Visual communications uses digital signage to provide students, staff, and visitors with engaging and useful information across a college campus. It can increase campus involvement, improve safety and the visitor experience. Research shows people retain more of what they see versus read. The global digital signage market is expected to more than double to $17.1 billion by 2017 as the number of digital signs increases to 22 million. A centralized visual communications solution from Four Winds Interactive allows information to be easily displayed throughout a campus via dorms, student centers, classrooms and more.