QUANTIFYING VALUE PROPOSITION -Voice Analysis & Sound Therapy
Top Priority: Emotional well being
Parameters studies As in State Scores
Possible state scoresChange/Improvement
Stress/Anxiety 8 3 60 % reduction
Sleep 3 7 133 %
Emotional Stability 3 7 Improvement
Body energy levels 2 7 133 %
Social adaptability 4 7 Improvement
Coping up 3 7 250 %
Long Term Benefits 1 8 Improvement
75 %
Improvement
133%
An Overall Improvement- Perceived Value - 212 %
Improvement
700 %
Combining all Parameters together and looking up at the over all emotional well
being , we can say that the % change between the 2 states , that is:Improvement
As in and
Possible state is 212 %.
MARKET
Based on our PMR -2 Market Segmentations
SEGMENTATION
were:
Personal Wellness Corporate Wellness Early
Seekers Initiators detection is
Defines the End user Persona Key to
well avoiding
Absence
from duties
Our PMR Points to High Prevalence of
and loss of
productivity
Stress/Anxiety
The
Trigger
INDIVIDUALS ABOVE 25 STUDENTS-AGE: 10-25
YEARS YEARS
Personal wellness seekers Performance /Memory
Emotional Healing Seekers Concentration and focus
Working Professionals Confidence/Peer pressure
Stress/Anxiety
MARKET SIZING – DEFINING
TAM-PANUNITS
COUNTABLE INDIA -Population of : Approx
142 crores
INDIVIDUALS ABOVE 25 STUDENTS-AGE: 10-25 YEARS-
YEARS-URBAN URBAN
Population: Approx Urban Population: Approx
71,00,00000
71,00,00000
Earning Middle class : 29%- Population below 25 years: 20
20,59,00,000
%-14,20,00,000
TAM TAM
SIZE SIZE
Rs Rs
57,18,87,25.000/- 3,55,00,00,000/-
REVENUE GENERATION
B-2-C
Direct to end User Subscriptions In App Purchases Health /wellness programs
Freemium model Access to Immunity Scores Fitness app
advance Organ Risk Health
Attract users features Prediction Platforms
with a free, Continuous Disease
limited-feature monitoring progression
version Personalized mapping
Encourage health Guided meditations
them to insights Bach flower
upgrade to a Individual recommendations
paid subscription Aroma oil
subscription for s recommendations
more advanced Healthcare Crystal
analysis, Provider recommendations
reports, and subscription Neuro transmitter
support. Guided diets
meditations
B-2-B
REVENUE GENERATION
API usage White Label solutions Wearable device Integration Corporate wellness
That allows other Charged on the basis of Integration on
businesses to subscriptions Subscription
That other companies can
access and use basis
rebrand and use as their
Employee wellbeing
voice analysis
own.
Personalized Health
technology in One time fee with
Insights
their own monthly Royalty
Subscriptions Wellness/ Health
Applications.
assessment
Personalized Health Early Stress Detection
Charged on the Insights Enhanced Employee
basis of Mental Health engagement
usage/One
Healthcare assessment
time/subscriptio Stress Detection
ns Wellness /fitness Health alerts
Insurance
Aging & Senior care
Tele-health
Health/Lifestyle Apps
Clinical labs &
Mental Health Services
Diagnostics
GROWTH STRATEGY
B-2-C
User Education and
Awareness
Direct-to-Consumer Marketing User-Friendly App Development Freemium Model
Approach: Develop a user-
friendly mobile application for
Approach: Launch educational Approach: Implement targeted Approach: Offer a
individuals to easily conduct
campaigns targeting the general marketing campaigns directly freemium model or
voice analysis at home.
public to increase awareness about addressing consumers.
the benefits of voice analysis in early trial periods to
Tactics: Utilize digital advertising, encourage user
Tactics: Incorporate intuitive
disease detection. content marketing, and SEO to reach adoption.
interfaces, provide clear
potential users seeking preventive
instructions, and ensure
Tactics: Utilize social media, online health solutions Tactics: Allow users to
seamless user experiences
content, and partnerships with
experience the
health influencers to reach a wide Customer Loyalty Programs
Approach: Implement
audience. benefits before
loyalty programs to retain
committing to a
and reward long-term
subscription, fostering
users.
trust and interest
Tactics: Offer discounts on
extended subscriptions,
exclusive features, or
referral incentives.
GROWTH STRATEGY
B-2-B
Corporate Wellness Healthcare
Collaboration Partnerships
Employee Health Screenings Employee Assistance Programs
Approach: Partner with Approach: Forge Approach: Offer on-site or
companies to integrate voice partnerships with remote employee health
Approach: Provide tailored EAPs
analysis into their corporate healthcare screenings using voice
with a focus on preventive health
wellness programs. professionals, clinics, analysis.
using voice analysis.
and hospitals.
Tactics: Customize wellness Tactics: Conduct
Tactics: Offer counselling services,
packages that include voice Tactics: Provide workshops, webinars, or
stress management tools, and
analysis for early detection, training, support, and events to educate
personalized health insights to
stress management, and collaborative tools to employees about the
support employees' overall well-
overall employee health. integrate voice analysis benefits of early disease
being
into their diagnostic detection and encourage
practices with Health Insurance
Integration participation.
Providers
Approach: Collaborate with health insurance
companies to include voice analysis as part of
corporate health insurance plans.
Tactics: Showcase the potential cost savings and
improved health outcomes for insurers and
businesses.
WHAT WE ARE LOOKING FOR?
An Investment of Minimum
INR 10 Cr
Research and development
Voice Biomarkers as future lab tests
Marketing
App development- Phase 2 onwards
Machine learning
Noise reduction
Integration of Alexa- Paid Subscription and API integration
New Podcast channel: Various subscriptions required: Apple
podcast etc
Web based applications and software
CRM for data management
Creating a health care platform like lybrate, practo
Complete automation
Platform for Telemedicine
