#CNX14 - The Connected Nonprofit and the Connected Campus: Creating Stronger Connections
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The document discusses the 'Connected Nonprofit' and 'Connected Campus' concepts presented at a marketing thought leaders session. Key speakers from DonorsChoose.org, Northeastern University, and Salesforce Foundation shared strategies for enhancing community engagement, communication, and student success through technology and innovative models. It highlights the importance of adapting marketing strategies to fulfill the mission of impactful education and resource generation.
#CNX14 - The Connected Nonprofit and the Connected Campus: Creating Stronger Connections
- 1. Track: Marketing Thought Leaders #CNX14 #CNX14 The Connected Nonprofit & the Connected Campus: Creating Stronger Connections Maggie Horikawa, DonorsChoose.org @dcmaggieh Makeda Keegan, Northeastern University @MakedaWK Jennifer Phillips, Salesforce Foundation @CRMjen
- 2. Track: Marketing Thought Leaders #CNX14 1% Product Equity Time 680,000+ Hours Service $68M+ Grants 23,000+ Nonprofit + Higher Education Organizations 1-1-1 Model Adopted by
- 3. Track: Marketing Thought Leaders #CNX14 Raise More Resources Communicate More Effectively Engage and Strengthen Your Community Deliver Better Programs and Services Connected Partners Connected Programs Connected Staff Connected Supporters The Connected Nonprofit: Mission Impact
- 4. Track: Marketing Thought Leaders #CNX14 The Connected Campus: Students at the Center Advancement 360° student view Student Success & Retention Community Engagement Recruitment Communications
- 5. Track: Marketing Thought Leaders #CNX14 …Inspired to create stronger, more meaningful connections with your constituents…
- 6. Track: Marketing Thought Leaders #CNX14 Creating Stronger Connections: What’s in Store 1 2 3 DonorsChoose.org + ExactTarget Northeastern University + Radian6 Creating Connections at the speed of NOW When reality happens Q&A
- 7. Track: Marketing Thought Leaders #CNX14 The Connected Nonprofit & the Connected Campus: Creating Stronger Connections Maggie Horikawa Makeda Keegan Jennifer Phillips
- 8. Track: Marketing Thought Leaders #CNX14 DonorsChoose.org • Founded 2000 by Bronx Social Studies teacher Charles Best • Public school teachers post classroom project requests, donors give to the project that most inspires them • Think: crowd funding for public school projects • Mission: …Nation where children have the tools and experiences needed for an excellent education… • One third of our marketplace giving is sourced via email marketing
- 9. Track: Marketing Thought Leaders #CNX14 DonorsChoose.org + ExactTarget • Donor & teacher outreach • Primary communication channel • >1 million donors + 500k teachers • All selection segmentation in ExactTarget, Sender Authentication, Automation Studio • Sync with Salesforce
- 10. Track: Marketing Thought Leaders #CNX14 Northeastern University • Founded in 1898, 6th largest private university in the United States • Received the largest number of undergraduate applications in 2011 • Core tenets include • Experiential Learning • Interdisciplinary/Translational Research • Urban Engagement • Located in the heart of Boston where Back Bay, The Fenway, The South End, and Roxbury meet
- 11. Track: Marketing Thought Leaders #CNX14 Northeastern University + Radian6 • Social is “non-negotiable” for Northeastern • Original processes were platform independent so can easily be translated to EC and workflow • Radian6 users: Marketing Communications, Enrollment & Student Affairs, Student Services, Public Safety • Implemented Salesforce in 2006 to support Advancement • Nearly 700 users
- 12. Track: Marketing Thought Leaders #CNX14 When Reality Happens…
- 13. Track: Marketing Thought Leaders #CNX14 DonorsChoose.org + Bill & Melinda Gates Foundation • 1.5 million dollar grant in partnership with DonorsChoose.org • Goal: prep classrooms for back-to-school season • Tight deadline • Saturday email delivery • Donation engine could not handle traffic • Lessons Learned: Rethink “rules”, be open to change Donation generation per hour
- 14. Track: Marketing Thought Leaders #CNX14 Northeastern University + Radian6 • Listening & engagement in the face of the 2013 Boston Marathon bombing • Radian6 vital tool for Northeastern crisis monitoring & management • Social listening helped to craft effective messaging addressing rumors and misinformation • Plan in place • Post evaluation • Clear roles & defined handling • Lessons Learned: • SLAs geared to use case • Social is a conversation
- 15. Track: Marketing Thought Leaders #CNX14 On your journey…what is the biggest challenge you’ve faced (or are still facing?)
- 16. Track: Marketing Thought Leaders #CNX14 The Connected Nonprofit & the Connected Campus: On facing challenges… Maggie Horikawa Makeda Keegan Jennifer Phillips
- 17. Track: Marketing Thought Leaders #CNX14 Creating Stronger Connections: A Recap 1 2 3 Align technology to current state with flexibility to adapt Connecting = Required for Relevancy Have a Plan Share your Plan Call an Audible Eyes open for “Secret Weapons” Weave in change
- 18. Track: Marketing Thought Leaders #CNX14 Take the after-session survey! (setup 1) Take the Survey in the Connections 2014 Mobile App Join the Conversation! Prizes! $500 Best Buy Gift Card $10 More Gift Cards #CNX14 Session speaker info @dcmaggieh @MakedaWK @CRMjen
- 19. Track: Marketing Thought Leaders #CNX14 Questions?
- 20. Track: Marketing Thought Leaders #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
- 21. Track: Marketing Thought Leaders #CNX14
- 22. Track: Marketing Thought Leaders #CNX14 Bold statement or quote or statistic related to the session can go here
- 23. Track: Marketing Thought Leaders #CNX14 Bold statement or quote or statistic related to the session can go here
- 24. Track: Marketing Thought Leaders #CNX14 Goals – Presentation Overview 1 2 3 Topic 1 for discussion in today’s presentation Topic 2 for discussion in today’s presentation Topic 3 for discussion in today’s presentation
- 25. Track: Marketing Thought Leaders #CNX14 Example of a Slide with Bullet Points Only • Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Mauris eu ligula eu nisl mollis eleifend. Quisque diam urna • Praesent varius aliquet enim. Donec interdum lectus a arcu hendrerit venenatis. Mauris lobortis, risus quis rutrum fringilla, velit nunc fermentum mauris • Pellentesque tortor elit, imperdiet vel, cursus sed, aliquet et, risus. Nulla vulputate nunc sed ligula. In hac habitasse platea
- 26. Track: Marketing Thought Leaders #CNX14 Page setup w/Image Placeholder Praesent varius aliquet enim. Donec interdum lectus a arcu hendrerit venenatis. Mauris lobortis, risus quis rutrum fringilla, velit nunc fermentum mauris. Pellentesque tortor elit, imperdiet vel, cursus sed, aliquet.
- 27. Track: Marketing Thought Leaders #CNX14 Page Setup with 2 Text Columns Paired with Images This slide setup provides 2 columns of text boxes that can be used with accompanying images or text only. Screenshots can be placed within devices. Logos, graphics or photos can be used to make your point.
- 28. Track: Marketing Thought Leaders #CNX14 Screenshot description here. Container resizes as needed PLACEHOLDER SCREEN
- 29. Track: Marketing Thought Leaders #CNX14 Takeaways that track to the 3 items on the Goals slide Takeaways that track to the 3 items on the Goals slide Takeaways that track to the 3 items on the Goals slide Recap Slide 1 2 3
- 30. Track: Marketing Thought Leaders #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! Prizes! $50 Starbucks Gift Card #CNX14 Session speaker info @dcmaggieh @MakedaWK @CRMjen
- 31. Track: Marketing Thought Leaders #CNX14 Questions?
- 32. Track: Marketing Thought Leaders #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
- 33. Track: Marketing Thought Leaders #CNX14
Editor's Notes
- #18: We’ve heard a lot of great things from today’s panelists – and overarching themes seems to be connections are required, make them genuine, plan, flex, and keep our eyes open to growth opportunities. I’m looking forward to hearing your questions for our speakers and am happy to weigh in Session Time: Wednesday 9/24 11:45am-12:30pm 11:45 - 11:47 Welcome 11:47 - 12:07 (20 minutes) Panel Speaker introductions About the organizations’ use of the ETMC 12:07 - 12:15 (8 minutes) When reality happens What was the single biggest challenge Lessons Learned and benefits / tools 12:15 - 12:30 (15 minutes) Q & A Panel discussion + questions