PRACTICAL RESEARCH 1
Quarter 1 - Module 6
Quality over Quantity?
11-TVL SNOW
GROUP 6
Group members:
Gellaine De Chavez Mora
Gemerlie Mantaring
Richard Cortas
Ralph Christian Guieb
Arianne Chaezel Javier Ramirez
Quality over Quantity?
(Characteristics, Strengths and Weaknesses, and
Types of Qualitative Research)
As you go through the lesson, you will encounter some
words which are crucial in
understanding the module. Take some time to
understand their meanings.
1. Research
• - a systematic investigation or
inquiry to discover or revise facts,
theories,applications, etc.
2. Qualitative Research
• - a market research method that focuses on
obtaining data through open-ended
• and conversational communication. This method
is not only about “what” people think
• but also “why” they think so.
3. Strength
• - the quality or state of being strong; bodily
or muscular power; vigor.
4. Weakness
• - an inadequate or defective quality, as in a
person's character; slight fault or defect.
INITIAL TASK
For your initial task, try to answer
the questions in the next slide.
Write your answers on your 1/2 half
Crosswise.
1. When you see or hear the word Qualitative Research,
what comes into your mind? (3-5 sentences)
2. Do you think research is important? Why or Why not?
(maximum of 3 sentences)
3. If you are to conduct a research, what problem will you
focus on and why? (3 sentences)
What is Qualitative Research?
When we talk about our world views, we usually can
not measure this since it’s not in a quantity. Besides
that, it’s more of a view or a perspective and
technically not the standard. However, we may
gather these views and calculate the people who
have the same perspective. Obtaining world
knowledge in this manner directs us to do a research
called Qualitative Research. This is a research type
that puts high value on the views,perception, and
opinions of people.
• A qualitative research can also be
subjective, especially if you are trying to
prove a point as a researcher. In a
qualitative research the reality is
conditioned by society and people’s
intentions are involved for cause-effect
relationships. Let’s have a dose on the
characteristics of this type of research.
Take a look at the infographics on the
Here are some of the
characteristics/Method
of Qualitative
Reasearch
THE ADVANTAGES AND
DISADVANTAGES OF
QUALITATIVE RESEARCH
Advantages/Strengths of Qualitative Research
• 1. It adopts a naturalistic approach to its subject matter. The
subjects of the research
• will base it to what they think is meaningful.
• 2. It promotes an understanding of human behavior.
• 3. It is instrumental for positive societal change.
• 4. It revives the value of respecting people’s individuality.
• 5. It is a way to interpret social interactions.
• 6. It increases the researcher’s interest since it involves his
attachment to the subject.
• 7. It offers multiple ways or methods to conduct a study
Disadvantages/Weaknesses of Qualitative Research
• 1. It involves the researcher’s subjectivity.
• 2. It is hard to know the validity or reliability of the data.
• 3. Its open-ended questions yield “data overload” that
requires long-term analysis.
• 4. It is time-consuming.
• 5. It involves several processes, which results greatly
depend on the researcher’s
• interpretation.
TYPES OF QUALITATIVE RESEARCH
• Qualitative Research is a research type that puts high
value on the views,
• perception, and opinions of people. It has its own
characteristics that can be also its own
• strengths and weaknesses.
• Moreover, there are different types of qualitative
researches. These are the following:
These methods can be used together since
qualitative research can be
multimethod.
• a. Case Study
• b. Ethnography
• c. Phenomenology
• d. Content and Discourse Analysis
• e. Historical Analysis
• f. Grounded Theory
1.Case studies
• Researchers carefully investigate a program, event,
activity, process, or group of individuals.
• Cases are limited by time and activity, and
researchers collect complete information using
time-based procedures.
2.Ethnography
• Ethnography is a branch of anthropology to analyze the culture of a nation or
society in its natural environment over a long period of time in collecting main
data, observational data and interviews.
• The purpose of the analysis is to understand a view of life from the
perspective of the indigenous people.
• This research was conducted with observation, long enough observations of
a group, tribe / community, to find the meaning of each behavior, the
language of interaction / something related to the community itself.
3.Phenomenology
• Researchers identify the nature of human experience
about a particular phenomenon.
• Understanding the experience of human life makes
phenomenological philosophy a research method whose
procedures require the researcher to study a number of
subjects with a relatively long and direct involvement in it to
develop patterns and meaning relations.
4.Content and Discourse Analysis
• research tool used to determine the presence of certain
words, themes, or concepts within some given qualitative
data (i.e. text). Using content analysis, researchers can
quantify and analyze the presence, meanings, and
relationships of such certain words, themes, or concepts.
5.Historical Analysis
• denotes a methodological approach that employs
qualitative instead of quantitative measurement and the
use of primary historical documents or historians'
interpretations thereof in service of theory development
and testing.
6.Grounded Theory
• Researchers produce a general and abstract theory of a particular
action, process, or interaction that comes from the views of
participants.
• Researchers must go through a number of stages of data
collection and filtering categories for the information that has been
obtained.
• It has main characteristics, namely: (1) constant comparison
between data and emerging categories and (2) theoretical sampling
of different groups to maximize information similarity and difference.
DISCOVERY TASKS
• Explain the concepts you have
learned by answering the
following questions. Write your
answer on your 1/2 crosswise.
• 1. How is Grounded Theory different from other qualitative
research methods? (1-2 sentences)
2. In your own opinion, what is the most important
characteristic of qualitative research and why?
(3-5 sentences)
ADDITIONAL TASKS:
• Think of a research topic that will best suit the different kinds of qualitative
research. Write your answer on your
1/2 crosswise.
a. Case Study
• b. Ethnography
• c. Phenomenology
• d. Content and Diverse Analysis
• e. Historical Analysis
• f. Grounded Theory
References
• Baraceros, E. L. (2016). Practical Research I. Sampaloc,
Manila: Rex Book Store.
• Biz Fluent. (n.d.). Retrieved from Biz Fluent:
https://bizfluent.com/info-8603054-
• qualitative-business-metrics.html
• Dictionary.com. (n.d.). Retrieved from Dictionary.com:
dictionary.com
