Cross Cultural

Training
 Introduction
◦ Cross-culture training is another
way of managing diversity in an
organisation.
◦ It has been the main method used
for facilitating effective cross-
cultural communication and
interaction.
◦ Cross-cultural training contributes
to increasing ability of employees
to understand culture of others,
values, and ethos of another
culture.
 Cross-cultural training equips employees
Cross Cultural with the awareness, knowledge, and skills
they need to overcome cultural challenges in
Training – the workplace.
Meaning
Cross-cultural training means any training
that helps people overcome cultural
challenges in work, or in life, when
interacting with others whose culture, values
and beliefs we are not fully aware of.

Cross-cultural training is designed to help

businesses bridge the gap between people of
different cultural backgrounds, whether
within a single workplace or across different
global offices.
 ◦ Ethnicity, religion, gender, and sexual
identity create diverse groups of people
who have their own unique ways of
working.
◦ Different age groups – Baby Boomers,
Millennials, Gen Z, etc – have their own
distinctive cultures shaped by the
experiences of their generation.
◦ Company culture is defined by the
Culture is Diverse vision of an organization’s founders or
current leadership.
◦ Cultural differences might even exist
between employees who equate career
progress with academic credentials and
those who put on-the-job training over
educational performance.
 It demystifies different cultures and makes us look at them
more objectively.

It helps us overcome personal biases and preconceptions,

which are detrimental to how we function in the workplace.

Cross Cultural Better understanding of another’s culture

communication and leads to more open dialogue.
improves

Training – Cross-cultural training builds trust and creates lasting

Advantages relationships, which is why teams with culturally competent
members are likely to be more cohesive and united.

Through self-examination, cross-cultural training helps us

recognize our strengths and the areas where we need to
improve.

Culturally intelligent employees provide better insights into

foreign markets, which vastly improves the company’s
prospects in those markets
 Increase Awareness:
By gaining awareness, employees recognize that cultural
differences exist. They learn to understand diverse
cultural behaviors and motivations and avoid stereotypes.
Cultural awareness also gives them greater control over
The Essentials their own behaviour and actions, ensuring that these
aren’t subconsciously controlled by their own cultures.
of Cross-
Cultural Clear the lines of communication:
Training Employees learn to communicate in an open, honest,
respectful, and transparent manner. Good communication
starts with being a good listener.
With the right training, employees become active
listeners who can pick up important cues even in
conversations in unfamiliar languages.
 Impart skills:
Interpersonal skills, empathy, tolerance, adaptability, and
emotional intelligence are some of the skills critical to
becoming culturally competent.
But a cross-cultural training program is more balanced
The Essentials when it also helps participants pick up more generic skills
such as communication, negotiation, sales, management,
of Cross- and leadership.

Cultural
Training Create a culture of diversity:
Employees, especially those in managerial and
leadership positions, learn the importance of building
an inclusive work environment where people from
different cultures feel accepted and empowered.
Different Types of Cross-Cultural Training

Type. 1:
Type. 2: Type. 3:
Training for
Training for Training on
Dealing Cross-
Diversified Specific
Cultural
Workforce. Country.
Challenges.
Type. 4: Type. 5:
Training in Training for
Management Conducting
Practices. Negotiations.
 Type. 1: Training for Dealing
Cross-Cultural Challenges
◦ Diversity of cultures is creating a lot of challenges and
opportunities. The difficult situation is to deal with the challenges
and to be become more effective in job performance. The training
imparted is with the objective to deal the challenges without any
difficulty or less difficulty.
◦ In this type of training the methods, techniques, strategies, and
practices used in different countries workplace are highlighted.
The workforce is made aware regarding those things and in turn
can be applied in future working.
◦ It explains the challenges arose due to cultural diversity, suggests
ways to deal with such challenges and provides possible solution
to those challenges so that the effectiveness of cross- cultural
teams can be improved.
◦ This ultimate would contribute to cooperation, smooth working,
and effective communication.
 Due to globalisation in business activities, a lot of job
opportunities are made available across the world. The
multinational companies during their business have
employed talented employees from different countries.
The workforce due to this has become highly diversified.
The management faces an uphill task to deal with this
Type. 2: diversified manpower.

Training for For that purpose, the management is provided training to

develop awareness regarding cultural elements, values and
Diversified behaviour. Human resource management team deals with
the people and this training is especially useful for them.
Workforce With proper knowledge of employees and their cultural
background the HR manager finds himself in the position
to deal with people from various cultural backgrounds.
This helps a lot in understanding people and contributes to
maintaining good relationship at workplace. The peaceful
working improves the quantity and quality of the
performance.
  This depends about the business. When a company is having
business in a particular country, there is need to know the
culture of that country only.
 Training should be conducted to create awareness of culture of
that country only.
 The training should be provided regarding geographical

Type. 3: location, climate, culture, economy, behaviour of people of that

countries, consumption pattern, social and moral values, etc.
Training on  This would create awareness of managers and help in dealing
the customers, clients, partners, employees and consultant. If the
Specific knowledge regarding the specific country background is good,
then difficulties would not be faced by dealing managers.
Country  This training is mainly for the managers working in that specific
country or visiting to that country.
 This training covers, in details the values, ethos, morals,
behaviour and business practices and customs of a particular
country or an ethnic group.
 Training is provided to the managerial staff for
managing the business activities across the
world in diversified cultures and manpower.

Type. 4:
Training in The different practices, methods, techniques,
strategies, and philosophy used by management
Management team in different countries are highlighted.
Practices
It enables the management to understand business
management activities across the global markets and
manage, guide and supervise the cross-cultural teams.
This would help in performing the tasks smoothly
without any difficulty.
 For finalizing a deal relating to business they are involved
in negotiation.
For example, deciding partners, mergers, acquisitions,
joint ventures, dealers, vendors, and employees the
negotiation process is involved.

Type. 5: In this type of training awareness is creating regarding

cultural backgrounds and negotiation skills developed to
Training for deal with cross-cultural parties.
This training is of a special type and helps to equip with
Conducting negotiation skills relating to specific culture, negotiating
Negotiations team, clients, customers, employees.
Due to developed negotiation skills the deals can be
finalized effectively, or settlement can be made by
negotiating on terms and conditions applicable to the
deals.
Without proper negotiation skills the agreements,
settlements and deals cannot be finalized properly.
Finally, these affect the business performance
 Cross Cultural Training Process

01 02 03
Creating Providing Providing
Cross- Cross- Cross-
Cultural Cultural Cultural
Awareness Education Coaching
 The first step in this process is to create
cross-cultural awareness.

When employees are working people of

Step. 1: different cultures do not know elements of
culture of own and of others.
Creating Cross-
Cultural They should be educated regarding own
Awareness cultural factors which affect their own trust,
belief, attitude, perception and
understanding.

Cross-culture education is very well helpful

for developing better relationship and even
for business partnership and alliances.
 Step. 2: Providing Cross-Cultural Education
For diversified workforce, the employees are provided education in the field of
management in different countries.
The objective of this education is to provide knowledge to the employees relating to
management of the companies in different countries.
It helps to create awareness regarding companies in various countries and cultures
manage their employees and projects and business.

It provides knowledge about different strategies, methods and management processes

used by various companies in different countries.
It provides knowledge about the culture effects on business and people behaviour. It
highlights the differences in different countries in these activities.
 When company is performing its business in different
countries of diverse culture, facing may cultural issues to
solve. The knowledge of managers is not sufficient to
handle it effectively. They need coaching or consultation
from experts of that country.

Step. 3: If the coaching or consultation is provided then it would

bring changes in thinking, attitude, and problem-solving
Providing vis-a-vis cross-cultural issues.
Cross-Cultural If that is not available timely then it may become a
bottleneck in cross-border mergers, acquisitions, FDI,
Coaching and other business activities.

They need help from experts from that country so that

the cultural issues can be handled effectively. Different
methods for this purpose can be used as per need of the
situation. The methods of providing coaching or
consultation vary from culture-to-culture.
THANK YOU