Advertising and marketing at zero cost by Jatin
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This document discusses how brands can do advertising and marketing at zero cost through cross-promotion techniques with non-competing brands. It involves continuously promoting each other's brands across multiple touchpoints to increase exposure, build goodwill, and acquire new customers in a cost-effective manner. Examples provided include Google naming an Android version after KitKat which gained the candy brand visibility, and Nike partnering with Apple to deliver a high-quality fitness app for their customers.
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Advertising and marketing at zero cost by Jatin
- 1. How Brands Do Advertising and Marketing At ZERO Cost
- 3. Promotion Exposure Cost Effective New Customer Cross Promotion Technique
- 4. Goodwill Assets Multiple Touchpoints Cross Promotion Technique
- 5. Examples ● Continuously Promoting Each Other ● Multiple touch-points for Coke
- 6. ● Google named Android 4.4 KitKat ● Nestle did prominent branding for Android on 50 million KitKat bars ● Android gained visibility, viewership and recall value Examples
- 7. ● Strong Brands ● Nike used the partnership with Apple to deliver a high-quality app Examples
- 8. ● Luxury Brands ● Travel Based Brands ● Encourage and are known for High Quality Excellence Examples
- 9. ● P&G’s Ariel and LG’s Washing Machines ● Publication Houses and Educational Institutions ● Catering Business and Marriage Party Halls ● Online Food Delivery Channels and Soft Drinks Examples
- 10. Thank You!