Beige Minimal Creative Portfolio Presentation.pdf
- 1. PPC Optimization Erick Johann Timkang Amazon FBA
- 2. Increased visibility: Optimized campaigns leads to your products showing up higher in search results, making them more visible to potential customers. This can lead to increased clicks and sales. Targeted advertising: PPC allows you to target specific keywords and demographics, which can help you reach the right audience for your products. This can increase the chances of converting clicks into sales. Cost control: With PPC, you only pay when someone clicks on your ad, which allows you to control your advertising costs. By optimizing your campaigns, you can increase your ROI (return on investment) and reduce wasted spend. Insights into customer behavior: PPC campaigns provide valuable data and insights into customer behavior, which can help you make informed decisions about your marketing strategy. This includes information on which keywords are driving the most traffic and sales, which ad creatives are resonating with customers, and more. 1. 2. 3. 4. Why Optimize Your Campaigns?
- 3. Example: Search Term Report Analysis for a Stationery Company Step 1: Download Search Term Report to review Keyword Performance and sort the columns by ACOS/ROAS.
- 4. Step 2: Reduce spend on low performing keywords and match types and reallocate this budget for other types of targeting
- 5. Step 3: Negate keywords that are not converting to reduce having to pay for unwanted clicks.
- 6. Keyword has low clicks and conversions Possible Reasons: Not showing up in a prime position (top of page) Not the product customers are looking for Irrelevant keyword Listing not optimized Suggested Actions: Increase bids as competitors might be outbidding you Check your listings Strategies for Certain Scenarios:
- 7. Keyword has high clicks and low conversions Possible Reasons: Reviews, images, listings are not good Price is too high Competitive target Suggested Actions: Optimize listing Decrease bids slowly or pause the keyword Strategies for Certain Scenarios:
- 8. Keyword has high conversion but high ACOS Possible Reasons: High competition Bid is too high Suggested Actions: Lower the bids Pull from broad/phrase match type into exact match type campaign Strategies for Certain Scenarios:
- 9. Keyword has high conversion and low ACOS Possible Reasons: Very relevant keyword Optimize listings Suggested Actions: Increase bids Strategies for Certain Scenarios: