120 marketing-stats-charts-and-graphs
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The document presents various marketing statistics illustrating the effectiveness and cost-efficiency of inbound marketing compared to traditional outbound marketing. Key findings highlight that inbound marketing channels, such as SEO, email, and social media, generate more leads at a lower cost, while emphasizing the growing importance of online presence for customer acquisition. Additionally, prevalent trends show a significant increase in the use of blogs and social media as vital components for engaging audiences and driving sales.
120 marketing-stats-charts-and-graphs
- 2. TABLE OF CONTENTS 1 INBOUND VS. OUTBOUND MARKETING……………...3 2 SEARCH ENGINE OPTIMIZATION………………………….23 3 EMAIL MARKETING…………………………………………….42 4 SOCIAL MEDIA………………………………………….…….….54 5 BLOGGING…………………………………………………..……..79 6 FACEBOOK……………………………………….………………..103 7 TWITTER………………………………………………..………....127 8 MOBILE …………………………………………..……………..…155
- 4. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)
- 5. FACT The Internet has fundamentally changed the way people find, discover, share, shop, & connect.
- 6. >1/3 of the world’s population is on the Internet. SOURCE: ICT FACTS & FIGURES, 2011
- 7. ALMOST 8 NEW PEOPLE COME ONTO THE INTERNET EVERY SECOND SOURCE: INTERNETWORLDSTATS.COM, 2012
- 8. 79% of online shoppers spend at least 50% of their shopping time researching products. SOURCE: POWERREVIEWS, FEBRUARY 2012
- 9. # OF US CITIZENS 300,000,000 200,000,000 # OF US CITIZENS ON THE FTC’S SOURCE: FTC, JULY 2010 “DO NOT CALL” LIST
- 10. % OF PEOPLE % DECLINE IN TECH % OF DIRECT MAIL WHO SKIP TV ADS TRADE SHOW NEVER OPENED SPENDING SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
- 11. FACT Marketers are shifting their budgets away from “interruption” advertising.
- 12. 47% will spend more than they did in 2011 42% will spend same 89% of marketers are maintaining or increasing their 11% inbound budgets will spend less than they did in 2011 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 13. Direct mail is very expensive and ineffective for new leads. Marketing Professional Hardware Technology 11 to 25 Employees
- 14. The average budget “THE PORTION OF MY MARKETING BUDGET spent on company blogs & ALLOCATED TO SOCIAL MEDIA & OUR COMPANY social media has nearly BLOG …” tripled in three years. 21% 9% 2009 2011 SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
- 15. Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 16. FACT Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
- 17. Inbound converts leads into customers SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 18. Inbound marketing tactics don’t just generate leads. They generate revenue. “OUR COMPANY HAS ACQUIRED A CUSTOMER 62% THROUGH THIS 60% 57% CHANNEL.” 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 19. Customer acquisition by channel 57% of marketers acquired customers from blogging 44% of marketers acquired customers from Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 20. Inbound marketing channels cost less than any outbound channel. “THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST.” 60% 52% 45% INBOUND 40% 38% 34% 33% OUTBOUND 28% 19% 20% 0% Blogs Social Media SEO (Organic Direct Mail Telemarketing PPC (Paid Trade Shows Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 21. Outbound marketing costs more. “THIS LEAD-GEN TACTIC IS ABOVE AVERAGE COST.” 46% 40% INBOUND OUTBOUND 26% 26% 25% 20% 14% 14% 10% 0% Trade Shows Direct Mail Telemarketing PPC (Paid SEO (Organic Social Media Blogs Search) Search) SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 22. THE BOTTOM LINE Go inbound or go home.
- 24. Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet.” JIM JANSEN SENIOR FELLOW PEW RESEARCH CENTER’S INTERNET & AMERICAN LIFE PROJECT SEPTEMBER 2010
- 25. FACT Google is the new Yellow Pages.
- 26. 61% of global Internet users research products ONLINE. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
- 27. When researching branded products… 44% of online shoppers begin by using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
- 28. In May 2011... …Google sites led the search other market with 65% of SEARCH GOOGLE queries. SITES SOURCE: COMSCORE, MAY 2011
- 29. Worldwide, we conduct 131B searches per month on the web. PER MINUTE 2,900,000 PER HOUR 175,000,000 PER DAY 4,000,000,000 SOURCE: COMSCORE, JANUARY 2010
- 30. TV 57% of TV viewers use the web simultaneously. web SOURCE: NIELSON, 2009
- 31. FACT Ranking high on search engines is no longer optional, it’s critical.
- 32. 70% of the links search users click on are organic—not paid. PAID “WHICH SEARCH 25% RESULT LINK DID YOU CLICK ON FIRST?’” OTHER * 5% *INCLUDES NON- TRADITIONAL ORGANIC RESULTS, SUCH AS ORGANIC SHOPPING LINKS, 70% LOCAL RESULTS, NEWS, ETC. SOURCE: MARKETINGSHERPA, FEBRUARY 2007
- 33. 60% of all organic clicks go to the top three organic search results. 27% 20% SHARE OF CLICKS 13% 10% 9% 7% 5% 4% 3% 3% 1 2 3 4 5 6 7 8 9 10 RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY 2007
- 34. 75% of users never scroll past the first page of search results. SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010
- 35. The average click-through rate for paid search in 2010 (worldwide) was 2%. YANDEX 1.3% YAHOO! 1.4% GOOGLE 2.5% BING 2.8% SOURCE: COVARIO, JANUARY 2011
- 36. FACT The more keyword-rich content you generate, the more search engines will find (and love) you.
- 37. Businesses that ≥20 times/month get 5X more traffic than those who ≤4 times/month. SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
- 38. Businesses with websites of 401-1000 get 6X more leads than those with 51-100 . SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
- 39. Companies that blog have 97% more inbound links. 97% AVG # OF LINKS AVG # OF LINKS WITHOUT A BLOG WITH A BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 40. Companies with more indexed web pages get way more leads. 74 236% MEDIAN MONTHLY LEADS 22 12 7 5 <60 60-120 121-175 176-310 >311 # OF INDEXED PAGES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 41. THE BOTTOM LINE If Google can’t find, neither will anyone else.
- 42. EMAIL MARKETING
- 43. 27% of emails were opened on a mobile device during the second half of 2011… 30% 27% 25% …up from 20% 20% during the first half 20% 15% of 2011 10% 5% 0% Early 2011 Late 2011 SOURCE: KNOTICE, APRIL 2012
- 44. >80% of email marketers send the same content to all subscribers SOURCE: EXPERIAN, APRIL 2012
- 45. The word "exclusive" in email promotional campaigns increases unique open rates by 14%. 14% Not Exclusive Exclusive SOURCE: EXPERIAN, APRIL 2012
- 46. 84% of B2B marketers use segment targeting in their email campaigns. SOURCE: BTOB MAGAZINE, MARCH 2012
- 47. 59% of B2B marketers say email is the most effective channel in generating revenue. $$$$$$$ SOURCE: BTOB MAGAZINE, MARCH 2012
- 48. …of email less than marketing companies 1/3 regularly test their email marketing campaigns. SOURCE: ECONSULTANCY, MARCH 2012
- 49. Morning emails get high CTR. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
- 50. Investment in email marketing will grow from $1.3B in 2010 to $2B by 2014. 2.5 2 1.5 1 0.5 0 2010 2014 SOURCE: FORRESTER RESEARCH, JANUARY 2012
- 51. The fresher your list, the better! SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
- 52. Most users report reading email on mobile devices. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
- 53. FACT Send email early in the morning.
- 54. SOCIAL MEDIA
- 55. While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.” JOSH MENDELSOHN VICE PRESIDENT CHADWICK MARTIN BAILEY
- 56. FACT Social media isn’t a fad. It’s a revolution.
- 57. Social media & blogs generate real customers. % OF CHANNEL USERS WHO ACQUIRED A 62% CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 58. US Internet users spend 3X more minutes on blogs & social networks than on email. VIDEOS/MOVIES 4% PORTALS 4% EMAIL 8% ONLINE GAMES 10% SOCIAL 24% NETWORKS/BLOGS SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
- 59. Social media use in the U.S. has increased by 356% since 2006. 2006 2012 SOURCE: NETPOP RESEARCH, ARIL 2012
- 60. Social media penetration keeps growing across different age groups. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH SOURCE: EMARKETER, FEBRUARY 2011
- 61. The world is becoming more SOCIAL. 4.6 4.4 3.7 2.9 2.7 2.3 1.8 Shopping Browsing Gaming Multimedia Social News Email AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE SOURCE: TNS, OCTOBER 2010
- 62. FACT Social media has real business value.
- 63. The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011. SOURCE: ABERDEEN RESEARCH, MARCH 2012
- 64. Social media conversations actively influence purchases. ON SOCIAL MEDIA, I AM 55% 55% MOST INFLUENCED BY…” 51% 39% 38% 35% 26% FRIENDS PEOPLE LIKE EXPERTS ONLINE BRANDS RETAILERS INFLUENTIAL YOU FRIENDS BLOGGERS SOURCE: EMARKETER, MAY 2010
- 65. 63% of companies using social media say it has increased marketing effectiveness—among other benefits. Increasing effectiveness of marketing 63% Increasing customer satisfaction 50% Reducing marketing costs 45% Reducing support costs 35% Reducing time to market for 26% products/services Increasing product/service innovation 24% Increasing revenue 24% SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
- 66. U.S. local SMBs actively use social media marketing to promote their businesses. FACEBOOK 70% LINKEDIN 58% TWITTER 40% YELP 32% YOUTUBE 27% MYSPACE 19% FOURSQUARE 9% GOWALLA 3% SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
- 67. 57% of SMBs say social media is beneficial to their business. VERY BENEFICIAL DO NOT USE 27% 33% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 30% 10% SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
- 68. More than 1/2 of U.S. SMBs say social media sites play an important role in active sales. “HOW IMPORTANT IS SOCIAL MEDIA IN SEEKING VERY OUT POTENTIAL NEW IMPORTANT CUSTOMERS/CLIENTS ?” 15% NOT IMPORTANT 47% SOMEWHAT IMPORTANT 38% SOURCE: FORBES INSIGHTS, MAY 2010
- 69. More than 1/3 of US SMBs say social media helps them get found online. GENERATE SALES 6% “SOCIAL MEDIA HELPS ME TO…” CUT DOWN ON MY MARKETING COSTS 8% MARKET MY BUSINESS TO CUSTOMERS 12% INCREASE TRAFFIC TO MY WEBSITE 15% INCREASE THE EXPOSURE OF MY BUSINESS 39% SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
- 70. Social media helps B2B marketers improve search results. Driving inbound links 48% Increase page rank 45% Influence organic SEO 40% Influence keyword purchases 26% “SOCIAL MEDIA IMPROVES MY SEARCH RESULTS VIA…” SOURCE: BTOB MAGAZINE, JULY 2010
- 71. 61% of US marketers use social media to increase lead generation DIRECTIVE FROM MANAGEMENT I DO NOT KNOW WHY 3% WE HAVE ONE 4% MY COMPETITORS ARE “THE MAIN REASON MY DOING IT COMPANY IS 5% IMPLEMENTING A SOCIAL MEDIA STRATEGY IS… TO INCREASE LEAD MONITOR THE CONVERSATION ABOUT GENERATION MY BRAND 61% 27% SOURCE: R2INTEGRATED, APRIL 2010
- 72. LinkedIn drives the most customers to B2B. I’M A B2B COMPANY 80% THAT ACQUIRED A CUSTOMER 65% THROUGH THIS CHANNEL. 60% 55% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 73. Facebook drives the most conversions for B2C. I’M A B2C COMPANY THAT ACQUIRED A CUSTOMER THROUGH THIS 80% 77% CHANNEL. 60% 60% 55% 51% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 74. The average user spent only 3 minutes on Google+ in January 2012 450 405 400 350 AVERAGE MINUTES/MONTH 300 250 200 150 100 89 50 3 0 Google+ Facebook Pinterest SOURCES: COMSCORE, 2012
- 75. Females are greatly overrepresented on PINTEREST. SOURCES: ALEXA, 2012
- 76. …is from the U.S. 65% of Pinterest's global web traffic… SOURCES: ALEXA, 2012
- 77. Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined. PINTEREST Google+ LinkedIn YouTube SOURCE: SHAREAHOLIC, FEBRUARY 2012
- 78. BOTTOM LINE It’s time to go social.
- 79. BLOGGING
- 80. The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
- 81. FACT Blogs keep growing —in volume & value.
- 82. There are 152,000,000 blogs on the Internet. SOURCE: UM, OCTOBER 2010
- 83. Blog frequency impacts customer acquisition. % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG 100% 92% 78% 66% 70% 56% 50% 43% 0% Less Than Monthly Weekly 2-3 Times Per Daily Multiple Monthly Week Times a Day SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 84. The global population of blog readers keeps growing. 60% 50% 40% 30% 20% 10% 0% 2008 2009 2010 2011 2012 % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY SOURCE: EMARKETER, AUGUST 2010
- 85. 81% of marketers rated their blog as USEFUL or BETTER. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 86. There are 31% more bloggers today than there were three years ago. 28.1 26.2 24.0 22.9 2008 2009 2010 2011 INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) SOURCE: EMARKETER, AUGUST 2010
- 87. Most people read blogs more than once/day. 46% 32% 18% 3% 3% LESS THAN ONCE ONCE A MONTH ONCE A WEEK ONCE A DAY MORE THAN A MONTH ONCE A DAY SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 88. Most people read 5-10 blogs. 38% 29% 22% 5% 3% LESS THAN 5 5 TO 10 10 TO 50 50 TO 100 MORE THAN 100 NUMBER OF BLOGS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 89. Nearly 40% of US companies use blogs for marketing purposes. 39% “MY COMPANY USES A BLOG 34% FOR MARKETING PURPOSES.” 29% 25% 16% 2007 2008 2009 2010 2011 SOURCE: EMARKETER, AUGUST 2010
- 90. FACT Blogging can really move the needle.
- 91. Blog articles influence purchases. DECIDE ON A PRODUCT/SERVICE 21% REFINE CHOICES 19% GET SUPPORT/ANSWERS 19% DISCOVER PRODUCTS/SERVICES 17% ASSURE 14% “BLOG ARTICLES PLAY A ROLE IN INSPIRE A PURCHASE 13% THIS ASPECT OF THE PURCHASE PROCESS.” EXECUTE A PURCHASE 7% SOURCE: JUPITER RESEARCH, OCTOBER 2008
- 92. Companies that blog have 55% more website visitors. 2250 55% 1480 # OF MONTHLY VISITORS DON’T BLOG BLOG SOURCE: HUBSPOT, 2010
- 93. B2C companies that blog generate 88% more leads per month than those who do not. 15 88% # OF MEDIAN MONTHLY LEADS 8 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 94. B2B companies that blog generate 67% more leads per month than those who do not. 15 67% # OF MEDIAN MONTHLY LEADS 9 DON’T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 95. Companies with >51 blog articles experience a 77% lift 23 77% in median monthly leads. 13 # OF MEDIAN MONTHLY LEADS 10 10 <12 12-23 24-51 >51 # OF BLOG ARTICLES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 96. Blogging frequency has a direct & significant impact on lead-gen. 89% 76% 78% 72% # OF MEDIAN MONTHLY LEADS 49% 33% < MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLE TIMES/DAY FREQUENCY OF BLOG POSTS SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 98. Morning is the most popular time to read blogs. 79% 64% 51% % OF BLOG READERS 40% MORNING AFTERNOON EVENING NIGHT SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 99. Blog reading peaks around 10AM. # OF VIEWS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 100. Link-sharing among blog readers # OF LINKS SHARED peaks around 7am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 101. Commenting on blogs # OF COMMENTS peaks around 8am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
- 102. THE BOTTOM LINE Blog early and often.
- 103. FACEBOOK
- 104. People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” MALORIE LUCICH, FACEBOOK SPOKESPERSON FEBRUARY 2011
- 106. FACT Facebook has a massive & highly engaged audience.
- 107. Facebook is effective for B2C customer acquisition. B2B B2C 80% 77% % of channel users this channel who 65% acquired a customer through 60% 60% 55% 55% 51% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 108. Brands get a 46% increase in user engagement with FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
- 109. Brands get a 65% increase in interactive content with FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
- 110. of consumer comments on 35% company Facebook Pages are compliments. SOURCE: AT KEARNEY, HTTP://BIT.LY/HNK1EX
- 111. 70% of Facebook news consumers follow links posted by FRIENDS or FAMILY.
- 112. The median ratio of Facebook VIEWS : SHARES : 9:1 SOURCE: BUZZFEED, HTTP://BIT.LY/HNLUKL
- 113. 93% of US adult Internet users are on Facebook. 164 Million 152 Million SOURCE: BLOGHER, APRIL 2011
- 114. 1 out of every 7 minutes online is spent on Facebook. SOURCE: COMSCORE, DECEMBER 2011
- 115. The average Facebook user spends ~7 hours/month on Facebook. 7HOURS SOURCES: COMSCORE
- 116. Facebook is overtaking Google and Yahoo in total time spent online. 41.5 40.5 40.5 39.1 44 43.2 38.2 39.9 37.9 36 38.6 38.7 34.6 MINUTES SPENT (BILLIONS) 35.8 32.2 34.3 27.6 26.7 20 16 16.7 15.8 13 Yahoo! Sites 12 11.4 9.3 Google sites 5.9 6.4 6.4 5.6 Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 SOURCE: COMSCORE, AUGUST 2011
- 117. Facebook has become the top choice for social sign-in. OTHER 8% WINDOWS LIVE 6% TWITTER 7% FACEBOOK 35% YAHOO 13% GOOGLE 31% SOURCE: JANRAIN, APRIL 2011
- 118. Facebook has become the preferred way of sharing content, second only to email (for now). 84% EMAIL 88% 44% FACEBOOK 54% 18% TELEPHONE 31% 7% Male MAIL 10% Female 5% PRINT OUT 8% SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
- 119. We’re not just engaging with our friends on Facebook. We’re engaging with businesses of all kinds. 17 ARTISTS 92 43 MEDIA 57 Avg # of Comments/post Avg. # of Likes/post 9 BRANDS 54 NOTE: PAGES ANALYZED HAVE AT LEAST 100K “LIKES” SOURCE: VISIBLI, APRIL 2011
- 120. Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include email, instant messaging, blogging, gaming, video-sharing and online shopping.” FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA | MARCH 21, 2011 | EMARKETER
- 121. FACT Facebook has real business value.
- 122. Most US B2B marketers agree that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% “THIS SITE IS SOMEWHAT TO MYSPACE 25% EXTREMELY EFFECTIVE AS A MARKETING TOOL.” SOURCE: OUTSELL, DECEMBER 2009
- 123. More than half of SMBs say Facebook is beneficial to their business. DO NOT USE VERY 32% BENEFICIAL 30% SOMEWHAT NOT VERY BENEFICIAL BENEFICIAL 25% 13% SOURCE: AD-OLOGY, NOVEMBER 2010
- 124. More than 1/3 of marketers say Facebook is “critical” or “important” to their business. Not Useful Critical 14% 15% Important Somewhat 24% Useful 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 125. The number of marketers who say Facebook is “critical” or “important” to their business has increased by 75% in three years. 45% 42% 75% 40% 35% 30% 25% 24% 20% 15% 10% 5% 0% In 2009 In 2012 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 126. THE BOTTOM LINE If you don’t like Facebook yet, you will
- 127. TWITTER
- 128. 128
- 129. FACT Virtually everyone has heard of Twitter. Not everyone is using it (yet).
- 130. Roughly 9% of adult Americans use Twitter. 152 Million 21 Million SOURCE: EMARKETER, APRIL 2011
- 131. The average Twitter user has 27 followers. SOURCE: RJMETRICS, JANUARY 2010
- 132. 25% of Twitter accounts have no followers. FOLLOW ME? SOURCE: RJ METRICS, JANUARY 2010
- 133. 40% of Twitter accounts have never sent a single tweet. SOURCE: RJ METRICS, JANUARY 2010
- 134. Only 18% of Twitter users tweet >once/day. SEVERAL TIMES/DAY 18% AT LEAST ONCE/DAY 15% AT LEAST ONCE/WEEK 30% AT LEAST ONCE/MONTH 22% LESS THAN ONCE/MONTH 15% SOURCE: RJMETRICS, JANUARY 2010
- 135. FACT Twitter users are young, smart, affluent, & tech-savvy.
- 136. 1/3 of monthly Twitter users are 25-34 years old. 33% 19% 18% 11% 12% 7% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55+ SOURCE: EDISON RESEARCH, 2010
- 137. The majority of US Twitter users are 18-29 years old. AGE 18-29 14% AGE 30-45 10% AGE 46-64 6% AGE 65+ 1% SOURCE: PEW RESEARCH CENTER, JANUARY 2010
- 138. US Twitter users are more educated than the general population. 33% MONTHLY TWITTER USERS 18+ 30% TOTAL POPULATION 18+ 23% 23% 19% 17% 16% 13% 12% 8% ADVANCED DEGREE SOME GRADUATE 4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESS CREDITS SOURCE: EDISON RESEARCH, 2010
- 139. US Twitter users have higher incomes than the general population. 23% MONTHLY TWITTER USERS 18+ 20% 20% TOTAL POPULATION 18+ 17% 15% 14% 13% 11% 10% 8% >$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K SOURCE: EDISON RESEARCH, 2010
- 140. US Twitter users tend to be “early adopters.” TOTAL POPULATION 12+ AMONG THE 1ST TO BUY/TRY NEW 10% PRODUCTS 19% MONTHLY TWITTER USERS 12+ BUY/TRY NEW PRODUCTS BEFORE 12% OTHERS, NOT FIRST 25% BUY/TRY NEW PRODUCTS SAME AS 27% OTHERS 29% BUY/TRY NEW PRODUCTS AFTER 24% OTHERS, NOT LAST 16% USUALLY LAST TO KNOW TO TRY/BUY 25% NEW PRODUCTS 11% SOURCE: EDISON RESEARCH, 2010
- 141. For Twitter users, Internet > TV. 73% “THE MEDIUM THAT IS MOST ESSENTIAL TO MY LIFE IS…” MONTHLY TWITTER USERS 12+ 42% TOTAL POPULATION 12+ 37% 25% 14% 13% 11% 3% NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
- 142. Twitter users spend a lot of time online. 4:00 3:22 3:25 “I SPEND HH:MM PER DAY WITH EACH OF THESE MEDIA.” 2:41 MONTHLY TWITTER USERS 12+ 2:05 1:56 TOTAL POPULATION 12+ 0:26 0:28 NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
- 143. FACT Twitter + Business = $$$
- 144. More than 1/2 of active Twitter users follow companies, brands or products FOLLOW on social networks. SOURCE: EDISON RESEARCH, 2010
- 145. Twitter plays an active role in purchasing decisions. LEARN ABOUT 42% PRODUCTS/SERVICES PROVIDE OPINIONS ABOUT 41% PRODUCTS/SERVICES ASK FOR OPINIONS ABOUT 31% PRODUCTS/SERVICES LOOK FOR DISCOUNTS/SALES 28% PURCHASE 21% PRODUCTS/SERVICES “I USE TWITTER TO...” SEEK CUSTOMER SUPPORT 19% SOURCE: EDISON RESEARCH, 2010
- 146. 79% of US Twitter users are more likely to recommend brands they follow. NOT SURE NO 6% 15% YES, FOR MANY BRANDS YES, FOR A 23% FEW BRANDS 56% SOURCE: EDISON RESEARCH, 2010
- 147. 67% of US Twitter users are more likely to buy brands they follow. NOT SURE 10% NO 23% YES, FOR A FEW BRANDS YES, FOR 42% MANY BRANDS 25% SOURCE: EDISON RESEARCH, 2010
- 148. 57% of all companies that use social media for business, use Twitter. DON’T USE TWITTER 43% USE TWITTER 57% SOURCE: BUSINESS.COM, SEPTEMBER 2009
- 149. B2B companies are far more likely to use Twitter than B2C companies. 75% “MY COMPANY TWEETS.” 49% B2B B2C SOURCE: BUSINESS.COM, SEPTEMBER 2009
- 150. Twitter drives more customers for B2C. “YES, WE HAVE ACQUIRED A CUSTOMER VIA 55% TWITTER. 40% B2B B2C SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 151. More than 1/3 of marketers say Twitter is “critical” or “important” to their business. Not Useful Critical 14% 15% Somewhat Useful 24% Important 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
- 152. Companies that use Twitter average 2x more leads/month than those that do not. 86 # OF MEDIAN MONTHLY LEADS USE TWITTER DON’T USE TWITTER 43 31 15 10 5 <11 EMPLOYEES 11-50 EMPLOYEES >50 EMPLOYEES SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 153. B2C companies with >100 followers have 146% more leads/month than those with <100. 35 146% 32 # OF MEDIAN MONTHLY LEADS 14 11 <21 21-100 101-500 >500 # OF FOLLOWERS SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
- 154. FACT Don’t be a twit. Start tweeting.
- 155. MOBILE
- 156. There are 271 MILLION mobile subscribers in the U.S. alone. SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
- 157. 54% of iOS web traffic is devoted to search VS the 36% Internet average. SEARCH THROUGH IOS 54% 36% IOS INTERNET AVERAGE SOURCE: CHITIKA, APRIL 2012
- 158. 60% of consumers do product or service research “several times a month” via a mobile device. SOURCE: LOCAL CORPORATION, APRIL 2012
- 159. 1% of emails are first opened on mobile devices, then on desktop PCs later. SOURCE: KNOTICE, MARCH 2012
- 160. FACT Optimize your website & email for mobile.
- 161. 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. SOURCE: SEARCH ENGINE LAND, 2011
- 162. 90% of text messages are read within 3 MINUTES of being delivered. SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
- 163. 4 BILLION of the 6.8 BILLION people on the planet, use a mobile phone. 3.5 BILLION of them use a toothbrush. SOURCE: 60 SECOND MARKETER, 2011
- 164. MAKE YOUR MARKETING AWESOME Try HubSpot FREE for 30 days! http://HubSpot.com/free-trial
- 165. IF YOU THOUGHT blog.hubspot.com/ Twitter.com/hubspot THAT THIS WAS Facebook.com/hubspot AWESOME, Linkedin/com/hubspot PERHAPS YOU’D Youtube.com/hubspot LIKE TO BE flickr.com/photos/hubspot FRIENDS ONLINE? Slideshare.net/hubspot
- 166. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics