CFC Breakout Session Notes from "Developing a Communications Plan for the Year Ahead"
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The document outlines a communications strategy for the CFC, addressing challenges such as apathy and low participation. It highlights business objectives like team building and enhancing organizational pride, along with specific behavior objectives for coordinators and leaders to encourage contributions. The strategy includes a stakeholder analysis to identify barriers and communication objectives aimed at improving engagement and recognition.
CFC Breakout Session Notes from "Developing a Communications Plan for the Year Ahead"
- 1. CFC Communications Strategy 1. CFC Challenges a. Apathy b. Low participation c. Privacy d. “I already donate outside of CFC” e. “stop badgering me” f. Lack of creativity g. Measures: participation rates vs. $ amount h. What’s the goal? i. Reward senior leaders? 2. Business Objectives a. Team building b. Reinforce affinity for org & pride in org c. Part of being a good place to work (image of org) Demonstrate a healthy, productive organization 3. Interim (Behavior Objectives) Being a part of CFC How? Outputs a. Explain (how contributions through CFC are different) – coordinators & leaders b. Inspire (connect to impact) – leaders & peers c. Reward & recognize (e.g. a pin/sticker) – leaders & coordinators i. Different levels of rewards for different levels of participation d. Make it easy to participate (coordinators using common materials/resources) 4. Stakeholder analysis & Communication Objectives Who Stakeholder Analysis Barriers Comm. Obj. leaders - Competition - Interest in ultimate goal of healthy productive org - Lack of time - Low invest./buy- in - Info on past efforts peers CFC coordinators/keyworkers employees Communications Objective Information on past efforts Make it easy Highlight success Barriers
- 2. Lack of time Low investment/buy-in Stakeholder Analysis Competition Interest in ultimate goal of healthy productive organization Who Leaders Peers CFC Coordinators/key workers Employees Goals/Business Objectives Team building Reinforce affinity and pride for organization Part of being in a good place to work (good image) How/Output Coordinators and leaders o Explain: How contributions through CFC are different o Reward and recognize: Add symbols of recognition, eg. pins and medals for different levels of participation Leaders and Peers o Inspire: Connect to impacts Coordinators o Make it easy to participate o Coordinators using common materials or resources o Demonstrate a healthy, productive organization Challenges o Apathy o Low participation o Privacy o Already donate outside of CFC o “Stop badgering me” o Lack of creativity o Measures: Participation vs amount o What’s the goal? o Reward senior leaders?