How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
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The document outlines strategies for marketers engaging with Reddit, emphasizing the importance of understanding subreddit rules, participating authentically, and building a reputation before self-promotion. It highlights the value of self posts and AMAs (Ask Me Anything) for community interaction and effective content promotion. Additionally, it stresses the need for thoughtful content creation, timing, and adherence to Reddit etiquette for successful engagement.
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How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014
- 3. f Reddit hates (non-reddit) marketers
- 4. Reddit hates (non-reddit) marketers
- 6. • Hypocrisy • No single standard • Common with people in general youtube.com/watch?v=uOtuEDgYTwI
- 9. Tips • Be a real user • Understand the rules for each SubReddit • Comment as much, if not more, than you submit • Find at least one community you are passionate about • Build your account prior to submitting • Don’t try to game the voting system • Be anonymous and secretive • Try, try, and try again
- 10. Self Post (aka Text Post) • Text based submissions that don’t link out • /r/self/ - /r/askreddit – many others • Popular on Support and Help Subreddits • Some Subreddits only allow Self posts • Conversational approach and allows subtle promotion
- 11. Making Self Posts • Start discussions around topics of interest • Ask for feedback and help
- 12. Why Self Post • Allow linking in the content • Edit later to add links or promotional elements • Participate in comments • Links, coupon codes, branding • Track self posts for AMA requests • Topic expertise requests lead to AMAs growth and success
- 13. AMA (Ask Me Anything) • One of most popular Subreddits • Obama, Bill Gates, Celebrities, etc • Everyday people too
- 14. Everyday AMA
- 15. Too much AMA
- 16. AMA (Ask Me Anything) • People ask for AMAs all the time, so set up feeds and search for request you can fulfill • AMA Request • Self posts in desired Subreddits
- 18. • Identify ideal Subreddits • Redditmetrics.com • Redditinsight.com
- 19. • Review TOP and Controversial
- 20. • Review Moderators for their interests Redditinvestigator.com
- 21. • Create content focused for Reddit success • Submit to the right Subreddit • Topics Mods and Users Like • Good Title / Description • Not all first letters capitalized • Submit at right time (10am EST) • Takes a popular view on a topic
- 23. • Identify right Subreddit • Adhere to Redditquette • Be engaged, creative, and extraordinary! • reddit.com/advertising/ • Self serve up to $30,000 budget
- 24. Ad
- 25. • /r/HailCorporate/ • Reddit responses • Pro / Con • Ads Reddit is Proud Of
- 26. Newcastle S****B*** • Self Post format • Doesn’t link out • Funny and edgy Ifwemadeit.com
- 27. Responding to Comments • Related threads • Reddit exclusive offers • Link to resources
- 30. Jerky AMA