Personal Information

Organization / Workplace

Greater New York City Area United States

Occupation

Customer Experience Champion - CCXP | Strategy Consultant | Agile Marketing Executive | Big Data Analytics

Industry

Advertising / Marketing / PR

About

Agile marketer and customer champion blending top-tier strategy consulting with classical CPG training to lead teams in designing Customer Experiences CX that drive loyalty and profits. IGNITES SUSTAINABLE GROWTH FROM THE "OUTSIDE IN" Data-driven innovation that uses customer research, consumer segmentation and big data analytics to focus organizations on the “Voice of the Customer” VOC. Leading new product development for over 30+ new products, services, categories & channels. USES INGENUITY TO BUILD BRANDS, BUSINESSES, AND INTELLECTUAL CAPITAL • Building brand Diet Pepsi from decline to +8% through integrated marketing plan and high-impact advertising and cross-channel marketing. • ...

Contact Details

Presentations(3

Customer Journey Mapping - Benefits & Getting Started
 
Harnessing Big Data For Marketing Results
 
Quantifying the Dollar Impact of Sharing
 

Documents(3

Consumers' Mandate to CPG Marketers - Use Your Corpus Callosum!
 
Return on sharing quanitfying the monetary value of social sharing- final
 
Return on sharing quanitfying the monetary value of social sharing