Think 2018 / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 1
A true story about how to
accelerate a digital
transformation.
Bernhard Götze
Chief Information Manager
Apleona
Aleksandar Francuz
Director Watson & Cloud Platform
IBM
Berlin, September 2018
Alexandra Rynne
Incumbent
Disruptor
Group Name / DOC ID / Month XX, 2017
Incumbent
Disruptor
Group Name / DOC ID / Month XX, 2017
• Use your structured
and unstructured data
and empower it by AI
• Embed AI into your
business processes
• Empower people with
digital intelligence
and generate a
greater customer
experience
IBM Cloud / © 2018 IBM Corporation
76% 70%of consumers
expect companies
to understand
their needs and
expectations
of customers say
understanding how
they use products and
services is very
important to winning
their business.
80%of ‘leaders’ (reinventors) report they’re
very effective at uncovering new or unmet
customer needs using data
4
Clients expect more,
and today’s enterprises
must respond to compete
Sources: Salesforce, State of the connected customer report; IBM Global C-Suite Study
IBM Cloud / © 2018 IBM Corporation 5
Your journey is unique
• Industry-specific apps
and workloads
• Client and partner data
• Culture and processes
IBM Cloud / © 2018 IBM Corporation 6
IBM has helped thousands of clients realize
the benefits of digital transformation
IBM Cloud / © 2018 IBM Corporation 7
Get started with
the IBM Garage
• Collaborate and build new &
engaging client experiences
• Apply disruptive technologies,
including AI, IOT, Blockchain
• Gain new methods, from
design thinking, to agile dev,
& lean startup
IBM ReThink
5 HYPOTHESIS ON DIGITIZATION
Bernhard Götze, CIO
APLEONA Group
9
APLEONA AT A GLANCE | Leading European real estate and facility
manager with > 20.000 staff in > 30 countries with ~ € 2bn turnover
Page 9September 2018 APLEONA Digital Ecosystem
Real Estate Management
Facility Management
Building Technology
Interior Fitouts
COUNTRIES
worldwide
turnover in 2018
€
2bn
OUR SERVICES
20.000
30
STAFF
10
HYPOTHESIS 1 | If you want to get closer to the Business, you have
to get rid of your old on premise IT-Infrastructure
Page 10September 2018 APLEONA Digital Ecosystem
Our legacy IT-infrastructure did not cover most of it
What we face(d) at APLEONA-IT
≡ Increasing costs
hardware, software / security-updates, maintenance, etc.
≡ Changing infrastructure requirements
easy to manage, highly available (24/7) and redundant
immediately scalable (up- & down)
≡ Increasing customer expectations
access to top-edge, enterprise-class technology - for everyone
support of international business
collaboration requirements such as cloud-based workflow (file
sharing, full visibility to all etc.), real time updates etc.
11
HYPOTHESIS 2 | A cloud-infrastructure is the foundation and also
the safeguard for all digitization and innovation efforts
Page 11September 2018 APLEONA Digital Ecosystem
APLEONA Cloud
powered by IBM
ERPFinance Digital Ecosystem
APLEONA Cloud
≡ APLEONA follows a “Cloud First” Strategy
≡ Secured, flexible, scalable, reliable and
international roll-out ready
12
HYPOTHESIS 3 | Don‘t fear giving away „The whole thing“
Page 12September 2018 APLEONA Digital Ecosystem
≡ Warum keine Angst vor der Abgabe von
ganzen Themen / Hemmschwellen
≡ Increasing invest into compliance and
security - but we will never be able to invest as much
as any cloud provider will
≡ Give away what works best
Do not trap your staff in maintenance with diminishing
knowledge gain
≡ Empower and enable your business to
become more competitive
(new, mobile and/or digital services)
≡ Move your INTERNAL staff
(from “maintenance” to “creation”)
13
HYPOTHESIS 4 | Innovation through process optimization is a much
more powerful USP than increasing hardware performance
Page 13September 2018 APLEONA Digital Ecosystem
≡ USPs gained from process improvements are more valuable
(compared to those from better hardware)
≡ Better or faster hardware will not generate more sales
(but innovation and new digital processes will)
≡ Make your homework by means of „cleaning up“
(and then get rid of everything you don‘t need anymore)
≡ Digital Transformation means transforming processes
(software – not hardware)
HYPOTHESIS 5 | Get your team on board and stay ahead of the race
September 2018 APLEONA Digital Ecosystem Page 14
≡ xxx
≡ Establish constant change management
≡ Empower and integrate your internal staff
≡ Educate your staff and yourself
≡ Stay ahead and in the driver seat
CHANGE
EDUCATE
EMPOWER
DECIDE
ACHIEVEMENTS | Chance your environment and create your own
Digital Ecosystem which might help to disrupt your industry
September 2018 APLEONA Digital Ecosystem Page 15
≡ Cloud environment quickly adopted
nobody wants to miss it
≡ Agile methodologies and collaboration established
internal staff, experts from IBM Watson Garage and selected Start-Up‘s
and Proptechs
continuous generation of creative ideas
≡ Pull-effect created
team (has been) moved out of the comfort zone
scalable platform with an open API for 3rd party solutions (IBM,
Proptechs) established
innovation leadership with market ready, value-adding solution(s) in less
than 6 months created
define your vision
clean-up & standardize
reduce vertical integration
create room for innovation
APLEONA Digital Ecosystem „ONE“ | Ecosystem covers large variety
of facility management services to ease our customers‘ life
September 2018 APLEONA Digital Ecosystem Page 16
≡ Weather conditions /
forecast (climate mgt.)
≡ Seat occupation
(space management)
≡ Window open / closed
(security)
≡ Trash bin
(cleaning services)
≡ Food ordering
(catering services)
≡ Hydration
(plant services)
≡ Access
(security)
≡ Room occupation
(space management)
≡ Light on/off
(energy management)
≡ Documentation
(security)
≡ Temperature & Humidity
(climate mgt.)
ONE | All data from relevant objects connected will be collected in ONE
centralised cloud solution being accessible through a customer portal
June 2018 APLEONA Digital Ecosystem Page 17
CATERIN
G
TEMPERATURE
OCCUPANCYACCESS
COSTS
ENERGY
≡ The APLEONA Digital Ecosystem enables to
− collect
− store
− analyze
− publish
detailed IoT-data from all objects and services
connected
Maintenance Service
Cleaning Service
Concierge Service
Customer Service
Catering Service
Office Management
customer portalcustomer portalcustomer portalcustomer portal
≡ Start of development with parallel teams at IBM Cloud Garage
≡ Presentation of market-ready platform with ~10 starting
services on EXPO REAL on 08 October 2018 to customers
≡ Goal to start first (paid) implementation at customer in Q1/2019
≡ Incident ticketing
≡ Incident tracking
READY FOR THE FUTURE
Look and feel | APLEONA Digital Ecosystem „up & running“ after 6
month from start to „customer-ready-platform“
Page 18September 2018 APLEONA Digital Ecosystem
≡ Workstation /
locker reservation
≡ Availability
≡ Occupancy (heat maps etc.)
≡ Directions & navigation
Accelerate your digital transformation September 2018
Please note
20IBM Cloud / © 2018 IBM Corporation
IBM’s statements regarding its plans, directions and intent are subject to change
or withdrawal without notice and at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general
product direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment,
promise, or legal obligation to deliver any material, code or functionality. Information
about potential future products may not be incorporated into any contract.
The development, release and timing of any future features or functionality described for
our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks
in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the
amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration and the workload processed. Therefore, no assurance can be given that an
individual user will achieve results similar to those stated here.
Notices and disclaimers
21IBM Cloud / © 2018 IBM Corporation
Performance data contained herein was generally obtained in a controlled,
isolated environments. Customer examples are presented as illustrations of how those
customers have used IBM products and the results they may have achieved. Actual
performance, cost, savings or other results in other operating environments may vary.
References in this document to IBM products, programs, or services does not imply that
IBM intends to make such products, programs or services available in all countries in
which IBM operates or does business.
Workshops, sessions and associated materials may have been prepared by independent
session speakers, and do not necessarily reflect the views of IBM. All materials and
discussions are provided for informational purposes only, and are neither intended to, nor
shall constitute legal or other guidance or advice to any individual participant or their
specific situation.
It is the customer’s responsibility to insure its own compliance with legal requirements
and to obtain advice of competent legal counsel as to the identification and interpretation
of any relevant laws and regulatory requirements that may affect the customer’s business
and any actions the customer may need to take to comply with such laws. IBM does not
provide legal advice or represent or warrant that its services or products will ensure that
the customer follows any law.
© 2018 International Business Machines Corporation. No part of this document may be
reproduced or transmitted in any form without written permission from IBM.
U.S. Government Users Restricted Rights — use, duplication or disclosure restricted
by GSA ADP Schedule Contract with IBM.
Information in these presentations (including information relating to products that have
not yet been announced by IBM) has been reviewed for accuracy as of the date of
initial publication and could include unintentional technical or typographical errors. IBM
shall have no responsibility to update this information. This document is distributed
“as is” without any warranty, either express or implied. In no event, shall IBM be
liable for any damage arising from the use of this information, including but not
limited to, loss of data, business interruption, loss of profit or loss of opportunity.
IBM products and services are warranted per the terms and conditions of the agreements
under which they are provided.
IBM products are manufactured from new parts or new and used parts.
In some cases, a product may not be new and may have been previously installed.
Regardless, our warranty terms apply.”
Any statements regarding IBM's future direction, intent or product plans are subject
to change or withdrawal without notice.
Notices and disclaimers (continued)
22IBM Cloud / © 2018 IBM Corporation
IBM, the IBM logo, ibm.com, Watson, WebSphere and IBM Z are trademarks of
International Business Machines Corporation, registered in many jurisdictions worldwide.
Other product and service names might be trademarks of IBM or other companies. A
current list of IBM trademarks is available on the Web at "Copyright and trademark
information" at: www.ibm.com/legal/copytrades.html.
Information concerning non-IBM products was obtained from the suppliers of those
products, their published announcements or other publicly available sources. IBM has
not tested those products about this publication and cannot confirm the accuracy of
performance, compatibility or any other claims related to non-IBM products. Questions
on the capabilities of non-IBM products should be addressed to the suppliers of those
products. IBM does not warrant the quality of any third-party products, or the ability
of any such third-party products to interoperate with IBM’s products. IBM expressly
disclaims all warranties, expressed or implied, including but not limited to, the
implied warranties of merchantability and fitness for a purpose.
The provision of the information contained herein is not intended to, and does not, grant
any right or license under any IBM patents, copyrights, trademarks or other intellectual
property right.

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Accelerate your digital transformation September 2018

  • 1. Think 2018 / DOC ID / Month XX, 2018 / © 2018 IBM Corporation 1 A true story about how to accelerate a digital transformation. Bernhard Götze Chief Information Manager Apleona Aleksandar Francuz Director Watson & Cloud Platform IBM Berlin, September 2018 Alexandra Rynne
  • 2. Incumbent Disruptor Group Name / DOC ID / Month XX, 2017
  • 3. Incumbent Disruptor Group Name / DOC ID / Month XX, 2017 • Use your structured and unstructured data and empower it by AI • Embed AI into your business processes • Empower people with digital intelligence and generate a greater customer experience
  • 4. IBM Cloud / © 2018 IBM Corporation 76% 70%of consumers expect companies to understand their needs and expectations of customers say understanding how they use products and services is very important to winning their business. 80%of ‘leaders’ (reinventors) report they’re very effective at uncovering new or unmet customer needs using data 4 Clients expect more, and today’s enterprises must respond to compete Sources: Salesforce, State of the connected customer report; IBM Global C-Suite Study
  • 5. IBM Cloud / © 2018 IBM Corporation 5 Your journey is unique • Industry-specific apps and workloads • Client and partner data • Culture and processes
  • 6. IBM Cloud / © 2018 IBM Corporation 6 IBM has helped thousands of clients realize the benefits of digital transformation
  • 7. IBM Cloud / © 2018 IBM Corporation 7 Get started with the IBM Garage • Collaborate and build new & engaging client experiences • Apply disruptive technologies, including AI, IOT, Blockchain • Gain new methods, from design thinking, to agile dev, & lean startup
  • 8. IBM ReThink 5 HYPOTHESIS ON DIGITIZATION Bernhard Götze, CIO APLEONA Group
  • 9. 9 APLEONA AT A GLANCE | Leading European real estate and facility manager with > 20.000 staff in > 30 countries with ~ € 2bn turnover Page 9September 2018 APLEONA Digital Ecosystem Real Estate Management Facility Management Building Technology Interior Fitouts COUNTRIES worldwide turnover in 2018 € 2bn OUR SERVICES 20.000 30 STAFF
  • 10. 10 HYPOTHESIS 1 | If you want to get closer to the Business, you have to get rid of your old on premise IT-Infrastructure Page 10September 2018 APLEONA Digital Ecosystem Our legacy IT-infrastructure did not cover most of it What we face(d) at APLEONA-IT ≡ Increasing costs hardware, software / security-updates, maintenance, etc. ≡ Changing infrastructure requirements easy to manage, highly available (24/7) and redundant immediately scalable (up- & down) ≡ Increasing customer expectations access to top-edge, enterprise-class technology - for everyone support of international business collaboration requirements such as cloud-based workflow (file sharing, full visibility to all etc.), real time updates etc.
  • 11. 11 HYPOTHESIS 2 | A cloud-infrastructure is the foundation and also the safeguard for all digitization and innovation efforts Page 11September 2018 APLEONA Digital Ecosystem APLEONA Cloud powered by IBM ERPFinance Digital Ecosystem APLEONA Cloud ≡ APLEONA follows a “Cloud First” Strategy ≡ Secured, flexible, scalable, reliable and international roll-out ready
  • 12. 12 HYPOTHESIS 3 | Don‘t fear giving away „The whole thing“ Page 12September 2018 APLEONA Digital Ecosystem ≡ Warum keine Angst vor der Abgabe von ganzen Themen / Hemmschwellen ≡ Increasing invest into compliance and security - but we will never be able to invest as much as any cloud provider will ≡ Give away what works best Do not trap your staff in maintenance with diminishing knowledge gain ≡ Empower and enable your business to become more competitive (new, mobile and/or digital services) ≡ Move your INTERNAL staff (from “maintenance” to “creation”)
  • 13. 13 HYPOTHESIS 4 | Innovation through process optimization is a much more powerful USP than increasing hardware performance Page 13September 2018 APLEONA Digital Ecosystem ≡ USPs gained from process improvements are more valuable (compared to those from better hardware) ≡ Better or faster hardware will not generate more sales (but innovation and new digital processes will) ≡ Make your homework by means of „cleaning up“ (and then get rid of everything you don‘t need anymore) ≡ Digital Transformation means transforming processes (software – not hardware)
  • 14. HYPOTHESIS 5 | Get your team on board and stay ahead of the race September 2018 APLEONA Digital Ecosystem Page 14 ≡ xxx ≡ Establish constant change management ≡ Empower and integrate your internal staff ≡ Educate your staff and yourself ≡ Stay ahead and in the driver seat CHANGE EDUCATE EMPOWER DECIDE
  • 15. ACHIEVEMENTS | Chance your environment and create your own Digital Ecosystem which might help to disrupt your industry September 2018 APLEONA Digital Ecosystem Page 15 ≡ Cloud environment quickly adopted nobody wants to miss it ≡ Agile methodologies and collaboration established internal staff, experts from IBM Watson Garage and selected Start-Up‘s and Proptechs continuous generation of creative ideas ≡ Pull-effect created team (has been) moved out of the comfort zone scalable platform with an open API for 3rd party solutions (IBM, Proptechs) established innovation leadership with market ready, value-adding solution(s) in less than 6 months created define your vision clean-up & standardize reduce vertical integration create room for innovation
  • 16. APLEONA Digital Ecosystem „ONE“ | Ecosystem covers large variety of facility management services to ease our customers‘ life September 2018 APLEONA Digital Ecosystem Page 16 ≡ Weather conditions / forecast (climate mgt.) ≡ Seat occupation (space management) ≡ Window open / closed (security) ≡ Trash bin (cleaning services) ≡ Food ordering (catering services) ≡ Hydration (plant services) ≡ Access (security) ≡ Room occupation (space management) ≡ Light on/off (energy management) ≡ Documentation (security) ≡ Temperature & Humidity (climate mgt.)
  • 17. ONE | All data from relevant objects connected will be collected in ONE centralised cloud solution being accessible through a customer portal June 2018 APLEONA Digital Ecosystem Page 17 CATERIN G TEMPERATURE OCCUPANCYACCESS COSTS ENERGY ≡ The APLEONA Digital Ecosystem enables to − collect − store − analyze − publish detailed IoT-data from all objects and services connected Maintenance Service Cleaning Service Concierge Service Customer Service Catering Service Office Management customer portalcustomer portalcustomer portalcustomer portal
  • 18. ≡ Start of development with parallel teams at IBM Cloud Garage ≡ Presentation of market-ready platform with ~10 starting services on EXPO REAL on 08 October 2018 to customers ≡ Goal to start first (paid) implementation at customer in Q1/2019 ≡ Incident ticketing ≡ Incident tracking READY FOR THE FUTURE Look and feel | APLEONA Digital Ecosystem „up & running“ after 6 month from start to „customer-ready-platform“ Page 18September 2018 APLEONA Digital Ecosystem ≡ Workstation / locker reservation ≡ Availability ≡ Occupancy (heat maps etc.) ≡ Directions & navigation
  • 20. Please note 20IBM Cloud / © 2018 IBM Corporation IBM’s statements regarding its plans, directions and intent are subject to change or withdrawal without notice and at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
  • 21. Notices and disclaimers 21IBM Cloud / © 2018 IBM Corporation Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation. It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the customer follows any law. © 2018 International Business Machines Corporation. No part of this document may be reproduced or transmitted in any form without written permission from IBM. U.S. Government Users Restricted Rights — use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. This document is distributed “as is” without any warranty, either express or implied. In no event, shall IBM be liable for any damage arising from the use of this information, including but not limited to, loss of data, business interruption, loss of profit or loss of opportunity. IBM products and services are warranted per the terms and conditions of the agreements under which they are provided. IBM products are manufactured from new parts or new and used parts. In some cases, a product may not be new and may have been previously installed. Regardless, our warranty terms apply.” Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice.
  • 22. Notices and disclaimers (continued) 22IBM Cloud / © 2018 IBM Corporation IBM, the IBM logo, ibm.com, Watson, WebSphere and IBM Z are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at: www.ibm.com/legal/copytrades.html. Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products about this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the ability of any such third-party products to interoperate with IBM’s products. IBM expressly disclaims all warranties, expressed or implied, including but not limited to, the implied warranties of merchantability and fitness for a purpose. The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents, copyrights, trademarks or other intellectual property right.