Overview Microsoft's ML & AI tools
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This document discusses how advanced analytics and AI capabilities like machine learning can be applied across many industries and use cases to drive faster innovation, improve outcomes, and increase revenue. Specific applications mentioned include customer analytics, risk management, predictive maintenance, supply chain optimization, cybersecurity threat prevention, and more. A variety of data types from different sources can be analyzed to generate insights, recommendations and predictions.
Overview Microsoft's ML & AI tools
- 2. Customer analytics Financial modeling Risk, fraud, threat detection Credit analytics Marketing analytics Faster innovation for a better customer experience Improved consumer outcomes and increased revenue Enhanced customer experience with machine learning Transform growth with predictive analytics Improved customer engagement with machine learning Customer profiles Credit history Transactional data LTV Loyalty Customer segmentation CRM data Credit data Market data CRM Credit Risk Merchant records Products and services Clickstream data Products Services Customer service data Customer 360 degree evaluation Customer segmentation Reduced customer churn Underwriting, servicing and delinquency handling Insights for new products Commercial/retail banking, securities, trading and investment models Decision science, simulations and forecasting Investment recommendations Real-time anomaly detection Card monitoring and fraud detection Security threat identification Risk aggregation Enterprise DataHub Regulatory and compliance analysis Credit risk management Automated credit analytics Recommendation engine Predictive analytics and targeted advertising Fast marketing and multi- channel engagement Customer sentiment analysis Transaction data Demographics Purchasing history Trends Effective customer engagement Decision services management Risk and revenue management Risk and compliance management Recommendation engine Financial services use cases
- 6. Cognitive Services capabilities Infuse your apps, websites, and bots with human-like intelligence
- 7. A variety of real-world applications Vision Speech Intent: PlayCall Language Knowledge Search
- 19. Advanced Analytics Transform data into actionable insights
- 20. © Microsoft Corporation Data + AI Azure active directory Visual studio toolsKMSExpressRoute OMS AI Conversational AI Cognitive Services Azure Databricks Cloud native apps Azure Cosmos DB Hybrid data estate Azure SQL Database Azure DB for MySQL & PostgreSQL Modernization on premises SQL Server 2017 Cloud scale analytics Azure SQL DW Azure Databricks
- 21. © Microsoft Corporation Helping you innovate across your business Customer insights Sales insights Virtual assistants Cash flow forecasting HR insights Churn analytics Dynamic pricing Waiting line optimization Risk management Quality assurance Resource planning Lead scoring Intelligent chatbots Financial forecasting Employee insights Marketing Sales Service Finance Operations Workforce Product recommendationProduct recommendation Predictive maintenancePredictive maintenance Demand forecastingDemand forecasting
- 22. © Microsoft Corporation How companies are transforming Build a unified and usable data pipeline Train ML and DL models to derive insights Operationalize models and distribute insights at scale Serving business users and end users with intelligent and dynamic applications
- 23. © Microsoft Corporation And most aren’t satisfied with their current solutions “What it Takes to be Data-Driven: Technologies and Best Practices for Becoming a Smarter Organization”, TDWI, 2017. Are satisfied with ease of use of analytics software46% 21% Are satisfied with access to semi- structured and unstructured data 28% Are satisfied with ability to scale to handle unexpected requirements But there is a lot to consider Complexity of solutions Many options in the marketplace Data silos Incongruent data types Difficult to scale effectively Performance constraints
- 24. © Microsoft Corporation Ingest Microsoft has a recommended reference architecture Batch data Streaming data Model and serveStore Prep and train Intelligent apps Power BI Azure analysis services Azure SQL data warehouse Azure cosmos DB Azure blob storageAzure data factory Azure HDinsight (Apache kafka) Data science and AI Data engineering Azure databricks
- 25. © Microsoft Corporation Collect and prepare all of your data at scale Ingest Azure data factory Store Azure blob storage Understand and transform Azure Databricks Leverage open source technologies Collaborate within teams Use ML (machine learning) on batch streams Build in the language of your choice Leverage scale out topology Scale compute and storage separately Integrate with all of your data sources Create hybrid pipelines Orchestrate in a code-free environment Leverage best-in-class analytics capabilities Scale without limits Connect to data from any source
- 26. © Microsoft Corporation Prep and train Collect and prepare data Train and evaluate model A B C Operationalize and manage Azure databricks Azure data factory Azure databricks Azure databricks Azure ML services
- 27. © Microsoft Corporation Train and evaluate Machine Learning models Easily scale up or scale out Autoscale on a serverless infrastructure Leverage commodity hardware Determine the best algorithm Tune hyperparameters to optimize models Rapidly prototype in agile environments Collaborate in interactive workspaces Access a library of battle-tested models Automate job execution Scale compute resources to meet your needs Quickly determine the right model for your data Simplify model development Model management Azure ML services Management Scale out clusters Infrastructure Azure databricks Machine learning Tools Azure databricks
- 28. © Microsoft Corporation Operationalize and manage models with ease Identify and promote your best models Capture model telemetry Retrain models with APIs Deploy models anywhere Scale out to containers Infuse intelligence into the IoT edge Build and deploy models in minutes Iterate quickly on serverless infrastructure Easily change environments Proactively manage model performance Deploy models closer to your data Bring models to life quickly Train and evaluate models Azure databricks Model MGMT, experimentation, and run history Azure ML services Containers AKS ACI IoT edge
- 29. © Microsoft Corporation Deep learning with Azure
- 30. © Microsoft Corporation Build and deploy deep learning models Azure ML Services Scale out clusters Azure databricks Notebooks Azure databricks Scale out clusters Batch AI Caffe2 MS cognitive toolkit Keras TensorFlow Choose VMs for your modeling needs Process video using GPU-based VMs Run experiments in parallel Provision resources automatically Leverage popular deep learning toolkits Develop your language of choice Scale compute resources in any environment Quickly evaluate and identify the right model Streamline AI development efforts
- 31. © Microsoft Corporation Introducing Azure Databricks Fast, easy, and collaborative Apache Spark™-based analytics platform Built with your needs in mind Role-based access controls Effortless autoscaling Live collaboration Enterprise-grade SLAs Best-in-class notebooks Simple job scheduling Seamlessly integrated with the Azure Portfolio Increase productivity Build on a secure, trusted cloud Scale without limits
- 32. © Microsoft Corporation Azure Machine Learning Services Boost your data science productivity Increase your rate of experimentation Deploy and manage your models everywhere Built with your needs in mind GPU-enabled virtual machines Low latency predictions at scale Integration with popular Python IDEs Role-based access controls Model versioning Automated model retraining Seamlessly integrated with the Azure Portfolio Bring AI to everyone with an end-to-end, scalable, trusted platform
- 33. © Microsoft Corporation Get started quickly with Developer AI
- 34. © Microsoft Corporation Intelligent apps Leverage AI to create the future of business applications Conversational agents Transform your engagements with customers and employees Business processes Transform critical business processes with AI Enterprise scenarios for AI Of customer interactions powered by AI bots by 2025 Applications to include AI by the end of this year 75% 85% Of enterprises using AI by 202095%
- 35. © Microsoft Corporation AI-enabled devices Smart factory Smart kitchen Smart bath Voice-activated speakers Smart cameras Drones Smart kiosks
- 36. © Microsoft Corporation Conversational AI Text Speech Image Dynamics365 On-premises IFTTT Speech Language understanding Translator QnA Maker Bing search Start State 2 State 3 State 1 Bot framework SDK dialog manager Dispatch Azure bot service + cognitive services
- 37. © Microsoft Corporation Leverage out-of-the-box AI tools and services Create a seamless developer experience across desktop, cloud, or at the edge using Visual Studio AI Tools Cognitive services Map complex information and data Use pre-built AI services to solve business problems Allow your apps to process natural language Azure search Reduce complexity with a fully-managed service Get up and running quickly Use artificial intelligence to extract insights Bot services Infuse intelligence into your bot using cognitive services Speed development with a purpose-built environment for bot creation Integrate across multiple channels to reach more customers
- 38. © Microsoft Corporation It’s all on MicrosoftAzure
- 39. © Microsoft Corporation Companies using Azure for ML and AI
- 40. © Microsoft Corporation Rich partner network System integrationData integration BI and analytics
- 42. © Microsoft Corporation Advanced analytics An intelligent examination of data or content to unlock deeper insights, make predictions, and generate recommendations using sophisticated techniques such as machine learning and artificial intelligence. Machine learning (ML) A method of data analysis that automates analytical model building Artificial intelligence (AI) The development of computer systems able to perform tasks that traditionally require human intelligence
- 43. Customer analytics Financial modeling Risk, fraud, threat detection Credit analytics Marketing analytics Faster innovation for a better customer experience Improved consumer outcomes and increased revenue Enhanced customer experience with machine learning Transform growth with predictive analytics Improved customer engagement with machine learning Customer profiles Credit history Transactional data LTV Loyalty Customer segmentation CRM data Credit data Market data CRM Credit Risk Merchant records Products and services Clickstream data Products Services Customer service data Customer 360 degree evaluation Customer segmentation Reduced customer churn Underwriting, servicing and delinquency handling Insights for new products Commercial/retail banking, securities, trading and investment models Decision science, simulations and forecasting Investment recommendations Real-time anomaly detection Card monitoring and fraud detection Security threat identification Risk aggregation Enterprise DataHub Regulatory and compliance analysis Credit risk management Automated credit analytics Recommendation engine Predictive analytics and targeted advertising Fast marketing and multi- channel engagement Customer sentiment analysis Transaction data Demographics Purchasing history Trends Effective customer engagement Decision services management Risk and revenue management Risk and compliance management Recommendation engine Financial services use cases
- 44. Genomics and precision medicine Clinical and claims data GPU image processing IoT device analytics Social analytics Faster innovation for drug development Improved outcomes and increased revenue Diagnostics leveraging machine learning Predictive analytics transforms quality of care Improved patient communications and feedback FAST-Q BAM SAM VCF Expression HL7/CCD 837 Pharmacy Registry EMR Readings Time series Event data Social media Adverse events Unstructured Single cell sequencing Biomarker, genetic, variant and population analytics ADAM and HAIL on Databricks Claims data warehouse Readmission predictions Efficacy and comparative analytics Prescription adherence Market access analysis Graphic intensive workloads Deep learning using Tensor Flow Pattern recognition Aggregation of streaming events Predictive maintenance Anomaly detection Real-time patient feedback via topic modelling Analytics across publication data MRI X-RAY CT Ultrasound DNA sequences Real world analytics Image deep learning Sensor data Social data listening Health and life sciences use cases
- 45. Content personalization Customer churn prevention Recommendation engine Predictive analytics Sentiment analysis Faster innovation for customer experience Improved consumer outcomes and increased revenue Enhance user experience with machine learning Predictive analytics transforms growth Improved consumer engagement with machine learning Customer profiles Viewing history Online activity Content sources Channels Customer profiles Online activity Content distribution Services data Transactions Subscriptions Demographics Credit data Content metadata Ratings Comments Social media activity Personalized viewing and engagement experience Click-path optimization Next best content analysis Improved real time ad targeting Quality of service and operational efficiency Market basket analysis Customer behavior analysis Click-through analysis Ad effectiveness Content monetization Fraud detection Information-as-a-service High value user engagement Predict audience interests Network performance and optimization Pricing predictions Nielsen ratings and projections Mobile spatial analytics Demand-elasticity Social network analysis Promotion events time-series analysis Multi-channel marketing attribution Consumption logs Clickstream and devices Marketing campaign responses Personalized recommendations Effective customer retention Information optimization Inventory allocation Consumer engagement analysis Media and entertainment use cases
- 46. Next best and personalized offers Store design and ergonomics Data-driven stock, inventory, ordering Assortment optimization Real-time pricing optimization Faster innovation for customer experience Improved consumer outcomes and increased revenue Omni-channel shopping experience with machine learning Predictive analytics transforms growth Improved consumer engagement with machine learning Customer profiles Shopping history Online activity Social network analysis Shopping history Online activity Floor plans App data Demographics Buyer perception Consumer research Market/competitive analysis Historical sales data Price scheduling Segment level price changes Customer 360/consumer personalization Right product, promotion, at right time Multi-channel promotion Path to purchase In-store experience Workforce and manpower optimization Predict inventory positions and distribution Fraud detection Market basket analysis Economic modelling Optimization for foot traffic, Online interactions Flat and declining categories Demand-elasticity Personal pricing schemes Promotion events Multi-channel engagement Demand plans Forecasts Sales history Trends Local events/weather patterns Recommendation engine Effective customer engagement Inventory optimization Inventory allocation Consumer engagement Retail use cases
- 47. Customer value analytics Next best and personalized offers Risk and fraud management Sales and campaign optimization Sentiment analysis Faster innovation for customer growth Improved outcomes and increased revenue Risk management with machine learning Predictive analytics transforms growth Improved customer engagement with machine learning Customer profiles Online history Transaction data Loyalty Customer segmentation CRM data Credit data Market data CRM Merchant records Products Services Marketing data Social media Online history Customer service data Customer 360, segmentation aggregation and attribution Audience modelling/index report Reduce customer churn Insights for new products Historical bid opportunity as a service Right product, promotion, at right time Real time ad bidding platform Personalized ad targeting Ad performance reporting Real-time anomaly detection Fraud prevention Customer spend and risk analysis Data relationship maps Optimizing return on ad spend and ad placement Multi-channel promotion Ideal customer traits Optimized ad placement Opinion mining/social media analysis Deeper customer insights Customer loyalty programs Shopping cart analysis Transaction data Demographics Purchasing history Trends Effective customer engagement Recommendation engine Risk and fraud analysis Campaign reporting analytics Brand promotion and customer experience Advertising and marketing tech use cases
- 48. Digital oil field/ oil production Industrial IoT Supply-chain optimization Safety and security Sales and marketing analytics Faster innovation for revenue growth Improved outcomes and increased revenue Optimizing supply- chain with machine learning Predictive analytics transforms safety and security Improved customer engagement with machine learning Field data Asset data Demographics Production data Sensor stream data UAVs images Inventory data Production data Sensor stream data Transport Retail data Grid production data Refinery tuning parameters Clickstream data Products Services Market data Competitive data Demographics Production optimization Integrate exploration and seismic data Minimize lease operating expenses Decline curve analysis Pipeline monitoring Preventive maintenance Smart grids and microgrids Grid operations, field service Asset performance as a service Trade monitoring, optimization Retail mobile applications Vendor management - construction, transportation, truck and delivery optimization Real-time anomaly detection Predictive analytics Industrial safety Environment health and safety Fast marketing and multi-channel engagement Develop new products and monitor acceptance of rates Predictive energy trading Deep customer insights Transaction data Demographics Purchasing history Trends Upstream optimization, maximize well life Grid operations, asset inventory optimization Supply-chain optimization Risk optimization Recommendations engine Oil, gas, and energy use cases
- 49. Intrusion detection and predictive analytics Security intelligence Fraud detection and prevention Security compliance reporting Fine-grained data analytics security Prevent complex threats with machine learning Faster innovation for threat prevention Risk management with machine learning Transform security with improved visibility Limit malicious insiders to transform growth Firewall/network logs Apps Data access layers Firewall/network logs Network flows Authentications Firewall/network logs Web Applications Devices OS Files Tables Clusters Reports Dashboards Notebooks Prevention of DDoS attacks Threat classifications Data loss/anomaly detection in streaming Cybermetrics and changing use patterns Real-time data correlation Anomaly detection Security context, enrichment Offence scoring, prioritization Security orchestration e-Tailing Inventory monitoring Social media monitoring Phishing scams Piracy protection Ad-hoc/historic incident reports SOC/NOC dashboards Deep OS auditing Data loss detection in IoT User behavior analytics Role-based access controls Auditing and governance File integrity monitoring Row level and column level access permissions Firewall/network logs Web/app logs Social media content Security controls to leverage all data Actionable threat intelligence Risk and fraud analysis Compliance management Identity and access management for analytics Security use cases
- 50. ASOS delivers 15.4 million personalized experiences with 33 orders per second Product recommendation Delight customers with improved shopping experiences The average size of a single cart has decreased Provide personalized digital content to shoppers Engage customers Deliver relevant content Increase cart size
- 51. Predictive maintenance Optimize operations by minimizing downtime Hybrid solution predicts onboard water usage, saving $200k/ship/year Unplanned downtime results in cost overruns Predict when maintenance should be performed Predict equipment failures Prevent disruptions Manage cost of supplies
- 52. Demand forecasting Maximize revenue by integrating with energy markets Increases revenue by €100 million and savings of over €200 million Solar energy production is inconsistent Align energy supply with the optimal energy markets Streamline product development Increase revenue and savings Drive adoption of renewable energy
- 53. Azure data factory A scalable and flexible hybrid data integration service Build automated data integration solutions with visual drag-&-drop UI Build data integration pipelines that span premises and cloud Move data with confidence, as Azure Data Factory has been certified by HIPAA/HITECH, ISO/IEC 27001, ISO/IEC 27018, and CSA STAR Build serverless cloud- based data integration with no infrastructure to manage
- 54. Azure blob storage Scalable object storage that can handle all of your unstructured data When an object is changed, its verified everywhere for superior data integrity Build data integration pipelines that span on- premises and cloud Move data with confidence, as Azure Data Factory has been certified by HIPAA/HITECH, ISO/IEC 27001, ISO/IEC 27018, and CSA STAR Build serverless cloud- based data integration with no infrastructure to manage
- 55. Azure databricks A fast, easy, Apache Spark-based analytics platform Bring teams together in an interactive workspace Integrates effortlessly with a variety of data stores and services Protect your data and business with Azure Active Directory integration Globally scale your analytics and data science projects and innovate faster with machine learning
- 56. © Microsoft Corporation Azure SQL data warehouse A high-performance, globally available, secure cloud data warehouse Make your data go further with a cloud solution that removes limits to scale and performance Count on enhanced security features and industry-leading compliance with global availability Optimize data warehouse performance and lower costs by scaling compute and storage independently and only paying for the resources you need Easy to combine with leading data integration and BI solutions across Microsoft and other leading vendors
- 57. © Microsoft Corporation Azure analysis services An enterprise-grade analytics engine as-a-service Transform complex data into business user friendly semantic models Based on powerful, proven SQL Server Analysis Services Gain instant insights with in-memory cache using your preferred visualization tools Easy to deploy, scale, and manage as platform-as-a-service
- 58. © Microsoft Corporation Azure Cosmos DB A database designed for low latency and massively scalable applications Independently and elastically scale storage and throughput at any time, anywhere across the globe Serve read and write requests from the nearest region to ensure latency less than 10-ms on reads and 15-ms on writes Automatically replicate data to any number of regions for fast, responsive access without the hassle of multiple-datacenter configurations Benefit from the first service to offer 99.999% high availability, latency at the 99th percentile, guaranteed throughput, and consistency
- 59. © Microsoft Corporation Azure machine learning studio Use Azure Machine Learning to deploy your model into production as a web service in minutes Work with familiar coding languages such as R and Python while benefitting from hundreds of built-in packages and support for custom code Deploy models to production as web services that can be called from any device, anywhere, using any data source Easily share your solution with the world on the Azure Marketplace A fully-managed cloud service that enables you to easily build, deploy and share predictive analytics solutions
- 60. Azure HDinsight A fully managed, full spectrum open-source analytics Transform complex data into business user friendly semantic models Based on powerful, proven SQL Server Analysis Services Gain instant insights with in-memory cache using your preferred visualization tools Easy to deploy, scale, and manage as platform-as-a-service
- 61. © Microsoft Corporation Azure SQL database An intelligent, fully-managed relational cloud database service Tune and protect your database with built-in intelligence that automatically tunes the database for improved performance and protection Built-in security and protection features dynamically mask sensitive data and encrypt it at rest and in motion Scale on the fly with minimal downtime as the demand for your app grows from a handful of devices to millions Enable DevOps by developing in SQL Server containers and deploying in SQL Database with the easy-to-use tools you already know
- 62. © Microsoft Corporation The Microsoft cognitive toolkit A free, easy-to-use, open-source, commercial-grade toolkit that trains deep learning algorithms to learn like the human brain Train and evaluate deep learning algorithms faster than other available toolkits Scale efficiently in a range of environments—from a CPU, to GPUs, to multiple machines—while maintaining accuracy Leverage sophisticated algorithms and production readers to work reliably with massive datasets using tools employed by industry-leading data scientists Work with the languages and networks you know, empowering you to easily customize built-in training algorithms or use your own
- 63. © Microsoft Corporation Cognitive services Map complex information and data in order to solve tasks such as intelligent recommendations and semantic search Allow your apps to process natural language with pre-built scripts, evaluate sentiment and learn how to recognize what users want Add Bing Search APIs to your apps and harness the ability to comb billions of webpages, images, videos, and news with a single API call Services designed to infuse your apps, website and bots with intelligent algorithms to see, hear, speak, and understand
- 64. © Copyright Microsoft Corporation. All rights reserved.