Safety check IoT Automobile

Accenture Technology Delivery Innovation Summit
Internet of Things (IoT) #4558
27th Feb 2015

2Copyright © 2015 Accenture All rights reserved.
Safety Check

Research Data –
How Leading-edge consumers are driving the Connected Car Market
Copyright © 2015 Accenture All rights reserved. 3
People in
Brazil, Germany,
Russia, UK,
US and China
shared their
Views.
1st Ultra Safe 2nd Data Tracker
7th Autonomous Driving5th Home to destination 6th Self-Sufficient
3rd Entertainment 4th Life Manager

Copyright © 2015 Accenture All rights reserved.
4
Value Drivers

5
The web of
connected
devices known
as the Internet of
Things is set to
“explode” this
year, reaching
almost 5bn items
The number of connected
devices in on track to
increase by 30% in 2015 to
4.9bn things before
growing fivefold to 25bn
by 2020
- Gartner
“dramatic increase in
vehicle connectivity” that
is “transforming the
automotive sector” could
boost the value of the
global market for
connectivity components
and services to €170bn
(£127bn) by 2020
- McKinsey
Out of Almost 2,000
new car buyers
surveyed, also found
that 13% of people
would immediately rule
out buying a new car
without internet access.
More than 5,000 people
surveyed found that ½ of
consumers would
consider connected
features a key part of
their next car purchase,
with 70pc interested in
using or already using
connected car services.
- Telefonica
Value Levers

CMT-COMMS Idea Owner: Akshank Shah
Idea No: 4558 Safety Check
Category: IoT Internet of Things
According to regular surveys conducted by NHTSA, it is found that
death toll has been rising due to 3 specific reasons:
•Haphazard Driving
•Drink-and-Drive crashes
•Sleep-related crashes
Also, in case of accidents coincidently happening in remote areas;
emergency facilities could not reach in time at the spot causing
uncertain death.
What is the challenge / opportunity?
Illustration- As-is
Safety Check, a mobile application/solution integrated across the
smart/digital ecosystem of driver's Smartphone, smart band, car’s
infotainment system and various other IoT devices that could
remotely sense & trigger actions along with continuous data logging
over cloud to provide remote assistance in time of emergency.
Estimated:
63% would welcome a fatigue warning solution in their vehicles
Vehicle crashes cost more than an estimated $37 billion annually
What is the idea ?
Illustration- To- be
6

Safety Check ... a connected car solution
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A V T

8Copyright © 2015 Accenture All rights reserved.
Fatality

9
Drowsy Driving Epidemic

10
IoT system-in-place
BAC Sensor
Sleep
Detection/
Haphazard
Driving
Weight
Detection
Telematics.
Global
&Remote
Services
Infotainment
SystemAdvanced
Diagnostics,
Maintenance
& Control
Mechanism

11
Standalone Suggestions
Sleep Detected+
Find Some Food
Locate restaurants that are near you! A
simple list of restaurants that are open and
near your current location- based on your
Smartphone/Car GPS setting.
Grab A Room
Locate hotels near you if you decide
that beats other sleeping options for
the night!
Call A Cab
Push-button cab service for quick
and easy access to a local cab
service near you.
Designated Driver
Push-button chauffeur service
to drive you home safely at your
comfort.
Ask a favour
Lets you select one of your contacts directly from
the app if you need a little help getting home.

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Waspmote detection by Meshlium

Understand ‘As Is’
Develop Financial Models on
Value-Cost implications
Develop Operating Model for
proposed idea
KeyActivitiesKeyDeliverables
Development of Proof of Concept: The journey
Steps
• Conduct research on our
automobile communication
strategy approaches based on
existing infrastructure and
possibilities.
• Create hypotheses
• Develop Exploratory Survey to
capture internal understanding of
As-Is
• Analyzing the survey and develop
insights(statistically)
• Create use cases and articulate
scenarios to illustrate:
- How will we use alcohol sensor?
- How will the communication
network work?
• Detail the key requirements for
car safety setup – key skills and
capabilities
• Envision the future, ‘To Be’ of Car
Safety Model
• Identify opportunities and To-Be
for ‘go digital’
• Detail the Car Safety model with
various options: centralized,
distributed, hybrid
• Develop process flow of system
based on driver’s response
• Define usage situations for the
operating model
• Validated List of Hypotheses
• Survey results and interpretations
of what it means for: IDC/GDN/
Accenture
• White spaces & opportunities
• Inventory of Use Cases for the
PoC: ‘Drunk Driving’ and ‘Drowsy
Driving’ scenario
• ‘Drunk Driving’ scenario
illustration deck
• Operating Model construct
• Demo Video/Telestration of Car
Safety model in action
Develop Use cases:
‘To be’ Landscape
• Carry out the cost-benefit analysis
of the idea commercialization
(cost, return)
• Plan to realize value
• Value Analysis of the idea
• Roadmap for idea productization
Week 3 Week 4 Week 5 Week 1 Week 2 Week 3 Week 4
JAN’15 FEB’15
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Connected Cloud and AVT as a Service
Disruptive Shift
“To bring disruptive
shift in Transportation
Industry by building an
integrated ecosystem
with IoT solutions that
can advantage from
both unified
communication
channel and still be
self-reliant.”

Current & Future Forecasts
$“World Govs, lawmakers, automobile & SoC manufacturers,
IT & Hardware solution providers, local bodies stand to
address the next wave of disruption with IoT.”
- Akshank Shah

Safety check IoT Automobile

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