7 ways you can use Facebook Custom Audiences to grow your business

ways you can
use Facebook
Custom
Audiences to
grow your
business
Image: http://bit.ly/1xUu1lX

Have you ever
heard of
Facebook
Custom
Audiences?

It’s a pretty powerful
tool that allows you to
reach existing or new
customers on
Facebook using
customer information
you already have.

But what does
that mean,
exactly?
Image: http://bit.ly/1xCBfMZ

Here are 7 ways you
can use Facebook
Custom Audiences to
grow your business
Image: http://bit.ly/1EZIBJA

#1
To grow
your fan
base
Upload your CRM data and
you can target that group of
people during your paid social
campaigns. This lets you turn
email subscribers into
valuable new Facebook page
likes.
Image: http://bit.ly/1zCLO0n

#2
To extend
your post
reach
Organic reach is often low,
requiring you to promote your
posts. But with CRM data you
can reach individual users
who have already expressed
interest in your brand.
Image: http://bit.ly/1uIyHLi

#3
To retarget
website
visitors
Customers often become distracted
during the purchasing process and
can drop off your website.
Retargeting ads can remind them
of what they were looking at and
bring them back to your site to
complete the purchase.
Image: http://bit.ly/1F2WHvy

#4
To cross-sell/
upsell
your
products
Knowing which products a
customer has purchased
before gives your brand the
opportunity to upsell a
complementary item to
existing customers through
Facebook.
Image: http://bit.ly/1uQ1I7k

#5
For cross-device
retargeting
Many customers will research a
product on a mobile device but
purchase on a desktop. With
custom audiences you will be able
to extend this behaviour; promote
further browsing to mobile users,
or trigger a sale with desktop
users.
Image: http://bit.ly/1ynQciQ

#6
To build new
customer
audiences
Lookalike audiences allow advertisers
to create groups similar to existing
customers based on their
demographic and interests. Since this
new audience is similar to your current
one, it will be more interested in what
you have to say.
Image: http://bit.ly/1ySjupV

#7
To profile
your
customer
base
Brands can apply targeting filters on
custom audiences to discover a
huge amount about existing
customer demographics and
interests. These insights can then
be used to inform business
objectives and decision-making.
Image: http://bit.ly/1AhuNfs

Facebook Custom
Audiences is
currently
underutilised by
advertisers.

But it can
benefit both
brands and
customers. Yay!

Brands benefit from
targeting the exact
customers they want to
reach, allowing them to be
more efficient with
advertising spend.

Customers benefit
from being served
more relevant
advertising, from a
brand they have
previously engaged
with.
Image: http://bit.ly/1qWeGvp

Got feedback or
questions?
Let us know:
@1000heads

7 ways you can use Facebook Custom Audiences to grow your business

More Related Content

What's hot (20)

Viewers also liked (10)

Similar to 7 ways you can use Facebook Custom Audiences to grow your business (20)

More from 1000heads (10)

Recently uploaded (20)

7 ways you can use Facebook Custom Audiences to grow your business

Editor's Notes