Bill MacConnel
Personal Information
Organization / Workplace
Maven ResearchLocation
Greater Detroit Area United StatesOccupation
Senior Media ConsultantIndustry
Advertising / Marketing / PR
About
Bill MacConnel began his media career in New York City with Nielsen Media Research as part of a team responsible for converting audience measurement to the electronic "People Meter" system. He has held leadership and management positions with Young & Rubicam Brands, Chiat/Day, Valassis, and Doner Advertising, developing successful integrated media strategies for a diverse group of clients including: American Express, Perrier Group of America, Pizza Hut, Amnesty International, ADT, New Museum, and the National Basketball Association. Demonstrated ability to expertly lead strategic and tactical media planning and execution to meet ambitious goals in limited time frames. Create and administ...