The GAFAM
Giants of the world
Université de Kairouan
Institut Supérieur d’Informatique
et de Gestion de Kairouan
Realised by:
Jamli Rim
PLAN:
1
2
3
4
What does GAFAM mean?
GAFAM's (financial) control over the digital ecosystem
.
Are digital game-changers spoiling the game? Antitrust in the Golden
Age of GAFAM
STATISTICS ON THE TOPIC
1
What does GAFAM mean?
2
Big Tech,also known as the Tech Giants, Big Four, Four Horsemen, Big Five, or S&P 5,are the largest and
most dominant companies in the information technology industry of the United States,
Namely Amazon, Apple, Google, Facebook and Microsoft. Since the end of the 2010s, these five have been,
besides Saudi Aramco, the most valuable public companies globally, with each having had a maximum market
capitalization ranging from around $500 billion to around $2 trillion USD at various times.
What does GAFAM mean?
3
2019
FACEBOOK
APPLE
GOOGLE
2019
MICROSOFT
AMAZON
Founder and CEO of GAFAM
4
GAFAM's (financial) control
over the digital ecosystem
5
GAFAM's (financial) control over the digital ecosystem
-Google, Amazon, Facebook, Apple, and Microsoft are some of the most influential global tech
corporations.
-As of 2020, e-commerce giant Amazon is the leading U.S.-based internet company by market
capitalization and the most valuable brand worldwide.
-In 2019, Apple's revenue surpassed 260 billion U.S. dollars, whereas Microsoft, Apple's primary
competitor in the OS market, also reported its most successful year in company history in 2020.
6
Are digital game-changers
spoiling the game? Antitrust
in the Golden Age of GAFAM
7
Are digital game-changers spoiling the game? Antitrust in
the Golden Age of GAFAM
-The growth of the tech industry's powerhouses and their unmatched market dominance has far-
reaching consequences for online users, competitors, and the internet's entire architecture.
-A series of lawsuits were filed to regulate Big Tech's grip on the internet and democratize the
digital infrastructure.
-GAFAM companies are among the top lobbying spenders in the United States
8
STATISTICS ON THE TOPIC
9
STATISTICS ON THE TOPIC
Benchmark
Market capitalization of the largest U.S. internet companies as of June 2020
10
STATISTICS ON THE TOPIC
Benchmark
Market capitalization of the largest internet companies worldwide as of June 2019
11
STATISTICS ON THE TOPIC
Benchmark
Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2019
12
The GAFAM poster campaign toolkit
La Quadrature du Net started the GAFAM poster campaign around November 2017 in order to
support their call for donations. After getting hooked at the 34C3 congress, we picked this up in
January 2018 to support the lovely people of LQDN in covering the whole world.
13
THANK YOU FOR YOUR ATTENTION

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Homework gafam

  • 1. The GAFAM Giants of the world Université de Kairouan Institut Supérieur d’Informatique et de Gestion de Kairouan Realised by: Jamli Rim
  • 2. PLAN: 1 2 3 4 What does GAFAM mean? GAFAM's (financial) control over the digital ecosystem . Are digital game-changers spoiling the game? Antitrust in the Golden Age of GAFAM STATISTICS ON THE TOPIC 1
  • 3. What does GAFAM mean? 2
  • 4. Big Tech,also known as the Tech Giants, Big Four, Four Horsemen, Big Five, or S&P 5,are the largest and most dominant companies in the information technology industry of the United States, Namely Amazon, Apple, Google, Facebook and Microsoft. Since the end of the 2010s, these five have been, besides Saudi Aramco, the most valuable public companies globally, with each having had a maximum market capitalization ranging from around $500 billion to around $2 trillion USD at various times. What does GAFAM mean? 3
  • 6. GAFAM's (financial) control over the digital ecosystem 5
  • 7. GAFAM's (financial) control over the digital ecosystem -Google, Amazon, Facebook, Apple, and Microsoft are some of the most influential global tech corporations. -As of 2020, e-commerce giant Amazon is the leading U.S.-based internet company by market capitalization and the most valuable brand worldwide. -In 2019, Apple's revenue surpassed 260 billion U.S. dollars, whereas Microsoft, Apple's primary competitor in the OS market, also reported its most successful year in company history in 2020. 6
  • 8. Are digital game-changers spoiling the game? Antitrust in the Golden Age of GAFAM 7
  • 9. Are digital game-changers spoiling the game? Antitrust in the Golden Age of GAFAM -The growth of the tech industry's powerhouses and their unmatched market dominance has far- reaching consequences for online users, competitors, and the internet's entire architecture. -A series of lawsuits were filed to regulate Big Tech's grip on the internet and democratize the digital infrastructure. -GAFAM companies are among the top lobbying spenders in the United States 8
  • 10. STATISTICS ON THE TOPIC 9
  • 11. STATISTICS ON THE TOPIC Benchmark Market capitalization of the largest U.S. internet companies as of June 2020 10
  • 12. STATISTICS ON THE TOPIC Benchmark Market capitalization of the largest internet companies worldwide as of June 2019 11
  • 13. STATISTICS ON THE TOPIC Benchmark Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2019 12
  • 14. The GAFAM poster campaign toolkit La Quadrature du Net started the GAFAM poster campaign around November 2017 in order to support their call for donations. After getting hooked at the 34C3 congress, we picked this up in January 2018 to support the lovely people of LQDN in covering the whole world. 13
  • 15. THANK YOU FOR YOUR ATTENTION

Editor's Notes

  • #2: Good morning everyone and welcome to my presentation. Let me introduce myself. I’m Jamli rim and First of all, let me thank you all for coming here today. As you can see on the screen, our topic today is about THE GAFAM
  • #3: In my presentation, I’ll focus on four major issues. Initially, we will explore who are the GAFAM!. Then I’ll move on to speak about the GAFAM’s finance and their ecosystem! Last but not least we will discover some secrets of GAFAM and we mention some statistics. Ok, that’s great!
  • #4: In this part, we will talk about who are the GAFAM? And Who are their founders?
  • #5: Smartphones, search engines, and social media: The internet has become one of the most vital tools for communication, information, and entertainment in today's globalized world. While technological advances continue to accelerate the digitization of modern life, only a handful of players dominate the digital universe *********************************************************************************************************************** Big Tech,also known as the Tech Giants, Big Four, Four Horsemen, Big Five,  or S&P 5,are the largest and most dominant companies in the information technology industry of the United States, namely Amazon, Apple, Google, Facebook and Microsoft. Since the end of the 2010s, these five have been, besides Saudi Aramco, the most valuable public companies globally, with each having had a maximum market capitalization ranging from around $500 billion to around $2 trillion USD at various times.
  • #6: I’ll start from the left side : Larry Page and Sergey Brin fouders of google in 1998 Then apple founders are Steve Jobs Steve Wozniak Ronald Wayne apple was Founded April 1, 1976; 44 years ago The next persons are the most famous ones Mark Zuckerberg :facebook and Bill Gates :Microsoft Finaly Jeff Bezos (Founder and CEO of Amazon) who hold the no.1 spot on the list of richest people in the world 2019. This leads directly to my next point GAFAM and economy!
  • #7: The second part I’ll focus on the ecosystem of the giants of the world
  • #8: Google, Amazon, Facebook, Apple, and Microsoft are some of the most influential global tech corporations. While they all have different market strengths, they also compete for market share across hardware, PC and mobile operating systems, entertainment, and more. As of 2020, e-commerce giant Amazon is the leading U.S.-based internet company by market capitalization and the most valuable brand worldwide. Considered a global benchmark for high-end hardware, entertainment, and media devices, Apple is also rapidly expanding its digital dominance beyond the limits of Silicon Valley: In 2019, Apple's revenue surpassed 260 billion U.S. dollars, whereas Microsoft, Apple's primary competitor in the OS market, also reported its most successful year in company history in 2020. Google and Facebook remain global flagship names for internet search and social networks, thanks to ever-growing user counts and revenue via advertising. As two of the most-visited web properties worldwide, these platforms continue to extend their financial success and their impact on the internet's infrastructure.
  • #9: Now I’ll talk about some secrets and some sides of GAFAM world
  • #10: The growth of the tech industry's powerhouses and their unmatched market dominance has far-reaching consequences for online users, competitors, and the internet's entire architecture. By acquiring successful companies and newcomers (Facebook bought Instagram and WhatsApp) and promoting their own products and services (on Google's search results), the tech giants' oligopoly eliminates competition and reduces digital diversity. This concentrated power has frequently prompted calls for antitrust action. Since Microsoft's early antitrust battle in the 1990s, a series of lawsuits were filed to regulate Big Tech's grip on the internet and democratize the digital infrastructure. From 2017 to 2019 alone, the EU Commission has fined Google over eight billion euros for anticompetitive behavior. Considering that GAFAM companies are among the top lobbying spenders in the United States, the latest antitrust investigations against Google, Amazon, Facebook, and Apple ahead of the U.S. presidential election might even become the most impactful inquiries yet.
  • #11: The final part is about some real statics of GAFAM’s succes
  • #12: As of June 2020, Amazon's market capitalization was 1.64 trillion U.S. dollars, making the company the most valuable U.S.-based internet company by market capitalization. Second-ranked Alphabet had a market cap of 977.75 billion U.S. dollars. Internet companies generate their revenue through various means. Google, for instance, makes use of its advertisement services such as Google AdWords – which takes advantage of Google searches and appear as small advertisements next to search results – and Google AdSense which generates advertisements based on a user’s search history and location, among others. 
  • #13: The statistic depicts the market value of the largest internet companies worldwide as of June 2019. That year, e-commerce company Amazon's market value was 888 billion U.S. dollars. Alphabet, the parent company of search market leader Google, had a market value of 741 billion U.S. dollars.
  • #14: The statistic shows a comparison of Apple Inc.'s, Google Inc.'s, Alphabet Inc.'s, and Microsoft Corp.'s revenues during the fiscal years from 2008 to 2019. In the fiscal year 2019, hardware-focused Apple's 260.17 billion US dollar revenue was almost double the amount of Microsoft's 125.84 billion U.S. dollars, with Alphabet generating 161.86 billion US dollars that same year. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.
  • #16: Well, this brings me to the end of my presentation. I Hope You Have Enjoyed The presentation 