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Managing Retailers Policy On Shopee Chapter 1 Group 1

Shopee is updating their Managing Retailer Policy to address problems with their business model. The current C2C model lacks quality control and leads to high cancellation rates due to unreliable sellers. Competition is also intense as shipping costs approach half the product price. To improve the user experience, Shopee will evaluate sellers more strictly, control product quality, and improve customer service.

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Khánh Linh
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119 views20 pages

Managing Retailers Policy On Shopee Chapter 1 Group 1

Shopee is updating their Managing Retailer Policy to address problems with their business model. The current C2C model lacks quality control and leads to high cancellation rates due to unreliable sellers. Competition is also intense as shipping costs approach half the product price. To improve the user experience, Shopee will evaluate sellers more strictly, control product quality, and improve customer service.

Uploaded by

Khánh Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Managing Retailers

Policy on SHOPEE
- Pham Khanh Linh (Leader)
- Nguyen Thi Kim Lien
- Nguyen Tuyet Mai
- Vu Thi Oanh
- Pham Phuong Thao
About Define Solutions
Shopee Problem

2
About Shopee
Shopee is the leading e-commerce platform
in Southeast Asia and Taiwan.
1
History of Development
In 2015 Purpose
Shopee was launched Changing the world
in 7 different markets for the better by
providing a platform
to connect buyers and
sellers within one
community.

4
Organizational Structure

SEA
GROUP
Independent Chairman &
Director
Director CEO

CPO of Shopee & Sea President of


CCO CFO COO
Shopee Money Garena

Source: The Official Board 5


Organizational Structure of Shopee Vietnam

Affiliate Marketing
Managing Director
& Key Account
Communication
Fast Moving

Manager
Consumer Goods
Logistics
HR
Marketing Brand
Partner Process Excellence

Online Marketing Country Product

Source: The Official Board 6


Run

Adapt Commit

Serve Stay Humble

Shopee’s Values 7
Business Model
 From Customer to
Customer (C2C)
Place your screenshot here
 From Business to
Customer (B2C)

8
Highest E - Commerces Site View in
Vietnam
300

Lazada Shopee Tiki Sendo


250

200

150

100

50

0
Jan Ferb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

9
Source: Similarweb.com
US$10 billion
GMV achieved in 2018

600 million
Transactions on platform

500 million
Total views on Shopee Live
Source: Career.shopee.vn 10
2
Define the Problem
Why Shopee need to update their
Managing Retailer Policy?

11
Problem From Business Model
Business Model

B2C C2C

12
PURCHASING PROCESS of C2C model
Sell Select
goods on paying
app method

Import Customer Delivery/


products buys receive
goods products
13
LACK OF QUALITY
CONTROL

HIGH CANCELLING
ORDER RATE

Sellers HIGH COMPETITION


challenge

COST OF SHIPPING

14
The Competition between Shopee and others platform

Source: Vietnambiz.vn 15
The shipping cost is nearly a
half of the product’s price

Source: facebook.com/nghienshopee
16
Solutions
How to increase the users experience

3
17
Solutions for Shopee

Evaluate all sellers for reliability, credibility, affordability, etc.

Strict control all of the booths, items sold on Shopee

Provisions on the quality of the goods sold on Shopee clearly

Have a thorough Customer Service process and careful


planning before launching

18
REFERENCES
1, SimilarWeb.com

2, The Official Broad

3, Career.shopee.vn

4, Vietnambiz

5, http:/facebook.com/nghienshopee/
19
THANK YOU!
Do you have any questions?

[email protected]
+84 869027169

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