Keith Walker - Marketing To Men
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The document discusses lessons learned from data-driven website development, including that men are lazy, short content is better than long, users prefer finding content easily and being given more of what they like, incentives work best when grounded in reality, simple design and content is always best, and users access websites across different devices throughout the day. The document also encourages continued collaboration to shape user decisions.
Keith Walker - Marketing To Men
- 1. Keith WalkerEditor of Nuts.co.uk
- 3. How did we learn that?
- 4. Data driven development works
- 5. #1 in the UK
- 7. Lead with an image
- 8. What did we learn?They don’t want bad newsBehavior is based on who’s presentShort is better than longGive them more of what they likeEasy to find3 pillars
- 9. What else did we learn?The best incentives are based in the real worldSimple is always bestThey use different devices at different times of the dayWe can shape user decisions (working together)
- 10. Thank you