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Derek Torrington, Laura Hall,
Stephen Taylor and Carol Atkinson 11th Edition

Human
Resource
Management
HUMAN RESOURCE MANAGEMENT
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First published in Great Britain under the Prentice Hall Europe imprint in 1987 (print)
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ISBN: 978-1-292-26164-5 (print)

978-1-292-26165-2 (PDF)
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British Library Cataloguing-in-Publication Data

A catalogue record for the print edition is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Torrington, Derek, 1931- author. | Hall, Laura, 1952- author. |
Taylor, Stephen, 1965- author. | Atkinson, Carol (Professor of human
resource management), author.
Title: Human resource management / Derek Torrington, Laura Hall, Carol
Atkinson, Stephen Taylor.
Description: Eleventh edition. | Harlow, England ; New York : Pearson,
2019. | Includes bibliographical references and index. | Summary: "This
book aims to demonstrate the interconnectedness of the discipline to
which we are introducing you and Part 1 puts in place the totality of
HRM in six ways. First, in Chapter 1 comes the nature of HRM, a
specialism which is everywhere and in everything. Chapter 2 sketches in
the background of the global context within which we operate as what you
do in your small corner has to make sense not only in your business but
in the local, national and international situation"-- Provided by
publisher.
Identifiers: LCCN 2019043378 | ISBN 9781292261645 (hardback) | ISBN
9781292261669 (epub)
Subjects: LCSH: Personnel management.
Classification: LCC HF5549 .T675 2019 | DDC 658.3--dc23
LC record available at https://lccn.loc.gov/2019043378
10 9 8 7 6 5 4 3 2 1
24 23 22 21 20

Front cover image Derek Meijer/Alamy Stock Photo

Print edition typeset in Sabon MT Pro 10/12.5 pt by SPi Global
Print edition printed in Slovakia by Neografia

NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION
BRIEF CONTENTS
Guided tour xiv
Preface xvii
Publisher’s acknowledgements xix

Part 1 Human resource management in

the modern world 2
1 The nature of human resource management 4
2 The global context for human resource management 25
3 HRM around the world 42
4 Strategic human resource management 63
5 Workforce planning, analytics and AI 87
6 Employability: the basic skills 113

Part 2 Resourcing: getting people in the right

places to do the right things 140
7 Organisational agility and flexibility 142
8 Recruitment 164
9 Selection methods and decisions 186
10 Employability: skills in resourcing 208

Part 3 Performance: success through individual

and collective achievement 228
11 Employee performance management 230
12 Leadership 250
13 Managing attendance and absence 269
14 Engagement and retention 287
15 Employability: skills in performance 306

Part 4 Development 320

16 Organisational change and development 322
17 The context of employee learning and development 344

v
Brief Contents

18 Learning and development 367

19 Talent and career development 392
20 Employability: skills in learning and development 414

Part 5 Employee relations 426

21 Employee voice 428
22 The legal framework of work 444
23 Diversity and inclusion 470
24 Employability: skills in employee relations 490

Part 6 Reward: the contract for payment 504

25 Total reward and setting pay 506
26 Incentives 527
27 Pensions and benefits 547
28 Employability: skills in reward 564

Part 7 Contemporary issues 576

29 HRM and business ethics 578
30 Managing the human resource function 593
31 HR in small and medium-sized enterprises 616
32 Health and well-being 632
33 Managing the international workforce 650
34 The future of work 669
35 Advanced HR skills 688
Index 705

vi
CONTENTS
Guided tour xiv Is greater divergence a possibility? 58
Preface xvii Summary propositions 59

Publisher’s acknowledgements xix General discussion topics 59

Theory into practice 59
Further reading 60
Part 1 Human resource management
References 61
in the modern world 2

4 Strategic human resource

1 The nature of human resource management 63
management 4
Strategic HRM 64
Defining human resource management 7
The relationship between business
The evolution of modern HRM 12 strategy and HR strategy 67
HRM and the achievement of organisational Theoretical perspectives of strategic HRM 69
effectiveness 17
Summary propositions 81
Summary propositions 20
General discussion topics 82
General discussion topics 20
Theory into practice 82
Theory into practice 21
Further reading 83
Further reading 22
Web link 83
References 22
References 84

2 The global context for human 5 Workforce planning, analytics and AI 87

resource management 25
The contribution and feasibility of
Defining globalisation 26 workforce planning 89
The causes of globalisation 28 The scope of workforce planning 93
The impact of globalisation 30 Analysing the environment 94
Conclusions 38 Forecasting future HR needs 96
Summary propositions 39 Analysing the current situation and
General discussion topics 39 projecting forward 98
Theory into practice 39 Reconciliation, decisions and plans 101
Further reading 40 Workforce analytics and AI
References 41 (artificial intelligence) 103
Summary propositions 109
3 HRM around the world 42 General discussion topics 109
Global HRM: similarities 43 Theory into practice 110
Global HRM: differences 45 Further reading 110
Explaining global diversity in HRM practice 51 References 111

vii
Contents

6 Employability: the basic skills 113 Internal recruitment 172

6.a. Being effective with people 114 External recruitment 173
Summary propositions 119 Recruitment advertising 178
General discussion topics 120 Evaluation of recruitment activity 180
Putting it into practice 120 Summary propositions 181
6.b. Using and interpreting General discussion topics 181
basic analytics 121 Theory into practice 182
Summary propositions 128 Further reading 182
General discussion topics 129 References 183
Putting it into practice 129
6.c. Effective writing 129 9 Selection methods
Summary propositions 133 and decisions 186
General discussion topics 133 Rational versus processual
Putting it into practice 133 approaches to selection 187
6.d. Presentation 133 Selection criteria 188
Summary propositions 137 Shortlisting 189
General discussion topics 137 Selection methods 192
Putting it into practice 138 Advanced methods of selection 196
Further reading 138 Final selection decision making 203
References 139 Validation of selection procedures 203
Summary propositions 204

Part 2 Resourcing: getting people General discussion topics 204

in the right places to do the Theory into practice 204
right things 140 Further reading 206
References 206
7 Organisational agility
and flexibility 142
10 Employability: skills
Organisation design 143 in resourcing 208
Organisation structures 145
10.a. Determining the vacancy 209
Employer flexibility 149
Summary propositions 210
Employee flexibility 155
Putting it into practice 210
Summary propositions 158
10.b. Job and competency analysis 211
General discussion topics 159
Summary propositions 215
Theory into practice 159
Putting it into practice 215
Further reading 160
10.c. The selection interview 215
References 161
Summary propositions 225
General discussion topics 226
8 Recruitment 164
Putting it into practice 226
Determining requirements 166
Further reading 227
Rational versus processual approaches
to recruitment 169 Reference 227

viii
 Contents

Part 3 Performance: success Managing for appropriate attendance 276

through individual and Summary propositions 283
collective achievement 228 General discussion topics 284
Theory into practice 284
11 Employee performance Further reading 285
management 230 References 285
Performance management or
performance appraisal? 231 14 Engagement and retention 287
Theoretical bases of performance Defining engagement 288
management 234 The benefits of employee engagement 290
Performance management across Employee retention 292
national contexts 235
The impact of labour turnover 292
Stages in a performance management
Analysing labour turnover 294
system 235
Engagement and retention strategies 296
Performance management: does it
improve performance? 243 Summary propositions 301
Summary propositions 245 General discussion topics 301
General discussion topics 245 Theory into practice 301
Theory into practice 246 Further reading 303
Further reading 246 References 303
References 247
15 Employability: skills in
12 Leadership 250
performance 306
15.a. The appraisal interview 307
Leadership and management 252
Summary propositions 313
What are the traits of (effective) leaders? 253
General discussion topics 314
What is the ‘best way to lead’?
Leadership styles and behaviours 254 Putting it into practice 314
Do leaders need different styles for 15.b. Designing questionnaires 315
different situations? 256 Putting it into practice 318
Transformational leadership: do Further reading 318
we really need heroes? 258 References 319
Followership 262
Summary propositions 264 Part 4 Development 320
General discussion topics 264
Theory into practice 264 16 Organisational change and
Further reading 265 development 322
References 266 The nature of change and the role of
planned change 323
13 Managing attendance and absence 269 How can organisations be responsive
The national context 270 to change? 325
Impact on the organisation 273 Addressing the employee experience
Process and causes of absence of change 327
and attendance 274 Reconceptualising change 333

ix
Contents

Organisational development as a How organisations evaluate

specific approach to change 334 talent management 407
The evolution and future of OD 337 Summary propositions 409
Summary of the HR role in change 338 General discussion topics 409
Summary propositions 338 Theory into practice 409
General discussion topics 339 Further reading 410
Theory into practice 339 References 411
Further reading 340
20 Employability: skills in
References 341
learning and development 414
20.a. Teaching and learning 415
17 The context of employee
learning and development 344 Summary propositions 417
The UK national picture and strategy 346 Putting it into practice 417
UK skills policy and framework 348 20.b. Coaching 418
The learning context 355 Summary propositions 422
Summary propositions 363 General discussion topics 422
General discussion topics 363 Putting it into practice 423
Case study 364 Further reading 423
Further reading 365 References 424
References 365
Part 5 Employee relations 426
18 Learning and development 367
Identifying learning and 21 Employee voice 428
development needs 368 Terminology 430
Methods of learning and development: Part 1 370 Information sharing 431
Methods of learning and development: Team briefing 432
Part 2 Focus on digital learning technologies 382
Quality circles 433
Evaluation of training and development 386
Attitude surveys 434
Summary propositions 387
Suggestion schemes 434
General discussion topics 388
Consultation 435
Theory into practice 388
Co-determination 437
Further reading 389
Summary propositions 439
References 390
General discussion topics 439
19 Talent and career development 392 Theory into practice 439

What is talent? 393 Further reading 441

Identification of talent 395 References 441

Strategic talent and career

22 The legal framework of work 444
development 398
A regulatory revolution 445
Promotion and succession
planning 401 The contract of employment 446

Developing talent and careers 402 Discrimination law 449

x
 Contents

Unfair dismissal law 453 The elements of payment 511

Health and safety law 460 Setting base pay 513
Family-friendly employment law 462 The importance of equity 518
Is employment law a benefit or a Regulatory restrictions 519
burden for businesses? 463 Minimum wages 520
Summary propositions 465 Equal pay law 520
General discussion topics 466 Unlawful deductions 520
Theory into practice 466 International diversity in reward
Further reading 468 management 520
References 468 Summary propositions 522
Legal cases 469 General discussion topics 523
Theory into practice 523
23 Diversity and inclusion 470
Further reading 525
How ‘equal’ is the workforce? 471
References 525
Different approaches to equality 477
Implications for organisations 483 26 Incentives 527
Summary propositions 485 Basic choices 528
General discussion topics 485 The extent to which incentives
Theory into practice 486 are paid 531
Further reading 486 Payment by results (PBR) schemes 532
References 487 Performance-related pay (PRP) 533
Skills-based pay 538
24 Employability: skills in Profit sharing 540
employee relations 490
Summary propositions 542
24.a. Mediation 491
General discussion topics 542
Summary propositions 493
Theory into practice 542
General discussion topics 493
Further reading 544
24.b. The disciplinary or grievance
References 545
interview 493
Summary propositions 501 27 Pensions and benefits 547
General discussion topics 501 Pensions 549
Putting it into practice 501 Occupational pensions
Further reading 502 and HRM 554
References 503 Sick pay 556
Company cars 557
Part 6 Reward: the contract Flexible benefits 558
for payment 504 Summary propositions 560
General discussion topics 561
25 Total reward and setting pay 506 Theory into practice 561
Introducing reward management 507 Further reading 562
Total reward 508 References 562

xi
Contents

28 Employability: skills in reward 564 General discussion topics 611

28.a. Negotiation 565 Theory into practice 612
Summary propositions 569 Further reading 612
General discussion topics 570 References 612
Putting it into practice 570
31 HR in small and medium-sized
28.b. How to reward employees enterprises 616
working overseas for the dislocation
Introduction 617
of their domestic and social arrangements 571
What do we know about working in SMEs? 618
Summary propositions 572
The SME context 619
General discussion topics 573
How strategic is HR in SMEs? 624
Putting it into practice 573
What does this mean for HR practice
Further reading 574
in SMEs? 626
Summary propositions 627
Part 7 Contemporary issues 576
General discussion topics 628
Theory into practice 628
29 HRM and business ethics 578
Further reading 629
What do we mean by ethics? 579
References 629
Early management concern with ethics 581
Business ethics today 581 32 Health and well-being 632
Ethics and HRM 583 The nature of health and well-being 633
Ethics across national boundaries 585 Health and well-being initiatives 635
Some current and developing ‘Good work’ and well-being: job design
ethical dilemmas 586 and job quality 638
Summary propositions 589 The business case for health and well-being 642
General discussion topics 590 Criticisms of health and well-being
Theory into practice 590 initiatives 643
Further reading 591 Summary propositions 645
References 592 General discussion topics 646
Theory into practice 646
30 Managing the human resource Further reading 647
function 593 References 647
The HR function: purpose, roles and
competencies 594 33 Managing the international
Structure of the HR function 597 workforce 650
HR strategic contribution 599 Structuring international organisations 652
HR delivery approaches 602 Managing expatriates 657
HR shared services 603 HRM issues in international organisations 662
Outsourcing HR 605 Summary propositions 665
The role of line managers in HR 607 General discussion topics 666
Critique of the changes in the Theory into practice 666
HR function 609 Further reading 668
Summary propositions 611 References 668

xii
 Contents

34 The future of work 669 35.b. Presentation at tribunal 692

Long-term labour market trends 671 Putting it into practice 695
Technology and jobs 676 35.c. Dealing with bullying and
harassment at work 696
Conclusions 683
Summary propositions 700
Summary propositions 684
General discussion topics 700
General discussion topics 685
Putting it into practice 700
Theory into practice 685
35.d. Using consultants 701
Further reading 686
Summary propositions 703
References 687
General discussion topics 703
35 Advanced HR skills 688 References and Further reading 704
35.a. Chairing meetings 689 Index 705
Summary propositions 691
Putting it into practice 692

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xiii
 GUIDED TOUR
CHAPTER 7
ORGANISATIONAL AGILITY
AND FLEXIBILITY
Learning Objectives work in conjunction with the THE OBJECTIVES OF THIS CHAPTER ARE TO:

chapter-ending Summary Propositions to quickly show 1 Explain the principles of organisation design and assess the need for
organisational agility
you what you will learn about in the chapter and help 2 Outline the most common types of organisation structure
3 Discuss the reasons for and types of workforce flexibility
you compare how well you have understood the learn- 4 Discuss forms of both employer and employee flexibility and the
extent to which they are implemented in practice

ing you undertake.

Window on Practice boxes provide you with examples

of real organisational practice, survey results, anecdotes
and quotations and court cases, helping you to build up
your knowledge of real-World practice and prepare you
for life after study.

M07 Human Resource Management 61645.indd 142 13/01/2020 10:24

Part 2 Resourcing: getting people in the right places to do the right things

however, there has been a trend to much flatter hierarchies with much wider spans of
control. This trend has been termed ‘delayering’ and is the process of taking out layers
of management in the hierarchy in order to speed response times and make the opera-
tion more efficient.
Activity boxes encourage you to regularly review and
WINDOW ON PRACTICE
critically apply your learning, either as an individual or
Delayering in large organisations
From the mid-1980s onwards many organisations that had traditionally had tall hierarchies
within a group. These have been developed for both
set about the process of delayering. This was common practice in financial services organ-
isations such as large banks (see e.g. Atkinson 2002) and in some newly privatised compa-
nies. The logic behind this restructuring process was to make organisations more flexible
students with little or no business experience, as well
and responsive to increasingly dynamic and competitive market conditions by devolving
decision-making responsibilities to those closest to the customer. In removing layers of
middle management, which had come to be seen as blockages to change and responsive- as those with more practical knowledge.
ness, organisations sought to improve the efficiency and effectiveness of their operations.
While the theory behind delayering was sound, its implementation was in many
instances problematic. As is often the case with change programmes, senior management
gave insufficient consideration to the people aspects of delayering. There is a large body
of research from this period which identifies the negative impact on the morale and moti-
vation of those remaining in delayered organisations. Those left behind were said to suffer
from ‘survivor syndrome’, characterised by mourning for lost colleagues, fearing for their
own future job security and suffering work intensification as they struggled to cope with
often increased workloads with fewer staff. In the face of these conditions, the hoped-for
efficiency gains were rarely achieved.

ACTIVITY 7.2 Chapter 32 Health and well-being

What experience have you, or someone you know, had of organisation

restructuring? What happened? To what extent was agility improved by the
restructuring? What workforce issues resulted?
The nature of health and well-being

The links between employee health and performance were identified long ago. Indeed, the
origins of personnel management lie with social reformers such as the Cadbury family
Despite the problems identified in the Window on practice, the search for a responsive who, in the late nineteenth century, began to provide housing, healthcare and education
organisation structure continues, with a contemporary emphasis on agility (Holbeche to their workforces. Welfare officers, the early incarnation of today’s HR officers, were
2015). While a huge variety of organisation structures is possible, most can be categorised appointed to oversee the well-being of the workforce. Although altruism played a part in
into one of three broad types: entrepreneurial, bureaucratic and matrix. this paternalistic approach towards employees, there was also a strong business case
underpinning these practices. Healthy and well-educated workforces are more productive
than those struggling in poor accommodation and with insufficient access to education
The entrepreneurial form and healthcare. The impact of this focus on well-being on workers’ lives was substantial,
as can be seen in Cadbury’s museum in Bourneville which documents these early attempts
The entrepreneurial form relies on central power and can be described as primarily
at improving employee health and well-being.
organic. It is like a spider’s web, with one person or group so dominant that all power However, HRM’s development has had many stages and, for many years, there was
stems from the centre, all decisions are made by the centre and all behaviour reflects little enthusiasm to associate the function with what came to be viewed as a ‘tea and
expectations of the centre. There are few collective decisions, much reliance on sympathy role’. Certainly the supposed evolution of personnel into HR management in
the 1980s, and its preoccupation with the strategic aspects of business, left little room for
146 considerations of employee health. In recent years, however, health and well-being have
again become central to the HR agenda. CIPD, for example, has demonstrated significant
interest in health and well-being, arguing that it is wide-ranging in nature:
Given that good leadership and people management practices form the foundations of
building a healthy workplace, every employer needs to focus their attention on these
areas if they want to make a long-term and sustainable difference to people’s well-being.
M07 Human Resource Management 61645.indd 146 13/01/2020 10:24 (CIPD 2019)

Health and well-being thus go beyond the typically narrower concerns of absence manage-
ment to include a holistic approach to managing employees that recognises links to other
important concepts such as engagement. Although a widely agreed definition is lacking,
there is a general consensus that employee health and well-being underpins strong perfor-
mance and productivity: a sound business case clearly underlies attempts to improve the
workers’ lot.
The re-emergence of health and well-being in the HR agenda can perhaps be
explained by the changes to the employment relationship which have been widely
reported since the mid-1980s. Changes to the psychological contract have given rise to
far less job security for employees, organisational restructuring has led in many sectors
Regular quotes throughout help to enliven and to work intensification and the negative consequences for employee morale have been
widely reported. Alongside this, there has been an explosion in stress-related illness and
absence and an increased focus on supporting mental health. An ageing workforce (see

contextualise the subject. Chapter 23) also requires greater consideration of employee health and well-being.
A need to refocus on employee well-being to prevent detriment to organisations has
become apparent. A further impetus has come from the increasing interest in corporate
social responsibility within firms. Employers have a responsibility to create healthy
workplaces for reasons beyond performance, bearing a responsibility to society to
ensure employees are well treated and healthy. Promoting the work environment as a
source of better health and improving health in the workplace acts as means to reduce
social inequality through employment.

633

M32 Human Resource Management 61645.indd 633 20/01/2020 16:40

xiv
 Guided Tour

Chapter 3 HRM around the world

SUMMARY PROPOSITIONS
Summary Propositions provide a useful revision tool 3.1. While there are important similarities between the approaches to HRM that are
prevalent in different countries, there are also very significant differences and only
enabling you to recap and check your understanding of the 3.2.
limited evidence of any international convergence over time.
The largest economies in the world over recent decades – the USA, Japan and

chapter. In conjunction with the chapter-opening Learning

Germany – have each developed distinct models of HRM which have proved to be
globally influential in different ways.
3.3. Academic opinion tends to be split between those who consider that cultural dif-

Objectives, you can quickly determine whether you are pre- ferences explain the ongoing differences between national approaches and those
who favour institutional explanations.
3.4. It is possible that we will in the future see greater divergence in HRM practice around

pared enough to move on, or need further study. the world rather than convergence as organisations in particular countries increas-
ingly specialise in defined forms of industrial endeavour.

General Discussion Topics are useful both as a basis for GENERAL DISCUSSION TOPICS

1. Why might it be important for managers in a nationally based organisation that is

group discussion within tutorials or study groups, as well as about to expand internationally to be aware of the different ways that HRM is cus-
tomarily carried out in different countries?
2. Some argue that the future will bring both increased convergence and increased

activities to help develop your better understanding of the divergence internationally as far as HRM practice is concerned. How is this
possible?
3.
topics covered within the chapter.
To what extent do you find the models put forward by Geert Hofstede either com-
pelling or practically useful?

THEORY INTO PRACTICE

Theory into Practice case studies or learning activities that You work in the HR department of a large corporation which operates a well-known chain of
fashion stores (Large Co). Your company has outlets on the high streets of all the major UK
enable you to put your learning into practice within a real- cities and is steadily increasing its presence in out-of-town shopping complexes and airports.
In addition, recent years have seen the start of what is intended to be a major expansion over-
seas with the opening of new flagship stores in a number of European cities. International

istic scenario. Improve your employability by answering the online sales are also growing rapidly.
As part of its overseas expansion plans, a few weeks ago, your company took over another
organisation (Small Co) which operates three high street fashion outlets in South East Asian
➤
associated questions and developing a better understanding
59

of business practice.

M03 Human Resource Management 61645.indd 59 20/01/2020 14:00

Part 1 Human resource management in the modern world

➤ cities and also supplies garments to a range of retailers in the UK from its factories. It employs
around 400 people in India, Pakistan and Bangladesh.
You have been seconded for a year to work at Small Co which has not to date ever
employed a professionally qualified HR manager.
Soon after your arrival at Small Co, you become aware of various management practices
which you are uneasy about and which are very different indeed from what you are used to at
Large Co.
Pay rates, for example, do not appear to be established using any rational system. Its staff
are appointed at a variety of rates according to what they were able to negotiate when they
start working for the company. There are also a good number of junior managerial staff who
are working in excess of 60 hours each week. Trade union membership is actively discouraged,
while training and development opportunities are minimal. There is no formal induction pro-
vided and no staff handbook. Health and safety procedures appear to be minimal. Staff turn-
over is running at 35%. You are even more concerned when you visit some of the stores and
garment factories that Small Co operates in Asia. Here pay is very low and hours of work are
long. The more senior posts all seem to be held by male relatives of top managers (all them-
selves men), while people seem to be hired and fired on a whim. While the managers you meet
deny bullying their staff, this is not what the staff themselves say to you when you speak to
them confidentially. Moreover, while it is denied that anyone under the age of 15 is employed,
some staff look to you to be considerably younger. You are also concerned to observe that
water contaminated with dyes and fixing agents appears to be being channelled directly into
a river behind one of the factories you visit.
You are taken aback by what you observe in your first few weeks at Small Co. You are used
to working in Large Co with its big HR division, range of ‘good practice’ employment policies
and prominent corporate code of ethics. None of this exists at Small Co and there is no sign at
all that any kind of ethical culture has been developed. It is, however, a very profitable
business.

Questions
1 What are the main strands of the business case you could make in support of the introduc-
tion across Small Co’s operations, as a matter of priority, an ethical culture alongside ethically
sound HR policies and practices? What counter-arguments might you expect to have to
answer?
2 To what extent might the differences in the way HR is practised in Large Co and Small Co
operations be explained by cultural or institutional factors?

FURTHER READING Further Reading sections provide guided access to some

In recent years we have seen an explosion in interest in comparative HRM and the publication of
numerous books and articles examining different aspects of the subject.
You might find it useful to start an exploration of this subject by reading Geert Hofstede’s classic
key readings in the area, and help you to further develop
book pioneering thinking in the field. You can also visit his website and download short video
presentations in which he explains different aspects of his theories. His most widely read book is:
Culture’s Consequences: International Differences in Work-Related Values (1980). your skills and learning.
60

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xv
 Guided Tour

Chapter 4 Strategic human resource management

➤
Questions
1 What staffing and other problems might be anticipated by the strategy of running a for-
profit and a not-for-profit hospital on the same site in exactly the same manner? How might
these potential problems be alleviated?
2 How would you design and implement HR practices so that they support the mission and
margin strategy? Give examples and justify for each HR practice – include recruitment/
selection, development and reward practices as a minimum, but add other relevant prac-
tices to these.
3 To what extent could this mission and margin strategy be used in other types or organisation.
What are the reasons behind your assessment?

Source: Kellner, A., Townsend, K. and Wilkinson, A. (2016) ‘The mission or the margin? A high-performance work system
in a non-profit organisation’ The International Journal of Human Resource Management, Vol. 28, No. 14, pp. 1938–59.

FURTHER READING
Bailey, C., Mankin, D., Kelliher, C. and Garavan, T. (2018) Strategic Human Resource Management.
Oxford: Oxford University Press.
This is a very readable yet thorough and wide-ranging text of strategic HR. Chapters 5, 6 and 8 are
particularly relevant for our chapter here.

Boxall, P. and Purcell, J. (2016) Strategy and Human Resource Management. Basingstoke: Palgrave
Macmillan. Fourth edition
A very useful source book, particularly good on the best practice/best fit debate and on black box
thinking. Also very useful for its exploration of strategic HRM in different contexts: manufacturing,
services, multi-divisional firms and multinational firms

Jiang, K., Takeuchi, R. and Lepak, D. (2013) ‘Where do we go from here? New perspectives on the
Black Box in strategic human resource management research’, Journal of Management Studies,
Vol. 50, No. 8, pp. 1448–80.
This article provides an excellent summary of the mechanisms mediating the HR–performance link.
It provides an excellent review of all the literature in this area and proposes a multilevel model
(organisational, team, individual) of how mediating mechanisms work.

Piening, E., Baluch, A. and Ridder, H. (2014) ‘Mind the intended–implemented gap: Understanding
employees’ perceptions of HRM’, Human Resource Management, Vol. 53, No. 4, pp. 545–67.
The authors report four case studies in German health and social services organisations and explore
the links and potential gaps between intended, implemented and perceived HR practices. In particu-
lar they explore the importance of employee expectations.

WEB LINK Some chapters list relevant Web Links that can help expand
www.cranet.org

83
your understanding of the topics covered within the chapter.

M04 Human Resource Management 61645.indd 83 20/01/2020 14:03

Part 1 Human resource management in the modern world

Detailed References provide quick and easy access to REFERENCES

the research behind the chapter and additional sources of Andreeva, T., Vanhala, M., Sergeeva, A., Ritala, P. and Kianto, A. (2017) ‘When the fit between HR
practices backfires: Exploring the interaction effects between rewards for and appraisal of knowl-
edge behaviours on innovation’, Human Resource Management Journal, Vol. 27, No. 2,
pp. 209–27.

information to support your learning. Arkin, A. (2011) ‘Cash in the chips’, People Management, May, pp. 36–9.
Atkinson, C. and Hall, L. (2011) ‘Flexible working and happiness in the NHS’, Employee Relations,
Vol. 33, No. 2, pp. 88–105.
Baird, L., Meshoulam, I. and DeGive, G. (1983) ‘Meshing human resources planning with strategic
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Boxall, P.F. (1996) ‘The strategic HRM debate and the resource-based view of the firm’, Human
Resource Management Journal, Vol. 6, No. 3, pp. 59–75.
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ing the high-involvement stream’, Human Resource Management Journal, Vol. 19, No. 1,
pp. 3–23.
Boxall, P. and Purcell, J. (2016) Strategy and Human Resource Management. Basingstoke: Palgrave
Macmillan.
Butler, J. (1988) ‘Human resource management as a driving force in business strategy’, Journal of
General Management, Vol. 13, No. 4, pp. 88–102.
CIPD (2019) Strategic Human Resource Management. Factsheet. London: CIPD.
CIPD (2018) Human Capital Measurement and Reporting. Factsheet. London: CIPD.
CIPD (2014) Managing the Value of Your Talent: A New Framework for Human Capital Measure-
ment. Key Findings and Conclusions. London: CIPD, July.
Collins, C. and Kehoe, R. (2017) ‘Examining strategic fit and misfit in the management of knowl-
edge workers’, ILR Review, Vol. 70, No. 2, pp. 308–35.
Fombrun, C., Tichy, N.M. and Devanna, M.A. (1984) Strategic Human Resource Management.
New York: Wiley.
Guest, D. (2001) ‘Human resource management: When research confronts theory’, International
Journal of Human Resource Management, Vol. 12, No. 7, pp. 1092–106.
Guest, D. (2011) ‘Human resource management and performance: Still searching for some answers’,
Human Resource Management Journal, Vol. 21, No. 1, pp. 3–13.
Huselid, M. (1995) ‘The impact of human resource management practices on turnover, productivity
and corporate financial performance’, Academy of Management Journal, Vol. 38, No. 3,
pp. 635–73.
Jacobs K (2018) ‘hipster enough’, People Management, July/August, pp 24–8
Jeffery, R. (2015) ‘You don’t always have to be the best’, People Management, April, pp. 18–20.
Jiang, K., Takeuchi, R. and Lepak, D. (2013) ‘Where do we go from here? New perspectives on pthe
Black Box in strategic human resource management research’, Journal of Management Studies,
Vol. 50, No. 8, pp. 1448–80.
Kaufman, B. (2015) ‘Evolution of Strategic HRM as seen through two founding books: A 30th
anniversary perspective of development in the field’, Human Resource Management, Vol. 54,
No. 3, pp. 389–407.

84

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xvi
PREFACE

This book has evolved steadily for over forty years to this eleventh edition. Our objective has always
been to track the development of the personnel/HR function and its activities in a way that fits with
the changing approaches to the teaching of the subject in universities. There is no doubt that academic
research and teaching has an important impact on practice. We see our role as helping the teaching
and learning process to assist those working, or aspiring to work, in HR or kindred roles. We hope those
who read it will move on to work in a way that contributes to the productivity of the organisation in
which they are employed. The British economy has one of the lowest rates of productivity improvement
in the western world. HR people believe that improvement can be achieved by making people’s work
more satisfying and effective in making a success of their jobs. That personal success must be connected,
even if indirectly, to productivity improvement. Without that link between the decent work and overall
productivity improvement, the success is shallow and fragile. Our updating of every chapter includes the
implications of Brexit, the increasing use of artificial intelligence (AI) in different parts of HR. We have
also developed our treatment of small and medium enterprises.
We live and work in Britain and basing a text in a specific context gives it more substance and mean-
ing to its readers. Things that were understood in isolation fit together and acquire new meaning when
applied in a specific setting. Nonetheless, we recognise the increasingly global nature of HR activities
and our many readers who are working and studying in very different countries, so we try hard to be
outward-looking, with international examples and references.
Our structure is of seven distinct parts with thirty-five chapters having a structure of objectives, text,
summary propositions, general discussion topics, theory into practice, further reading and references.
Bearing in mind that many of our readers as yet lack work experience, we entitle our chapters on skills
as ‘Employability skills’, those basic skills that can be to some extent learned and practised away from
the workplace. We see advanced skills (in the final chapter) as those often associated with more senior
roles, such as chairing meetings or managing consultants, in which experience is an essential element
in acquiring skilfulness.
As before there are several design features to assist readers further in using and learning from the
text; these include:

● Window on Practice boxes provide illustrative material throughout the text, including examples
of real company practice, survey results, anecdotes and quotations, and court cases.
● Integrated Activity boxes encourage readers to review and critically apply their understanding at
regular intervals throughout the text, either by responding to a question or by undertaking a small
practical assignment, individually or as part of a group. In recognition that this text is used on both
professional and academic courses, most of the exercises reflect the fact that many students will have
little or no business experience. Others may appear to exclude students who are not in employment
by asking readers to consider an aspect in their own organisation; however, the organisation could
be a college or university, the students’ union, a political body or sports team.
● Discussion topics: at the end of each chapter there are two or three short questions intended for
general discussion in a tutorial or study group.

xvii
Preface

● Theory into Practice at the end of chapters enable readers to review, link and apply their under-
standing of the chapter to a business scenario. For skills chapters ‘Theory into Practice’ becomes
‘Putting it into Practice’ as an indicator that these are generally more practical than traditionally
academic.
● Further readings for each chapter suggest further relevant readings, with guidance on their value.
● References at the end of chapters aid further exploration of the chapter material, as required.
Glossary of topics taken from the text is in the companion website.

Sections of Human Resource Management, 11th edition that match the CIPD Level 5
(Undergraduate)

CIPD Chapters
Business issues and contexts of Human Resources 2
Using information in Human Resources 5
Managing and co-ordinating the Human Resources Function 30
Resourcing an talent planning 8–10, 19
Reward management 25–28
Improving organisational performance 4, 11–13, 15
Employee engagement 13, 14, 23, 32
Contemporary issues in Employee relations 21–24, 32, 33
Employment law 22
Organisation design and development 7, 16
Human resources delivery 4, 23, 30

This mapping leaves out the vital elements of this book that go above and beyond the CIPD framework,
namely:

● A full chapter on the HR function and how it has developed into what it is today.
● Three chapters on global issues and managing internationally, as well as constant international
references throughout the text and in the exercises at end of chapters.
● The book has chapters on health and well-being, business ethics, AI, analytics and planning.
● There are six chapters on employability skills, designed to enable new recruits in HR to “hit the
ground running” in their first week.
● Finally there are two completely new chapters: one on the future of work, and the other on HR in
small and medium enterprises, one of the main elements of economic growth that is usually ignored
in mainstream management literature.

xviii
PUBLISHER’S
ACKNOWLEDGEMENTS

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Bach (ed) Managing Human Resources: Personnel management in transition (4th Edition). Oxford: Black-
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ment. London: Routledge. pp. 4; 18 John Wiley & Sons, Inc.: Purcell, J. and Hutchinson, S. (2007)
‘Front-line managers as agents in the HRM-performance causal chain: theory, analysis and evidence’,
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& Wright P (2008) ‘Variability within organizations: Implications for strategic human resource manage-
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ment: Purcell, J., Kinnie, N., Hutchinson, S., Rayton, B. and Swart, J. (2003) Understanding the People
and Performance Link: Unlocking the Black Box. London: CIPD; 21–22 Bernard Marr: Reprinted with
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Publisher’s Acknowledgements

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No. 3, Academy of Management; 74 John Wiley & Sons, Inc.: Adapted from Samnani, A. and Singh, P.
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Redwood City EM erson-6-3583 Reese Harold W r 816-12th Av
Redwd Cty EM erson 6-3062 Reese John J r 365 Hermosa Wy Mnlo
Pk.DA vnprt 2-4534 Reese Mary H Jerome Draper & Co 257 Primrose
Rd Bringm 01 mnd 4-1791 Reese T A r 117 Park Rd Bringm DI mnd
3-7769 Reese W G Jr r I610 MenIo Av Mnlo Pk.DA vnprt 2-6395
Reeser Raymond A r 8U N Claremont Sn Mto DI mnd 4-2673 Reetz L
F r Oak Knoll Dr Belmnt 735 Reeve Carol J r 529 N Idaho Sn Mto 01
mnd 3-2375 Reeves C J Mrs r 859 Green Av Sn Bruno, . JU no 8-
3797 Reeves Clyde r 2115 Whiteoaks Wy Sn Carlos 314-W Reeves
Geo B r 1125 DufTerin Bringm OX frd 7-2790 Reeves J I r 77 Birch
Rdwd Cty EM rsn 8-0996 Reeves Judson W r 2146 Hillcrest Dr
Redwood City EM erson 6-1026 Reeves Martin J r 222 Greenoaks Dr
Athrtn DA vnprt 2-1613 Reeves Meivin F r 209 Wildwood Dr So S F ,
JU no 8-3640 Reeves Phyllis Mrs r 2640 Garfield Sn Mto.FI resd 5-
0478 Reeves Ronald r 3327 Dover Rd Rdwd Cty, EM rsn 8-0366
Reeves Stephen E rl38 Arden Av South S F,JU no 8-2644 Reeves T H
r 903 Crystal Springs Rd -Sn Bruno JU no 8-2526 Reeves Wm F r 421
Hoover Redwood City EM erson 6-1063 Refenburg H r Carmelita Av,
Belmnt 1047-W Refvem JasD r 1225 B Sn Mto FI resd 5-9196
Refvem Martin r 1472 Bcrnal Bringm DI mnd 3-5911 Refvem Robt M
r 2221 Adeline Dr Bringm , DI mnd 3-5712 If no answer call DI mnd
3-5911 Regal Distributors 2406 El Camino Rl Redwood Citv, . .EM
erson-6-6245 Regal Sales Co 2163 Palm Av Sn Mto FI resd 5-1578
Regalado Mario R r 303 Buckeye Redwood City EM erson 6-2716
Regalia Chas r 333 Baden Av South S F. .JU no 8-4464 Regalia Fred r
1010 Palm Av Sn Mto....FI resd 5-4226 Regalia Mario r 529 Poplar Av
So S F JU no 8-9617 Regan F J r 1517 Floribunda HIsbrough Bringm.
... DI mnd 4-2100 Regan Frank J pimbng 865 Bay Shore Blvd Bringm
DI mnd 3-1887 Regan G E r 212 El Camino Rl Bringm DI mnd 3-
8188 Regan G P Jr r 1125 Capuchino Av BrIngm.DI mnd 4-3594
Regan G P & Sons Ralston Av Belmnt 1929 Regan H W ofc 1100
Burlingame Av Bringm DI mnd 4-3515 Regan H W r 329 Occidental
Av Bringm . . DI mnd 4-3355 Regan Robt D r 3677 Highland Av
Redwood City EM erson 6-4774 Regan Timothy D r 755 Cliadboiirne
Av Mlbra OX frd 7-8254 Regan William r Montaraz Ter Sharp Pk.FL
ndrs 5-3410 Reigel JackWr 65 Clinton Av Redwd Cty EM erson 6-
7775 Reighley L E r 936 S Fremont Sn Mto DI mnd 4-1031 Reighley
Maynard r 540-7th Av Redwood City EM erson-6-5966 Reihl J H
cemnt blocks 2573 Spring Redwood City EM erson 6-3206 ReillyC J r
2007 Birch Sn Carlos 2607-M Reilly Edw J r 2S15 Hacienda Sn Mto FI
resd S-19S0 Reilly Harry E r 226 Cuardo Mlbra OX frd 7-4596 Reilly
Jas J r 142 Oxford Redwood City EM erson 6-0369 Reilly M A r 226
Eaton Rd Sn Mto DI mnd 3-6595 Reilly Mabel r 809 Baden Av South
S F. . . JU no 8-5770 Reilly Mervyn r 110 Avila Rd Sn Mto FI resd 5-
3362 Reilly Phil H r 1321 Vancouver Av BrIngm.DI mnd 3-8634
Reimer Paul H r 824 N Claremont Sn Mto, DI mnd 3-4%0 Reimers
Alford r 903 S Eldorado Sn Mto, ,01 mnd 4-5394 Rein Edw A Jr r
2225 Pulgas Av E Palo Alto DA vnprt 3-6663 Reiner L J Maj r 705
Jefferson Av Redwood City EM erson 6-0372 Reinhard & Co Jewelers
2201 Broadway Rdwd Cty EM rsn 6-1986 Reinhard H C r 1349 Bernal
Bringm DI mnd 3-2456 Reinhard Simpson r 2603 Graceland Av Rdwd
Cty EM rsn 8-2796 Reinhardt Don S F Chronicif DIr Hillside Dr Wdsde
UL mar 1-7948 Reinhardt Julius M r 46 El Bonito Mlbra Hinds OX frd
7-2237 RcinhartRosa r 923-5th Av Redwd Cty, EM erson 6-0843
Reinstadler R r 511 E Sn Bruno AvSn Bruno JU no 8-3724 Reinsledler
J H r 2830 Flores Sn Mto ... . FI resd 5-1305 Relnstedler Milton L r
114 Arden Av South S F JU no 8-5111 RcisAlbert r 219 Linden Av Sn
Bruno JU no 8-0415 Rcis John r Purissima Hlf Mn By 4851 Reis John
A r 621 Pine Ter South S F. . . .JU no 8-0323 Reis Louis r 1295
Middle Av Mnlo Pk. . . DA vnprt 2-4391 Reis Manuel r 248 N
Claremont Sn Mto. .01 mnd 3-1212 Reis Robert S r 50 Stcckbridqe
Av Atherton EM erson 6-7055 Reisbeck Henry r 493 Huntington Av
Sn Bruno JU no 8-2770 Reise A 0 r 2904 Sn Juan Blvd Belmnt 960-M
Reiser Frank C r 133 Atherton Athrtn. . DA vnprt 2-3853 Reiserer R L
r 127 Franklin Redwood City EM erson-6-5273 Relshman Herman r
1421 Gordon Redwood City EM erson 6-1761 Reisner F Arnold r 37-
12th Sn Mto FI resd 5-9041 Reisner Fred E r 1121 Laguna Av
Bringm. DI mnd 4-3231 Reiss Phil r 325 W Bellevue Av Sn Mto. . . DI
mnd 3-0439 Reiter Harry r 2554 Oak Knoll Dr Rdwd Cty EM rsn 8-
0368 Reith Ernest W Indscpng 2310 Floret Sn Mto FI resd 5-1788
Reither Richard WCmdr r 350 El Paseo Av Mlbra OX frd 7-8097
Reitman John r4i7 El Camino Rl Lmta Pk JU no 8-1852 Reitman
Oscar W r 1402 Motre Dame Av, , Belmnt 2136-J Reitman Oscar W r
101 Lorton Av BrIngm.DI mnd 3-5233 Reitmann D J dry gds & notns
417 El Camino Rl Lomita Pk JU no 8-9924 Reitiran's Grocerteria 1140
Howard Av Bringm DI mnd 3-7987 ReitzGeo M r 1058 S Delaware Sn
Mto. .DI mnd 4-0829 Reit2 L H r 165 De Soto Wy Sn Brno JU no 8-
1832 ReitZ P D r 330 Palm Av Mlbra OX frd 7-4533 ReitzW^allace r
730 Sn Antonio Av Lomita Pk .... JU no 8-3794 Reitzel Bok r 34
Bancroft Rd Bringm . . . . DI mnd 4-0117 Reitzel R J MD laboratory
205-3d Av Sn Mto DI mnd 3-1732 Residence 37 Crystal Springs Rd
Sn Mto.DI mnd 3-4051 If no answer (Toll) dial "Operator" for,
Douglas 2-3266 Relampagos Genaro r 14 Atlantic Av Sn Bruno JU no
8-4287 Relei Elizabeth Mrs r 1109 Montgomery Av Sn Rrno JU no 8-
4361 Relei Paul appliance .store 513 Linden Av South S F JU no 8-
9196 Reliable Auto Service 901 Bayshore Hwy South S F JU no 8-
0867 Reliable Furniture Exchange 1745 S El Camino Rl Sn Mto FI
resd 5-1688 Reliable Market 339 El Camino Rl Mlbra Hinds OX frd 7-
9708 Reliable Metal Weatherstrip Co 24l5-19th Av S F From the
following Peninsula Prefixes only Diamond 3 Diamond 4 Fireside 5
(No InterCity Charge) Ask "Operator" for Entrprise 10298 Reliable
Press 1621 Old County Rd Belmnl 2447-W Reliable Van Lines 1745 S
El Camino Rl Sn Mto FI resd 5-1688 Relief Home San Mateo County
Crystal Springs Rd Sn Mto DI mnd 3-3582 Remedial Physical Therapy
Service 335 Bradford Rdwd Cty EM rsn 8-1373
The text on this page is estimated to be only 11.03%
accurate

REMEMBER-RICHARDSON 167 ^=7^7;;^;^""";; ,, ,„ 3.,,„

^^'^^lae Rd Redwood City, . . . - EM e.on 6-9028 ^^^ ^7^?
'ooCerr .^:"."; :p"^^^^^^^^^^ ?emingtonRand nc EM erson 6-
3750 Rexair Inc 126-25th Av Sn Mto nresasi/^ Rhorabough T A r _„
„ . ^^ 9th S. Edison WyRedwdCty EMersonbJ/SU r^,,,,^ Kenneth J r
DItnnd4-2457 815 Arlington Rd Redwood C.ty. .. .EM erson-6-6145 ?
emingtonThosJr JMno8-3734 741 Lexington Wy Bringnn.
Dltnnd1-;t3/ r^^j c G r 700-30th Av Sn Mto ":,"'^ o ,„„ 543 Chestnut
Av Sn Bruno • • ' ^^ ™ f //gl] Rexworthy Mary Or ^.j^j,^ ^™°5
Wendell r 113 Manor Or South S F. . JU no 8-2570 Remington W G r
681 Cedar. ... : • ■ A",';^''i'4.3995 51 Hillview Av Redv^ood City. EM
erson b ^bbo Knuoy v „Belmnt 2348 Remke Betty r 415 Bay Shore
BWd BrIngm.D mnd 4 3995 ^ ^ ^^^ ^^^^1 s„ g rf,;,°d to357
RiasTa Jack W r 351 Av.ador Av Mlbra. . .OX frd 7-4528 Remmel A H
r 484 Fairfax Av Sn Mto. . . . Dl mnd i ^^^ ^|.„^^„ j ^ j^qq
Colegrove Sn Mto F « d 5 OW K asKa J ^^^ ^^^ Remmen Albert r
g.2i67 Reyen Alberta V r 732 Paloma Av Bringm D mnd i liBU
"'"^^^^ Av Sn Mto D "'^d3-"02 1313 Edgewood Rd Rdwd Cty EM
rsn 8 ^^^ ^^^^^ ^ 3^^ ^ ,^3^ S„ Mt„ °iu no 8-0522 ' Residence
434 Sonora Or Sn Mto 0 mnd 3-8251 Remmers Ellen r ^.;^q37 r.^js
Jos r 541 Oak Av Sn Bruno . . ... - J" ™ ° '{^qtj Ribei o John r 354 N
Delaware Sn Mto . . . DI mnd 3-2, .^^^ "T'uke'ewWy Redwood City
EM -son 6-0931 "ey'.lds Margaret r .__ __ „,„„, 4-2700
'n^',:%7.\urLl'\^^^^^^^ -5^l5^^;];v Redwood City EM.son6-0267
^^^ - ^^ ^ S^A^I^lF^iiTn^lSS^t ^i^ ^ ^^r ""^ "^ ^^ .^
KoSr;^1l^V;^3r::::::E^^"i-- -b^e^^lm av Redwd cty!
EMerson6.14.9 : «J7f 20^^^^^ !^-.^r f g Repetlo Victor r EM
erson-6-5934 Reynolds Rebecca r ni mnd 3-8094 Rich Marie r 481
Acacia Av Sn Bruno JUnoo-j^o 839 Blandford Blvd Redwood Cty^ '
DI mnd 3-1941 141° Flor,bu..da Av Bringm 01 mnd 3 bU'i't
^^^^^I^^H g ^ Repovich Steve r 945 S Grant Sn Mto^. • -D "^"^
|_^|„ r ,ds Roger Nursery , 141 Sycamore Av Sn Mto. DI mnd 3 7|/z
Repp John C r 1040 Balboa Av B Ingm. . .DI mnd J tJ"*/ y 1^^
^_^l^ p^ ''tn "^ h ^ nisI Rich R R r 230 Juniper Av South J F JU no
8-2504 Republican County Central Committee ^ ^ T F r 754
Winchester Bringm. . . D mnd 3-0188 K en K k „.„,., q247
Re^^^^c^^t^^eSl^r--^"^- _ -^--r-^^^T^-JT'Sto-Sl^nStS^^
i^^^U^rsr^^^AvMn^-pk::^ :||
Re^^re:r^;^r^:.^nrBring.:gll^t^X ^-^^^ Wy Mnio Pk 0Avnprt3-
4m ^ ---^ ^^^t ^^u^S."!". iu n^l^^^ ''^p^ri^^rz^.ifr-^J^t^
^^^^^^'^^'^r?T''^'^B ^'-;f^s^^":"^:^°'!.^^."-'— ^
Kc^W^^^l^^r^gthsVjU^o 8.8119 SS^p'r^^^Va^i;^ °^.":,.1^S S
--^^rey Av Mnio Pk DA vnprt 2-1036 .
^nSi^t^^^^B^^^r:-!'::::::^ arlos5^^ --^r^^^^d cty EMrsn8-
1721 --^^^A^^t^^^^^^- ■O'^^^^^^ ^ Kri:;j^^on|:;r7;^AFof-
L- 'lot^^l^^^MmoPL . ^Avnprt2-6653 ^Ic^jf-::^^;,. r, Bring.
0I.nd3-0704 ReS^jr:2^l^5PoppyD;Bringm:Slmnd4-2070
^;^^;;i^^S^"^^l^r^^^^ "'^.^fS^d^L^dwood City EMerson6-
22« nT-K^fluno ...JUno8-7784 ^r4\rarA^v°Sn Brno. .^. .^. .^. .. .jU
no 8-2384 ^^J^JfJ^ fA6°\U^/;sr^uno; ! . fu no|f50 Retter Florence
Mrs r . 5 r^.^.^s Stanley E r 282 Carlton Av Sn Bruno J U no 8 1885
Ki^ ^^^^ ^^^,^^ ^ ^ ^^^ ^^^^^^ 3„ ^^„, DI mnd 3-5266 . „
2" I °,'^*°°i'in F^Poniar AV Sn Mto DI mnd 3-6590 Rhode M r 1720
Sn Carlos Av Sn Carlos li^ii w ^.^^_^^^ ^ ^ S;'AtrV55rRa^st?
rA^\^H|m"^.DImnP3-25^^^^^ ^3^2X1""^^^ ''^^-"^Ai^
Ric^arS^el 7^3^*75 n-M\o: i! l! ^ iSl I 3-|J KUirMr-
^^rS^Uef^irepMto: : ^S^^?,^ ^1^:^:^^^ "i i : :^ ^nS ^^^0^
^^ P '''"'"''"'''' ''"^ ^ Z^^^J^ ^^s^-^'^er??- S ■ ^t^l^^^ Emerald
Lake EMerson 6-7858 "^^-^i^^ S;'^rUm : ^VmnJ t||
The text on this page is estimated to be only 27.41%
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168 RICHARDSON—RITTLER Richardson Beatrice Mrs r 869

Walnut Av Sn Mto DI mnd 3-4608 Richardson C D r 223 Oakdale Av
Redwood City ElVI erson 6-4872 Richardson E C Jr r 103 Knoll Cir So
S F lU no 8-0573 Richardson E L r 5:o Kentucky Av Sn Mto Dl mnd 4-
2611 Richardson Elizabeth G r 1095 Sherman Av Mnio Pk DA vnprt
2-6190 Richardson Eri Maj r 70 De Sabia So Mto . DI mnd 4-4096
Richardson Geo L Jr r 7 Dexter PI Mlbra. .OX frd 7-8777 Richardson
Harry K r 1144-17th Av Rdwd Cty EM rsn 8-2268 Richardson Henry S
r 563 Encina Av Atherton EM erson 6-2703 Richardson Hughes r 133
Valdeflores Dr Bringm DI mnd 4-1660 Richardson J IVlilton r 1161
Columbus Av Bringm DI mnd 4-1877 Richardson J W r 1415
Alameda de las Pulgas Sn Mto. . FI resd 5-4371 Richardson James A
r 1520 Hoover Av Bringm DI mnd 4-1565 Richardson K I r 236
Finger Av Redwood City EM erson 6-0806 Richardson M E r 729
Crossway Rd Bringm. DI mnd 3-3356 Richardson 0 0 r 277 Oak
Grove Athrtn. DA vnprt 3-4335 Richardson R P r Pdro Vly FL ndrs 5-
3717 Richardson R Ray r 24 Elder Av Mlijra '.".'.OX frd 7-8529
Richardson Ralph J r 199 Lewis Av Mlbra. OX frd 7-4696 Richardson
Ralph W r Oak Knoll Dr Rdwd Cty EM rsn 6-1834 Richardson Roland
D r 370 Poplar Av Sn Bruno JU no 8-3747 Richardson T r 55 N
Claremont Sn Mto. . . DI mnd 4-1925 Richardson Thos H Mrs r 1536
Eastmoor Rd Brfngm OX frd 7-2470 Richardson Will r 30 Palm Av
Mlbra OX frd 7-4539 Richardson Wm H r 447 Fairfax Av Sn Mto DI
mnd 3-0343 Richardson's Health Studio 305 Linden Av So S F JU no
8-1229 RichenC W r 835-llth Av Rdwd Cty ...EM r^n 8-0742 Riches
Inn El Camino Rl Millbrae Pk JU no 8-9923 Riches Ralph G r 2130
Eaton Sn Carlos 2576 Pichey Ralph J r 1521 Cypress Av Sn Mto.DI
mnd 4-4591 RichFeld 4th Av Sution if>i A"& Sn fdateo Dr Sn Mto DI
mnd 3-9851 Richfield Oil Corporation Bi ul'''?2''r^''?' "I'^™'"^ City
EM erson 6-7156 Richfield Service Station 400 El Cammo Rl Mlbra
OX frd 7-9705 Richfield Service Station 17th & S El Camino Rl Sn Mto
FI resd 5-9927 Richfield Service Station Main's Brewster & El Camino
Rl Rdwd Cty. .. EM rsn 6-9935 Richman Leo r 3028 Lansdale Sn Mto
. FI re
The text on this page is estimated to be only 26.65%
accurate

Look on Poo» 3 for Colls Which Moy Bn Mod'« Without Toll

Chorgii Roberts Elmer A r 1105 Capiichino Av Bringm D I mnd 3-
5502 Roberts F H r 540-6111 Av Redwood City EM erson 6-2682
Roberts Gene R r 409 Dwight Rd Brinqm DI mnd 4-5064 Roberts
Geo R r 98 Fredrick Av Athrtn . DA vnprt 2-6860 Roberts Gertrude M
r 234 Ramoria Sn Mto.DI mnd 3-5874 Roberts Guy L r 911 Laurel Av
Sn Mto. . .DI mnd 3-7577 Roberts H G Bob r 1428 Locust Sn Mto. .Fl
resd 5-3441 Roberts Harriett M W Mrs r 132 ;nta Clara Av Lomita Pk
JU no 8-1630 Roberts Haydn P Col r 1452 Bernal Av Bringm DI mnd
3-6449 Roberts Humphrey r 46 W 5th Av Sn Mto DI mnd 3-7226
Roberts J A r 49 Arroyo Ct Sn Mto DI mnd 3-7856 Roberts J L r 1101
N Lemon Av Mnio Pk.DA vnprt 2-3085 Roberts Jack r 1048 Jefferson
Av Rdwd Cty EM rsn 8-2776 Roberts Jane r 207 Alden Rdwd Cty EM
rsn 8-1874 Roberts Jeffrey B r 414 Sn Anselmo Av Sn Brno JU no 8-
3551 Roberts Joe rl656 Jensvein Av Sn Bruno. .JU no 8-7147 Roberts
John r 223 Ferndale Wy Redwd Cty EM erson 6-2610 Roberts John C
r 812 E Hopkin? Av Redwd Cty EM erson 6-1909 Roberts Jos M ins
W6i El Camino Rl MnIo Pk DA vnprt 3-9718 Roberts LA r 1412
Montero Av BrInqm DI mnd 3-5161 Roberts Leo r 848 Commercial
Av South S F.JU no 8-6074 Roberts Leslie r 519 Upland Rd Redwood
City EM erson 6-2123 Roberts Llvjellyn r 718 S Fremont Sn Mto.DI
mnd 4-0868 Roberts Lowell W r 1 i3 Lincoln Av Redwd Cty EM erson
6-0864 Roberts Mary r 2411 De Kovcn Av Belmnt 433-W Roberts
Migrion r 2008 Arbor Av Belmnt 1374 Roberts Mildred Miss r 140
D.jrtmouth Rd Sn Mto DI mnd 3-5411 Roberts Morris 0 r 100 Avila
Rd Sn Mto.. FI resd 5-3726 Roberts Norton H r 1705 Eaton Sn Carlos
828-W Roberts Owen 0 acct 10 California Redwooc City EM erson 6-
5971 Roberts Owen 0 r 3521 Jefferson Av Rdwd Cty EM rsn 6-5333
Roberts Porter r 1172 JeneveinAv Sn Bruno.JU no 8-3717 Roberts
Raymond r 918 Jackluig Dr HIsbrough Bringm, . . .DI mnd 3-4304
Roberts Raymond J r 924 S Grant Sn Mto.DI mnd 4-1564 Roberts
Roger M r Snta Cruz Av MnIo Pk.DA viiprt 2-1443 Rubcrti Rupert S
Mrs r ' ' 1437 Kuo-.evdi Redwood City EM erson 6-2911 Roberts
S:-.in,P r 995 E Grant PI Sn Mto.O! niml 3-4073 Robert's Sportswear
12-25th Av Sn Mto. .Fl resd 5-1928 Rolitrii Stephen M r 1733 it
Francis Sn Carlo:, 2134 Roberts Verne W r 91o Ujk Grove Av Bringm
DI mnd 4-0712 Roberts Vernon L r 1631 Union Redwood City EM
erson 6-2353 Roberts W A Dr cliirpdst 348-4tli Av Redwood City EM
erson 6-1453 Roberts W C r 740 Paloma Av Bringm. . .DI mnd 3-
8130 Robertson AW Jr r 221 B So S F.. JU no 8-4415 Robertson
Alfred L r 133 Stratford Redwood City. EM erson 6-3900 Robertson B
B r 12 Avila Rd Sn Mto FI resd 5-4047 Robertson Bancroft E r 23
V"/ood5v;orth Av Redwood City. , .EM erson-6-7285 Robertson Bfuce
r 4 35 llill'.vay Av Redwd Cty EM erson 8-2084 Robertson C A r 103
Claremont Av South S F JU no 8-2310 Robertson C E r 835 Baden Av
South S F. . JU no 8-9273 Robertson Dan D Linuley Construction Co
3393 El Camino Rl Rdwd Cty EM rsn 6-7779 Robertson Dan D r 42
StockDridge Av Redv.d Cty EM erson 6-5832 Robertson Ellen Mrs r
Barneson Av Sn MtoFI resd 5-4112 Robertson Fredric G r 243 C
Redwood City EM erson-6-5545 Robertson George C r 1620 Howard.
. .'.Sn Carlos 1397-J Robertson Geo F r B!dg 215 Stanford Village
MnIo Pk. . DA vnprt 2-6477 Robertson Geo S ins 533 Sapphire
Redwd Cty EM erson 6-2657 Robertson Harriette L r 203 Felton Or
MnIo Pk DA vnprt 2-5286 Robertson J F r 571 Prospect Av Sn Carlos
649 Robertson Jack L r 2173 Snta Cruz Av MnIo Pk DA vnprt 2-5857
Robertson James E r 651 Clinton Redwood City EM erson-6-5810
Robertson Jas H Rubert-on Mach W^orks 23 Oilier Redwood City EM
erson 6-4511 Robertson Joe r 606 Flynn Av Redwood CItv EM erson
6-7023 Robertson K A r3 Millbrae Cir Mlbra OX frd 7-2795 Robertson
L R r 421 Buckrye Redwood City EM prson 6-4745 Robertson M J
W27 B-,yshore Hwy Brinqm. DI mnd 3-3931 Roach Earl C r 810 W
Grant PI Sn Mto . . . DI mnd 3-4706 Roach Frank J r 1050 Laurel Av
MnIo Pk DA vnprt 2-3517 Roach Frank P r 200 Ravenswood Av MnIo
Pk DA vnprt 2-1813 Roach Helen Y r 124 Devonshire Sn Carlos 704
Roach Jas L tree surg 900 Cloud Av MnIo Pk DA vnprt 3-3396 Roach
Louis H r 286 Iris Redwood Citv EM erson 6-4456 Roachell Frank J r
1 1 1 1 Marsh Rdwd Cty. , EM rsn 8-2345 Roadside Printing Studio
2318 S El Camino Rl Sn Mto Fl resd 5-0713 Roarty J D r 363 Aviador
Av Mlbra OX frd 7-2680 Robar Charles V r 1425 Jefferson Av
Redwood City EM erson-6-5207 Robart Barbara r 670 Elm Av Sn
Bruno. . . .JU no 8-7052 Robb Anna Bennett r 1 1? Winslow
Redwood City EM erson 6-0302 Robb Claire J r 321 Dartmouth Rd Sn
Mto.DI mnd 3-2575 Robb Doris r 228 Elwood Redwood City EM
erson 6-2608 Robb Douglas Jr r 540A El Camino Rl Sn Carlos 2221-R
Robb ES r 226-25th Av Sn Mto Fl resd 5-0998 Robb Frank Mrs r 117
E Poplar Sn Mto. . DI mnd 3-2034 Robb H D r 417 Los Sombras Ct
Sn Mto. .DI mud 3-0S57 Robb John r 677 Masson Av Sn Bruno JU iij
8-1624 Robb John Meredith r lis VViriilow Redwood City. . . .' EM
erson 6-0302 Robb Joseph W atty 19 B Sn Mto DI mnd 4-0751 Robb
Ray E r 2 34 Hariison Redwood City EM erson 6-1313 Robbiano
Angelina Mrs r 2141 Siitu Cruz Av MnIo Pk DA vnprt 2-6764 Robbins
C A Mrs r 510 Spruce Av South S F.JU no 8-8101 Robbins E S r 1015
Clark Av Sn Brno JU no 8-2891 Robbins Elka r 115 El Camino Rl
MnIo Pk , DA vnprt 3-9755 Robbins FS r 311Spruce Av South S F...JU
no 8-2305 Robbins H R r 513 Alden Redwood City EM erson 6-1042
Robbins Harold M r 643-14lh Av Redwd Cty EM erson 6-4500
Robbins Jack K V MD r 729 Walnut Av Bringm DI mud 4-2164
Robbins M T r 527 Capuchino Dr Lomita Pk.JU iiu 8-3456 Robbins
Nat r. Portola Rd MnIo Pk DA uiprt 2-6136 Robbins S K ins 425 Grand
Av South S F. . JU no 8-6950 Robbins S Kr 511 Miller Av iouth S F JU
nu 8-6024 Rubelet V C r 1030 Alameda de las Pulgas.. .. Sn Carlos
2090-R Robelcl Victor M r 1 366 Alameda de las Pulgas Sn Cailos EM
rsn 8-0372 Roberson E S r 234 Myrtle -Rd Bringm. .-DI mnd 3-5445
Roberto Charles r 985 Snu Cruz Av MnIo Pk. ....... DA vnprt 3-7751
Roberton George E r 2820 HilUide Dr Bringm DI mnd 3-0132 Roberts
A Milan r 14 S Eldorado Sn Mto.DI mnd 3-6219 Roberts Anna Mae r
2 1 IB Juniper Av South S F JU no 8-3007 Roberts Arthur Jr r 225
Pearl Av Sn Carlos 1723-W Roberts Asher I r 931-9th Av Sn Mto DI
mnd 3-9125 Roberts B r 1020 Elm Sn Carlos 2369-J Roberts Burton
W r 30 Robert PI Mlbra. ,0X frd 7-8544 Roberts C M r 1517 Jefferson
Redwood City EM erion 6-5073 Roberts Catherine E Mrs r 141 El
Cammo Rl Bringm DI mnd 4-2837 Roberts Clayton E Jr ins 538 El
Cammo Rl Sn Carlos 1984 Roberts Clayton E Jr r 431 Hillcrest Dr. .
.Sn Carlos 1523 Roberts Co 619 Hamilton Rdwd Cty EM rsn 6-4307
Roberts Company geni pest control 1049 Broadway Bringm DI mnd
3-4928 Roberts Donald G r 910 Laquna Av BrIngin.DI mnrt 3-3445
Roberts E W r 27 Engle Rd Sn Mto DI mnd 4-0387 Roberts Earl r
1609 Albemarle Wy Bringm OX frd 7-2316 Robertson Machine Works
23 Diller Redwood City EM erson 6-4511 Robertson Margaret r 617
El Camino Rl Lomita Pk JU no 8-2089 Robertson N J r 4 Peninsular
Av Bringm. .DI mnd 3-3738 Robertson R B r 4115 Beresford Sn Mto,
FI resd 5-3018 Robertson R D r 425 Glenwood MnIo Pk. DA vnprt 2-
3055 Robertson S D r 160 Del Centro Av Mlbra Hinds OX frtf 7-2621
Robertson Stanley F r 2141 Carmelita Dr.Sn Carlos 1457 Robertson T
Mrs r 464 Selby Ln Redwd Cty EM erson 6-9484 Robertson V M r 441
E Bellevue Av Sn Mto.DI mnd 3-3057 Robertson W W r 1533 Cypress
Av Sn Mto.DI mnd 3-7759 Robertson Weatherstrip Co 517 Sn Mateo
Dr Sn Mto DI mnd 3-5722 Robertson Wm 0 r 366 Cherry MnIo Pk DA
vnprt 2-7018 Robertson Wm T r 2411 Hale Dr Bringm. DI mnd 4-
0541 Robey Richard E r 17 Corle Anita Mlbra. .OX frd 7-8113 Robie K
E r Covington Rd Belmnt 1572 Robie Melvin H r ■ ' 58 Oak Av
Redwood City EM erson 6-0304 Robinette James A r 1214
Burlingame Av Bringm DI mnd 3-2532 Robinette Lenord r 430
MacArthur Av Redwood City EM erson 6-7844 Robinette Roy B Jr r
143 Isabella Av Athrtn DA vnprt 2-3419 Robins Vida Mrs r 120 Tilton
Av Sn Mto.DI mnd 3-5501 Robins Wm Edw r 1803 Middlefield Rd
Redwd Cty EM erson 6-7632 Robinson A E r 156 Snta Inez Av Lomita
Pk.JU no 8-7934 Robinson A Porter r 2301 Ejston Dr Bringm DI mnd
4-2735 Robinson Carl F r 514 Hazel Av Sn Bruno. .JU no 8-4258
Robinson Claudia r 705 S Eldorado Sn Mto DI mnd 4-0672 Robinson
Dale R Dr r 1839 Elm Sn Carlos 2308-W Robinson Drug Co see
Piwald's Prescription Pharmacv 265 Grand Av So S F JU no 8-3921
Robinson E Mrs r 132 Cypress Av Sn Bruno.JU no 8-7450 Robinson
Edw E A r 2503 Oak Knoll Dr Rdsvd Cty EM rsn 8-1907 Robinson
Edwin C r 441 Buena Vsta Sn Mto FI resd 5-1012 Robinson Eugene r
, o . 1351 Robin Whipple Wy Bclmiit 2899-M Robinson Eugene r 624
Mayfair South S F. .JU no 8-6244 Robinson F W r 750 Grand Av
South S F. ..JU no 8-7699 Robinson Frances r ' 346 Spruce Redwood
City EM erson-;6-7290 Robinson Francis J r 121 Mt Di:,blo Av Sn Mto
DI rand 3-5831 Robinson Frank r 528 Hemlock Av Mlbra. .OX frd 7-
8210 Robinson Geo r 441 Euclid Av Sn tirunu. . . .JU no 8-6547
Robinson Geo E r 1435 Montero Av Bringm. DI mnd 3-7610
Robinson Geo L r 710-2d Av Sn Bruno JU no 8-6036 Robinson
Gertrude B Mrs r ' ' 1041 S Ciaiit Sn Mto DI mnd 3-5719 Robinson
Gordon E r 333 B South S F JU no 8-1270 Robinson H 8 r 431
HiiHinqame Av Redwood Citv. . EM erson 6-58P4 Robinson H 0 r 831
N Claremont Sn Mto DI innd 3-fl976 Robinson H F r Sylvan Wy
Wdsde UL mar l-tS''.? Robinson H M r 238 Standish Redwd Cty.EM
erson 6-4168 Robinson Harold S r 146 Roosevelt Redwd Cty EM
erson 8i229B Robinson J W r 310 Sonora Sn Mto 01 mnd 3-7442
Robinson Jack R r 1602-2d Av Sn Mto. . .01 mnt) 4--'>927 Robinson
Jas B Mrs r 505 Avila Rd Sn Mto FI rssd 5-4203 Robinson Jas H r 1
53 Finger Av Redwood City EM erson 6-0698 Robuison John J r S',7
Victory Av South S F JU no 8-3108 Robinson Jos J r 42 Flood Athrtn
DA vnprt 2-4865 Robinson Joiephine r 525 Baden Av So S F. JU no 8-
3078 Robinson L E r 803 Hillcrest Dr Redwd Cty EM erson 6-1759
Robinson Mary P r 1047 Cherry Sn Carlos 2617-Vv' Robinson 0 Mrs r
511 Sylvan Av Sn Mto. . FI resd 5-2305 Robinson Olga K r 6 Sandhill
Rd MnIo Pk.DA vnprt 3-5585 Robinson Oscar A r 219 Carmello Ln
South S F JU no S-7600 Robinson Paull r 219-9th Av Sn Mto 01 mnd
3-1563 Robinson Richard A r 528-7th Av Sn Bruno. JU no 8-8349
Robinson S A r 3017 Ma:on Ln Sn Mto, . . FI resd 5-2210 Robinson S
M r 314 W 39th Av Sn Mto. . .FI resd 5-3072 Robinson Thos S r 2640
Oak Knoll Dr Rdv/d Cty EM rsn 8-1417 Robinson V C r 1373
University Dr MnIo Pk DA vnprt 2-4581 Robinson Victor E r 214
Hinehurst Wy South S F JU no 8-5698 Robinson Walter R Jr r 146 W
Bellevue Av Sn Mto DI nind 3-6600 Robinson Weston r 485 Chestnut
Av Sn Bruno JU no 8-2007 Robinson Wilbur J r 103 Sycamore Av
South S F JU nn 8-8032 Robinson Wm J r 2120 l-ahrlle Av Sn Mto.FI
resd 5-1326 Robinson's Five & Ten Cent Store 2616 Broadway
Redwood Ci'.y EM erson 6-1773
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170 ROBISCHUNG— ROLLER Look on Pogi 3 for Colli Which

MoY >« Med« Withoul Toll Chorgt Rodgers Violet P Mrs r 1233
Bcilevuf Av Bringm DI mnd 3-8349 Rodgers William R r 1424 Castillo
Av Bringm DI mnd 4-2603 Rodman F L r 810 El Camino Rl Lomita
Pk.JU no 8-7776 Rodman F L r 2 Wyndham Dr Wdsde UL mar 1-
7943 Rodman Geo W r 2008 Isabelle Av Sn Mto - FI resd 5-1181
Rodolari S grocrs 503-5th Av Sn Mto. . . . DI mnd 3-5462 Rodolf L W
r 507 Princeton Rd Sn Mto. .DI mnd 4-5584 Rodondi Arthur r 351
Baden Av South S F.JU no 8-3775 Rodondi B J rl est &. ins 33b
Grand Av South S F JU no 8-3849 Rodondi B J r 500 Magnolia Av
South S F. .JU no 8-0217 Rodondi Mary r 627 Miller Av South S F .JU
no 8-1559 Rodoni A C r 1 30 Green Oaks Dr Athrtn DA vnprt 2-7159
Rodoni Chas Mrs r 856 N Idaho Sn Mto . DI mnd 4-1668 Rodota P r
819 Commercial Av South S F. .JU no 8-6403 Rodoto J Eagle Cement
Laundry Tray Co 1225 Herman Av Sn Bruno JU no 8-9157
Rodrigeues Jas V r 1761 Walnut Sn Carlos 1930-W Rodrigue Leo M r
112 Oarcy Av Sn Mto. . Fl resd 5-1434 RodrigueR R r 1453-5th Av
Belmnt 2776-W Rodrigues Adeline r 21 Arundel Rd Bringm. 01 mnd
3r7.474 Rodrigues J M r 1020 Cypress Av Sn Mto.DI mnd 3-8427
Rodrigues Mary Br. 124 Costa Rica Av Bringm DI mnd 3-1279
Rodriguez Anthony r - . 295 Junipero Redwood City EM erson,6-7ii36
Rodriguez Domingo r . 546 Baden Av South S F JU ng 8-2037
Rodriguez E A r . . 821-Bth Av Redwood City EM erson:6-5632
Rodriguez Frank M r 129 MadisoniAv Redwood City EM erson-6-6478
Rodriguez Frank R r 101 Columbia Av Redwood City EM erson
6;-2388 Rodriguez Geo r ^ 879 Partridge Av Mnio Pk DA vnprt 2-
6957 Rodriguez Joe r 560 Univ Av MnIo Pk . . . DA vnprt 2-7734
Rodriguez Jos r 947-5th Av Redwood City EM erson 6-3905
Rodriguez Leo F r 505 Douglas Av Rdwd Cty EM rsn 6-4871
Rodriguez Pete r 705 Clinton Av Redwood City EM erson 6-7074
Rodriguez Sebastian r = 1111^17thAv MnIo Pk EM r'sn 8-1842
Rodrigues Stan r 324 El Camino Rl. . . .Sn Carlos 2124-J Rodriquez
John r 626 Say Rd Redwood City. tM er5ort6*7e66 Rodriquef Joseph
Mr 226 D Redwood City EM erson-6-6524 Rodriguez Tony r ' ' 206
Sequoia Av Redwood City ', . EM erson '6-3^70 Roe Arthur Mrs r -'
812 Bayswater Av Bringm DI mnd j-4334 Roe Arthur J r 1210
Peninsula Bringm. . .DI mnd 3-1543 Roe Geo J r 847 Easton Av Sn
Bruno JU no 8-0607 Roe JasAr 1260 Middle MnIo Pk DA vnprt 2-
5610 Roe L E Sn Gregorio Call Long Distance for . Sn Gregorio Wo 4
Roe Lewis W r 861 N Claremont Sn Mto. . DI mnd 4-0716 RoeRobt P
r 2701 Hillside Dr Bringm. . , . DI mnd 4-1854 Roebuck Fred G r 413
Hillcrest Rd Sn Mto.DI mnd 3-3294 Roeckner F W r 1526 Birch Ay Sn
Mto. . ,01 mnd 3-7508 Roedel Edwin r 1457 Oak Grove Av Brlngm.DI
mnd 3-5903 Roetfema Chas Rev Foursguare Chrch i Youth ' '. ''
Center 256 N El Camino Rl Sn Mto DI mnd 5-2872 Roedema
Margaret Rev r 25b N El Camino Rl Sn Mto. .:'...'. .".01 mnd 3-2872
Roeder Helen E r 1400 Mills Av Bringm. .01 mnd 3-7052 Roehm Robt
C r 661 Partridge MnIo Pk, DA vnprt 2-2727 Roehr Frederic A r , .
740 Menio Oaks MnIo Pk.... DA vn0rt 2-2422 Roehr Wm F r 218
Oakdale Redwood City EM erson 6-3128 Roehrs Walter F r 2576
Whipple Rd Redwood City EM erson 6-6496 Roepke Carl F r 1315
Alvarado Av Brlngm.DI mnd 4-0245 Roeschle Walter J r 1521
Howard Av BrlngnT .DI mnd 4-2417 Roese William furn refnshg 1165
Broadway Bringm DI mnd 3-7771 Roese William r 908 Toyon Dr
Bringm . . . . DI mnd 3-7792 Roessel Wm r 571-9th Av Redwood City
. EM erson-6-5433 Rogelstad 0 r 61 E Hillsdale Blvd Sn Mto.FI resd
5-0774 Roger Williams School Magnolia & Grand Av South S F JU no
8-4246 Rogers A B r Liberty Pk Av MnIo Pk. .. .DA vnprt 2-2069
Rogers A E r 1424 Carlos Av Bringm 01 mnd 3-3253 Rogers Allen L r
2419 Oak Knoll Dr Redwd Cty EM erson 6-3184 Rogers Aubery C r
709 Green Av Sn Bruno. JU no 8-0180 Rogers Bryant C 508-7th Av
Sn Bruno... JU no 8-2536 Rogers C A r 20-12th Av Sn Mto FI resd 5-
4120 Rogers C R r 811 Oregon Sn Mto DI mnd 3-6418 Rogers
Camillus W Rogers Realty Co 1114 Broadway Bringm DI mnd 3-9104
Rogers Camillus W r 2400 Easton Bringm. DI mnd 3-8753
Robischung Geo r 239 Mira Monte Wdsde. UL mar 1-1875 Robrson
Ansel W r 121 Arroyo Ct Sn Mto. DI mnd 3-5297 Robison F 0 r 1412
Columbus Av Bringm. . DI mnd 4-4073 Robison M D Jr r 617 Ansel
Rd Bringm . . . DI mnd 3-3882 Robison Mallory D dental techncn
205-3d Av Sn Mto DI mnd 3-0376 Robison Mallory D r 441-26th Av
Sn Mto. Fl resd 5-1548 Robleto Arnold Mrs r 917 King Redwood City
EM erson 6-2034 Rocca Alice Mrs r 839 Edgehill Or Brlngm.DI mnd
3-7867 Rocca Andrew r 550 Poplar Av South S F. . JU no 8-7567
Rocca Andrew H r 509 Elm Ct South S F. . . JU no 8-7988 Rocca
Frank r 1449 California Dr Bringm. DI mnd 4-3813 Roccasalva Geo
rill Belmont Av So S F. . . JU no 8-7910 Roccasalva Giuseppe r 832
Linden Av South S F JU no 8-4268 Roccucd R r 521 Maple Av South
S F JU no 8-6661 Roccucci Renato r 417 Walnut Av South S F.JU no
8-7968 Rocha J P r 14 Channing Rd Bringm 01 mnd 3-2125 Rocha
Jos r 87 Davis Redwood City. ... EM erson 6-0260 Rocha Jos G r 82
Hampton Ct Redwd Cty.EM erson 6-5039 Roche B r 700 W Snta Inez
Hlsbrough. . . DI mnd 3-4766 Roche Ethyle M r 1500 Floribunda Av
Bringm DI mnd 3-0762 Roche S P r 835 Jefferson Ct Sn Mto DI mnd
3-4221 Rochex A A r 36 W Bellevue Av Sn Mto . . . DI mnd 3-3149
Rochex Frank J Jr r 525 Ravenscourt H Isbrough Sn Mto , . . . DI
mnd 4-3802 Rochex Lucille r 212 El Camino Rl Sn Mto.DI mnd 3-
7857 Rochex & Rochex Inc 106 El Camino Rl Sn Mto DI mnd 3-3653
Rock Arthur H r 216 Brentwood Dr South S F JU no 8-1798 Rock
Fred C r 1654 Westmoor Rd Bringm. OX frd 7-2564 Rock James 0 A-l
American Mattress i Upholstering Co 1036 Whipple Rdwd Cty EM rsn
6-5894 Rock Jas 0 r 27 Crystal Springs Rd Sn Mto DI mnd 4-2758
Rock L M r 67A Clinton Redwood City. .EM erson 6-0803 Rock
Michael r 3432 Jefferson Av Rdwd Cty EM rsn 6-6874 Rock Richard r
3317 Scuthwood Av Sn Mto FI resd 5-4027 Rockaway Beach Toll
Station Call Long Distance Rockaway General Store Rckwy Bch FL
ndrs 5-3493 RocVaway Motel Highway Wo 1 Rck'^ Bch.FL ndrs 5-
3857 Rockaway Quarry Rckwy Bch FL ndrs 5-3456 Rockaway
Rendezvous rstrnt Rckwy Bch . . FL ndrs 5-3712 Rockaway School
Old County Rd & Elken Rckwy Bch FL ndrs 5-3782 Rockey Robt M r
457 Walnut Av Sn Bruno. JU no 8-2652 Rockey Scott r 1337
Vancouver Av Brinqm DI mnd 3-0900 Rockhold Chas E r 232 King
Rdwd Cty EM rsn 6-4541 Rockhold & Miller tool rpr 1T66 Broadway
Redwd Cty EM erson 6-1555 Rockholt L Mrs r 28 Richland Ct Sn
Carlos 1339-J RocklageOC r 164 Diamond Av Sn Bruno JU no 8-1119
Rocklage Realty Co 18 E 25th Av Sn Mto.FI resd 5-1659 Rocklage
Realty Co 660 Sn Mateo Av Sn Bruno JU no 8-2495 Rockman Jerome
r 1006 Cedar Sn Carlos 2566-J RoCkoff Richard M r 2056 Eucalyptus.
. .Sn Carlos 2526-J Rockwell A Stephen r 16 Roslyn Rd . . .Sn Carlos
2999-R Rockwell AW r 226 Clark Dr Sn Mto DI mnd 3-7461 Rockwell
Albert W Jr r 443 Wisnom Av Sn Mto DI mnd 4-3464 Rockwell Chas
M r 140 Fulton Redwood City EM erson 6-4978 Roclcwell JE r 1919
Carmelita Dr Sn Carlos 2052 Rockwell Thos C r 130 Bay Shore Blvd
Sn Mto DI mnd 3-7942 Roddy C J r 212-26th Av Sn Mto FI resd 5-
1528 Roddy J J r 1516 Carol Av Bringm DI mnd 3-9401 Roddy
Marian E chiropodist 636 Waverly Palo Alto (Toll) Call "Operator" for
Davenport 3-4044 Rode H r 38 E Hillsdale Blvd Sn Mto FI resd 5-
2440 Rode John K r 525 Sn Benito Av Atherton EM erson 6-2938
Rodeen Chas r 1029 Ringwood Av Mnlo Pk DA vnprt 2-6430 Rodella
Adolph C r 1315 Drake Av Brlngm.DI mnd 4-5466 RodemsJ A r 1517
Ralston Av Belmnt 1059 Rodenbaugh F H Drr 93 Camino por los
Arboles Athrtn. . , .DA vnprt 2-1260 Rodenhuis R E r 2209 St Francis
Sn Carlos 2567-J Rodger James L r 323 Lakeview Wy Redwood City
EM erson-6-6895 Rodgers Al r 210 Aspen Av South S F JU no 8-6244
Rodgers D G r 465 Chestnut Av Sn Brno lU no 8-1267 Rodgers David
r 932 S Humboldt Sn Mto.DI mnd 3-5497 Rodgers David L r 147
Arroyo Ct Sn Mto. .01 mnd 3-1360 Rodgers Hattie A Mrs r 147
Arroyo Ct Sn Mto DI mnd 3-1360 Rodgers J B r 907 Chevy Belmnt
2196-W Rodgers J Walter r 416 Rophsmpton Hlsbrough Sn Mto. . DI
mnd 3-5024 Rodgers John r 1042 Pine Av Mnlo Pk . . DA vnprt 3-
9356 Rodgers R C r 122 1 Balboa Av Bringm . . . DI mnd 3-9331
Rodgers Ralph r 1452 Drake Av Bringm. . DI mnd 3-8408 Rogers
Chas J r 178 Felton Dr Mtilo Pk. DA vnprt 2-4887 Rogers Christine r
730 El Camino Rl . . . . Belmnt 2260-W Rogers David J r 431 Laurel
Av Mlbra Hinds .OX frd 7-2077 Rogers Elbert E r 1510 Jefferson Av
Redwood City. . . .EM erson-6-5447 Rogers Eldon E r 712 Partridge
Av Mnlo Pk.. DA vnprt 2-1733 Rogers Ernest Mrs r 2118 S El Camino
Rl Sn Mto ,..>. Fl resd 5-0159 Rogers Frank J r 1132 Palm Dr
BrJngm. ..DI mnd 4-3362 Rogers Frank T r 922 Hudson Redwood
City .EM erson 6-2841) Rogers G E r 260 Willow Mlbra Hinds OX frd
7-2429 Rogers G E Jr r 10 Victoria Mlbra OX frd 7-8050 Rogers Geo
E r 1712 Gum Sn Mto Fl resd 5-3059 Rogers George P r Paioma Av
Sharp Pk. .FL ndrs 5-3451 Rogers H L r 1029 Elm Sn Carlos 1032
Rogers Harry E r 150 W 3d Av Sn Mto. . ,DI mnd 3-2622 Rogers
Henrietta S r 1411 Chapin Av Bringm DI mnd 3-5739 Rogers J r 423
Parkway South S F JU no 8-7633 Rogers James Leroy r 357 Arden Av
Mnlo Pk DA vnprt 3-7460 Rogers L G r 720 Masson Av Sn Bruno. . . .
JU no 8-2977 Rogers Lee E r 614 E Poplar Av Sn Mto . . 01 mnd 4-
3684 Rogers Louis J r 1517 Newlands Av Bringm 01 mnd 3-8671
Rogers R N r 175 De Soto Wy Sn Brno JU no 8-0284 Rogers Ralph H
r 519 St Francis Rdwd Cty EM rsn 6-3517 Rogers Realty Co 1114
Broadway Brlngm.DI mod 3-3172 Rogers Realty Co 1114 Broadway
Brlngm.DI mnd 3-9104 Rogers Stanley r 857 Oak Grove Mnlo Pk.DA
vnprt 3-3340 Rogers Walter H Or 904 Laurel Sn Carlos 1407 Rogers
Walter R r 985 Hall Sn Carlos 1768 Rogers Will r 151 Lincoln Redwd
Cty. . .EM erson 6-5836 Roggero Edmondo r 1042 Grand Av South S
F JU no 8-6827 Rognas Eleanor r 1028 Balboa Brinqm . . DI mnd 3-
0098 Rognier Andre r 133 Barriolhet Av Sn Mto.DI mnd 4-0957
Rognier G gardn ormnts & mantis 1416 S El Camino Rl Sn Mto. FI
resd 5-3778 Rognier G r 437 Clark Dr Sn Mto DI mnd 4-1480
Rohberg Karl Capt r 351 Elm Sn Mto. . . . 01 mnd 4-3083 Rohde B J
r 470 Fairfax Av Sn Mto DI mnd 3-4404 Rohde Walter A r 50
Hawthorne Av Mlbra OX frd 7-2052 Rohe Vivian E r 718 Roosevelt
Redwd Cty EM erson 6-9423 Rohlfs H C r 451 MenIo Oaks Dr Mnlo
Pk.DA vnprt 3-9652 Rohling A H Maj r 2548 Sn Carlos Av. . Sn Carlos
1516-R Rohm Jos r 1601A S El Camino Rl Sn Mto.FI resd 5-3468
Rohn M F Rohn The Stables Canada Rd Wdsde UL mar 1-1801 Rohn
Mary E r . 225 Sn Anselmo AvSn Bruno JU no 8-0498 Rohn The
Stables Canada Rd Wdsde UL mar 1-1801 Rohner Alvin r Cloud &
Oakley Av Mnlo Pk DA vnprt 2-6660 Rohner Wm r 648 College Av
Mnlo Pk. .DA vnprt 3-5905 Rohr Robt G r 61 3 Mayfair Av So S F JU
no 8-4760 RohrbachG A r 211-31st Av Sn Mto... . . FI resd 5-1532
Rohrbough B W r 2215 Eaton Av Sn Carlos 209-W Rohrer Robt L r
816-llth Av Rdwd Cty. . . EM r'^n 8-0204 Rohrer W S horse shr 1020
Hollv .-Sn Carlos 189-J Rohwcder M H r 950 S Grant Sn Mto DI mnd
3-7547 Rojas Francis E r 1423 Balboa Av Brlngm.DI mnd 4-4159
Rojas John r 723A Cypress Av South S F. . . JU no 8-2856 Roland
Chas W Capt i;SN r ' ■ 1461 El Camino Rl Bringm DI mnd 3-4176
Roland LeRoy C r 107 Belmont Av South S F. JU no 8-3150 Rolandclli
G r 33 Lewis Av Mlbra OX frd 7-4631 Rolando Joseph r.255 Franklin
Sn Mto. . .01 mnd 3-1694 Roldan J r 257 Madrbne Rdwd Cty EM rsn
8-1862 Roley Dennis E r 804 Commercial Av South S F JU no 8-3925
Rolfe Claude H r 207 Selby Ln Athert.on EM erson 6-0695 Rolfe G
Mrsr 603 Harrison Av Redvd Cty..... . . .EM erson 6-3391 Rolfes Anna
Mr " ■ * ■ 318 Iris Redwood City ............ .'EM erson-6-72T4 Rolih
Emily Mrs r 120 Miller Av South S F.JU na-8-446T RolingO M r 3826
Donner Sn Mto. ..... .FI resd 5-2647 Rolison E A r 238 Iris Rdwd
Cty.-. EM rsn 6-4528 Rolla Ezio American Home Appliance Co 1428 El
Camino Rl Redwood City. . .EM erson-6-5335 Rolla John r 1563
Jefferson Av Redwood City. . . .EM erson 6-7739 Rolla Louis r 33
South Gate Redwood City EM erson-6-7440 Rolla S r 109 Wilson
Redwood City.... EM erson 6-9266 Rolladium Skating Rink 363 N Bay
Shore Blvd Sn Mto 01 mnd 3-9568 If no an-wer dial 01 mnd 3-6903
Rolle E r 914 Hudson Redwood City EM erson 6-1828 Roller Albert Fr
325 Hillsborough Hlsbrough Sn Mt». ..DI mnd 3-4077
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Ibra OX frd 7-2928 RolMii Harvey G r 141 Pami •> Rolliii

Harvey i Rollingwood Corp n'^Q ^n MatfO Or Sn Mto Rollins Allan r
201 0 Redwood C>ty. Rollins R C r U*-"!!* *' S" ^'" •
^"'"""^''"AVor\rR%"lo'r.:!;;5Avnprt 2-2064 . 01 mnd S-Sfc^S EM
erson 6-0642 ^to : (^l '"f* 5-1072 . DA vnprt 3-9809 Roily Wi Rolly's
Cocktail Lounge 3003 El Camino Rl Redwd Cly Roloff Harvey F r 18
Dexter PI Mlbra EM erson 6-9841 OX frd 7-8548 Dl mnd 4-4984
Roloff Henry G r^l. Hil.op Rd S;Mto. . . ^^^ ^^^ ^_^^3^^,
K!!:^wm,;n^"2m"HaIeDr-Br,n9n,.Dln,n, RomaineWni Jr r . ^ ^ ni
415 El Arroyo Rd HIsbrough Ul EM d 4-2929 Root Roman Anthony r
619 Bay Rd Redwd Cty. Roman Chris r 1 6-6661 .:^Ss;X!-?iS..-
ad5=S3 Rooney T R Consolidated Western Steel Corp -^ _ ^ BuUer
RdSo SF JU no » 6303 Rooney Theodore R r nA «nnii '3-6990 hi
Winchester Dr Athrtn DA vnpi t i bvw '^"ZH^^^ll^r.V. E P.lo Alto ....
DA vnpri 3-3231 2036 Menaltn Av t i^a'o muu. . .... ,,„„^. -s niot
ROOS John r 151 Glenwood *" *''^,'-'"- -^^^.^ ?1uq Roos Robert A
r 615 Brewer Dr HIsbrough.Ol mnd 3-5U>^ Roos Robert A Jr r j., ,
3.0350 110 Redwood Dr HIsbrough ... D "^^^ i^i^ Root C G r 374
N Delaware Sn Mto .^ . D' ™™ ^ ^=" Root Douglas r 849
Huntington Av Sn Brno.JU no 8-2983 Root Henry W Mrs r ni mnd 3-
7344 740 El Camino R Bringm 'i, A Aai ._/ot J W Jr^lSSb E Cypress
Av Sn Mto . 01 mnd 4-4887 Root James Wm r .y 8.0209 835
Huntington Av Sn Bruno. . . . . . . • -J" ™ °. V^gl Root Manufacturing
Co 1979 Sn Carlos Av.S Carlos_1184 Root R N r 216 Acaca Av Sn
Brur, . JU no «_U^^ Brno, JU no 8-7484 Rosekrans John N Mrs , ,,pc
Residence Canada Rd Wdsde UL ma 1-7225 Lodge Canada Rd
Wdsde UL ma 1 7201 Stables Canada Rd Wdsde UL mar 1-9W^
Tra.ner Canada Rd Wdsde UL mar 1-7221 Rosellini Ines Mrs r 01
mnd 4-2334 Ro:em,^ ll^"'^rH::ind •*; Sn-Mto^Ol mnd 4-5681
RoSCyn Leo r 130 1 uscaioosti "V „u„. ,.,,._.. ,. Rosen Arthur B r 5b\
Bayview Av Lmta Pl<. ju="" no="" mto="" rosen="" wm="" ham=""
bhngm.="" .="" rd="" rosenauer="" e="" j="" r=""> Oaknursi av. . .
j o5^.w Sn Mateo Root Thurston Mr 4 Lexington Av^ ...-..- Ij-^^^^
^204^ Root Robt I Root Thurst..Roper A H r SO.Magnolia Av Mlb JU
no 8-7036 EM erson 6-3226 Radio & Applii Av Bringn .01 mnd 3-
9661 EM fi EM ...Oil , . DI .on 6-2335 ,on fe-4166 nd 3-3888 ,nd 3-
5168 Roman G A r qgs I akpvipw Wy Redwd Cty Roman Mabel r 343
D Redwd Cty^ «it^ari^D?R:i:o:/c^'""- ^^^00 6-7787 "-
"^^^^;rrsSsF^^Ju:t??i^ EM I ^on 6-7467 •esd 5-2001 nd 4-1360
nd 4-3966 Romani Delia Romani Fred S. . 14Hq JefTerson Av
Redwood City Romani Fred P r 1399 Hudson EM crson-6-5140
Redwd cty EM erson 6-3406 452 Hudson Redwood Romano Dario r .
EM j.son 6-2914 496 Carlos Av Redwood City ci n^,. 1^ ^7S6
Romano Enrico r Rckwy Bch . . . FL ndrs 5 ioo Romano & Ethen 345
Lorton Av Bringm. .0 mnd 3 994b , Romano Margret r 429-24th Av in
Mto. Flresd 5 iili Romano RL r o^dwood City. EM erson 6-0914 749
Oak\vood Blvd Last kpowoou ^"-^■'- . t5AQ Romano V r 122 Clinton
Redwood City. .EM erson 6-1369 RomansR V r 326 McAvoy Redwd
Cty. .EM erson 6-3139 Rombach Camille Albert r ^^ ^^ 8-0974 533
Easton Av Sn Bruno. ■ ;^- • ; ■ ■ .j- ' ' nj .. 0-2943
Rome,liJohnr802Linden_Av^SouthS^^.^Uno8 29 3 ''°283r'
M^ddlef^eld Rd Redwd Cty Roppolo John C r 138-24th Av Sn M^to.
. .Fl Roppolo Robt C r -, q^O Caouchino Av Bringm, ...... ■■,■■"<
Rorke PR r 1422 BellevueAv Bringm.... DI Rorke's China Glass &
Homeware 261 Park Rd Brinqm, ,, .^... Rorvlk 8 A r 550 Syl"an Av
Sn Mto Rosa Anthony C Rosa Motor Sales 1220 El Camino Rl M"lo Pk
2^3-4873 Rosal F r 1148 Drake Av Bringm, ■■•••■ "',,7™ i ,},cc
Rosa John r Old Mission Rd South S F JU no 8-6056 ''T22TE:Cat:o Rl
Mnlo Pk DA vnprt 3-6940 Rosager Fred K r , „ ,__ Sn Carlos 1893-R
Rosenbaum Edwin L r 340 Acacia Av Sn Bruno Rosenbaum Mervin F
r 90 Amador Av Atherlon Rosenberg Jack Burliiigaim ■ store 1224
Burlingame ""I'^O 'Ba'rriolhet Av Bringm DI mnd 4-2668
''T7"7'Arlm;ton Rd Redwood City EM erson 6-0426 Rosenbergcr D A r
512 State Sn Mto. . . .01 mnd 3-1476 Rosenblum Bert r ., .EM erson
6-2195 DI mnd 4-3695 .Flresd 5-1826 .DA vnprt 3-6940 iSf''.-^..JU
no 8-5288 576 Alameda de las Pulgas ^;^;lSjn^^'r^>"c^:^-
So;^S>:::JUn: 8:5697 Rosaia & Rosaia whK^e first ^^ ^^^^^
^^^^^^ Rosenblum D E r 2219 Cipriani Belmnl 2197-J ^^"Z^^lul'l
^Athrtn DA vnprt 3-6493 Rosener Leiand S^>^r ^^ ^^^^.^
Role^feld'Sorothy r 1836 Greenwood .. Sn Carlos XTamrallago Athrtn
DA vnprt 3-3463 "Tcammo';- los Arboles A.hrtn . •■ DA vnprt 3-
7^^9 Rosenhall B r 537 CyPress Av Sn B " " " 1 ? Rosenholtz W S r
844 Fairfield Rd BrIngm.Ul mno t -^odx Rosenqiiisl Lloyd Er ^ ^^
^^^ ^,.733, ; 2-4385 1 1427-R .Flresd 5-1494 Romeo Fish Co
Princtn-_, Rome? A Ralph r 56 Melro.e PI Rd.-d Cty . EM . .
RomerChasW r 420-6lh Av Mnlo Pk.^^. EM rsn a ipjo Romer Sidney
A r 1361 Bernal Av Bringrr omera J G co 445-2d Av Redwood I i.Pl sn
6-3320 -sn 8-1538 nnd 4-3630 1 8-1446 Romero Frank ■ ^f. .^son
32 Willow Redwd Cty 1 V " " ' m °" o 0148 Romero J r 641 Grand A»
South S F ,,;"J 'I" HsOT SSmero Jane E r Canada Rd Wdsde ...... UL
m r Msog S^m,:^^irr^f-Sou«;SF,JIJno 8-4276 Romes W A r 897 Bell
E Palo A to D A vnprt 3 70ib ra^rWr'irHt"eTAr^:rr-.-.-°0Xrdi2°508
^''r4"l9"'A;gTelfo'Redwood Cty ^^.^Zm^^ RonbergNl r 353 Laurel
Av. ...... .Sn Carlos 21-;4 w Ronconi John r -j. .,,.„.i .5314 Howard Av
Redwood City. . . . . • ■ • • EM e«°" ° H^'l Rondeau Geo r 265
Village Wy So S F JU no 8-8103 Rondon Helen Mrs r 25 Bonita Av
Redwood City. Rones' Candy Shoppe 1147 Oak Av Redwood City
Rosaia Rosie Mrs r 71b-28th Av Sn Mto Rosaia Silvio Rosaia & Rosaia
__. eM' erson 6-7773 Oak Av Redwood City ■-' Rosander Chester r
FI resd 5-3633 1435 Edinburgh Sn Mto ... ... . • • • •• "^m^" 8-
1139 Rosas Louise r 8^/ OJ'- *^,^outh S F • JU no 8^113^ Rosasco
John L MD 1301 Lnestnui -■. Rosberg Carl G contr 2-2208 Rose
Alfred J r 01 mnd 3-3351 918 Baileyana Rd HIsbrough "' " Ro,e Chas
Wesley r ^.3027 635 flynn Redwood C'ty. • ■^. -^ ■ ,^^^ 3.7232
Rose Corinne A r 15I6 Hoover av d a 2509-M Rose E M r 245
Edgehill Or ■_■ • -S" SXV8.4150 Rose Elsie Lou r 660-lst Av Sn
Bruno. . . . JU no a tx^u Rose Exterminator Co ■ q] mnd 3-2448 245
Ci'liforma Dr Bringm ^.^^^^^^ Rose Francis Lobitos ..... ... • ■ >,
■ • 3-5034 Rose Frank r 324 Princeton Rd M"'" P^ DA;nprt j d^^^
Rose FrankWWr 214.29th AvSn Mto Rose G A r 2320 Brewster Av
Rdwd Cty. Rose George Oak Grove Meat Market 1050 Oak Grove Av
Bringm . ui mno j ud Rose Geo W 1 2743 Mar 410 Hillway Sn Carlos.
Rosenquist W N r 709-27th Av Sn Mto. Rosenstirn Alfred M r
Ro^^t^c^^;;^^^RedwdCty::|M.son6^5 Rosenstock Sol r 137
Cedar J" " osenthal Jacob 563 Edinburgh S Rbsenthal Morris r erson-
6-7241 238 Beresford Redwood City tivi erson o Rosenthal Sigmund
A r ^^^^ ^^^^^l 2683 Mason Ln Sn Mto Roscnlrater E R r 7 30
Brewer Dr HIsbrough Rosentrater Robt r 1518 Kal Rose's Pumistone
Products g.Qggj 27 S Linden Av So S F "" .Flresd 5-1085 .EM erson
6-6540 D! mnd 3-1363 FI resd 5-3083 F! resd 5-1233 . EM rsn 6-
3656 Roseweare Dorothy 543A Cypress Av Sn Bruno ■ ■ • • ■
Rosewood Olga E r 856-fath Av Sn Bruno Rosewood Renald r 191
Balboa Wy Sn Bruno ... ..■■■ • Rosewood Shop The 216-2d Av Sn
Mto. . Rosheim Larry Doll House CofTee Shop ^3^,^51574.^ 1428
El Camino Ki JU no 8-3430 .JU no 8-0912 JU no 8-1343 01 mnd 4-
2698 .EM erson 6-0193 .... ...'arlborough Av Redwood City ■ EM
erson 6-2370 ^-rr;l?Ca^?^n^^W^ReI^Ct.-.E^^'e;:^6-^33 .EM
erson 6-3760 , Bringm DI mnd 4-3249 JU no 8-4121 OX frd 7-2962
DI mnd 3-7163 FI resd 5-2033 Rones Donald E r 482 Mai Rones E r
1500 Burlinga Bringm.. DI mnd 3-7533 Rones E r 1500 Burlingame
Av Brl"9m. -■• DI '^'^'^ 3-773| Ronev A W r 610-llth Av Mnlo Pk EM
n 6-2645 Roney D H r 226 A^'^dor Mlbra. . . . . .OX d 7 Zbb^ Roney
James L r 133 Seville Wy Sn Mto. .Fl resd 5 '*ii'* Rongey Frank rol
screens- " ' |,,„. 0.0997 703-5th Av Sn Bruno ■ . ■ ■ JU ™ » B^lJ'
Rongey Harry L r 850 Kains Av Sn Bruno. .JU "o 8-4310 Ron'ge'y
Realty_637 Sn M aUo _Av^Sn^ Bruno^ JU^no 8-6284 Rose Irwin r
640-lst Av Sn Bruno^^^. . . Rose J H r 1561 Eastmoor Rd Bringm ..
. Rose J L r 1149 Balboa Av Bringm, ^.. RoseJVr 124 E Hillsdale Blvd
Sn Mto...Ro" iTr 1505 "hlron'pi'sn Mto DI mnd 3-0870 Ronner J r 263
Lowell Redwood City Rook Kenneth R Mrs r 402 Barneson Av Sn Mto
.Flresd 5-4506 1516 Redwood Av Redwd 'tA"7"'Tv^Redwood City EM
e.on 6-0578 Rooks Victor K r 928 Linden Av Bringm. .01 mnd 4-4Ub9
"""IJ^ j'aason AV Redwood Citv ,:.... EM erson 6-6890 Rooney J K r
364-4th Av Redwd Cty. . -EM erson 6-4281 Rooney R Miss r 522
Nevada Sn Mto Dl mnd 3-%06 "17 43 Ma"rlborough Av Redwood
City, EM erson 6-2370 "Tl^/Ma'rsh Rd Redwood Citv . . . . .EM erson
6-1927 Rose R G r 224 Aragon Blvd Sn Mto 01 mnd 3-34SZ Rose
Robt G r _|^ 6-1720 1017 Warren Redwood C ty . "^ oi mnd 3-7946
Rose Room The 16-3d Sn Mto. : jn Carlos 364-R S°'' 1°'!^ '0^7 hTiIv
"".y.'.Sn Carlos 2648-R Rose V J r 947 Holly ■ ■ •• -' Rose W F
Associated Oil Co Distr ^^^^^^^^ ^631 Sn Gregorio & Mam ■ • •
_^ Parlns 993-W Rose W 6 Mrs r 511 Hillcresl Rd Sn Carlos '^'iJ w
Rose Wm tree surgn 2-3241 1115 Berkeley Av Mnlo Pk, . . . . •••■""
ni „„a 7n4h RoseWmC r 115 ClaremontAv South S F J^^ ^^|.-|°^|
Roseard Stables W 20th A.vSn Mto, . . - ■ ;f ' ^^^^^^^.if,^
re»er^^;r40L^"denAvSnBVuno.JU no 8-6483 940 Hensley A' Rosiles
Frank r 1017 King Redwood City. ■•■■•■•■ ' " >,, „„j a 3070
Rositano 0 r 390 Lexington Wy Bringm. .D mnd 4-30/0 Ro lEmneMrsr
612 Ansel Rd BHngm. .01 mnd 4 3235 Ross Allen r 230 Hillcrest
Mlbra Hinds. . .OX frd 7-244S Ross Anna J Mrs r p, ^„^ 3.6515
,.]:VJotu°r's\tZ^^ S-n- Mto! ! . . . DI mnd 3-5780 "°rn r nor^ida' aV
Bringm D- mnd 3-0871 Rols B Marshall r l-mh Av Sn "to. . . F resd 5-
3317 rsCh:sA*i'214";e:"E"afoA,tl.OAvnprt2-2253 Ross Chas H Captr
.DA vnprt 3-6922 205 Sn Mateo Dr Mnlo Pk "" . 01 mnd 3-6660 205
5r Ross Charles W r 1022 Chula Vsta Av BrI Ross Clarence L r 545
Kenwood_Dr wmo ... .^.^ — ••-'di -„d 3-6876 ./Inio Pk ... .DA vnprt
2-3316 Ross David F r 241 Hazel Av MIJ""* ■ ■ • ■ ■-,^. ' 3.4948
nald C r 859 Olive Av South S F. . .JU no a Ross Dona ,., , . Ross
Donald Cr 640 Walnut. Ross Donald Fr . .. DA vnprt 2-2245 330
Hermosa Wy Mnlo Pk ^_'^
The text on this page is estimated to be only 28.38%
accurate

172 ROSS—RUCKER Ross Garage 831 Winslow Redwood

City.EM erson 6-9809 Ross Genevieve r 53 McLellan Av Sn Mto.FI
resd 5-0144 Ross Geo S r 431 Ellsworth Ct Sn Mto . . D! mnd 4-3952
Ross Hall C r 712 Chiltern Rd HIsbrough. 01 mnd 4-3259 Ross
Harold L r 27 Michael Ln Mlbra OX frd 7-8563 Ross Herman W r
1506 Floribunda Av Bringm 01 mnd 3-9044 Ross Hugh r 404 S Place
Redwood City. EM erson 6-9271 Ross Jacquolyn r 663 Birch Sn Mto
DI mnd 4-56% Ross Jas Jr r 860 W Angus Av Sn Bruno. . .JU no 8-
3494 Ross John W r 470 Chestnut Av Sn Bruno JU no 8-4994 Ross
Jos L r Albion Av Wdsde UL mar 1-7936 Ross Lee T r 417
Roehampton HIsbrough Sn Mto. .. 01 mnd 3-2339 Rosj Lighting
Studio lightng fxtrs 1300 El Camino Rl Belmnt 682 Ross Lou r 344
Alameda de las Pulgas Redwd Cty EM erson 6-4771 Ross Lucille r
327 Iris Redwood City EM erson-6-6990 Ross Malcolm A r 1938
Eaton Sn Carlos 1437-J ' Ross Maud E Mrs r 23 Park Dr Atherton EM
erson 6-2823 Ross Merle C r 1344 Cortez Av Bringm. . . DI mnd 3-
3450 Ross P F r 204 Alameda de las Pulgas. Belmnt 668 Ross
Patricia r 1225 B Sn Mto Fl resd 5-9045 Ross Radio 457 El Camino Rl
Mnio Pk DA vnprt 3-7912 Ross Radio Co 313 S Sn Mateo Sn Mto, . ,
01 mnd 3-4203 Ross Roderick B r 116 Kingston Sn Mto. DI mnd 4-
2431 Ross Rose Mrs r i424-5th .Belmnt 832 Ross & Ross & McGovern
attys 2002 Broadway Rdwd Cty. - .• EM rsn 6-5111 Ross Saul N atty
485 El Camino Rl Sn Brno JU no 8-0368 Ross Saul N r 534 Hazel Av
Sn Bruno JU no 8-1536 Ross Theresa r 740 Lexington Wy Brlngnv.DI
mnd 3-6382 Ross Theresa J Burlingame Realty Co 1090 Burlingame
Sq Bringm DI mnd 3-4394 Ross Thos r 1841 Palm Sn Mto Fl resd 5-
1473 RossWillard A r 540 Acacia Av Sn Bruno. JU no 8-8930 Ross
WmEr 224 B South S F JU no 8-5260 Rossell F H r 1337 Jefferson
Redwood City EM erson-6-6515 Rossell Hubert Casa De Flores 403 El
Camino Rl Redwood City EM erson 6-9009 Rosselli John r 441 Jeter
Redwood City EM erson-6-6531 Rosser L T r 121 W 3d Av Sn Mto DI
mnd 3-0406 Rosser Viola E r 304 Clarendon Rd BrIngm.OI mnd 3-
9185 Rossetti Gluseppina Mrs r 16 Maple Av South S F JU no 8-1345
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