MS ISI Sustainable Reality 2025 Report
MS ISI Sustainable Reality 2025 Report
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 2
AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
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MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 3
AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
TABLE OF CONTENTS
1 AUM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3 Performance . . . . . . . . . . . . . . . . . . . . . . . . . 10
4 Fund Naming. . . . . . . . . . . . . . . . . . . . . . . . . . 17
5 Restriction Screening. . . . . . . . . . . . . . 18
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 4
AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
7.2%
$5,000 8.0%
$4,500 6.7%
$4,000
6.0%
$3,500
$3,000
$2,500 4.0%
$2,000
$1,500
2.0%
$1,000
$500
$0 0.0%
Jun ’19 Dec ’19 Jun ’20 Dec ’20 Jun ’21 Dec ’21 Jun ’22 Dec ’22 Jun ’23 Dec ’23 Jun ’24 Dec ’24 Jun ’25
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025. Note: that all datapoints are restated based on the current period classification,
which can result in small changes to prior period numbers.
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 5
AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
Sustainable flows positive but below prior years Traditional funds maintained the stronger 2024 trend
40 +0.5% 2.0%
400 1.0%
20 1.0%
200 0.5%
0 0.0%
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
* The prior edition of Sustainable Reality, based on data as of February 4, 2025, put FY 2024 flows at $54.7 billion.
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 6
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On an absolute basis, Europe-domiciled Sustainable funds Europe-domiciled flows dominated in absolute terms
continue to dominate, with inflows of $24.7 billion for 1H 25
compared to $2.7 billion for Asia and outflows of $11.3 billion Sustainable Fund Quarterly Net Flows by
for North America. However, as in 2Q 24, the overall weakness in Region of Domicile, USDbn
Sustainable fund flows in 1Q 25 was driven by Europe-domiciled
funds with inflows of just $0.9 billion, well below the ~$20 billion 100
quarterly average over the past two years. 80
Sustainable funds domiciled in North America have reported 60
outflows for eleven quarters, starting in 4Q 22.
40
Relative to prior year-end AUM, Asia saw the strongest inflows for
1H 25, at +3.9%, ahead of Europe at +0.8% and North America at 20
-3.3%.
0
-20
1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25
Asia inflows were strongest relative to AUM
1H 25 Net Flows as a % of Prior Year-End AUM North America Europe Asia South America Africa
FUNDS
Sustainable 0.5%
ALL
DOMICILE
3%
North America -3.3%
1.2%
9% 88%
Asia 2.6%
3.9%
0.1%
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
* Other includes South America and Africa, which account for 0.09%/0.01% of AUM respectively. Note that a fund can be domiciled in one region but invest globally or in another regions.
Investment area refers to the latter.
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Sustainable funds that invest in Europe had the strongest flows Flows to funds investing in the Americas picked up in Q4
in 1H 25, both in absolute terms ($24.8 billion) and relative
to AUM (+2.2% of prior year-end AUM). Global and APAC Sustainable Fund Quarterly Net Flows
Sustainable funds both saw inflows, at $4.0 billion and $2.3 billion by Investment Area, USDbn
respectively.
100
Americas Sustainable funds saw outflows for the first time since
1Q 20, at $12.2 billion or +2.2% of prior year-end AUM; Traditional 80
funds in the Americas also saw small outflows. 60
40
Relative to AUM, Americas saw the strongest inflows 20
-20
1Q23 2Q23 3Q23 4Q23 1Q24 2Q24 3Q24 4Q24 1Q25 2Q25
FUNDS
Sustainable 0.5%
ALL
Traditional 2.1%
0.3% Global Americas Europe APAC Middle East & Africa Not Disclosed
Global
2.4%
Europe 2.2%
INVESTMENT AREA
3.8%
>75% of Sustainable funds invest globally or in Europe
Americas -2.2%
FUNDS BY
-0.4%
Sustainable AUM by Investment Area, Jun 25
Asia Pacific 1.7%
4.7%
Middle East -0.6% 4%
& Africa 1.1%
-1.3% 42% 14% 34% 6%
Not disclosed
6.6%
Sustainable Funds Traditional Funds Global Americas Europe APAC Middle East & Africa* Not Disclosed
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
* Middle East and Africa accounts for 0.003% of AUM. Note that a fund can be domiciled in one region but invest globally or in other regions. Investment area refers to the latter.
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4 2.0%
150
+2.6% 3.0%
2 -2.5% 1.0%
100 2.0%
0 0.0%
-2 -1.0%
50 1.0%
-4 -2.0%
0 0.0%
-6 -3.0%
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
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The median return for Sustainable funds strongly outperformed that of Traditional peers in 1H 25
Median Return—Sustainable vs. Traditional Funds
25%
20%
15% 12.5%
10% 9.2%
5%
0%
1H19 2H19 1H20 2H20 1H21 2H21 1H22 2H22 1H23 2H23 1H24 2H24 1H25
-5%
-10%
-15%
-20%
1H19 2H19 1H20 2H20 1H21 2H21 1H22 2H22 1H23 2H23 1H24 2H24 1H25
-25%
11.4% 5.2% -3.7% 20.0% 6.7% 1.0% -20.1% 1.8% 6.9% 5.3% 1.7% 0.4% 12.5%
9.9% 4.4% -3.5% 18.5% 5.2% 0.6% -15.4% 0.4% 3.8% 4.7% 1.1% 1.7% 9.2%
157 76 -21 152 153 38 -466 143 305 65 59 -127 328
bps bps bps bps bps bps bps bps bps bps bps bps bps
Sustainable Funds Traditional Funds Difference Between Sustainable Funds and Traditional Funds (bps)
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
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AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
Downside deviation is a measure of the likelihood of negative $100 invested in Dec 2018 would be $154 today,
returns in a set of funds in the period. A lower number means a at median Sustainable fund returns
higher likelihood of negative returns against a chosen benchmark,
here the S&P 500. For 1H 25, downside deviation was -4.5% for Long-Term Performance
(December 2018 = $100)
Sustainable Equity funds and -5.5% for Traditional Equity funds,
meaning that Traditional funds had greater potential for relative $160
$150
$154
losses. $140 $145
$130
$120
$110
$100
Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun
’18 ’19 ’19 ’20 ’20 ’21 ’21 ’22 ’22 ’23 ’23 ’24 ’24 ’25
Downside deviation measures the likelihood of negative returns against a chosen benchmark
Downside Deviation, Equity Funds
0.0%
-5.0%
-10.0%
-15.0%
-20.0%
Sustainable Traditional Sustainable Traditional Sustainable Traditional Sustainable Traditional Sustainable Traditional Sustainable Traditional Sustainable Traditional
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025. Past performance is no guarantee of future results.
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Global and Europe had the strongest returns Sustainable funds over-index to Global and Europe
1H 25 Median Return by Investment Region 1H 25 Split of Fund Count by Investment Region
Sustainable Funds Traditional Funds Global Europe Americas APAC Middle East & Africa Not Disclosed
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025. Note: bps stands for basis points; 10 bps is 0.1%.
*Generally, stronger returns in Americas were offset by weaker returns in APAC.
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In 1H 25, Sustainable funds outperformed across all asset classes: Sustainable funds were relatively strongest in fixed
Equities: Sustainable funds outperformed by 83bps with a median income
return of +11.1% ahead of Traditional equity funds at +10.2%.
1H 25 Median Return by Asset Type
Fixed income: Sustainable funds performed strongly at
+14.0%, more than 900bps ahead of Traditional peers at +4.8%. 14.0%
13.2%
Outperformance was particularly strong in short and medium 11.1%
10.2% 10.3%
duration funds averaging BBB credit ratings*. It was also influenced
by investment area performance, as both Sustainable and
4.8%
Traditional fixed income funds invested globally and Europe
performed much more strongly than those invested in Americas
and APAC, as before with currency volatility potentially also
Equity Fixed Other*
playing a role. Income
“Other” funds: (multi-asset, property, commodities and Sustainable Funds Traditional Funds
alternatives) Sustainable funds generated median returns of
+13.2%, outperforming +10.3% for Traditional funds.
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025. * See p. 16 for returns by fixed income style.
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 13
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47%
Other Europe
37%
Article 8 + M*
Article 8 Article 9 Europe Europe Traditional
Sustainable Traditional
The EU’s Sustainable Finance Disclosure Regulation (SFDR) sets out mandatory ESG
disclosure requirements for asset managers with the goal of creating more transparency
about Sustainable investment strategies. According to the SFDR’s classification system,
which went into full effect on Jan. 1, 2023, a fund is either classified as Article 6 (funds
without a sustainability scope), Article 8 (funds that promote environmental or social
characteristics) or Article 9 (funds with Sustainable investment as their primary objective).
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
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be disproportionately affected
by these long tails and not 0.015
represent the likelihood of
achieving that return across a 0.010
selection of funds.
0.005
0.000
-100 -75 -50 -25 0 25 50 75 100
The “Sustainable Reality” series uses median
fund returns as the primary metric without
any weighting to account for different fund
sizes. Median is the more appropriate return Return %
value given the non-normal distribution of
the entire universe of fund return. The median
value also better represents the likelihood of
an investor selecting a fund and achieving Sustainable Funds Traditional Funds
that specific return value.
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
MORGAN STANLEY INSTITUTE FOR SUSTAINABLE INVESTING | 2025 | SUSTAINABLE REALITY: SUSTAINABLE FUNDS DELIVER STRONG RETURNS IN 1H 2025 15
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1H 25 median equity fund return by style 78% of Sustainable funds, Split of equity funds count by style
and 69% of Traditional
funds, focus on large cap
28% 29%
14.0% 13.1% 12.8% 11.4%
11.3% 11.9% 11.3% 11.2%
12.0%
10.1% 10.0% 10.8%
10.0% 8.5% 9.6%9.7%
8.5% 45%
8.0%
5.7%
61%
6.0%
5.7%
4.0% 2.3%
2.0% 26%
0.3% 11%
0%
Small Value Small Blend Small Growth Mid Value Mid Blend Mid Growth Large Value Large Blend Large Growth Sustainable Traditional
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025. Morningstar classifies bond funds by the average credit rating of the portfolio.
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1,226
Total funds (29k) 14,156 4,055 9,619
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
1
E uropean Securities and Markets Authority, see their final Guidelines. Funds had until May 2025 to comply.
2
S
ustainable/Traditional classifications from Morningstar
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Restriction screening
Morningstar data on how funds are using restriction screening shows that the proportion of AUM subject to most exclusions continues to
move modestly higher. Controversial weapons, thermal coal and tobacco are the most common exclusions.
NORTH
% EUROPE- % AMERICA- % ASIA- %
RESTRICTION SCREENING GLOBAL Global DOMICILED Europe DOMICILED North America DOMICILED Asia
AT JUNE 2025 AUM, $bn AUM AUM, $bn AUM AUM, $bn AUM AUM, $bn AUM
Controversial Weapons 13,047 19.1% 12,368 68.2% 391 1.0% 288 3.4%
Small Arms 6,532 9.5% 6,077 33.5% 307 0.8% 148 1.7%
Fur and Specialty Leather 228 0.3% 224 1.2% 2 0.0% 1 0.0%
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
Other* includes any factors not covered by the named exclusions, for example companies with operations in countries whose governments pose human rights concerns.
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Europe Restriction Screening, as % of Europe AUM Environmental Restriction Screening, as % of Global AUM
80% 16%
ontroversial
C Thermal Coal
70% 68% 14% 14.0%
Weapons Fossil Fuel**
60% Thermal Coal 12% Nuclear Power
54% 11.5%
Tobacco Palm Oil
50% 49% Other 10% Pesticides
43%
40% 42% Fossil Fuel** 8%
34% Small Arms
30% Gambling 6%
18% Adult
20% 4%
17% Entertainment
9% Military 2.4%
10% 2% 2.0%
8% Contracting 0.8%
0% Alcohol 0%
Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Nuclear Power Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun
’19 ’19 ’20 ’20 ’21 ’21 ’22 ’22 ’23 ’23 ’24 ’24 ’25 ’19 ’19 ’20 ’20 ’21 ’21 ’22 ’22 ’23 ’23 ’24 ’24 ’25
Defense Restriction Screening, as % of Global AUM Values-Based Restriction Screening, as % of Global AUM
25% 15.0%
ontroversial
C 14.0% Tobacco
Weapons Gambling
20%
19.1% Small Arms Adult
Military 10.0% Entertainment
15% Contracting Alcohol
0% 0%
Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun Dec Jun
’19 ’19 ’20 ’20 ’21 ’21 ’22 ’22 ’23 ’23 ’24 ’24 ’25 ’19 ’19 ’20 ’20 ’21 ’21 ’22 ’22 ’23 ’23 ’24 ’24 ’25
Source: Morgan Stanley Institute for Sustainable Investing analysis of Morningstar data as of August 6, 2025.
**Fossil fuel was introduced as a separate category starting in December 2022.
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Methodology
This report is part of the Morgan Stanley Institute for Sustainable Sustainable funds are those classified ‘Sustainable’ by Morningstar,
Investing’s ‘Sustainable Reality’ series, which assesses the historical which can differ from the newer, and still broad, European Sustainable
performance of Sustainable funds against Traditional funds over Finance Disclosure Regulation (SFDR) Article 8 and Article 9 definitions.
a specific timeframe using Morningstar data. This report analyzes Over 99% of Article 9 funds are also classified as Sustainable by
performance for January 1, 2025 – June 30, 2025. Morningstar, while this only applies for around 30% of Article 8
funds. Traditional funds are those classified as ‘Not Sustainable’ by
The fund universe for this analysis includes closed-end funds,
Morningstar.
exchange-traded funds and open-end funds, taking the oldest share
class, and excludes feeder funds, funds of funds and money market Morningstar’s calculation of total return is expressed in percentage
funds. In total, this analysis covered approximately 99,000 funds terms and is determined each month by taking the change in monthly
globally. This analysis takes each fund’s sustainability classification net asset value, reinvesting all income and capital-gains distributions
as of June 30 (for 1H editions) or December 31 (for full year editions). during that month and dividing by the starting net asset value (NAV). All
While the parameters for including a fund do not change, taking the returns figures refer to median returns, as in prior Sustainable Reality
fund’s classification at the most recent date means that universe of iterations.
funds can change for each edition. All historical datapoints are restated
There can be a time lag of weeks or months in funds reporting data
based on the current period classification.
to Morningstar, notably for Asia-domiciled funds. Some figures from
Morningstar classifies a fund as Sustainable if “...in the prospectus or prior periods are revised to reflect the latest disclosures. Where this is
other regulatory filings it is described as focusing on sustainability, material to prior analysis, the impact is noted in the text. Prior period
impact investing, or environmental, social or governance (ESG) factors. figures could also be subject to modest revisions in the future. Data
Funds must claim to have a sustainability objective, and/or use binding in this report were collected on August 6th, 2025. Older editions of
ESG criteria for their investment selection. Funds that employ only Sustainable Reality have looked at regional data based on the fund’s
limited exclusions or only consider ESG factors in a non-binding way domicile. As with the February 2024 edition, this report retains this
are not considered to be a Sustainable investment product.” breakdown and separately adds data based on a fund’s investment
area. For example, a fund could be domiciled in Europe but invest in
global assets.
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Disclosures
This material was published in September 2025 and has been prepared for a variety of factors. Any forward-looking statements made by or on behalf of
informational purposes only and is not a solicitation of any offer to buy or sell Morgan Stanley speak only as to the date they are made, and Morgan Stanley
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This material was not prepared by the Morgan Stanley Research Department and circumstances or events that arise after the date the forward-looking statements
is not a Research Report as defined under FINRA regulations. This material does were made. Because of their narrow focus, sector investments tend to be more
not provide individually tailored investment advice. It has been prepared without volatile than investments that diversify across many sectors and companies.
regard to the individual financial circumstances and objectives of persons who
Certain portfolios may include investment holdings deemed Environmental,
receive it.
Social and Governance (“ESG”) investments. For reference, environmental (“E”)
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“Morgan Stanley”), Members SIPC, recommend that recipients should determine, how an issuer protects and/ or conserves natural resources. Social (“S”) factors
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advisors, the economic risks and merits, as well as the legal, tax, regulatory and with individuals, such as its employees, shareholders, and customers as well
accounting characteristics and consequences, of the transaction or strategy as its community. Governance (“G”) factors can include, but are not limited to,
referenced in any materials. The appropriateness of a particular investment or how an issuer operates, such as its leadership composition, pay and incentive
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ESG investments may also be referred to as Sustainable investments, impact
Past performance is not a guarantee or indicative of future performance. aware investments, socially responsible investments or diversity, equity,
Historical data shown represents past performance and does not guarantee and inclusion (“DEI”) investments. It is important to understand there are
comparable future results. Certain statements herein may be “forward- inconsistent ESG definitions and criteria within the industry, as well as multiple
looking statements” within the meaning of the safe harbor provisions of the ESG ratings providers that provide ESG ratings of the same subject companies
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occurrences and involve certain known and unknown risks, uncertainties and including, but not limited to, separately managed accounts (SMAs), mutual funds
assumptions that are difficult to predict and are often beyond our control. In and exchange traded-funds (ETFs) may have differing and inconsistent views
addition, this report contains statements based on hypothetical scenarios and concerning ESG criteria where the ESG claims made in offering documents or
assumptions, which may not occur or differ significantly from actual events, and other literature may overstate ESG impact. Further, socially responsible norms
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current or actual risk or forecasts of expected risk. Actual results and financial an issuer’s ESG practices can change over time.
conditions may differ materially from those included in these statements due to
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AUM FLOWS PERFORMANCE FUND NAMING RESTRICTION SCREENING METHODOLOGY AND DISCLOSURES
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cause Morgan Stanley to incorrectly assess an issuer’s business practices with safety of the fund. Credit ratings shown range from AAA, being the highest, to D,
respect to its ESG practices. As a result, it is difficult to compare ESG investment being the lowest based on S&P and Fitch’s classification (the equivalent of Aaa
products. and C, respectively, by Moody(s). Ratings of BBB or higher by S&P and Fitch (Baa
or higher by Moody’s) are considered to be investment grade-quality securities.
The appropriateness of a particular ESG investment or strategy will depend on an
If two or more of the agencies have assigned different ratings to a security, the
investor’s individual circumstances and objectives. Principal value and return of
highest rating is applied. Securities that are not rated by all three agencies are
an investment will fluctuate with changes in market conditions.
listed as “NR”. Credit ratings are subject to change.
For more information about the Morgan Stanley Institute for Sustainable Investing,
visit morganstanley.com/sustainableinvesting.
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