Eloqua Integration with CRM and Oracle Sales Cloud
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This document discusses integrating Eloqua marketing automation with CRM systems like Oracle Sales Cloud. It describes how Eloqua allows two-way synchronization between its database and a CRM, capturing data from marketing activities and routing leads to sales. The key methods of syncing data between Eloqua and a CRM are inbound and outbound data flows. Inbound flows pull new/updated CRM records into Eloqua, while outbound pushes new Eloqua records to the CRM. Common ways to integrate the platforms are via native connectors, the Eloqua AppCloud, SOAP API, or flat file integration.
Eloqua Integration with CRM and Oracle Sales Cloud
- 1. Eloqua Integration with CRM & Oracle Sales Cloud Bhaskara Reddy Sannapureddy, Senior Project Manager @Infosys, +91-7702577769
- 2. Overview A way to transform Sales and Marketing with Eloqua provides an efficient and leading marketing automation and revenue performance solution. The CRM Integration is a great feature of two-way synchronization, which is a bi-synchronous relationship between the CRM system and Eloqua databases for the data captured through uploads and forms also in terms of activities like email opens, click-through, form submissions, and website visits. With this integration, we can build and manage the Eloqua database effectively by using marketing scores and can route the leads to Sales agents. Additionally, it measures marketing’s impact on business
- 3. Methods of Syncing Data Between Eloqua and CRM There are two ways to sync data in Eloqua: Inbound data Outbound data Eloqua will capture all new and modified records in your CRM system through an Inbound data flow process. Additionally, any new or updated records in Eloqua like form submissions or list uploads will get synchronized with your CRM system by an Outbound data flow process.
- 4. Synchronization Processes Inbound Synchronization: Inbound synchronization refers to the newly created Lead, Contact, Account records or modified records from the CRM system written to the Eloqua Database. It is a scheduled action to be configured and data is pulled into Eloqua. Outbound Synchronization: Outbound synchronization refers to the newly created or modified records from Eloqua database to the CRM system. This process is achieved by Program builder module with the logic and timing.
- 5. Integration of Eloqua with CRM There are four ways of integrating Eloqua with CRM system: 1)Native Connectors - Native connectors in Eloqua are used for leading CRM and SFA applications to automate the integration process. 2) The Eloqua AppCloud - Eloqua AppCloud is the simplest way to integrate native extensions and third party tools with the marketing platform. 3) SOAP API - Eloqua's webservices enables standards based information exchange. 4) Flat File Integration - Flat file integration is often the quickest and easiest way to integrate data into and out of data sources.
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- 9. Integration of Eloqua and Oracle Sales Cloud-Architecture
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- 14. THANK YOU