Q2 - Lesson 3 -
MEDIA AND
INFORMATIO
N LITERATE
INDIVIDUAL
The increased use of digital media
is changing people’s everyday lives
and the way they connect and
collaborate in the broader societal
context, at work and in civil society.
Much of the impact of this
heightened use is beneficial to both
individuals and society. It is
enabling unprecedented levels of
communication, social interaction
and community building across
boundaries of time, place and social
context.
The Media and Information
Literate Individual enables
people to interpret and make
informed judgments as users of
information and media, as well
as to become skillful creators
and producers of information
and media messages in their
own right. Media and
information improve quality of
life.
Below are what media and information literate individuals capable of doing and helping:
1. Attract greater opportunities and enhances the way of living.
2. Promote awareness on the various dealings and activities that
impact the community and society as a whole.
3. Liberate minds and develop characters.
4. Increase political and social participation
5. Empower economic stability
6. Enhance business and career opportunities
7. Encourages personal and professional growth
8. Develop communication skills
9. Improved learning environment
10. Maximize more cohesive social units
What are the advantages if you are a media literate?
Increases the ability and proficiency of students to
communicate (express) and disseminate their thoughts
and ideas in a wide (and growing) range of print and
electronic media forms - and even international venues.
(33 Related Question Answers Found)
It is important to effectively access, organize, analyze,
evaluate, and create messages in a variety of forms.
The transformative nature of IML includes creative
works and creating new knowledge; to publish and
collaborate responsibly requires ethical, cultural and
social understanding.
Unpacking Media Messages
Ads, news, movies, TV shows, and many other types of media all want you to
accept their messages at face value. However, you should look beneath the
surface and ask questions to decode what these media messages are really
saying.
1. Who is the source of the message?
Knowing who is responsible for a message can reveal its true intention, as well
as any possible bias. If the source isn’t obvious, you can find it by following links
or checking legal disclaimers.
2. How is it trying to get your attention?
The obvious part of a message is called
the text, which includes any language,
imagery, music, or anything else you
can see and hear. Creators can use a
multitude 5 of techniques to grab your
attention, and they will often craft the
text to appeal to a specific audience.
Even if you enjoy the message, try to
remain critical so you can see if it
contains actual substance or if it’s all
smoke and mirrors.
3. How could this message be interpreted?
The implied part of a message is
called the subtext, and it’s suggested
by the content rather than directly
seen or heard. We as individuals then
decide how to interpret this subtext
based on our personal biases, world
views, and expectations. People with
different perspectives might interpret
the same piece of media very
differently.
4. Is the message fair and trustworthy?
Some media may withhold or
exaggerate information, like an
ad that makes their product
appear more effective than it
really is. Make sure you always
get a complete set of information
from trustworthy sources, even if
the media itself neglects to do
so.
Deconstructing media
messages is a critical skill
in our media-saturated
culture, as it helps you cut
through the noise and
reach your own
conclusions.
What is the message of this advertisement?
