree Neutral Disagree Disagree
(Traditional Marketing) (1) (2) (3) (4) (5)

1. Traditional Marketing is more

effective in reaching a broad
audience through its physical and
mass media channels.

2. Traditional marketing is available

for established organizations with
large advertising budgets.

3. Traditional marketing is effective

in communicating; however, it can
be challenging to evaluate customer
engagement and measure return on
investment.

Strongly Strongly
Trust and Brand Image Agree Agree Neutral Disagree Disagree
(Digital Marketing) (1) (2) (3) (4) (5)

1. Digital marketing enhances

consumer trust by utilizing
personalized engagement and
interactive content.

2. Consumers are more likely to

trust brands that actively engage
with them and respond to their
questions online.

3. Customer feedback, partnerships,

and social proof all contribute to a
brand's marketing credibility.

4. Digital marketing builds long-

term brand engagement by fostering
ongoing online interactions and
content sharing.

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Strongly Strongly
Trust and Brand Image Agree Agree Neutral Disagree Disagree
(Traditional Marketing) (1) (2) (3) (4) (5)

1. Traditional marketing builds

consumer trust through advertising
methods such as TV commercials
and print advertisements.

2. Consumers are more likely to

trust brands that consistently
advertise through newspapers,
billboards, and television.

3. The credibility of traditional

brand marketing is shaped by its
reputation and consistent presence in
mass media.

4. Traditional marketing creates a

longer-lasting impression on
consumers due to its physical
presence and extensive reach
through mass media.

Strongly Strongly
Efficiency Agree Agree Neutral Disagree Disagree
(Digital Marketing) (1) (2) (3) (4) (5)

1. Digital marketing techniques,

including online advertisements,
effectively capture the audience's
attention.

2. Digital marketing techniques and

methods influence consumer
purchasing behavior through
personalized recommendations and
social media impact.

3. Digital marketing keeps

consumers engaged through
interactive ads, video content, and
social media.

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4. Digital marketing fosters

consumer trust by facilitating direct
conversations between brands and
consumers.

Strongly Strongly
Efficiency Agree Agree Neutral Disagree Disagree
(Traditional Marketing) (1) (2) (3) (4) (5)

1. Traditional marketing techniques,

including television, radio, and print
advertisements, are effective at
capturing consumers' attention.

2. Traditional marketing techniques

influence purchasing decisions
through brand familiarity and
consistent exposure.

3. Traditional marketing maintains

customer interest in a product
through consistent TV, print, and
billboard campaigns.

4. Traditional marketing techniques

are effective at building trust with
audiences and customers by
showcasing brands across various
media outlets.

Strongly Strongly
Pricing Agree Agree Neutral Disagree Disagree
(Digital Marketing) (1) (2) (3) (4) (5)

1. Digital marketing provides cost-

effective advertising solutions,
enabling businesses to manage their
budgets and optimize spending.

2. Digital marketing enables

businesses to adjust pricing based on
real-time consumer demand and
market trends.

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3. Digital marketing allows for rapid

pricing adjustments and promotional
changes based on insights and
analytics.

4. Digital marketing enables

businesses to optimize their ad
spend by targeting specific
audiences and tracking campaign
performance.

Strongly Strongly
Pricing Agree Agree Neutral Disagree Disagree
(Traditional Marketing) (1) (2) (3) (4) (5)

1. Traditional marketing involves

significant expenses but guarantees
brand exposure through established
advertising channels.

2. Traditional marketing supports

stable pricing strategies by
maintaining a consistent brand
presence in the market.

3. Traditional marketing campaigns

follow a structured approach,
making pricing adjustments less
flexible and more costly.

4. The cost of advertising in

traditional marketing is often higher
due to production and distribution
expenses.

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APPENDIX D

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Documentation

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APPENDIX E

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Evaluation Scores

Chapter Chapter Chapter Chapter Chapter

Names 1 2 3 4 5

Bragado, Princess Anne 10 10 10 10 10

Dimaymay, Renchelle 10 10 10 10 10

Delos Santos, John Mark 10 9 10 10 10

Jimenez, Claudette Faye 10 9 10 9 10

Lajom, Alytheia Carla 10 10 10 10 10

Marcelino, Jellyan 10 10 10 10 10

Pal, Mark Jhon 10 10 10 10 10

Perodes, Mark 10 9 9 10 10

Wong, M-jay 10 10 10 10 10

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APPENDIX F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Princess Ann B. Bragado

Sexuality: Female
Address: 1349 Sta. Maria Street GTDL Valenzuela City
Contact No: 09668600191
LRN: 136820130266
Student No.: 01230004154

Personal Information

Date of Birth: December 23, 2006

Place of Birth: Karuhatan, Valenzuela
Region: National Capital Region
Religion: Roman Catholic
Language (Mother Tounge): Tagalog
Nationality: Filipino
Skills and Talent: Singing

Educational Background

Elementary School
Name of Primary School: Bitik Elementary School
Place of School (Full Address): Bitik Elementary School, Tamaraw Ext, Valenzuela City
Academic Year: 2013 - 2019
Awards and Achievements:
• Grade 1 Top 4
• Grade 2 Top 2

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• Grade 5 With Honors

• Grade 5 1st Place Lantern Making
• Grade 5 1st Place Poster Making
• Grade 5 2nd Place District Sudoku
• Grade 6 With Honors
• Grade 6 1st Place Sudoku School Based
• Grade 6 2nd Place District Sudoku
• Grade 6 1st Place Slogan Making Contest

Junior High School

Name of Primary School: Valenzuela National High school
Place of School (Full Address): MXFM+2VF, R . Valenzuela, Lungsod ng Valenzuela, 1440
Kalakhang Maynila
Academic Year: 2019 – 2023
Awards and Achievements:
• Grade 7 With Honors
• Grade 8 With Honors
• Grade 9 With High Honors
• Grade 9 1st Place Sudoku School Based
• Grade 10 With High Honors

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Name of University: Our Lady of Fatima University
Place of University: 120 McArthur Highway, Marulas, Valenzuela City
Grade and Section: 12-Y1-2
Academic Year: 2023 – 2024
Awards and Achievements: None yet

“The Pain that you’ve been feeling, can’t compare to the Joy that is
Coming”
- Romans 8:18

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Renchelle N. Dimaymay

Sexuality: Female
Address: 624 Gulayan Catmon, Malabon City
Contact no.: 09664635735
LRN: 136850120270
Student no.: 01230020482

Personal Information

Date of birth: October 07, 2007

Place of birth: Malabon
Region: National Capital Region
Religion: Roman Catholic
Language (Mother Tongue): Filipino
Nationality: Filipino
Skills and talent: Solving

Educational Background

Elementary School
Name of primary school: Tinajeros Elementary School
Place of School (Full Address): Tinajeros Acacia, Malabon City
Academic Year: 2012-2019

Junior High School

Name of Primary School: Tinajeros National High School

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Place of School (Full Address): Tinajeros Acacia, Malabon City

Academic Year: 2019-2023
Awards And Achievements:
• Academic Achiever GRADE 7, GRADE 9, GRADE 10

SENIOR HIGH SCHOOL

Academic Strand: Accounting Business Management (ABM)
Grade and Section: 12-Y1-2
Name of University: Our Lady Of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic year: 2024-2025

“The biggest adventure you can take is to live the life of your dreams”

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: John Mark C. Delos Santos

Sexuality: Male
Address: 6306 C.F. Natividad Mapulang Lupa
Contact No.: 09518975981
Student No.: 01230023396

Personal Information

Date of Birth: March 27, 2007

Place of Birth: Karuhatan,Valenzuela City
Region: National Capital Region
Religion: Roman Catholic
Language: Filipino
Nationality: Filipino
Skills and Talent: Dancing and Acting

Educational Background

Elementary School
Name of Primary School: Apolonia F. Rafael Elementary School
Place of School (Full Address): Polonia Street, Mapulang Lupa, Valenzuela City, Philippines
Academic Year: 2013-2019
Awards and Achievements: None

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Junior High School

Name of Primary School: Mapulang Lupa National High School
Place of School (Full Address): Pabaya Street, Mapulang Lupa, Valenzuela City, Philippines
Academic Year: 2019-2023
Awards and Achievements:
• Academic Excellence (8th Grade)
• Academic Excellence (10th Grade)

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 11-Y1-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None yet

“You’re braver than you believe, stronger than you seem, and smarter
than you think.”

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Jimenez, Faye Claudette F

Sexuality: Female
Address: Catanghalan Obando bulacan
Contact No.: 09367770103
LRN: 104962120062
Student No.: 01230004158

Personal Information

Date of Birth: January 24, 2007

Place of Birth: Malabon City
Region: National Capital Region
Religion: Roman Catholic
Language: Filipino
Nationality: Filipino
Skills and Talent: Singing and Cooking

Educational Background

Elementary School
Name of Primary School: Catanghalan Elementary School
Place of School: Catanghalan, Obando, Bulacan
Academic Year: 2013-2019
Awards and Achievements:
• With Honor (1st Grade)
• MTAP Math Competition

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• With Honor (2nd Grade)

• Paligsahan sa Pagbasa-pagbigkas at Pagsulat (1st Place)
• With Honor (3rd Grade)
• Paligsahan sa Lalawigan at Pagdiriwang sa Gitna ng Luzon
• With Honor (4th Grade)
• Math Trail (3rd place) Math Competition
• Paligsahan sa Pagbasa-pagbigkas at Pagsulat (2nd place)
• Participated at "Ipinta Mo Ang Pasko"
• With Honor (5th to 6th Grade)
• Mister and Miss Earth (5th Place)
• MTAP
• National Reading Math (Best in Costume)
• Sulkatula (2nd place)
• Editorial Writing (5th Place)

Junior High School

Name of Primary School: Obando National High School
Place of School (Full Address): J.PRizal St. Obando, Bulacan
Academic Year: 2019-2023
Awards and Achievements:
• Ms. Career (2nd Runner-up)
• With Honor (8th to 10th Grade)

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 12-Y1-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None Yet

“The future belongs to those who believe in the beauty of their dreams.”

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Alytheia Carla B. Lajom

Sexuality: Female
Address: 52 A. Pablo St. Karuhatan, Valenzuela City
Contact No.: 09538840440
LRN: 136798140502
Student Number: 01230003920

Personal Information

Date of Birth: March 30 ,2007

Place of Birth: Valenzuela
Region: National Capital Region
Religion: Roman Catholic
Language (Mother Tounge): Filipino
Nationality: Filipino
Skills and Talents: Singing, Writing and Problem Solving

Educational Background

Elementary School
Name of Primary School: Maysan Elementary School
Place of School (Full Address): Maysan Valenzuela City
Academic Year: 2015-2019
Awards and Achievement:
• Exellence Awardee since Grade 2-6
• Graduated with honor

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• Best in math (Grade 2-6)

• 2048 (2nd Placer)
• MTAP contender

Junior High School

Name of Primary School: Maysan National High School
Place of School (Full Address): Maysan Valenzuela City
Academic Year: 2019-2023
Awards and Achievement:
• With Honor (Grade 7)
• Math Quiz bee (1st Placer)
• Ms. Intrams (1st Runner Up)
• With Honor (Grade 8)
• Math Quiz Bee (1st Placer)
• With High Honor (Grade 9)
• Math Quiz Bee (1st Placer)
• With high honor (Grade 10)
• Tagisan ng Talino (1st Placer)
• Best in Filipino
• Best in English
• MTAP Contender
• Student Council Officer
• Exellence Award

Senior High School

Academic Strand: Accountancy, Business and Management (ABM)
Grade and Section: 12-Y2-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements:
• Gr 11 Academic Achiever
• Received Three Subject Exellence Awards
• Gr 12 Academic Achiever (1st Sem)
• Received Two Subject Exellence Awards

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“If you really want something you don't stop for anyone or anything
until you get it.”

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Jellyan A. Marcelino

Sexuality: Female
Address: 2464 M Delos Reyes Salvador Senior St., Valenzuela City
Contact No: 09463086543
LRN: 136814130408
Student Number: 01230023151

Personal Information

Date of Birth: August 18, 2006

Place of Birth: Infanta Quezon
Region: National Capital Region
Religion: Roman Catholic
Language (Mother Tounge): Filipino
Nationality: Filipino
Skills and Talent: Singing

Educational Background

Elementary School
Name of Primary School: Gen T. De Leon Elementary School
Place of School (Full Address): Gen T. De Leon St, Karuhatan, Valenzuela City
Academic Year: 2012-2019
Awards and Achievements: None

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Junior High School

Name of Primary School: Gen T. De Leon National Highschool
Place of School (Full Address): Mercado St. Gen T. De Leon Rd., Brgy. Gen T. De Leon,
Valenzuela City
Academic Year: 2019-2023
Awards and Achievements: None

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 12-Y2-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None yet

"Learning is an endless process in life."

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Mark Jhon P. Pal

Sexuality: Male
Address: 219 Lumawig St. Bagong barrio, Caloocan City
Contact No.: 09704554633
LRN: 136627130462
Student Number: 01230004026

Personal Information

Date of Birth: November 29, 2006

Place of Birth: Manila
Region: National Capital Region
Religion: Roman Catholic
Language (Mother Tongue): Filipino
Nationality: Filipino
Skill and Talent:

Educational Background

Elementary School
Name of Primary School: Bagong Barrio Elementary School
Place of School (Full Address): MX7W+MMG, Malolos Ave, Bagong Barrio West, Caloocan,
Metro Manila
Academic Year: 2012-2019
Awards and Achievements:
• With Honor

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Junior High School

Name of Primary School: : San Francisco High School
Place of School (Full Address): 1 Misamis St, Bago Bantay, Quezon City, Metro Manila.
Academic Year: 2019-2023
Awards and Achievements: None

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 12-Y2-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None yet

"When you have a dream, you've got to grab it and never let go."

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name:Mark Jason Perodes

Name: Mark Jason Perodes
Sexuality :Male
Sexuality:
Address:Male
Blck 5,Lot 17,Malinta,Valenzuela City
Address: Block
Contact 5, Lot 17,Malinta,Valenzuela City
No:09814000423
Contact
EmailNo: 09814000423
Address:mperodes366l valastudent.fatima.edu.ph
LRN :136797130345
LRN: 136797130345
Student Number:01230003661
Student Number: 01230003661

Personal Information Personal Information

Date of Birth:September 25,2006

DatePlace of Birth:Malanday,Valenzuela
of Birth: September 25,2006 City

Region:
Place National
of Birth: Capital
Malanday, Region City
Valenzuela
Religion :Roman Catholic
Region: National Capital Region
Language (Mother Tounge) :Tagalog
Religion: Roman Catholic
Nationality :Filipino
Language (Mother Tounge): Filipino
Skills and Talent :
Nationality: Filipino
Basketball
Skills and Talent: Basketball and Drawing
Drawing

Educational Background Educational Background

ELEMENTARY SCHOOL
Name of Primary School:Malinta Elementary School,Payatas B Elementary School
Elementary School
Place of School (Full Address):Payatas B Elementary School,Quezon City
Name of Primary School: Malinta Elementary School, Payatas B Elementary School
Academic Year:2013-2019
Place of School (Full Address): Payatas B Elementary School, Quezon City
Awards and Achievements:
Academic
Grade 5Year:
Top 22013-2019

Awards and Achievements:

•JUNIOR HIGHSCHOOL
Grade 5 (Top 2)
Name of Secondary School:Justice Cecilia Muioz Palma High School

Place of School (Full Address):Narra St.,Payatas B,Quezon City

Academic Year:2019·2023
OUR LADY OF FATIMA UNIVERITY SENIOR HIGH SCHOOL

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL

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Junior High School

Name of Secondary School: Justice Cecilia Muioz Palma High School
Place of School (Full Address): Narra St., Payatas B, Quezon City
Academic Year: 2019·2023
Awards and Achievements:
• Grade 10 Top 1 in MAPEH

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 12-Y2-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None yet

“Your positive action combined with positive thinking results in

success.”

OUR LADY OF FATIMA UNIVERITY SENIOR HIGH SCHOOL

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Appendix F

Our Lady of Fatima University

Basic Education Department - Senior High School
Accountancy Business Management

Curriculum Vitae

Name: Wong, M-jay Q.

Sexuality: Male
Address: 1001-B Sta. Maria St. Jude Subdivision Malinta Valenzuela
City
Contact No.: 09308407779
LRN: 136797120354
Student No.: 1230003949

Personal Information

Date of Birth: June 23, 2007

Place of Birth: Valenzuela City
Region: National Capital Region
Religion: Roman Catholic
Language: Filipino
Nationality: Filipino
Skills and Talent: Basketball and Cycling

Educational Background

Elementary School
Name of Primary School: Malinta Elementary School
Place of School (Full Address): A Pablo St Malinta Valenzuela City
Academic Year: 2013-2019
Awards and Achievements:

OUR LADY OF FATIMA UNIVERITY SENIOR HIGH SCHOOL

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• Perfect Attendance Awardee

• Best in Filipino Subject
• Top 5 (5th Grade)

Junior High School

Place of School (Full Address): A Pablo St Malinta Valenzuela City

Academic Year: 2019-2023
Awards and Achievements:
• AP Henyo Awardee (9th to 10th Grade)
• Perfect Attendance Awardee

Senior High School

Academic Strand: Accountancy, Business, and Management (ABM)
Grade and Section: ABM 12-Y2-2
Name of University: Our Lady of Fatima University
Place of University: 120 MacArthur Highway, Marulas, Valenzuela City
Academic Year: 2023-2024
Awards and Achievements: None yet

“Keep chasing your dreams, whether they believe or not.”

OUR LADY OF FATIMA UNIVERITY SENIOR HIGH SCHOOL