Future Agenda Future Of Identity

Professor Mike Hardy OBE
Strategic Leader for Intercultural Dialogue, The British Council

Future of Identity

60

The Global Challenge

Identity provokes challenge in many ways. I want to suggest four challenges that might be considered noisier How can we
than others: make any
assumptions
about how a
Firstly, what I see as the challenge of ‘more-of-the- Fourthly, the ‘the-virtual-identities’ challenge. The 15-year-old
same’. There are few signs that the existing challenges increasing application of smart working and virtual frames her or
his definitions
associated with single-dimension personal and social engagement is creating whole new paradigms for
about self and
identity (whether as social role or type of identity) identity. Teams of young, professional South Asians awareness
are slowing down. So, North vs. South continues to are trained in new identity characteristics (US-English of self?
matter - even though new issues of East vs. West are accents, up-to-the-moment knowledge of current US
also becoming apparent. Similarly, identities around television soap). Hence, qualified in new role and type
faith, social mobility, language, gender and age, identities, they can be profitably applied to a call-centre
among others, will continue to create more and industry but separated from customers; more solemnly,
bigger challenge. military drone-airplane operators can operate at a
continental distance and return home to supper with
Secondly, the ‘dealing-with-multiple-identities’ challenge
their families at the end of a work-shift. We are turning
is likely to become more complex and more significant.
identities into jobs (rather than jobs into identities) but
As our world becomes smaller through migration and
creating new types of social dislocation.
mobility, both virtual and real, it may be that people and
groups will express themselves more insistently through If in each of the four cases, “identity” means either a
multiple rather than single identity lenses. So it will be socially distinguishing feature that a person takes a
the particular ingredients of the ‘cocktail identity’ (the special pride in, or a social membership governed by
combination of personas and their consequences) which rules, attributes or behaviours (or both at the same time
will be the more significant. How will we protect and in certain instances), then the global challenges are
respect apparently contradictory and multiple identities? around where difference is articulated hierarchically
Will it be through identity personas that we define or will (haves-have nots, traditional-new, digital native-digital
it be from an integrated set of values? immigrant, home birds-migrants and so forth.) In the
case of the new generation, we may not be able to
Thirdly, there is the ‘new-generation-identity’ challenge.
predict the challenge at all - as we do not yet
This will be where the answers to the ‘who are you?’
understand the basic paradigm - and nor by definition
questions are framed in completely unexpected ways.
should we!
Here lies perhaps the most interesting (and
challenging) of all - a new demographic, a new The uncertainty relating to how well we will manage
generation of (especially younger) people creating or diversity is another significant issue. In this regard,
reflecting new types of social membership. These the potential ‘clash of identities’ must relate to
memberships may be a reaction to what we currently a community membership, let’s say European
have or be the transient results of increasingly fluid citizenship. This brings with it the complex pattern of
social networking, the automaticity of easy travel and relationships people have to nationality. Oversimplifying
instantaneous communication. How can we make any nationality by seeing it as a simple and single
assumptions about how a 15-year-old frames her or his identity type (and hence in the same way citizenship)
definitions about self and awareness of self? would be dangerous. Diversity is the existence of

Future of Identity 61

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A certainty over multiple and parallel identities within one nation, each So, given the multi-layered and multi-dimensional
the next ten with its own context and origin. These multiple identities nature of nations, communities and individuals, the
years will be the
contribution of
define and describe contemporary citizens (perhaps and challenge to bring positive coexistence is to develop a
identity issues to at the same time with a religion, a set of skills, a cohesive set of values with due regard for diversity and
diversity, and to first/second language, food preferences and so on). individual rights, and find successful ways of promoting
the challenges of
They are further distinguishable by geographic origin, difference while also identifying and embedding a
diversity and of
living together in political persuasion, level of education etc. shared identity among community members.
communities of
multiple cultures.

Options and Possibilities

Of course it may be more productive to ask associated questions by dispensing with “identity” and analysing
instead the political implications of personal desires for dignity, honour, and self-respect and the politics of the
membership of social groups. In a future 2020 European context, for example, a mono-layered European
identity is less likely (and maybe even less desirable); socio-economic and political crises, along with a
deteriorating climate, will provoke increasing protectionism - essentially stronger boundaries and potential
‘exclusion’ zones that will brigade sameness.

That said, a certainty over the next ten years will be the shared by all members with respect and understanding
contribution of identity issues to diversity, and to the of their diverse backgrounds and circumstances. A
challenges of diversity and of living together in cohesive community also displays strong and positive
communities of multiple cultures. It is clear that people relationships between its members and similar life
will continue to be mobile and migrate in huge numbers opportunities are actively promoted. So the joining of
as economics, politics, climate and so forth, provide very different identity types and roles need not lead to
incentives. The more marginalized and excluded groups a non-cohesive community, but what seems clear in
will probably not join such movement over the next ten many European and North American contexts is that at
years, constrained by their restricted toolkits and this moment in time, cohesion is not easy and requires
opportunities. Such mobility will create new sustainable deliberate policies and actions.
and diverse communities characterised by the much
Bad experience within diverse communities has been
greater proximity of different identity types.
considerable. This has created stronger understanding
Issues of the cohesion of these new communities, of, but also stronger positions on, the notion of ‘cultural
together with a strengthened sense of protectionism pluralism’. In the wider Europe, experience of a number
and resistance to further diversification will prevail. In of different measures and policy approaches following
the UK, communities are seen as communities where racial and ethnic discrimination and conflict has
there is a common vision and a sense of belonging increased awareness about various cultures, religions,

62 Future of Identity

races, ethnicities, attitudes and opinions which might thing. Above all, peoples will have to come to terms with In the next
be thrown together in a single community. Responses new community defined identities, which would include decade we are
likely to move
have ranged from so-called ‘Multiculturalism’ (often Russian-Arab and European and may even challenge more quickly and
criticised for reinforcing barriers with its emphasis on the rugby world to add London-Polish to the London- more widely
respect and acknowledgement of differences) to either Irish in that league. Many other such identities will towards an
integrated identity
dialogue and actions aspiring to openness and challenge the shaping of communities, nations and
for work and
interaction between cultures in order to lead to long regions characterised not by multiculturalism per se, but social interaction.
term change or the application of more formal rules of more by the coincidence and co-existence of multiple
engagement with integration as the planned result. cultures where transcending difference and somehow
helping to bring out the strengths (benefits) of living
I suspect that in the next decade we are likely to move
together becomes an imperative.
more quickly and more widely towards an integrated
identity for work and social interaction, although we Communication technology adds another layer of
may see a serious reinforcement of difference in the complexity. A significant proportion of this emerging
private world. What will appear as cohesive and generation may actively and deliberately develop parallel
connected communities may well be quite identities - teenagers constrained by conservative family
schizophrenic. This describes a community where contexts who use on-line dating and chat rooms to
members play out distinctive identities depending on create alternative egos and behaviours in the virtual
the community context they find themselves in. Though world. The potential challenge here may focus on a
this might be a reasonably certain outcome, as yet we whole generation who fail to ‘comply’ with traditional
do not really understand the nature of the challenge rules, or who collapse into an inter-generational crisis.
that it creates. It may be that our communities are
If what is certain is that communities of different
stable and secure when times are reasonably OK but
identities will continue to proliferate, and that such
hugely fragile when exogenous threats appear or bad
communities will increasingly have evident majority and
times arrive.
minority ‘identities’, what is not certain is how
As I have implied, peoples in the joined-up and community members will react and behave. Many
interrelated world of the 21st Century will need to come believe that unless the diversities and varieties are
to terms with a plethora of pluralistic identities. In the harnessed and understood as community benefits, we
future, to be a Brazilian or Asian, or indeed a young have a problem, as more likely than not, without this,
global citizen, will mean being much more than one rigid communities will not be sustainable.


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Proposed Way Forward

The main issues The main issues for us to address going forward are the challenges associated with the complex impact of
for us to address identity and identities in communities. There are probably only three possible solutions.
going forward are
the challenges
associated with Interventions by community (or national) leadership: community. Dialogue and openness should not be
the complex These would create the formal rules for social identity about abstract notions of cohesion or integration, but
impact of identity
groups - based on the desired and negotiated shared about practical things. Communities can sit down and
and identities
in communities. values. So, this means introducing accepted and discuss real issues of concern and potential tension.
enforceable laws that govern the behaviours within
Economic growth and stability: Identities matter most
diverse communities and promote community
when difference is seen as threatening - and the
cohesion. These would elevate community practices
threats are greatest when times are bad. This is
above difference, and create space for difference to
probably the most plausible approach to mitigation of
exist as difference.
the worst case identity scenarios, though the extent to
Changing the impact of identity issues by growing which it is a sustaining and sustainable solution is
understanding and trust within communities: Finding questionable. Ultimately we can make difference less of
ways of bringing people from different groups together an issue through prosperity and plenty, but we may not
and encouraging collaboration between these people actually be addressing the core problem.
helps create more comfort with difference. Recent work
In my view there are two huge compromises that need
suggests that contact is successful in bringing about
to be made for solutions to gain traction and impact.
more positive attitudes towards others, reducing
prejudice and also building long-lasting friendships. The Firstly, we must have a commitment to an honest, true
approach is based on the premise that everyone, account of the past. Intercultural exchange cannot be
individually and as a nation, benefits from knowing, viewed without consideration of global movements and
experiencing and working with other cultures, as the global communication. It is also often asserted that one
focus with these projects are the commonalities that can only understand one’s own culture by looking at
bind groups together, rather than their differences. other cultures. This requires being able to see one’s
Intercultural Dialogue is one of the ways in which own culture from an outsider’s perspective to some
people can be brought together for such collaboration. extent; using an historical approach can help.

It is also important to stress the significance of the Second, diaspora matters. Diasporas provide a key link
individual as well as the community, and the benefits of between identity, history and now. Engaging with
dialogue between individuals and communities. There is diaspora space and identity strengthens understanding
probably more to be gained from a culturally open and of how and where identity and difference are made and
diverse way of life that involves interaction and dialogue remade. Through migration, peoples are dispersed
with other individuals and groups than there is for a across many physical borders. Through these journeys,
culturally self-contained existence. So, should diasporas also cross social, conceptual, and
community leaders or the state set the agenda? Culture psychological borders. The diaspora and its location
and identity are so deeply linked into our everyday lives becomes a distinctive place built by immigration, while
that high degrees of openness are often more including the indigenous population as an integral part
successful if they are generated from the individual or of a diaspora space. Identity in a diaspora space or

64 Future of Identity

location develops as an ongoing process that can intercultural dialogue can help with understanding Coming to terms
change with situations and experiences. Again, processes within diaspora space. with the impact
of identity and
diversity requires
us to renegotiate
our approach
to difference, to
reject its
Impact and Implications demonisation
without
abandoning it.

Socially, identity has become a complex and central phenomenon, and with it diversity itself has become one
of the single most important issues for human development. To accommodate diversity, we have to come to
terms with multiple and changing identities. What we define and describe as our constituent parts, say in
Europe or in Asia, become an integral part of ourselves. It is not just that these parts coexist in communities,
but their ideas, art, literature, food and lifestyles now play a central part in shaping both the communities and
the individual. In best cases, the difference is evaporating; and we must adjust to this radical change.

If global economic and technological events, processes as difference, and for diverse communities to exist
and change are creating difficulties for individuals to within their own parameters. This view would enable us
cling on to traditional notions of identity (of both type to confront the challenge without creating all-embracing
and role), and challenging our self-confidence and our and philosophical solutions. Assimilation, integration,
ability to really understand ourselves, they may at the multiculturalism and the like either eradicate or reinforce
same time be redefining our potential and the difference, whereas success (whatever that means) will
opportunities on offer for human development. Take for require that minority identities retain some of their roots.
example, the virtual world which radically changes the
The path forward should be one which frames diversity
notions of interface. This line of thought takes us quickly
within shared values, where both majority and minority
to the potential consequence of a world economic order
cultures need to abandon the idea that a single truth
which forms and massages identity types to deliver
can be imposed on a plural society and where diverse
majority identity agendas, whether for political or
personal and social identity is mobilised as a good
economic gain. The influence of Hollywood or
rather than as a source of struggle. Inter- and intra-
Bollywood, the globalisation of brands or the promotion
cultural dialogue must create the space and opportunity
of single-minded liberal democracy comes to mind.
for reasoned disagreement and elevate co-existence in
Coming to terms with the impact of identity and diversity the confined spaces of communities to a higher level.
requires us to renegotiate our approach to difference, This requires us to move forwards from a place where
to reject its demonisation without abandoning it. identities are contested and in constant rivalry.
Communities must create space for difference to exist


Future Agenda Future Of Identity

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