Quantitative and
Qualitative
Research
LESSON 3
OBJECTIVES
1. Differentiate quantitative from qualitative research;
and
2. Provide examples of qualitative research in areas of
interest.
Take a look on the
comic strip below. Can
you distinguish the
difference between the
two panels?
Research
Methodology
Quantitative Qualitative
Method Method
Quantitative Research vs Qualitative
Research
Cristobal & Cristobal (2 017) f r o m the S ocial S c i e n c e R e s e a r c h E x t e n s i o n Institute
( S S R E I ), U niversity o f t h e Philippines (UP)-Baguio (2009).
Quantitative Research Qualitative Research
Aims to characterize trends and Involves processes, feelings, and
patterns motives (the why’s and the how’s)
and produces in-depth and holistic
data
Usually starts with either a theory Usually concerned with generating
or hypothesis about the hypothesis from data rather than
relationship between two or more testing a hypothesis
variables
Uses structured research Uses either unstructured or semi-
instruments like questionnaires or structured instruments
schedules
Quantitative Research vs Qualitative
Research
Quantitative Research Qualitative Research
Uses large sample sizes that are Uses small sample sizes chosen
representatives of the population purposely
Has high output replicability Has high validity
Used to gain greater Uses more flexible processes
understanding of group
similarities
Methods include census, survey, Methods include field research,
experiment, and secondary case study, and secondary
analysis analysis
H e re is a simple example o n h o w you can apply t w o methods differently o n the
s a m e research question, “ H o w satisfied are students with their studies?
QUALITATIVE RESEARCH 1:
K-Pop Apocalypse: Invading Filipino Cultures
This study aimed to explore why Filipino cultures
are invaded by the K -Pop mania. In this research, the
r e s e a r c h e r u s e d s u r v e y a n d d e s c r i p t i v e m e t h o d to
determine the reasons and venues of where Filipinos
w o u l d usually find out a b o u t K -p o p . T h e ir a n s w e r s
w ould then help the researcher gather data on the
a w a r e n e s s o f the r e s p o n d e n t s r e g a r d in g K -p o p a n d
h o w it has penetrated their life a n d culture.
QUANTITATIVE RESEARCH 1:
K -Pop Comparative Assessment on the Full
Implementation of Senior High School
Curriculum among Private and Public Schools
This study aimed to investigate the impact of the
respondents’ expectations a n d apprehensions o n the
effectiveness of the full implementation of S H S
curriculum. Comparative assessment of the program w a s
c o n d u c t e d b e t w e e n private a n d p u b l i c s c h o o l s w i t h
s t u d e n t s , p a r e n t s , t e a c h e r s a n d p r i n c i p a l s a s respondents.
To give comprehensive analysis, interpretation and
implication o f data, w e i g h t e d mean, t-test, A N O VA and
Pearson r were employed.
QUALITATIVE RESEARCH 2 :
Livelihood Aspirations and Life Struggles of Badjao People
T h i s s t u d y a i m e d to discover the livelihood
aspirations a n d life struggles of B a d j a o people in the
2 1 s t c e n t u r y g e n e r a t i o n . I n this e t h n o g r a p h i c
research, the researcher employed participant -
observation with a combination of unstructured
interviews as tools in acquiring data. This involved the
u s e o f b e h a v i o r a l analysis a n d r e c o r d i n g o f th e
information g a i n e d f r o m participating a n d observing
QUANTITATIVE RESEARCH 2 :
Use of Supplemental Learning Materials in
Improving Students’ Academic a n d Attitudes in Pre-
Calculus
This study aimed to determine the effect of simplified supplemental
learning materials in improving students’ achievement and attitudes
towards Pre-calculus. Quasi-experimental research design was employed
with 70 students as subjects of the study. Mean Percentage Score (MPS),
weighted mean and t-test were applied to describe data and make good
inferences about the experimentation. The researcher used the gathered
statistical data to analyze and interpret the achievement and attitudes of
students on using the supplemental learning materials in Pre-Calculus.
A SS E SS M E N T
Direction: Read and analyze the following characteristics of
research method carefully. Classify whether it is for QUANTITATIVE or
QUALITATIVE.
__________ 1. Aims to characterize trends and patterns
__________ 2. Applies more flexible processes
__________ 3. Gains greater understanding of group
similarities
__________ 4. Follows structured processes
__________ 5. Employs structured research instruments
A SS E SS M E N T
Direction: Read and analyze the following characteristics of
research method carefully. Classify whether it is for QUANTITATIVE or
QUALITATIVE.
__________ 6. Chooses small sample sizes purposely
__________ 7. Focuses on greater understanding of individual
differences
__________ 8. Administers either unstructured or semi-
structured i n s t r uments
__________ 9. Provides deeper context and meaning
__________ 10. Starts with neither a theory nor hypothesis
What I Can Do
C o m p a r e and contrast the t w o broad categories o f research b y using the Ve n n
d i a g r a m b e l o w . Wr i t e th e distinctive characteristics o f quantitative r e s e a r c h in the left circle
a n d qualitative research in the right circle.
QUANTITATIVE QUALITATIVE
R e s e arch
M e t hods
ASSIGNMENT
Using a n y available online or printed resources, find at least five
research titles conducted b y their respective researcher/s. Then,
identify whether the study utilized qualitative or quantitative method.
Use the given table below and accomplish it on your notebook.
Research Titles Researcher/s Type of Method Used
1.
2.
3.
4.
5.
