ROI, ROR, or both... in social media?
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The document discusses the importance of focusing on relationships rather than campaigns in social media. It argues that social media is about nurturing one-to-one dialogues through trust, honesty and transparency. This allows people to share experiences of the brand organically. Rather than telling people how great the brand is, the focus should be on listening and serving customers to build engagement.
ROI, ROR, or both... in social media?
- 1. to R.O.IReturn On Investment or to R.O.RReturn On Relationship in social media is this the question? Source: Return on Relationship by Ted Rubin
- 2. Ted Rubin, author Return on Relationship “a brand is what a business does a reputation is what people remember”
- 3. to many businesses, social is still a campaign based tactic #of likers, impressions, returns, euros & cents etc…..
- 4. which is a good staff quantify goals & KPI’s show money to the CEO you get to keep your job: “your investment show returns, revenues”
- 5. still, remember that social is about communication, not advertising
- 6. social is about developing relationships & nurturing them with each & everyone of your likers, followers… today’s social consumer expects to speak with the brand, opens a one to one dialogue.
- 7. social is about developing relationships & nurturing them with each & everyone of your likers, followers… today’s social consumer expects to speak with the brand, opens a one to one dialogue.
- 8. sounds familiar? back to the good old days before mass advertising? the days of face to face marketing and sales?
- 9. what an incredible & innovative idea!
- 10. so… getting the attention of people you want to attract is a constant count of progress
- 11. relationships must be built in trust, honesty, transparency like real life!
- 12. then and only then, people will share thus… in humans we build!
- 13. fact: people, not platforms, drive positive & meaningful engagement in the new digital era
- 14. social media develops a “service attitude”, a great way to enhance relationships with customers, partners, suppliers, clients
- 15. social media develops a “service attitude”, a great way to enhance relationships with customers, partners, suppliers, clients
- 16. it's not about telling people how great you are
- 17. it’s all about what other people say, experiences they share about your brand, and that’s make it magical!
- 18. it might be a good time to start changing your scope of thinking…
- 19. ⤹… from convince & convert to converse & convert
- 20. listen ask how can I serve you make it about them know the people in your audience aim for engagement
- 21. do you like it? download it, share it want to find more? contact us [email protected] www.thebuzzfirm.gr www.facebook.com/thebuzzfirm www.gplus.to/thebuzzfirm