What Counts as Learning: Open Digital Badges for New Opportunities
Mozilla Open Badges Community Call 
Wednesday, November 19, 2014 
http://etherpad.badgealliance.org/CCNov19
• What are the three most important things you would share with another 
organization just getting started? 
• What are the three main challenges to widespread adoption of your badge system 
for your organization? 
• What are three things have you learned about badge system design? 
• What would you do differently if you were to start over?
Building the team 
• Average core team size was roughly 5 to 6 
people. 
• Teams were as large as 10 people, especially 
for those with content and multimedia 
experts, and for those who built custom-designed 
badge systems. 
• Choose your team wisely.
Who are my stakeholders? 
• Stakeholders will define the boundaries of 
your system. 
• Every stakeholder group represents a 
boundary that must be navigated and crossed. 
• Don’t skip the process of identifying 
stakeholders, no matter how tempting it may 
be to do so.
Teachers are stakeholders 
• Engage teachers and faculty as co-creators in 
the design of the system. 
• Train teachers first, and well, and make this 
training an ongoing process. 
• Think carefully how teachers will be involved 
in the badge-issuing process.
Find a common language 
• Identify terminology specific to badges. 
• Make sure everyone working on the system 
can understand the language of badges. 
• Communicating design ideas from content 
experts to design experts to programming 
experts is hard. 
• Have early conversations with the web 
development team.
Explain badges early 
• Give all of your stakeholders time to become 
familiar with the concept of badges. 
• Get started before the badge system design 
process begins. 
• Create a shared understanding among anyone 
who will have a stake in the system. 
• Develop strong stories about how badges 
work.
Design for relevance 
• Map your badges to whatever your 
community finds valuable. 
• Ask your learners what they value — avoid 
assumptions as much as possible. 
• Same for other stakeholders, including faculty, 
administrators, and external stakeholders. 
• Think early about data. What can your badge 
system tell you?
Build external partnerships 
• Build value and relevance at the beginning of 
the design process. 
• Define your trust network. 
• Think hard about what gives your badges 
“weight” with external stakeholders.
Trust networks 
• Answer the “so what?” question. 
• Have meaningful answers that go beyond 
badges as an aspect of a learner’s identity. 
• Foster the collective belief in the value of your 
badges.
Iterative design 
• Fail fast. 
• Put all aspects of the system in harm’s way 
and test with real users. 
• Release smaller parts first instead of big 
chunks. 
• Engage all users in the design process early.
Learning pathways 
• Designing learning pathways is more complex 
than developing curricula and defining course 
requirements. 
• Create shared assessment criteria so that 
badges can be connected between different 
programs. 
• Align badges to standards where possible. 
• Think about tagging badges so others can find 
them.
User experience 
• Check your assumptions about navigation! 
• The system will fail if you don’t get this right. 
• A “clunky” platform will make understanding, 
earning, and sharing badges difficult. 
• Without a seamless user experience, learners 
may not even share their badges.
Visual design 
• Do not underestimate the design elements of 
the badges. 
• Simpler designs are better. 
• Think how badges will display on different 
screen sizes. 
• Distinguish single-lesson achievements from 
more significant achievements.
Number and type of badges 
• Experiment early. Start small. 
• Keep things simple. 
• Consider using other features to increase 
engagement and chart progress. 
• Carefully consider learning outcomes and 
values.
Badge system technology 
• Hire the most experienced programmers 
possible. 
• Focus early and hard on the technical side of 
badge system design. 
• Prepare for complex technical challenges if 
you are integrating with legacy systems.
Questions?

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What Counts as Learning: Open Digital Badges for New Opportunities

  • 2. Mozilla Open Badges Community Call Wednesday, November 19, 2014 http://etherpad.badgealliance.org/CCNov19
  • 3. • What are the three most important things you would share with another organization just getting started? • What are the three main challenges to widespread adoption of your badge system for your organization? • What are three things have you learned about badge system design? • What would you do differently if you were to start over?
  • 4. Building the team • Average core team size was roughly 5 to 6 people. • Teams were as large as 10 people, especially for those with content and multimedia experts, and for those who built custom-designed badge systems. • Choose your team wisely.
  • 5. Who are my stakeholders? • Stakeholders will define the boundaries of your system. • Every stakeholder group represents a boundary that must be navigated and crossed. • Don’t skip the process of identifying stakeholders, no matter how tempting it may be to do so.
  • 6. Teachers are stakeholders • Engage teachers and faculty as co-creators in the design of the system. • Train teachers first, and well, and make this training an ongoing process. • Think carefully how teachers will be involved in the badge-issuing process.
  • 7. Find a common language • Identify terminology specific to badges. • Make sure everyone working on the system can understand the language of badges. • Communicating design ideas from content experts to design experts to programming experts is hard. • Have early conversations with the web development team.
  • 8. Explain badges early • Give all of your stakeholders time to become familiar with the concept of badges. • Get started before the badge system design process begins. • Create a shared understanding among anyone who will have a stake in the system. • Develop strong stories about how badges work.
  • 9. Design for relevance • Map your badges to whatever your community finds valuable. • Ask your learners what they value — avoid assumptions as much as possible. • Same for other stakeholders, including faculty, administrators, and external stakeholders. • Think early about data. What can your badge system tell you?
  • 10. Build external partnerships • Build value and relevance at the beginning of the design process. • Define your trust network. • Think hard about what gives your badges “weight” with external stakeholders.
  • 11. Trust networks • Answer the “so what?” question. • Have meaningful answers that go beyond badges as an aspect of a learner’s identity. • Foster the collective belief in the value of your badges.
  • 12. Iterative design • Fail fast. • Put all aspects of the system in harm’s way and test with real users. • Release smaller parts first instead of big chunks. • Engage all users in the design process early.
  • 13. Learning pathways • Designing learning pathways is more complex than developing curricula and defining course requirements. • Create shared assessment criteria so that badges can be connected between different programs. • Align badges to standards where possible. • Think about tagging badges so others can find them.
  • 14. User experience • Check your assumptions about navigation! • The system will fail if you don’t get this right. • A “clunky” platform will make understanding, earning, and sharing badges difficult. • Without a seamless user experience, learners may not even share their badges.
  • 15. Visual design • Do not underestimate the design elements of the badges. • Simpler designs are better. • Think how badges will display on different screen sizes. • Distinguish single-lesson achievements from more significant achievements.
  • 16. Number and type of badges • Experiment early. Start small. • Keep things simple. • Consider using other features to increase engagement and chart progress. • Carefully consider learning outcomes and values.
  • 17. Badge system technology • Hire the most experienced programmers possible. • Focus early and hard on the technical side of badge system design. • Prepare for complex technical challenges if you are integrating with legacy systems.