1) Technology trends like big data, IoT, and hybrid cloud are allowing businesses to operate faster and more efficiently but require robust data management foundations.
2) As data and unstructured data grows exponentially, companies are moving to NoSQL databases that can better handle massive amounts of flexible data compared to traditional SQL databases.
3) Whitepages, which provides contact information for over 55 million monthly users, selected Basho Riak KV as their NoSQL database solution due to its high availability, scalability, fault tolerance, and operational simplicity.