Yannick Tranchier — Why Corporations Need StartUps?
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This document summarizes two case studies conducted by NUMA: 1) NUMA helped the newspaper L'Equipe explore new ways to cover the 2014 World Cup by organizing a hackathon and bootcamp. This resulted in two new products being created. 2) NUMA ran a 6-month open innovation program called "Data Shaker" with French railway company SNCF to support entrepreneurs creating new mobility services using open data. This engaged multiple SNCF departments and led to ongoing collaborations between SNCF and external projects.
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Yannick Tranchier — Why Corporations Need StartUps?
- 1. INNOVATION IS A MATTER O F C U L T U R E N O T TECHNOLOGY
- 2. TIMELINE
- 3. NUMA OUR SERVICES • Build a community • Accelerate your startup • Innovate within a mature organisation
- 4. BUILD A COMMUNITY 1400 Events/year 250 Mentors part of our network 80K Attendees/year A global coworking community
- 5. ACCELERATE YOUR STARTUP 82 Startup accelerated 60M€ funds raised 50M€ In 7 exits 85% Startup still active after 4 years A proven acceleration program, since 2011
- 6. INNOVATE WITHIN A LARGE ENTREPRISE x3 Growth in 2015 17 CAC40 clients 60 Projects in 2015 Leader in intrapreneurship and Open Innovation programs Learn basic user research, prototyping, user testing Deep dive workshops From a business opportunity to a prototype A personalized program for corporates Experiment with a network of entrepreneurs An open innovation sandbox
- 7. NUMA - INNOVATION FOCUS ON CORPORATE INNOVATION
- 8. OUR MISSION HELP MATURE ORGANIZATIONS IN DEVELOPING AN INNOVATION CULTURE AND NEW SERVICES FITING WITH THEIR CLIENTS’ NEEDS
- 9. 1. Digital transformation is a human transformation 2. No need for advise, need for actions 3. You can’t have a good innovation ecosystem with great startups and bad companies WHY ? 3 CONVICTIONS
- 10. 1. Innovation is business as usual 2. Find a problem worth solving 3. Design for learning: experiments over products 4. Build a cross functional team 5. Define outcomes versus outputs 6. Build systems for change PRINCIPLES WE WORK ON
- 11. Learn basic user research, prototyping, user testing Deep dive workshops From a business opportunity to a prototype A personalized program for corporates Experiment with a network of entrepreneurs An open innovation sandbox OUR OFFERING FOR CORPORATES
- 12. CASE STUDY : EXPLORE NEWS MEANS TO COVER NEWS CLIENT L’ÉQUIPE DATE MARS 2014
- 13. INTRODUCTION Three months before the Football World Cup in Brazil, the newspaper L'Equipe and NUMA have collaborate to organise the 1st hackathon dedicade to football.
- 14. In the context of questioning its future business model, L’Equipe envisioned to leverage the 20th Soccer World Cup in Brazil and its archives to provide new content based on these data. 01 / AMBITION
- 15. In collaboration with NUMA, we developed a program in 2 phases : A 48 hours hackathon to help emerge and prototype new ways and means to give coverage to the worldwide event. Followed by a 5 days bootcamp to jump from the prototype to a ready-to-go-to-market product. 02 / ACTION
- 17. The program ended up with 2 finalized products, Mundial Memories and Mythe ou Mytho. In addition, L’Equipe is working with us on putting in place new short track program involving external stakeholders and they engage a restructuration of their databases. MUNDIAL MEMORIES MYTHE OU MYTHO See the project See the project 03 / IMPACT
- 18. « As a journalist, this hackathon was a real chance for us ! We had the opportunity to collaborate with people from other space, which allowed us to give life to our ideas. » Hugo Guillemet, Mythe ou Mytho
- 19. CASE STUDY DATA SHAKER WITH SNCF CLIENT SNCF DATE MARCH 2013
- 20. WHAT A 6 months Open Innovation program on Open and Big Data and Mobility launched in 2014. GOAL Support an Ecosystem of entrepreneurs to create new Mobility services based on Open and Big Data in collaboration with a large company (SNCF). KEY METRICS The first Open Innovation program focused on Data and Mobility, 4 challenges, 8 SNCF Departments involved, 20 projects, 6 experimentations. OUR ROLE Overall program design and coordination. Sourcing and coordinating experts and projects. User Research, challenges definition and Projects mentoring. Defining the scope of the experimentations and help creating a purposeful collaboration between SNCF and external projects.
- 21. INTRODUCTION The digital revolution creates opportunities for all business sectors. Efficiency, productivity and collaborative systems may also capitalise on significant ruptures thanks to the advanced exploitation of large amounts of data. To engage SNCF group in this new revolution, the Fabrique Digitale and Innovation & Recherche wanted to organize an intern challenge: « Create tomorrow’s SNCF data! »
- 22. Advanced exploitation of large data is a credible and potential source of growth. As a leader in mobility, SNCF had massive data that were not leveraged back in 2013. To involve the group in the exploration of this field, SNCF collaborated with NUMA and its ecosystem with the goal to benefit from external skills and knowledge in developing new products or services. 01 / PROJECT CONTEXT
- 23. • When working in Open Innovation don’t define the solutions you are looking for but the challenges you are facing. If you already know the solution there is no need for an Open Innovation program. • Internal collaborations are as important as external ones: try to include as much departments as you can and build cross- functional teams. • Data itself is not a source of innovation, you should focus on problems worth solving, the resources will follow. 02 / WHAT DID WE LEARN
- 25. As the program progressed, more and more people from SNCF coming from departments that weren’t initially involved in the projects participated to the workshops to meet projects and startups, this contributed to create new collaborations between internal Innovators and external projects. 03 / SOME MEMORIES WE KEEP FROM THE PROJECT Spyou pitching Raildar in front of SNCF CEO, Guillaume Pepy Raildar is an Open Source cartography providing the real-time position of local and national trains. It has been developed by a network of voluntary contributors using Open Data and scraped data.
- 26. « Data Shaker moved us out of our comfort zone. It was an opportunity to have our operational teams collaborating with external project leaders who shake us up but together we developed viable projects. » Régine Combremont, director of the SNCF Fabrique Digitale
- 27. LET’S GET IN TOUCH [email protected]