Microsoft Case Study: SWOT & PEST Analysis

This document provides a SWOT and PEST analysis of Microsoft. The SWOT analysis examines Microsoft's strengths like brand loyalty and distribution channels, weaknesses like lack of innovation and security flaws, opportunities like cloud-based services and mobile advertising, and threats like controversies and potential lawsuits. The PEST analysis looks at political factors such as tax policies, economic factors like interest rates, social factors such as cultural trends, and technological factors including automation and cloud computing that impact Microsoft.