Bartoz Goralewicz - Advanced Search Summit Napa 2019
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The document discusses technical SEO and web performance best practices. It notes that desktop usage is declining while mobile and JavaScript usage are rising. Benchmarking websites against older phones like the Moto G4 is no longer recommended due to outdated specs. Real user data shows that the median phone is now the iPhone 8 and benchmarks should focus on load times for phones like the iPhone 7 and Samsung Galaxy S7. Optimizing for specific phone models using analytics can help ensure websites are performant for the majority of real users.
Bartoz Goralewicz - Advanced Search Summit Napa 2019
- 1. The Mainstreaming of Technical SEO Bartosz Góralewicz bart_goralewicz www.onely.comwww.onely.com
- 5. Der Desktop ist tot. google.de amazon.de zalando.de 23% 26% 25%
- 7. A new ecosystem has emerged
- 9. !"#$"#% Web Performance JavaScript Indexing JS computing power & connection speed Mobile First 1
- 11. JavaScript usage is growing quicker than ever
- 13. A new game, new rules, and new players.and new players.and new players.and new players.
- 14. !"#$"#% &'()*+,(-*./01 23.4/,05(-,3(./"6,7-3*4-,+"8*9:/;06,7-3*4-,+&'<;3*9:-0=0$>#%?023.4/,0.(+"'30*-70.))*/*.-,7@0A//03*9:-703,7,3B,+@00C What’s at stake? Hulu vs. NetflixHulu vs. Netflix
- 15. !"#"$%&'()*+",*"*%-,)*)+")*.--/01*2"34*-)+1&,5* cannot yet afford !"#$"#% &'()*+,(-*./01 23.4/,05(-,3(./"6,7-3*4-,+"8*9:/;06,7-3*4-,+&'<;3*9:-0=0$>#%?023.4/,0.(+"'30*-70.))*/*.-,7@0A//03*9:-703,7,3B,+@00C
- 16. !"#"$%&'()(JavaScript *+,'-.&+/0 !"#$"#% &'()*+,(-*./01 23.4/,05(-,3(./"6,7-3*4-,+"8*9:/;06,7-3*4-,+&'<;3*9:-0=0$>#%?023.4/,0.(+"'30*-70.))*/*.-,7@0A//03*9:-703,7,3B,+@00C
- 19. COST COST
- 20. Striving for balanceStriving for balanceStriving for balanceStriving for balance OK Very fast
- 23. = average phone Moto G4
- 26. Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right? Is it right?
- 28. “I suggested the Moto G4 last year and recommend it or the Moto G5 Plus this year.” Let's look at this source:
- 29. I suggested the Moto G4 last year and recommend it or the Moto G5 Plus this year. Let's look at this source: I suggested the Moto G4 last year and recommend it or the Moto G5 Plus this year. Let's look atLet's look at ththisis sourcsource:e:This post is from 2017 Moto G4 was a median phone in 2016! It’s 2019
- 30. 88 EUR Snapdragon 617 @ 1.5 GHz Moto G4 177 EUR Snapdragon 625 @ 2.0 GHz Moto G5 Plus 2016 2017
- 31. 88 EUR Snapdragon 617 @ 1.5 GHz Moto G4 177 EUR Snapdragon 625 @ 2.0 GHz Moto G5 Plus 88 EUR Snapdragon 617 @ 1.5 GHz Moto G4 177 EUR Snapdragon 625 @ 2.0 GHz Moto G5 Plus 2016 2017 625 @ 2018 2019 What about… ?
- 32. Moto G5 PlusG5 Plus iPhone 6s
- 33. Moto G5 PlusG5 Plus iPhone 6s
- 34. Most dev teams benchmark their web performance against the Moto G4
- 37. 2016
- 38. 201020122016
- 39. We don’t have Amazon in Poland* *do you still remember those good old times? :D
- 40. Finding a Moto G4 wasn’t easy.
- 41. 100 90 .. . Used Moto G4 on OLX for EUR
- 42. 100 90 Nobody is gonna buy this lame phone. I’m gonna pay 30 Euro. Yeah… I guess you are right… Used Moto G4 on OLX for EUR
- 43. 60 50 40 35 Nobody is gonna buy this lame phone. I’m gonna pay 30 Euro. Yeah… I guess you are right… Used Moto G4 on OLX for EUR
- 45. Non – lab results iPhone XMoto G4iPhone 5Samsung Galaxy S 5 sec.13.6 sec.13,0 sec.18,5 sec.
- 46. What is the right device to optimize for then?
- 47. Das Experiment CrUX data Google Analytics Proper setup (e.g. specific iPhone models) Mid-market USA websites Data from 6-9 months ago
- 48. It was a surprise. It was a surprise surprise. a
- 49. Internet connections – global statistics
- 50. of mobile connections occur over 2G or 3G75%
- 51. *not in the USA
- 52. 90-94%4G90
- 54. 70% of all the mobile devices are Apple
- 55. 75 % Weakest device: iPhone 7 Real data Low & mid-market websites 2019
- 57. How do I know which iPhones are the most popular? Custom dimensions in Google Analytics to the rescue!
- 59. Median iPhone iPhone 8iPhone X iPhone 9
- 60. Let’s go even lower
- 61. 85 % Weakest device: Samsung Galaxy S7 Real data Low & mid-market websites 2019
- 62. Samsung Galaxy S7 vs. iPhone Xs Max
- 63. Samsung A5 2016 (!) vs. iPhone X
- 64. 4797 4336 754 670 307 iPhone XS Max Samsung Galaxy S10+ iPhone 5 Motorola Moto G4 Samsung Galaxy S III Mini 0.17% of the traffic Single core performance score: Median VERY LOW END
- 66. Time to interactive 2018Time to interactive 2018
- 67. Time to interactive 2019
- 69. Who thinks it makes our job easier?
- 70. IT NEVER GETS EASIER WITH MORE JAVASCRIPT Web Performance rule #1
- 71. … we’ve got a party pooper
- 73. (hehe)
- 76. Cost?
- 79. Cost?
- 82. !"#$"#% Web Performance JavaScript Indexing JS computing power & connection speed Mobile First 1
- 83. Performance as a ranking factor JavaScript SEO JS 1 Mobile first
- 84. Being able to ship more JavaScript makes web performance more complex...
- 85. Amazon.com Moto G4 Samsung Note 8 Sephora.com
- 86. Amazon.com iPhone 5 Samsung Note 8 Sephora.com
- 87. … mobile performance is a ranking factor now. Your benchmarks: Amazon.com TheGuardian.com Instagram.com*
- 88. You need to know your market $5.175 $ 150 High end mobile devices Economically wealthy 90% 4G Average salary vs. cost of iPhone 6
- 89. Actionable data Get interactive within 5 seconds or less on iPhone 7 or Samsung S7. Catch up to your competitors. Use JavaScript wisely.
- 90. Design your website based on real data More JS Less JS (Indonesia) Oppo A37f
- 91. Thank you!
- 92. [email protected] Bartosz Góralewicz bart_goralewicz $250 FOR SALE MOTO G4 www.onely.com