Lessons Learned From Prince
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The document outlines the life and career of Prince, highlighting his early struggles, strategic decisions in his career, and the evolution of his music and image over the decades. It details his rise to fame, major albums, key collaborations, and shifts in management, as well as significant learning outcomes from his experiences. The analysis emphasizes both tangible and intangible lessons learned throughout his journey.
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Lessons Learned From Prince
- 1. Lessons Learned From P r in c e Success Strategies for Signed & D.I.Y A . rtists Conducted By Gian Fiero
- 2. OBJECTIVES • Analyze • Identify • Extrapolate • Apply
- 3. ORIGINS • Prince was born June 7, 1958
- 4. ORIGINS • Mother, Mattie Shaw • Father, John Nelson • Prince Rogers Trio • Father had three children from previous marriage (Lorna, Sharon, and John) • Mother had a son from a previous marriage (Alfred) • 2 parents, 6 children, from 3 different marriages
- 6. ORIGINS • He started playing the piano at 5; was proficient by age 7
- 7. ORIGINS • Loved basketball • Bullied as a child • His mom nicknamed him “Skipper” • Parents divorced when he was 10
- 8. ORIGINS • His mother re-marries • Prince hated his new step father • Ran away; moved in with his father • Got kicked out at the age of 12
- 9. ORIGINS • Vagabond at 12 • Met Andre Anderson • Bernadette Anderson • Started a band (Grand Central) • Jim Hamilton • Champagne • Replaced drummer with Morris Day • LaVonne Daugherty
- 10. INFLUENCE • Sly & The Family Stone
- 11. ORIGINS • Pepe Willie • Studio experience • 94 East • Champagne demo • Graduates in 1976 • Meets Chris Moon
- 12. ORIGINS • Chris makes a deal • Prince dumps group • Studio time & mentorship • Creates “Soft And Wet” with Moon’s help • Goes to New York to shop for record deal
- 13. ORIGINS • Moon plays demo for Owen Husney • Prince gets rejected by Atlantic • Tough time in Big Apple • Returns to Minneapolis to meet Owen • Hires him as manager
- 14. ORIGINS • Formed American Artists • Immediately invested $50,000 • Prince’s allowance was $50.00 per week • Got Prince an apartment • Purchased new musical equipment • Leased rehearsal space • Formed strategic plan for getting record deal based on Prince’s USPs
- 15. ORIGINS • Young • Extraordinary musicianship • Ability to record an entire album by himself • Highly creative • Natural allure/mysteriousness • Innovative • Not just an R&B artist • Mass market appeal
- 19. ORIGINS • Russ Thyret, high level executive, Mo Ostin, chairman, and Lenny Waronker, president • Russ was the main influence • Acknowledged Prince’s USPs • Signed 3 album deal, June 25, 1977, for $180,000
- 20. RECORDS FIRST ALBUM • “For You” released April 28, 1978 • Cost $175,000 • Sold 150,000 units • Reached number 21 on Billboard’s Soul Chart • Prince was irate • Manager (Husney) quits
- 21. GETS NEW MANAGEMENT • Firm of Cavallo & Ruffalo • Steve Fargnoli (manager) • Assembled band • Organized tour
- 22. PERFORMANCE EXPERIENCE • Opened for Rick James • Hated Rick James • Learned from Rick James • Records second album
- 23. SECOND ALBUM • “Prince” released in October, 1979 • “I Want To Be Your Lover” • The song reached number 1 on the Soul singles charts • Sells 1.75 million • Prince was dissatisfied
- 24. THIRD ALBUM • Desired to reach white audiences • Dirty Mind released in October 1980 • Features “Dirty Mind,” “Partyup,” “When You Were Mine,” and “Uptown.” • Became increasingly sexual • Showed up to company meetings dressed like this >
- 25. THIRD ALBUM • “Partyup,” was written by former drummer, Morris Day • Album reaches 45 on Pop charts • Sells 1.8 million • Prince is irate
- 26. KEY ALLY • Lisa Coleman replaces Gayle Chapman
- 27. FORTH ALBUM • Prince gets a stylist • Warner Bros oversees new album cover > • Controversy released in October of 1981 • Features single “Controversy,” “Let’s Work,” “Do Me Baby” • Captures the curiosity of black and white audiences. • Sells 2.3 million • Prince still not satisfied
- 28. CONTROVERSY TACTICS •Buzz created •Is now controversial •Radio intrigued by “Do Me Baby” •Gets and likes the attention
- 29. MEDIA COVERAGE • Howard Bloom • Rolling Stone, February of 1981 • Public interest was building • Performance offers increased
- 30. THE ROLLING STONE INCIDENT • 3 nights in LA • Largest crowd ever for Prince • Received catcalls, boos, and had paper cups thrown the first night • Bill Graham intercedes
- 31. THE ROLLING STONE INCIDENT • Orange juice, a grapefruit, and a bag of chicken thrown at them • Prince storms of stage
- 32. SIDE PROJECTS • Recruited Morris Day for drums • Recruited Alexander O’Neal for lead vocals • Alexander rejected the offer • Inserted Morris Day as lead • Creates The Time, records album
- 33. SIDE PROJECTS • Album released in 1981 • Consists of: Morris Day (lead vocals) • Jesse Johnson (guitar & vocals) • Jimmy Jam (keyboards & vocals) • Jellybean Johnson (drums & percussion) • Terry Lewis (bass & vocals • Monte Moir (keyboards & vocals)
- 34. SIDE PROJECTS Vanity 6 • Susan Moonsie, Brenda Bennett, and Denise Matthews • Album released in August, 1982 • Reached number 6 on the Black Charts • Sold 500,000 units
- 35. FIFTH ALBUM • Prince releases 1999 in 1982 • Objective: crossover success • MTV plays video for "1999" • Follow-up is "Little Red Corvette" • It crosses over...somewhat • Sells 5 million • Media attention grows • Tour is organized with Prince, The Time and Vanity 6
- 36. WENDY THE WONDERFUL • Wendy Melvoin replaces Dez Dickerson
- 37. THE REVOLUTION BEGINS • Mark Brown, Bobby Z, Matt Fink, Lisa Coleman, and Wendy Melvoin – The Revolution
- 38. PURPLE DROPLETS • 1984 - You’re fired!
- 39. PURPLE REIGN • Management contract is set to expire • Warner Bros Films rejects Purple Rain • Mo Ostin loans 2 million for movie production • Casts The Time and Vanity 6 as co-stars • Fires Vanity after she sleeps with the director • “Dreams”
- 40. PURPLE REIGN • Replaces her with Apollonia • Vanity 6 now called Apollonia 6 • Morris Day develops cocaine habit • Steals the spotlight
- 41. PURPLE REIGN • Purple Rain released in summer 0f 1984 • The single "When Doves Cry" hits number 1 • Best selling single of the year • Album number 1 for 24 weeks • Sells 16.3 million units worldwide • Cross over success is achieved! • Prince is not irate • Tour is organized
- 42. PURPLE DROPLETS • Soundtrack contains "Darling Nikki" • Tipper Gore's daughter likes it…a lot • PMRC passes legislation • Parental advisory becomes standard • Thanks to Prince
- 43. SIDE PROJECTS • “The Family” album released in 1985 • Features “Screams of Passion,” and “Nothing Compares To You”
- 44. SEVENTH ALBUM • Records "Around The World In A Day" while on Purple Rain tour • Releases it in 1985 • Prince turns in artistic, multi-genre influenced album • Warner Bros hates it all - except "Raspberry Beret" • Prince requests that it not be promoted • It hits number 2 on R&B charts; 3 on Pop charts • It sells just 3 million units (US) (4.3 million Worldwide)
- 45. UNDER THE CHERRY MOON Follow-up to Purple Rain…but not a sequel
- 46. EIGHTH ALBUM • 1986 - Releases “Parade” • Features “Kiss” • Sold 3.5 million
- 47. PARADE…MARCHES ON • September, 1986, Wendy & Lisa get fired
- 48. TIME 4 A LABEL • 1986 – Starts Paisley Park Records
- 49. SIDE PROJECT • 1987 - Releases jazz inspired side project
- 50. NINTH ALBUM • 1987 -Releases “Sign O’ The Times” • Formerly “Crystal Ball” • Sells 3.75 million • Becomes very irate
- 51. OWNERSHIP • 1988 - Builds Paisley Park Studios
- 52. TENTH ALBUM? • Records “The Black Album” • Cancels its release
- 53. TENTH ALBUM • 1988 - Releases “LoveSexy” • Sells 2.7 million • Organizes tour
- 54. MANAGEMENT CHANGE • 1989 – fires Cavallo, Ruffalo, & Fargnoli • Hires Albert Magnoli • Visits the set of Batman • Tim Burton • “1999” and “Baby I’m A Star” • Enamored with The Joker • Soundtrack album results
- 55. ELEVENTH ALBUM • 1989 - Back to number #1 / Sells 4.4 million • Contains “Partyman,” and “Batdance”
- 56. MANAGEMENT CHANGE • Albert Magnoli quits • Arnold Stiefel & Randy Phillips • Gets $8 million for Graffiti Bridge • Anna Garcia, Madonna & Kim Basinger • “Awful”
- 57. CLIMATE CHANGE • 1989 - NWA releases “Straight Outta Compton”
- 58. GRAFFITI BRIDGE • 1990 - Releases “Graffiti Bridge” • Sequel to Purple Rain • Tevin Campbell • Featured Ingrid Chavez • Featured The Time • Peaks at # 6 in the US and reach #1 in the UK • Sells 1.95 million in the US • 4.2 million worldwide • Considered a major flop
- 59. SIDE PROJECT • 1990 – Starts to “produce” Tara Leigh Patrick aka Carmen Electra
- 60. TRANSITION • 1991 - Forms new band New Power Generation
- 61. DIAMONDS & PEARLS • 1991 - Sells 6.3 million worldwide • Organizes Tour
- 62. SIDE NOTE • Involved with 4 women simultaneously
- 63. CONTRACT YEAR • 1992 – Gets new contract worth 100 million dollars • Quota put in place
- 64. DRAMA • Releases 5 more albums with Warner Bros (1992):Love Symbol, (1993): Greatest Hits, • (1994): Come, (1995): The Gold Experience, and (1996): Chaos And Disorder • Becomes irate • Wants out of contract
- 65. EMANCIPATION • 1993 - Changes name • Released - Carmen Electra’s project (1 million lost) • 1994 - Releases “The Most Beautiful Girl In The World” under new moniker with STAX records • Publicity campaign • Launched on CBS-TV's Miss America Pageant • First UK #1 hit
- 66. PULLING THE PLUG • 1994 – Paisley Park Records folds • Mo Ostin steps down as chairman of Warner Bros.
- 67. MANAGEMENT CHANGE • Arnold Stiefel & Randy Phillips out • Gilbert Davison in • ?
- 68. MANAGEMENT CHANGE • 1995 - Gilbert Davison quits
- 69. EMANCIPATION • 1996 – Financial problems • Gets married on Valentines Day • Lays off band • Hospitalized
- 70. EMANCIPATION…FREE AT LAST! • 1996 – Releases Emancipation
- 71. EMANCIPATION • 1997 – Releases “Crystal Ball” • 5 CD set • 84,000 pre-orders • Most unfulfilled
- 72. EMANCIPATION • 1998 - Mayte miscarries • They divorce in 1999
- 73. FAN BASE? • 1998 Internet growth • Sues fan websites out of business • Uptown Magazine
- 74. MAINTENANCE LESSON • 1999 meets Clive Davis • Signs with Arista/BMG to promote and distribute new project (P&D deal). • Receives 11 million dollar advance • Releases “Rave In2 The Joy Fantastic” • Lead single “Greatest Romance Ever Sold” • Organizes tour
- 75. EMANCIPATION • 2000 – Changes name back to Prince
- 76. EMANCIPATION …but still uses
- 77. EMANCIPATION • “Rave” only sales 500,000 units • 2000 – Dissolves agreement with Arista • Prince says to Clive Davis, “I thought you’d be different.”
- 78. MARRIAGE NUMBER II • 2001 – Marries Manuela Testolini
- 79. EMANCIPATION • 2001 - Starts the NPG Music Club • Membership came in two options: $7.75 for basic monthly access or $100 per year.
- 80. EMANCIPATION • 2001 – Releases “Rainbow Children” • Sells 130,000 units
- 81. EMANCIPATION • 2002 – Releases “One Night Alone”
- 82. MAINTENANCE LESSON • 2004 - Prince's releases “Musicology” simultaneously with tour • Best-selling album in years • Moves more than 632,000 copies in five weeks • Attributed to “bundling.” • SoundScan forbids it
- 83. MAINTENANCE LESSON • 2005 – Signs distribution deal with Universal
- 84. MAINTENANCE LESSON • 2006 – NPG Music Club closes down
- 85. MAINTENANCE LESSON …so does second marriage
- 86. MAINTENANCE LESSON • 2007 - Performs at half-time of Super Bowl
- 87. MAINTENANCE LESSON • 2007 – Launches fragrance line
- 88. MAINTENANCE LESSON • 2007 - Prince launches his new Planet Earth album as a free giveaway with a national Sunday newspaper in London (loss leader) • Sony/BMG was irate.
- 89. MAINTENANCE LESSON • 2008 - Performs at Coachella
- 90. MAINTENANCE LESSON • 2009 - Releases 3 album set called LotusFlow3r exclusively through Target, a chain based in Prince's home base of Minneapolis, Minnesota for $11.98.
- 91. MAINTENANCE LESSON • Launches LotusFlow3r, a subscription • Gives access (for a fee) to just about every Prince concert since 1984 ever recorded, plus music videos. • Costs $77 per year
- 92. MAINTENANCE LESSON • Fashion line?
- 93. MAINTENANCE LESSON • Visual Evolution
- 94. FLASHBACK
- 95. The Internet Is Dead! • Pronounces the “Internet is dead,” refuses to use any digital platforms to distribute his music • Honored with BET Lifetime Achievement Award • Releases Twenty10 – His 27th Album
- 96. Welcome To America 2011 21 Night Stand • 85% of tickets made available for $25 - including service fees.
- 97. LESSONS LEARNED - INTANGIBLES • Extraordinary talent • Vision • Identity • Belief • Branding • Confidence • Drive & Determination • Sacrifice • Persistence & Resilience
- 98. LESSONS LEARNED - TANGIBLES • Community • Ally Support • Game-plan • Financing • Vehicle (s)
- 99. CONCLUSION • Lessons taught, and lessons learned are not the same thing…
- 100. STILL GOING The Time (2009) Morris Day (lead vocals); Jesse Johnson (guitar & vocals); Jimmy Jam (keyboards & vocals); Jellybean Johnson (drums & percussion); Terry Lewis (bass & vocals; and Monte Moir (keyboards & vocals)
- 101. STILL GOING Wendy & Lisa (2009) • Music Scoring/TV & Film • Nurse Jackie • Heroes • Soul Food • Something New • Toys • Dangerous Minds
- 102. The END