That conference strategic process for small teams bk
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The document outlines Damon Sanchez's presentation on UX process and strategy for small teams. It discusses key facets of a user-centered design process including competitive analysis, user definition, user journeys, content surveys, process flows, site maps, wireframes, UX design, prototyping, user testing, and approval. It emphasizes that UX is multidisciplinary, incorporating areas like design, psychology, anthropology, and data. It also stresses the importance of being able to explain one's UX process and quantify its value for stakeholders.
![The coastline paradox
Is the counterintuitive observation that the coastline of a
landmass does not have a well-defined length.
This results from the fractal-like properties of coastlines,
i.e. the fact that a coastline typically has a fractal
dimension (which in fact makes the notion of length
inapplicable).
The first recorded observation of this phenomenon was
by Lewis Fry Richardson[1] and it was expanded by
Benoit Mandelbrot.[2]](https://image.slidesharecdn.com/thatconference-strategicprocessforsmallteamsbk-180807211539/85/That-conference-strategic-process-for-small-teams-bk-37-320.jpg)
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That conference strategic process for small teams bk
- 1. UX Process & Strategy for Small Teams
- 2. UX Process & Strategy for Small Teams Damon Sanchez User Experience Lead Twitter:@darkriderdesign LinkedIn:https://www.linkedin.com/in/damon-sanchez-1698a64 Web: http://ww.damonsanchez.com Blog: https://www.concurrency.com/author?user=dsanchez
- 3. User Experience… Where are we? Where are we going? What is essential? Understanding this is key. What is the point of any process? What does a UX process look like? Wheel of User Centricity What do we focus on? How deep do we go? Understanding this is essential? Quick intros Goals of this session Learn a few powerful UX strategies for small teams.
- 4. User Journey Discussion Industry tactics: Surveys, Analytics & Metrics. G UI Design – I went camping with my brother this one time Layout really does matter. User Interface Patterns Fitts Law, Cognitive Processing, Affordances, Conditioned Responses, Tribal Behaviors G UI Layouts & UI Patterns Bringing it all together with Low Fidelity UI Sketching User Personas The difference between Micro & Macro Discussion on Data Finding Industry tactics: Surveys, Analytics & Metrics G
- 5. Questions Comments Thank you G Swag Give Away Bringing it all together
- 6. Let’s talk about you. What are you trying to accomplish in this session or this year at “THAT”?
- 9. “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” ― Paul Rand
- 10. “The better the story, the more engaged your users will be. Structure is how story engages the human brain” ― Donna Lichaw
- 11. “Experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” ― Donald Norman
- 13. User Experience covers a lot of topics DeDesign PsycPsychology AnthAnthropology BioBiology DevDevelopment ReResearch ProProgramming TechTechnology CreCreativity DaData & Analytics
- 15. How the Minds Works Instinctive Brain Emotion Motivation Limbic BrainDecision Making Neocortex
- 16. USABILITY Decision Making Neocortex VISUAL ESTHETICS Emotion Motivation Limbic Brain NEED FULFILLMENT Instinctive Brain The UX Trifecta of a Positive Memory
- 26. The word chunking - famous 1956 paper by George A. Miller The Magical Number Seven, Plus or Minus Two: Some Limits on our Capacity for Processing Information
- 27. Cognitive Processing “Whenever I think of something but can't think of what it was I was thinking of, I can't stop thinking until I think I'm thinking of it again. I think I think too much.” ― — Criss Jami, Killosophy
- 29. UI… UX… What exactly are they?
- 30. CAMPSITES 1 - 36150- 180
- 31. Interpretation of Function “Simple is hard. Easy is harder. Invisible is hardest.” — Jean-Louis Gassée CAMPSITES 1-36150-180
- 32. Interpretation of Function “Simple is hard. Easy is harder. Invisible is hardest.” — Jean-Louis Gassée CAMPSITES 1-36150-180
- 34. What is the point of any process? What does a UX process look like?
- 35. User Experience covers a lot of topics DeDesign PsycPsychology AnthAnthropology BioBiology DevDevelopment ReResearch ProProgramming TechTechnology CreCreativity DaData & Analytics
- 37. The coastline paradox Is the counterintuitive observation that the coastline of a landmass does not have a well-defined length. This results from the fractal-like properties of coastlines, i.e. the fact that a coastline typically has a fractal dimension (which in fact makes the notion of length inapplicable). The first recorded observation of this phenomenon was by Lewis Fry Richardson[1] and it was expanded by Benoit Mandelbrot.[2]
- 38. “If you can't explain it simply, you don't understand it well enough.” ― Albert Einstein
- 40. Whatever your UX process is… Being able to explain your process, so that others can understand it is essential *image from: http://pexels.com
- 41. User Centered Projects Competitive or Analysis User Definition User Journeys Content Survey Process Flows Site Map UI Wireframes UX Design Prototyping User Testing Review Approval
- 42. Competitive or Analysis User Definition User Journeys Content Survey Process Flows Site Map Prototyping Approval Core Facets of a User Centered Project UI Wireframes UX Design User Testing Review .
- 43. Core UI & UX Example Questions Based on the 3 key facets of UX we can start to ask some core questions
- 44. Perception • What about the user experience and user interface of your current solution do you like? • What about the user experience and user interface of your current solution do you dislike? • What do you want a consumer to think after they see a particular visit? • To what extent are you satisfied with the user experience?
- 45. Persona Groups • What Persona Groups typically exist? • Based on each Persona Group created • Who may receive the change differently? • Describe reasons why users should use SharePoint homepage? • What content do users need to access most often? • What content should be returned in a search? Is there any specific pieces of content that should be very easily find-able? • Describe what a user needs to be able to do/see on a departmental site? • Describe what a user needs to be able to do/see on a project site? • Describe what a user will need to request help to complete? (i.e. create a site, change permissions, etc.)
- 46. Personas Micro and Macro Granularity • Based on each Persona Group created • Who uses the customizations? • What customizations currently exist? • What integrations should exist? Business Goals & Questions Specific to the User Interface • What are the users goals for each type of site? • What key features do you want visitors to notice? • What is the main purpose of the content delivery? • Are you presenting controlled information or providing information that is open to everyone? • What customizations are requested regularly? • What use cases have we identified? • Discuss top menu and site menu. • Describe the steps a user takes to navigate to a particular location/file.
- 47. Branding and Marketing Goals • What page layouts currently exist? • What do you like about the current branding? • To what extent do you foresee changing the current look and feel? • What opportunities for branding improvement are there? • How does SharePoint fit into overall marketing and branding picture? • Describe the current state of branding, including colors, fonts, images, etc. • Envision branding changes that may be required in the future.
- 48. Red Flags in Stakeholder Assumptions • Wide age ranges • Wide skill sets or technical backgrounds • Emotional language is unknown or very general • Brand is unknown • Unknown technology or screen sizes
- 50. User Journeys What are “we” trying to accomplish? What is the “user” trying to accomplish?
- 54. User Interface Design I went camping with my brother this one time
- 55. User Interface Design I went camping with my brother this one time
- 56. Competitive or Analysis Content Survey Process Flows Site Map UI Wireframes UX Design Prototyping Approval Core Facets of a User Centered Project User Definition User Journeys User Testing Review .
- 57. User Interface Design I went camping with my brother this one time
- 58. CAMPSITES 1 - 36150- 180
- 59. Interpretation of Function “Simple is hard. Easy is harder. Invisible is hardest.” — Jean-Louis Gassée CAMPSITES 1-36150-180
- 60. User Interface Patterns • User Adaptability, User Need Fulfillment and Business Goals drive what UI Pattern can be used • Some UI Patterns are not compatible with other patterns • Some UI Patterns work better than other patterns in certain situations
- 61. Fitts’ Law, Golden Ratio, Cognitive Processing
- 62. Fitts’ Law, Golden Ratio, Cognitive Processing
- 63. Fitts’ Law, Golden Ratio, Cognitive Processing
- 64. Fitts’ Law, Golden Ratio, Cognitive Processing
- 65. Popular Web UI Patterns Jumping in hierarchy Modal Notifications Shortcut Dropdowns Breadcrumbs Fat Footer Home Link Back to Top Menus Horizontal Dropdown Menu Vertical Dropdown Menu Accordion Menu Mega Menus Content Carousel Adaptable View Categorization Cards Event Calendar Pagination Tagging Continuous Scrolling Tag Clouds Tabs Navigation Tabs Module Tabs http://ui-patterns.com/patterns/navigation/list
- 66. Popular Mobile UI Patterns About Activity Feeds Ask Permission Book Bots/Conversations Browser Calculators Calendars & Time Capture Cards Charts Check In Checkout Coach Marks Comments https://pttrns.com/ Confirmation Content Screen Coverpage Create Post Discovery Drawing Editing Empty States Events Filter Find Friends Friends Games Glances Grid Grid Home Invite Friends iTunes Screenshots Launch Screen Library Lists Loading Logins Maps Messaging Navigations News Notifications Photos Popovers Privacy Product Profiles Progress Purchase Recipe Recording Search Settings Share Popular Mobile UI Patterns Shopping Cart Sidebars Signups Storefront Stories Tab bars Timeline Venue Video Walkthroughs Widgets
- 67. Pencils…Paper…Stinky Markers & OneNote
- 68. Site Map Core Facets of a User Centered Project Competitive or Analysis Content Survey Approval User Definition User Journeys Prototyping UI Wireframes UX Design User Testing Review
- 69. Competitive or Analysis User Definition User Journeys Content Survey Process Flows Site Map UI Wireframes UX Design Prototyping User Testing Review Approval Core Facets of a User Centered Project
- 70. Core Facets of User Centered Design Driving other areas
- 71. Feature Sets in an agile User Centered Project .
- 72. Supporting workshop assumptions with real world data
- 73. Supporting workshop assumptions with real world data
- 75. Competitive or Analysis User Definition User Journeys Content Survey Process Flows Site Map UI Wireframes UX Design Prototyping User Testing Review Approval Core Facets of a User Centered Project Data Data Data Data Data
- 77. Core Facets of User Centered Design Driving data in other areas
- 78. Our UI & UX Process Gathering Requirements Low Fidelity Sketches High Fidelity Wireframes UX Mockups Style Guides User Personas User Journeys Current State Gap Analysis Future State Front End Development BA, IA, UI, UX UI, UX & Creative Development Data Data Data
- 79. Summary • UX multidisciplinary. It is not just ( X ) or ( Y ) or ( Z ) • While the business understands it’s value and necessity… They have no idea how UX works. • A UX Process has inertia if done correctly. • Some Facets of UX are easily quantifiable… make sure to incorporate these. • It’s essential that you know how to explain you or your team’s process while also being able to quantify it’s value.
- 80. Thanks Damon Sanchez User Experience Lead Twitter:@darkriderdesign LinkedIn:https://www.linkedin.com/in/damon-sanchez-1698a64 Web: http://ww.damonsanchez.com Blog: https://www.concurrency.com/author?user=dsanchez