Evolution von MSE - wie geht es mit Social Listening Tool weiter?
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The document outlines strategies for managing brand reputation and customer engagement through social media. It highlights the effectiveness of salespeople using social media, with statistics about their improved performance. The use of Microsoft tools like Azure and Power BI is emphasized for gaining and analyzing customer insights effectively.
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Evolution von MSE - wie geht es mit Social Listening Tool weiter?
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- 10. Monitor campaign effectiveness Manage brand reputation Engagement and influencers MARKETING SALES Intercept buying signals Customer insights Customer engagement SERVICE Social customer care Early warning system Measure customer satisfaction
- 13. Microsoft Social Engagement Microsoft Azure Event Hub Azure Stream Analytics Microsoft Power BI Charles ‘Lead’ Tweets: “Need to buy Xbox One consoles for the team. Looking for volume purchase discounts and free shipping.” Posts Index (Azure DocDB) Intent Detection (Azure ML) User Interface Automation Rules Tara ‘Community Manager’ Manages team that engages with customers on social media. Sets up automation rules Nancy ‘Sales’ Xbox Enterprise Sales Manager Meredith ‘Executive’ Gets insights for data-driven decision-making with real-time and interactive dashboards Data from other “sources” Learning from User feedback
- 16. 75% of B2B buyers are influenced by information found on social media 78% of salespeople using social media perform better than their peers Salespeople who exceed quota share 23% more content each month on social media 2/3 companies have no social media strategy for their sales organizations Dell Forbes LinkedIn SMA
- 17. Definition Empower sales people to sell more by leveraging social media Approach Personalized smart recommendations requiring minimal time commitment
- 20. MEGA TRENDS Automation «Democratize» Intelligence
- 25. Merci! Raphael El-Saheli Program Manager Dynamics 365 R&D Customer Excellence Center MSE [email protected] LinkedIn 35