DIGITAL COMMUNICATION
AND MEDIA LITERACY
CHAPTER 7
2CS-A
PURPOSIVE COMMUNICATION
1. Introduction to Digital Communication
2. The Evolution of Communication Technology
3. Importance of Digital Communication in Society
4. Understanding Media Literacy
5. Components of Media Literacy
Overview 6. Role of Social Media in Digital Communication
of Digital 7. Ethics in Digital Communication
Communication 8. Misinformation and Fake News
and Media Literacy
9. Future of Digital Communications
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INTRODUCTION TO DIGITAL
COMMUNICATION
Digital Communication Defined: Digital
communication encompasses electronic
exchanges across platforms, diverging from
traditional face-to-face interactions.
Interactivity and Engagement: Unlike traditional
methods, digital communication fosters real-time
interactivity, enhancing audience engagement
and feedback capabilities.
1. Global Connectivity Impact: The digital age
facilitates unprecedented global connectivity,
transforming societal norms and
communication landscapes dramatically.
THE EVOLUTION OF COMMUNICATION
TECHNOLOGY
INVENTION OF THE TELEGRAPH AND THE RISE OF THE
PRINTING PRES RADIO INTERNET
ADVANCEMENT
The printing press The telegram and radio The development of the
revolutionized information introduced instant internet transformed
dissemination, enabling communication, laying communication
mass production and foundational technologies paradigms, integrating
accessibility of written for subsequent digital multimedia and creating
content innovations. global digital communities.
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IMPORTANCE OF DIGITAL
COMMUNICATION IN SOCIETY
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GLOBAL INFORMATION
ACCESS
Digital communication democratizes
information access, bridging
knowledge gaps and fostering
global educational opportunities
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WORKPLACE TRANSFORMATION
Remote collaboration tools redefine
workplace dynamics, enabling
flexible work arrangements and
enhanced productivity across
borders.
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SOCIAL INTERACTION
EVOLUTION
Digital platforms reshape social
interactions, influencing
relationships, community formation,
and personal engagements
significantly
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UNDERSTANDING MEDIA
LITERACY
• Defining Media Literacy: Media literacy encompasses the ability
to critically analyze and assess various media content effectively.
• Navigating Information Overload: In a saturated digital
environment, media literacy equips individuals to discern credible
information from
misinformation.
• Fostering Critical Thinking: Developing analytical skills through
media literacy enhances decision-making and responsible
engagement in digital
dialogues.
COMPONENTS OF MEDIA LITERACY
• Accessing Media Content: Developing the capability to find and retrieve
relevant media content is crucial for informed communication.
• Analyzing Media Messages: Critical analysis of media messages enables
individuals to unpack biases and derive nuanced interpretations effectively
• Creating Media Responsibly: The ability to produce diverse media content
encourages responsible communication and expression within digital contexts.
ROLE OF SOCIAL MEDIA IN DIGITAL
COMMUNICATION
• Social Media Benefits: Social media enhances connectivity and
collaboration, fostering relationships in personal and professional
environments efficiently.
• Communication Challenges: The immediacy of social media can lead to
misunderstandings and conflict, compelling users to navigate
complexities.
• Professional Branding: Platforms enable individuals to curate professional
identities, increasing visibility while necessitating careful online
reputation management.
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ETHICS IN DIGITAL
COMMUNICATION
• Privacy Concerns: Digital communication raises critical
privacy issues, challenging individuals to safeguard their
personal information online.
• Informed Consent: Obtaining informed consent is vital for
ethical online interactions, ensuring users understand data
usage and sharing
practices.
• Information Authenticity: The authenticity of online information
is paramount; misinformation can significantly undermine trust
and societal stability.
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MISINFORMATION AND FAKE
NEWS
• Misinformation Prevalence: Misinformation and fake news
proliferate rapidly in digital spaces, distorting perceptions and
undermining informed decision-making.
• Public Perception Effects: Exposure to false information can
drastically alter public sentiment, shaping societal beliefs and
influencing behavior.
• Combating False Information: Individuals play a crucial role in
identifying and challenging misinformation, promoting media
literacy and critical discourse.
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FUTURE OF DIGITAL
COMMUNICATION
• Emerging Technologies: Advancements in artificial intelligence
and virtual reality will revolutionize how we interact digitally.
• Media Consumption Shift: A trend towards personalized
content delivery will redefine how audiences consume digital
media effectively.
• Societal Impacts: Future digital communication may challenge
social norms, affecting interpersonal relationships and
community structures.
MEMBERS:
