Content marketing
- 1. CONTENT MARKETING WHAT, WHY, HOW 4 ANGLES TO OF CONTENT HANG(YOHAN) YU HTTPS://WWW.LINKEDIN.COM/IN/HANG-YOHAN-YU-467070A4/ HTTPS://WWW.LINKEDIN.COM/IN/MIKEYAO/
- 2. KEY WORDS: • Creating and distributing • Valuable, relevant, and consistent • Attract and retain(habitualized) customers • Clearly-defined audience • End game goal: drive customer action What is Content Marketing
- 3. Channels
- 4. CYCLIC PLANNING • Strategy • Plan • Create • Promotion
- 5. THE KEY WORD 4 phases of subjects: us, people, me, you.
- 6. ATTACKING FROM THESE 4 ANGLES LET’S TALK ABOUT US LET’S TALK ABOUT ME LET’S TALK ABOUT PEOPLE LET’S TALK ABOUT YOU
- 7. LET’S TALK ABOUT US • Who are we? • How old are we? • Where are we here? • Did we do better than people thought? • Are we learning from mistakes?
- 8. LET’S TALK ABOUT ME What are they? How are they made? Calorie? Protein? Carb? Fat? Sugar? Are they cheaper than regular dishes?
- 9. LET’S TALK ABOUT PEOPLE • Open-mindedness priming How you like Japanese Cuisine? My friend Joye used to think it is too expensive and too fancy. But after trying the school meal idea, she found every penny pays off, and the variety of dishes made her habitualized in trying out different combinations every single lunch. I didn’t have a opinion on Japanese Food either. This time, however, I think I will definitely have a try!
- 10. LET’S TALK ABOUT YOU Japanese cuisine or McDonald’s, make a choice! Remember, you are what you eat Watch Super Size Me. Which, is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Japanese Food is always clean and healthy. It’s guaranteed for over 1,000 years