Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Services Brokerage
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The document discusses the importance of leveraging cloud services brokerage to enable IT as a Service (ITaaS) within hybrid IT environments, balancing business needs for speed and flexibility with central IT's need for compliance and control. It highlights the challenges posed by cloud sprawl and emphasizes the need for IT to act as a broker rather than a traditional service provider, thereby enhancing visibility, reducing costs, and overseeing multi-cloud environments. The document presents cloud services brokerage as a solution to optimize the IT supply chain, streamline operations, and facilitate innovative service delivery to meet evolving consumer expectations.
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Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Services Brokerage
- 1. © 2015 International Business Machines Corporation Accelerating The Journey to IT as a Service (ITaaS) by leveraging Cloud Services Brokerage In this session you will learn how leveraging a Cloud Services Broker within a Hybrid IT environment, will be key to balancing the speed and flexibility that the Lines of Business (LOB)s require while maintaining compliance, security and control for Central IT and position CIO as leader to accelerate innovation for their Enterprise. Presented by: John M. Kundtz Associate Partner / Global Business Development Executive Brokerage Services Global Center of Competency [email protected] / 216-370-6945 Denver, Colorado – 16 March 2016 Follow John on Twitter @jmkundtz or connect on LinkedIn http://www.linkedin.com/in/jkundtz
- 2. 2 Abstract: Our world is changing at the fastest speed we’ve ever seen. We are observing shortened time-to-market of products and services, lower cost of computing and new market entrants that are growing at the highest speed. The most important effect is that we all, as consumers, as citizens, as everyday users of technology are expecting products and services to make our lives more convenient. This is putting great pressure on IT organizations to optimize the IT supply chain. We are all seeking our experiences to be: – Easy to Use - Simple, intuitive, at our fingertips – Personalized - Customizable, constantly learning about us, able to recognize who we are as individuals – Empowering - Enabling us to get our tasks done with the fastest speed and accuracy – Always on - time-dependent, geo-dependent, device-dependent Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 3. 3 Cloud gives business, IT, and development leaders the speed and flexibility to match the pace of business with affordable economics. Cloud lets businesses: 82% of enterprises don’t get enough out of the cloud… why oh why? Pacesetters adopting cloud now have already gained almost 2x the revenue growth and nearly 2.5x higher gross profit growth. (*) Under Cloud Clover: How leaders are accelerating competitive differentiation, page 3. IBM Center for Applied Insights. October 2013. Ibm.com/ibmca/globalcloudstudy Reinvent customer relationships Build new business models Innovate products and services Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 4. 4 This Multi-Cloud world has a number of challenges • Lack of Visibility & Control across growing numbers of service providers • Shadow IT with LOBs leveraging the Cloud for speed and agility, bypassing Central IT • Integration of an explosion of IaaS, PaaS, and SaaS Cloud Providers • Supporting and managing business processes that span a multi-sourced IT Infrastructure • Diminished relevance of the CIO and Enterprise IT • Business Units (LOB) tend to select cloud providers based on word of mouth or ease of access, frequently paying more and potentially exposing the organization to a compliance or audit risk. • Applications that started “small” evolve into critical digital connections. When this “cloud sprawl” goes down, has performance problems, or unexpected behavior the LOB often doesn’t have the expertise or tools to resolve infrastructure issues. Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 5. 5 Now that LOBs are procuring more cloud services than IT… what to do? Ignore Be Reactive Be Proactive IT can…. Which means…. Leading to…. IT is not involved with cloud use IT becomes irrelevant IT competes with cloud providers relegated to a private cloud provider Budget is cut as more moved to public cloud IT provides choice in services through a dynamic sourcing model IT becomes a valued partner and broker of all IT services Source: Hybrid Clouds and Hybrid IT: The Next Frontier, Thomas Bittman Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 6. 6 Possibilities: What happens if you do nothing? What if?What if?What if?What if? Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 7. 7 You could… • Issue an RFP for “strategic cloud services” • Select a vendor (or a small handful of vendors) • Issue a “mandate” to use only the selected vendor(s) • Create a migration plan, and • Set up a governing body to make sure nobody steps out of line Does this sound familiar? Does this really accomplish your objectives? Does this approach work for cloud? Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 8. 8 FlexibilityControl Cloud Service Broker cloudMatrix We believe Brokerage balances the needs of Central IT with the Lines of Business and is key to enabling IT-as-a-Service. Many platforms do not address all aspects of service delivery, falling short of an ITaaS operational model LOB needs: • Agility & Speed • Limit Roadblocks • Provide more services Central IT needs: • Visibility • Compliance • Governance • Cost Management Choose the right mix for your business Traditional approach is not sufficient • Processes are built for static business model • Structure tied to infrastructure • Can’t scale management of many vendors • Pace of change, traditional models just won’t keep up To do this IT must be • Provider agnostic • Dynamic • Interconnected • Design Experts • In an “as-a-Service” Model • Move from technology builder to solution broker of a Hybrid technologies Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 9. 9 Becoming a cloud broker requires a shift in focus to Business Operations and requires news skill and capabilities. Traditional IT Operations Business Operations Traditional IT Operations Business Operations Traditional IT Enterprise IT Order management across many vendors Dynamic pricing and catalog management Sourcing and provider management Billing and cost management Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 10. 10 Consider Brokerage Services the transformation of the IT Supply chain. …to a more modern, distributor-logistics model Scale Reach Selection Speed Efficiency Price Optimization Elasticity Resilience Consumer Consumer Consumer Consumer Consumer Consumer Consumer Supplier Supplier Supplier Supplier Supplier Supplier Supplier Consumer Consumer Consumer Consumer Consumer Consumer Consumer Supplier Supplier Supplier Supplier Supplier Supplier Supplier From direct-to-consumer… Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 11. 11 We believe that a Services Broker should deliver from a Single Consumption Platform for Enterprise IT as a Service. Public Private Public Cloud Internal Cloud Internal Data Center Hosted by Service Provider Hybrid Cloud Brokerage Services Platform Business Users Developers Architects I&O Operators CIO/CFO Any Platform. Any Provider. Any Location. PLAN BUY MANAGE A Single Consumption Platform for Enterprise IT as a Service Management Services Consumers A Supply chain approach to delivering IT services Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 12. 12 Brokerage services provide visibility to the end-to-end IT-as-a- Service supply chain and buying behavior of consumers. Public Private Public Cloud Internal Cloud Internal Data Center Hosted by Service Provider Hybrid Cloud Brokerage Services Platform Business Users Developers Architects I&O Operators CIO/CFO Any Platform. Any Provider. Any Location. PLAN BUY MANAGE Management Services A Single Consumption Platform for Enterprise IT as a Service A Supply chain approach to delivering IT services Consumers Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 13. 13 Brokerage has positive impacts on the entire solution lifecycle. Screen months Design months Order months Deploy month Change month Provision months months months months Days to Weeks Month Days to Weeks ~ Year ~ Months weeks weeks Days to Weeks Days to Weeks Days to Weeks Days to Weeks Brokerage Services accelerates the entire lifecycle ~ Weeks The complete lifecycle to move apps to the cloud is months The impact of traditional CMPs (Cloud Management Platforms) is limited Months saved = more Revenue earned An ideal broker compresses the entire lifecycle and automates the management of the cloud supply chain Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 14. 14 Research suggests that 70% of enterprises are actively consuming cloud delivered IT services, often outside the control of Enterprise IT. The Solution: become the broker for all technology choices and strategy • Strategic sourcing and placement of assets through ecosystem, based on need and value • Centralized management of all assets • Cost and usage optimization across providers Business Unit Enterprise IT Today’s Problem: IT is now one of many service providers • Limited control over decentralized assets • Business demands exceed IT capability • Business makes decision on new apps and risk • Increased speed to market justification • Responsibilities for governance in silos Business Unit Today there are challenges to getting value from Enterprise IT: Integration and operation of internal IT with the dynamic Cloud ecosystem New operational models, processes & skills to support Enterprise IT Regaining control of costs, assets and compliance in a virtual IT landscape Navigating the complexity of many cloud offerings for easy consumption Reliably manage IT while enabling agility Traditionally: IT has been the only service • Traditional approach • Avoid potential business risk • Control of spend and vendor management • Best-in-class technology selection process • Focus on efficiency in current IT processes Business Unit Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 15. 15 Cloud Services Brokerage (CSB) solution are gaining traction in the market place because they make it easy to do business, enable best pricing, & speed to value. Makes it Easy to do Business Best Pricing Speed to Value Source: Graphic from a client’s Board-of-Director session in November 2014 Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 16. 16 Cloud Services Brokerage balances the flexibility and control. Business Unit needs: • Flexibility / Easy to Use • Choice • Speed • Lower cost • Options for managed services Enterprise IT needs: • Visibility and control • Cost effectiveness • Scale with consistency • Security compliance • Governance FlexibilityControl Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 17. 17 Some things to think about ? 1 What is your current level of visibility into your public cloud usage, bills and assets? Is it enough? 2 What areas of your infrastructure would benefit the most from robust DevOps? 4 What are the main challenges that your organization is facing to fully embrace Hybrid? 3 What workloads are you planning to move to the Cloud in the short term? What determines your decision? Accelerating The Journey to IT as a Service by Leveraging Cloud Services Brokerage | The IT Summit – Denver | 16 March 2016 | John M. Kundtz
- 18. 18 JOHN M. KUNDTZ Mr. Kundtz is an Associate Partner and Nationally Published Speaker with over three decades of experience as a Management Consultant and Business Development Executive with a focus on complex Enterprise Solutions within multiple industries including finance, healthcare, manufacturing, education, government, and not-for-profit. As a member of IBM’s Global Brokerage Services Center of Competency, John is works with clients on large complex initiatives across the globe. His team of experienced Consultants, Architects, and Project Managers assist our clients with complex IT Transformation and Data Center Optimization engagements. We lead the development and creation of the methodologies and techniques required for successful Cloud Services Brokerage, IT Transformation, and Data Center Optimization, including the transformation activities and the tools to develop the best solution at the lowest cost. Before joining IBM’s Global Broker Center of Competency, John lead a team of United States based Data Center Specialists. John and his team were responsible for helping clients identify requirements, assess current capabilities, and review best options for their data centers. This included consulting and implementation services to provide assessments and strategy input, updating and optimizing data center facilities, and consolidating and relocating I/T equipment and overall IT and data centers infrastructure optimization resulting in a reduction in costs and improved operations. In 2010, John was honored by Northeast Ohio Inside Business Magazine as one of the region’s most influential technology people. As a past member of the Faculty of IBM’s Executive Consulting Institute as a Methodology Instructor, during his tenure as an instructor and consultant , John worked in Asia, Africa, Europe, South America, and North America and as a result is well versed in cultural orientation and cognitive styles required to conduct business in today’s global marketplace. Mr. Kundtz has spoken and published on a variety of topics relating to Cloud Services Brokerage, Data Center Optimization, Smarter Data Center, Analytics as well as Systems Management and Networking. He is well versed in the business and technical issues impacting today’s organizations as they seek to leverage their IT assets for competitive advantage. Follow John on Twitter @jmkundtz or connect on LinkedIn http://www.linkedin.com/in/jkundtz