The document discusses hybrid mobile apps and the Intel XDK tool. It provides an overview of the mobile device market and fragmentation. Hybrid apps are introduced as apps that can run on multiple platforms using technologies like Apache Cordova. The Intel XDK is a tool that allows developing hybrid mobile apps using HTML5 and publishing them to various app stores. It has features like an app designer, code editor, emulator, and cloud builds. The Intel XDK helps developers create cross-platform experiences and reach more consumers.