Market validation1
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Founders Keepers proposes an immersive experience to help local businesses gain more loyal customers. They spoke to businesses and found that sharing a company's story engages customers on a deeper level and sparks personal connections. Their solution will give businesses a way to virtually share their brand story online to promote their store and increase the personal experience of buying online.
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Market validation1
- 1. Founders Keepers Ben Mclaughlin Melissa Yin Damon Lam Market Explora9on/Valida9on
- 5. Hypothesis “We believe by creating an immersive new experience, local businesses will be able to gain more loyal and intimate customers.”
- 8. We spoke to Shin….
- 9. Sake has a story…
- 12. Businesses story’s engage and cap'vate customers and provide a richer experience. Businesses are selling not just products, but sharing informa'on and experiences. People want to learn the narra:ve of a business and thus sparks a personal connec'on. People cant try and touch online. Insights
- 13. Give businesses the ability to share their own brands story. Promote business virtually while invi:ng people to come to the store. Increase the personal experience of buying online with the wonder of instore. HMW