Seo by abhilash
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The document is an introduction to search engine optimization (SEO) by Abhilash Mahanta, explaining its purpose to improve search engine rankings through various strategies. It details how search engines function, highlighting the importance of links for crawling and indexing web pages, and outlines key SEO strategies such as keyword usage, content creation, and promotion. The document emphasizes the significance of content as essential for information on the internet.
Seo by abhilash
- 3. Hello! I am Abhilash Mahanta and I am a Digital Marketing Executive @ Talent corner
- 4. SEO? SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings O E S
- 5. Lets take the example of GOOGLE, as it holds more than 70% of share on search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. • In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to the
- 6. How does SEO Functions? Search engines have two major functions: 1) crawling and 2)Building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.
- 7. Spiders or Crawler? Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. • Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. • Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query
- 9. 5 Main Strategies Keywords Creating contents around the keywords Optimixe content around a primary keywords Promote your contents Earn links to your content
- 10. What are keywords? A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.
- 12. 2 Main types Board Long Tail
- 13. How to determine the best keywords? • Make a list of keywords your buyers persona would search for • Expand the list by searching the web for alternatives • Determine which keywords people are using to find your content
- 14. Contents,what are they? NO content=No internet
- 15. Contents Content is defined by 1)Purpose 2)Format 3)topic
- 18. Thanks! Any questions? You can find me at [email protected]