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Sameer Mathur

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Making the most of a polarizing brand
THE CREATIVE THAT CRACKS THE CODE
Internship under Prof Mathur
For mobiles, think apps,not ads
Brands Versus Private labels : Fighting to win
Case study on Goodyear: The Aquatred launch
Revitalize brands
Gino sa
Case analysis :Gino SA distribution channel management
What are brands good for, Niraj dawar
Brand is forever
What Are Brands Good For?
Whatarebrandsgoodfor
Ginosa