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Well Come To The Presentation On: Life Cycle of Cotton Garments

The document summarizes the life cycle of cotton garments from fiber production to end of use. It describes the five stages as: 1) product development, 2) introduction, 3) growth, 4) maturity, and 5) decline. Key aspects of each stage are noted, such as low sales and high costs in introduction, increasing sales and market share in growth, peak sales and profits in maturity, and declining sales as competitors enter in decline. An overview table compares the stages based on product variety, sales volume, industry structure, and form of competition.

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Md. Humayun Kabir
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126 views19 pages

Well Come To The Presentation On: Life Cycle of Cotton Garments

The document summarizes the life cycle of cotton garments from fiber production to end of use. It describes the five stages as: 1) product development, 2) introduction, 3) growth, 4) maturity, and 5) decline. Key aspects of each stage are noted, such as low sales and high costs in introduction, increasing sales and market share in growth, peak sales and profits in maturity, and declining sales as competitors enter in decline. An overview table compares the stages based on product variety, sales volume, industry structure, and form of competition.

Uploaded by

Md. Humayun Kabir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Well come to the presentation

on

Life Cycle of cotton


Garments
Submitted To:
Dr. Md. Forhad Hossain,
Head, Dept. of DCE
Submitted By:
Sadikur Rahman :2017-2-1-005
Lablu Miah :2017-2-1-006
Md. Abdur Rahim :2017-2-1-011
Md. Abu Sayeed Juwel :2017-2-1-017
Cotton
• Cotton is a soft, fluffy
staple fiber that grows in a boll,
around the seeds.
• The fiber is almost pure cellulose.
Under natural conditions, the
cotton bolls will increase the
dispersal of the seeds.
• The fiber is most often spun
into yarn or thread and used to
make a soft, breathable textile.
Cotton Yarn
• Yarn is a long continuous length of
interlocked cotton fibres, suitable
for use in the production
of textiles, sewing,
knitting, weaving, embroidery.
• Cotton single yarn is used to
produce cotton fabric and double
plied yarns are used to form sewing
thread
Cotton Fabric
• Fabric is cloth or other material
produced by weaving by the
interlacement between two sets yarn
(Warp & weft yarn).
• Fabrics are used for making things
such as clothes, curtains, and sheets.
Cotton Garment
• A garment is a three
dimensional piece of fabric
that is formed by maintaining
certain measurement.
Cotton garments (Cotton to Garments)
Life cycle of cotton garments (Fiber to End of life)
Life cycle of cotton garments (Green Cycle)
Life cycle of cotton garment (Steps)
Cotton Garments life cycle (Stages)
Cotton garments contains five stages or phases during
whole servicing period. These stages are given below:
1. Product development
2. Introduction stage
3. Growth
4. Maturity
5. Decline
Product development
• Product development begins when the company finds and develops a
new-product idea.
• During product development, sales are zero, and the company’s
investment costs get bigger.
Introduction stage
• This stage marks the introduction of the product into the market.
• It may be an entirely new product in the market or old product to the
new market.
• The demand is low as customers do not know much about the
product.
• The organization has to invest heavily in advertisement to make the
product familiar to the customer.
• The volume of sales will be low and if proper care is not taken, the
chances of product failures become high.
Growth
• Once the product passes through the introduction stage, the sales
start increasing because of the acceptability of the product by the
customer.

• The sales growth rate is high because of limited or no competition i.e.


it follows a positive trend pattern.
Maturity (Saturation)
• The sales growth reaches a point above which it will not grow.
• This is due to the market share taken by the competitor’s
products.
• Thus, the sales will be maintained for some period with a good
profit.
Decline
• The competitors will enter the market with better product features
and reduced prices.
• This is a threat to the existence of the product as the sales start
declining.
• If proper steps like addition of special features, design changes etc.
are not incorporated there comes a time when the cotton garments
are to be taken back from the market.
Life cycle at a glance
Particulars Introduction Growth Maturity Decline
1. Product High variety Increasing Dominant High standard
variety standardization design feature commodity
of product

2. Volume Low volume Increasing High volume Decreasing


volume volume
3. Industry Small Consolidation Few large Survivors
structure competition companies
4. Form of Product Product quality Price and Price
competition characteristics and availability dependability

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