OTT & The Future of Connected TV
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The OTT market is projected to grow significantly, with an expected revenue of $31.6 billion by 2019 and a rise in the number of subscribers to 100 million by the end of 2015. As new players enter the market and existing networks launch their own OTT services, consumer choice will expand, leading to a decline in Netflix's market share by 2018. Advertising on OTT platforms is also increasing, with a reported year-over-year growth of 194% in ad viewing on these devices.
OTT & The Future of Connected TV
- 1. OTT And The Future of Connected TV
- 2. OTT Content is geared to dominate the market
- 3. The OTT Market is expected to increase fourfold by 2019 Source: Broadband TV News x4
- 4. Forecasted revenue from OTT subscriptions in 2019 $31.6B Source: Broadband TV News
- 5. Estimated number of OTT subscribers by the end of 2015 100 Million Source: Broadband TV News
- 6. “With more content providers and networks planning to introduce OTT services in 2015, consumers are untethering from the couch and binging on content via various screens and devices. Content owners and providers must remain relevant in this on-demand world and evolve their OTT offerings.” Michael Fay VP Product Management & Operations, Media Akamai
- 7. New players will continue to enter the OTT market and expand consumer choice
- 8. Projected decline of Netflix market share by 2018 as more content providers break into the OTT market 35% Prospects for Premium OTT in the US, Ooyala & Vindicia
- 9. StreamingMedia.com NBC, ABC, FOX, Telemundo, and Univision will all be launching distinct subscription OTT services by 2016
- 10. Prospects for Premium OTT in the US Ooyala & Vindicia 2015 “The SVOD market has been primarily dominated until recently by Netflix, Hulu and Amazon - but 2015/16 will see the launch of a wide range of new services, including Dish Network’s Sling TV, Sony Playstation Vue, HBO Now, CBS All Access and more.”
- 11. Niche services are predicted to become more popular, with new players breaking into the OTT space
- 12. There will be a rise in Sports, Ethnic, Personality, Specialty Film & TV, and Kids OTT programming
- 13. With OTT growing, so is advertising on OTT platforms…
- 14. OTT Devices are showing the fastest growth in video ad viewing Freewheel Video Monetization Report Q2 2015
- 15. Year-over-year growth of ad viewing on OTT devices 194% Freewheel Video Monetization Report Q2 2015
- 16. Ad view market share of OTT devices in Q2 2015 10% Freewheel Video Monetization Report Q2 2015
- 17. Ad View Share By OTT Device Freewheel Video Monetization Report Q2 2015
- 18. “…The merging of online and broadcast advertising technologies and the ongoing hunger for true ‘Martini TV’ – any time, any place, anywhere – from the audience offers significant incremental revenue opportunities.” Ed Barton Head of TV Research & Analysis Ovum
- 19. How to Win Over Cord-Cutters A Guide To Creating The Perfect Media App Click here to download: CLEARBRIDGEMOBILE.COM