Victor Ake and Chris Kawalek - ForgeRock Identity Live 2017 - Dusseldorf
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The document discusses how digital identity is at the center of digital transformation and relationship management. It argues that as more "things" and devices get connected through IoT, managing digital identities for users, services, and devices/things will become essential. It presents ForgeRock's identity platform as a solution for providing end-to-end security, identity, and access management across users, services, devices/things on the edge and in the cloud.
Victor Ake and Chris Kawalek - ForgeRock Identity Live 2017 - Dusseldorf
- 1. © 2017 ForgeRock. All rights reserved. Digital Identity – Monetizing Customer Relationships Victor Ake VP, Customer Innovation Chris Kawalek Director, Product Marketing
- 2. © 2017 ForgeRock. All rights reserved. DIGITAL TRANSFORMATION “THE CHANGES ASSOCIATED WITH THE APPLICATION OF DIGITAL TECHNOLOGY IN ALL ASPECTS OF HUMAN SOCIETY” - Wikipedia … IT’S A BUSINESS TRANSFORMATION
- 3. © 2017 ForgeRock. All rights reserved. BUSINESS TRANSFORMATION CUSTOMER SATISFACTION SPEED TO MARKET PROFITS
- 4. © 2017 ForgeRock. All rights reserved. INFLUENCES ON DIGITAL TRANSFORMATION Customer Behavior and DemandTechnology Innovation External Environmental Factors REGULATIONS POLITICS GLOBAL ECONOMY SOCIAL COMPLIANCE COMPETITORS ENVIIRONMENT
- 5. © 2017 ForgeRock. All rights reserved. CUSTOMER IS THE COMMON DENOMINATOR Customer Behavior and Demand Customer Satisfaction IDENTITY–CENTRIC TRANSFORMATION
- 6. © 2017 ForgeRock. All rights reserved. Identity Relationship Management IDENTITY RELATIONSHIP MANAGEMENT THE CENTER OF DIGITAL TRANSFORMATION
- 7. © 2017 ForgeRock. All rights reserved. DIGITAL CUSTOMER IDENTITY IS CORE GET TO KNOW YOUR CUSTOMER GIVE THEM WHAT THEY WANT MAKE THEM FEEL UNIQUE MULTIPLE CHANNELS RESPECT THEM RELATIONSHIPS
- 8. © 2017 ForgeRock. All rights reserved. KNOW YOUR CUSTOMER Onboard new customers Use existing information Profile Data Aggregation Workflows Store Relationships Ask for consent when storing aggregated data Data storing and processing regulations Store the consent Sense Context when onboarding
- 9. © 2017 ForgeRock. All rights reserved. GIVE THEM WHAT THEY WANT User Interface Consistency Low Friction Signing Up/Signing In User Experience Secure Interactions Continuous & Adaptive Security Adaptive Authentication & Authorization Digital Identity can be “The Brand”
- 10. © 2017 ForgeRock. All rights reserved. MAKE THEM FEEL UNIQUE Personalization of services Learn with every Interaction Use Context Leverage Relationships Ask for consent when storing sensitive data Regulations in each country Loyalty Cards / Join ecosystems Give something of value in return
- 11. © 2017 ForgeRock. All rights reserved. MULTI-CHANNEL EXPERIENCE Provide multiple channels to your services Join/Create ecosystems Amazon Echo/Alexa; Google Home; etc IoT Partnerships APIs to create your own ecosystems Allow true omni-channel experience Apply Continuous Security to create Trust Adaptive Authentication Adaptive Authorization Keep track of trusted devices Use IoT Technology, when possible
- 12. © 2017 ForgeRock. All rights reserved. Customers are the smartest people Respect their privacy wishes Important to ask for consent Revocation of consent at any time any moment Provide opt-out GDPR can be an opportunity RESPECT THEM Do not deny access to the service do fine-grain consent instead RESPECT CREATES TRUST TRUST HAS VALUE Be the custodian of your customer’s data
- 13. © 2017 ForgeRock. All rights reserved. Use technology standards Create communities Partner with experts on the subject MORE LEMBAS BREAD… Do not forget your legacy systems Use Identity as a Platform not as an add-on TRUST CONQUERS ALL IDENTITY IS AT THE CENTER OF EVERYTHING Customers come by millions, be sure to scale up
- 14. © 2017 ForgeRock. All rights reserved. CIAM, IoT, and The Future of Identity Victor Ake VP, Customer Innovation Chris Kawalek Director, Product Marketing
- 15. © 2017 ForgeRock. All rights reserved. Employees Partners Mobile Customers IoT / Edge Relationships Legacy Identity Customer Identity Relational Identity
- 16. © 2017 ForgeRock. All rights reserved. IOT AS A BUSINESS ENABLER CONSUMER PRODUCTS CUSTOMER EXPERIENCE INDUSTRY 4.0 (OT) OPERATIONAL EFFICIENCY ASSET MANAGEMENT IT CAN TOUCH SEVERAL AREAS OF AN ORGANIZATION SOME INDUSTRIES HAVE BEEN COMPLETELY TRANSFORMED CONSUMER PRODUCTS ARE NOW IT PLATFORMS
- 17. © 2017 ForgeRock. All rights reserved. IOT AS A DELIVERY CHANNEL PROVIDE NEW PRODUCTS AND SERVICES INTERACT DIRECTLY WITH CUSTOMERS RICH CONTEXT INTERACTIONS UPDATES & NEW FEATURES ON THE FLY OPTIMIZATION
- 18. © 2017 ForgeRock. All rights reserved. PERSONA DIGITAL IDENTITIES SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES AUTHENTICITY (I AM NOT A ROBOT) PROVISIONING/REGISTRATION AUTHENTICATION ACCESS CONTROL/AUTHORIZATION CONTINUOUS/ADAPTIVE SECURITY USERS - CONSUMER - CUSTOMER - PARTNER - EMPLOYEE Access Application, Update Data, Share data, APIs, etc
- 19. © 2017 ForgeRock. All rights reserved. THING/DEVICE DIGITAL IDENTITIES SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES Data, Usage, Failures, Warnings, Features Used Feature requests, Configuration requests, Contextual Information Configuration, ad-hoc services, updates, new features, new functionality, optimization, Response to conditions, Notifications DEVICES AND THINGS AUTHENTICITY (I AM LEGIT) PROVISIONING/REGISTRATION AUTHENTICATION ACCESS CONTROL/AUTHORIZATION CONTINUOUS/ADAPTIVE SECURITY MQTT, CoAP HTTP(S) HTTP(S) CONSTRAINED NON-CONSTRAINED
- 20. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITY RELATIONSHIPS SERVICES - APPLICATIONS/APIs - BIG DATA - MICROSERVICES DEVICES AND THINGS - CONSTRAINED - NON-CONSTRAINED Pair, Take ownership, Notifications, Request to Consent Consent, Send on my Behalf, Unpair, Revoke consent CREATE/REMOVE RELATIONSHIP TAG DATA (SOURCE & OWNER) CONTINUOUS/ADAPTIVE SECURITY PRIVACY CONSENT USERS
- 21. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES FOR EVERYTHING EVERYONE & EVERYTHING HAS A DIGITAL IDENTITY USERS SERVICES DEVICES AND THINGS
- 22. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES FOR EVERYTHING USERS SERVICES DEVICES AND THINGS IDENTITY LIFE-CYCLESCALABILITY AVAILABILITY DATA IN TRANSIT REGULATIONS CONTINUOUS SECURITY PRIVACYCONSENT MANAGEMENT DATA AT REST RELATIONSHIP MANAGEMENT DATA AT REST AVAILABILITY
- 23. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITY PLATFORM USERS SERVICES DEVICES AND THINGS END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT
- 24. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES ON THE EDGE SERVICES DEVICES AND THINGS EDGE IoT GATEWAY USERS EDGE µSERVICES END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT CLOUD, ON PREM, ETC
- 25. © 2017 ForgeRock. All rights reserved. SECURING THE EDGE ForgRock Identity Edge Controller ForgeRock Identity Platform Ensure Authenticity Device Discovery Device Attestation At the Edge In the Cloud
- 26. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES ON THE EDGE SERVICES DEVICES AND THINGS EDGE IoT GATEWAY USERS EDGE µSERVICES END TO END SECURITY, IDENTITY & ACCESS MANAGEMENT + PRIVACY & CONSENT CLOUD, ON PREM, ETC
- 27. © 2017 ForgeRock. All rights reserved. THE IDENTITY, MULTI-CLOUD NEURAL NETWORK ForgeRock Microservices Authentication Session Validation Token Exchange = A Cloud Microservice
- 28. © 2017 ForgeRock. All rights reserved. DIGITAL IDENTITIES & RELATIONSHIPS SMART CAR MANUFACTURED BY, SEND DATA TO ON BEHALF OF, INSURANCE COMPANY CAR MANUFACTURER SHARES DATA LIVES WITH BANK TOLLS & PARKING
- 29. © 2017 ForgeRock. All rights reserved. IT’S NOT “WHO” YOU ARE….
- 30. © 2017 ForgeRock. All rights reserved. IT’S “WHO” YOU KNOW!
- 31. © 2017 ForgeRock. All rights reserved. RELATIONSHIPS define the CONTEXT SMART CAR MANUFACTURED BY, SEND DATA TO ON BEHALF OF, INSURANCE COMPANY CAR MANUFACTURER SHARES DATA LIVES WITH BANK TOLLS & PARKING
- 32. © 2017 ForgeRock. All rights reserved. IOT RELATIONSHIPS ARE NOT HIERARCHICAL
- 33. © 2017 ForgeRock. All rights reserved. RATHER, RELATIONSHIPS ARE A GRAPH
- 34. © 2017 ForgeRock. All rights reserved. IDENTITY PROVIDES THE FRAME OF REFERENCE
- 35. © 2017 ForgeRock. All rights reserved. INSTEAD OF HAVING TO TRANSLATE
- 36. © 2017 ForgeRock. All rights reserved. IDENTITY IS THE COMMON LANGUAGE
- 37. © 2017 ForgeRock. All rights reserved. THINGS GENERATE OR RESPOND TO DATA
- 38. © 2017 ForgeRock. All rights reserved. GENERATING DATA • What “Thing” is generating this data? • Can I trust it? • How do I know which thing this is? • What is the data about? • Can I trust the data? • Who owns this data?
- 39. © 2017 ForgeRock. All rights reserved. RESPONDING TO DATA • Who is issuing the commands? • Can I trust the issuer? • Can I trust the commands? • Are they for me?
- 40. © 2017 ForgeRock. All rights reserved. ForgeRock Identity Message Broker ForgeRock Identity PlatformProtocol Translation IoT Authentication IoT Authorization MQTT HTTP At the Edge In the Cloud SPEAKING IOT FOREIGN LANGUAGE
- 41. © 2017 ForgeRock. All rights reserved. Providing driver authentication and authorization for connected cars
- 42. © 2017 ForgeRock. All rights reserved. Thank You!
Editor's Notes
- #7: CHRIS - MIT in the United States did a showing that companies providing a seamless digital experience are 26% more profitable. Relationships drive value Relationships require identity
- #8: CHRIS high level overview, leading into VICTOR deep dive on each one?
- #17: Whether we want it or not IoT is already here It is present in several industries For example manufactured products have been enhanced with this technology Operational Technology: Predictive Failure Management, Automation to enhance the way services are provided And in general to make life easier
- #18: As part of the digital transformation Think on how we can use the technology to enhance the experience with our customers Example, integrate with Alexa, Google Home, etc– wholistic
- #19: Digital Identity is Core for the Digital Transformation DNS Phishing Etc Persona: The role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self.
- #20: Mirai Bricknet
- #21: Consistency Low Friction Revoke
- #25: CHRIS
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- #28: CHRIS
- #33: CHRIS? I can’t remember if I added my name to this, or if you did.
- #34: CHRIS? I can’t remember if I added my name to this, or if you did.
- #36: Need graphics
- #37: Need graphics
- #38: CHRIS
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- #42: CHRIS ForgeRock supports AGL, a group of 100 premier automotive OEMs and suppliers, in providing driver authentication and authorization in connected vehicles.